X NORDSTROM ANNIVERSARY SALE
ANNIVERSARY SALE
5x7 signs calling out ‘free small cube’
8x10 signage for presets
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ANNIVERSARY SALE