Sugar and Bruno Media Kit

2014 MEDIA KIT 800.875.8559

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C O M PA N Y H I S T O RY Sugar & Bruno (S&B) began as a lifestyle clothing brand with its core in dance.

When its doors opened in 2007, it was common knowledge that most “dancewear” companies weren’t producing what dancers really wanted to wear. S&B focused on combining unique wardrobe pieces to create a distinctive look dancers could get excited about. It’s that “distinctive look” S&B is known for today. With input from professional dancers of varying disciplines, S&B created clothing and accessories allowing people to combine those pieces in various way to express their own unique style. Suddenly, it was all the rage for dancers from all walks of life and disciplines to not only express themselves through the art of dance, but through their “look.” The concept took off, and S&B’s designs appeared everywhere, including hit television shows like Fox’s “So You Think You Can Dance” and more. After enlisting some of SYTYCD’s top

dancers to help expand their design concepts, the line became an everyday staple among dancers. It didn’t stop there. The demand for S&B’s unique street wear line, custom designed for freedom of movement with fresh, hip style, grew in popularity among non-dancers as well. S&B found that kids wanted to dress like their favorite celebrities, and they could accomplish that by wearing S&B. Today, in addition to its staff of top-level clothing designers, Sugar & Bruno works with an elite team of celebrity dancers and choreographers to create a new line of clothing and accessories each season. They’ve found that as connoisseurs of the dance scene and pop culture, these dancers have their fingers on the pulse of what's next. S&B incorporates their insights on trends, as well as their passion and creativity to communicate something unique in every single piece.

MEET THE TEAM Sugar & Bruno has assembled a team of incredibly talented dancers and choreographers that have the creativity and passion necessar y to take our brand to the next level. They represent the S&B lifestyle and commitment to helping you look amazing from the streets to the stage.

KATHRYN MCCORMICK Sugar & Bruno Team since 2012 Kathryn is a dancer and actress who wholeheartedly strives to perform with purpose and meaning. She secured her first professional role as a supporting dancer in the 2009 remake of the film “FAME.” Kathryn made her way onto the 6th season of “So You Think You Can Dance” where her impeccable work ethic, adaptability, and ability to touch the hearts of America won her the honor of top female dancer. She has since been selected to return as a guest “All-Star” dancer in every season since. Kathryn appeared as the lead female in “Step Up Revolution” which was released in July, 2012. She currently travels with DanceMakers, Inc as an Instructor on their tour and continues to act, teach and perform, always pushing her career to the next level.

KELTIE COLLEEN Sugar & Bruno Team since 2009 Keltie is a former Radio City Rockette who performed both at Radio City Music Hall and across the country with the iconic dance organization. She has appeared as a dancer in the Disney feature film “Enchanted,” on “30 Rock,”“Saturday Night Live,” the 2009 MTV Video Music Awards, “Fashion Rocks” with Fergie, the film “Footloose,” and much more. Keltie has a burgeoning career as an author of the critically acclaimed book “Rockettes, Rockstars, and Rockbottom” and her new book “The Imperfections of James and Kate.” She is an avid blogger and social media icon on all aspects of the entertainment industry. She can be seen on The Insider as a fan favorite on-air correspondent conducting celebrity interviews and red carpet events.

STACEY TOOKEY Sugar & Bruno Team since 2010 Stacey is a multiple Emmy nominated Choreographer, Director and Dancer, best known for her passionate work on the global television hit,“So You Think You Can Dance” in the U.S. and in Canada. She was a member of Mia Michaels’ cutting edge dance company R.A.W., performed with Parsons Dance Project in Seoul, Korea. Stacey was an original cast member and featured dancer for the entire 5-year run of Celine Dion’s show “A New Day,” at Caesar’s Palace in Las Vegas. She continues to generate inspiration through her choreography and teaching with NUVO Convention and as a guest at studios across the US and Canada.

Stacey also is a member of the Dizzy Feet Foundation Board of Directors, whose sole purpose is to support and fund Dance education programs and dancers from every community.

TRAVIS WALL Sugar & Bruno Team since 2013 Travis is an Emmy nominated choreographer and a favorite All-Star dancer on Fox’s “So You Think You Can Dance.” His choreography has been featured on “Dancing with the Stars,” the Video Music Awards, the Academy Awards, and floor routines for Olympic Gymnasts such as Nastia Liukin for example. He starred in the reality TV show “All the Right Moves,” which documented Travis and his three friends as they launched their own contemporary Company. Their company, Shaping Sound, breaks the rules of contemporary and commercial dance with their exploration of storytelling, expression, and musicality. Travis travels as a favorite teacher for several conventions and studios including NUVO.

MOLLEE GRAY Sugar & Bruno Team since 2011 Mollee is a talented dancer, actress and singer and was a top eight finalist on Fox’s “So You Think You Can Dance” season 6. She appeared in all three “High School Musical” movies and landed her first acting role in the 2011 film “No Strings Attached” starring Ashton Kutcher and Natalie Portman. She plays audience favorite Giggles in Disney’s “Teen Beach Movie” and is in high demand as a master class teacher with convention tours including Intrigue and The Pulse.

KENT BOYD Sugar & Bruno Team since 2011 Kent was ‘fan favorite’ and Season 7 runner up from Fox’s hit dance competition reality show “So You Think You Can Dance.” Kent appeared as a guest star as himself on the Disney Channel’s “Shake it Up” and was a principal dancer in the feature film “Jack and Jill” with Al Pacino. Kent played the role of Jordan on ABC’s “Bunheads.” Most recently, he played Rascal in Disney’s Teen Beach Movie with fellow Sugar and Bruno Celebrity Designer Mollee Gray. He continues to appear at various dance workshops and teaching master classes all over the country.

ELIANA GIRARD Sugar & Bruno Team since 2012 Eliana won America’s Favorite Female Dancer on Season 9 of Fox’s hit “So You Think You Can Dance.” After training with some of the best at The Joffery Ballet, American Ballet Theater, and Alvin Ailey School, she made her professional debut as an aerialist in Cirque Du Soleil’s Viva ELVIS in 2009. After her success on SYTYCD, Eliana began touring with Taylor Swift across the globe in her record breaking Red Tour. Eliana continues to share her incredible talent and flawless technique wherever she goes.

Q U I C K FAC T S COMPANY NAME: FOUNDED: PARENT COMPANY: WHO WE ARE:

CONTACT:

PRESS CONTACT: WEBSITE: WEB STATS:

Sugar & Bruno April 2007, Indianapolis, IN Progressive Design Apparel, Inc. Founded March 1989, Indianapolis, IN A lifestyle apparel company inspired by freedom of movement, which creates unique, contemporary apparel and accessories applauded by teens, dancers and street-conscious citizens.

800.875.8559 info@sugarandbruno.com 7260 Georgetown Road Indianapolis, Indiana 46268 Steve Powers steve@sugarandbruno.com www.sugarandbruno.com Website: www.sugarandbruno.com 2000+ Weekly Hits 4000+ Weekly Page Views Facebook: www.facebook.com/sugar.bruno 2,951 Fans Twitter: www.twitter.com/sugarandbruno 2,608 Followers You Tube: www.youtube.com/user/sugarandbruno 81,064 Video Views Instagram: @sugarandbruno 2,182 Followers

PRODUCTS:

Fashion-forward, casual apparel: • Tops (Street, Tank, Short & Long Sleeve Tees, Cops, Hoodies, Bra Tops) • Bottoms (Booty Shorts, Street Shorts, Pants, Sweat Pants) • Accessories (Socks & “LeGarms,” Bags, Totes, Bracelets, Hats, Buttons)

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S&B TIMELINE April 2007 June 2007 July 2007 Sept 2007 Jan 2008 Mar 2008 May 2008 Aug 2008 Oct 2008 Dec 2008 Jan 2009 April 2009

May 2009 June 2009 July 2009 Oct 2009 Dec 2009 Feb 2010 April 2010 May 2010 July 2010 Aug 2010 Nov 2010 Jan 2011 Feb 2011 Mar 2011 July 2011 Sept 2011 Oct 2011 Dec 2011 Jan 2012 Feb 2012 June 2012 Spet 2012 Aug 2013 Feb 2013 April 2013 May 2013 Aug 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 April 2014

Sugar & Bruno is born S&B is announced to the world Website, Facebook & Myspace pages are launched S&B is featured in their first national magazine, Dance Retailer News S&B is featured in Dance Spirit Magazine Kameron Bink joins the S&B celebrity design team S&B named “Best New Brand” at the DRN Expo at Disney World Lacey Mae Scwimmer joins the S&B celebrity design team S&B is featured on the cover of Dance Retailer News, along with photos of Kameron and Lacey wearing apparel from their new lines Chelsie Hightower joins the S&B celebrity design team Choreographer and dancer Tyce Diorio joins the S&B celebrity design team Chelsie Hightower is featured on the cover of Dance Spirit Magazine, along with an interview introducing her S&B line Keltie Colleen joins the S&B celebrity design team S&B is contracted by USA Diving to design and create an apparel line for Olympic bound athletes S&B sponsors Double Up Dance Group Chelsie Hightower is featured on the cover of Dance Retailer News Lacey and her S&B line appear in OK! Magazine S&B holds their first annual Summer Dance Camp in Indianapolis Chelsie is photographed wearing S&B apparel at grand opening of Brentwood Dance and Active Wear in Los Angeles Lacey wears S&B apparel as she poses for pictures with Paula Abdul Celebrity Designers gather in Venice Beach, CA for a photoshoot featuring their 2010 spring lines and the 2010 S&B fashion pieces TV guide interviews Chelsie about her S&B apparel line Choreographer and dancer Stacey Tookey joins the S&B celebrity design team Rock Star Christina Perri appears on social media fashion blogs wearing S&B S&B holds their second annual Summer Dance Camp in Indianapolis Miss USA, Susie Castillo is spotted wearing S&B apparel The Lala’s wear S&B apparel for a promotional photo shoot Mollee Gray joins the S&B celebrity design team Stacey Tookey’s “Strength, Joy, Tenacity V-Neck” is worn on ABC’s The Bachelor Celebrity Designers return to Venice Beach, CA for a photoshoot featuring their 2011 spring lines and the 2011 fashion pieces for S&B’s expansion into mainstream Kent Boyd joins the celebrity design team S&B is featured in Dance Spirit Magazine S&B holds their third annual Summer Dance Camp in Indianapolis S&B is featured in Indianapolis Monthly Magazine S&B sponsors “Monumental Mayhem,” a local roller derby bout Celebrity Designers return to Venice Beach, CA for the third annual photoshoot featuring their 2012 spring lines and the 2012 S&B fashion pieces S&B is featured in Dance Spirit Magazine S&B starts driving their awesome new van with custom graphics S&B holds their fourth annual Summer Dance Camp in Indianapolis SYTYCD Winners Eliana and Chehon perform in S&B on Fox's SYTYCD Story about S&B appears in Pattern Magazine S&B featured in this months Girls Life Magazine Kelli Pickler wears her S&B on ABCs Dancing With The Stars S&Bs Harems and Ninja pants are featured in a fashion photo shoot in Pattern Magazine S&B puts on it's inagural Runway Fashion Show to 200 guests and media Sugar and Bruno Summer Dance Camp Emmy Nominated Travis Wall joins the S&B Family Our Chalet Ad picks up international attention from DRN magazine Sugar and Bruno Spring/Summer Catalog is launched Sugar and Brunos Stella Sweater wins Best Gift for The Jet Setters in Indianapolis Monthly magazines Best of Indy.

Juliet Top featured in Dance Retailer News ravis Wall wears Sugar and Bruno on the cover of the premier issue of Inside Dance Magazine Kent Boyd featured in this months Dance Retailers News

TV APPEARANCES

8,900,000 Viewers 900,000 Viewers 7,200,000 Viewers 15,700,000 Viewers

PRINT APPEARANCES

Dance Spirit Magazine 700,000 Readers

Girls’ Life Magazine 1,890,000 Readers

OK Magazine 7,357,000 Readers

American Cheerleader 1,200,000 Readers

Dance Teacher 80,000 Readers

Dance Retailer News 6,000 Readers

Dance Magazine 300,000 Readers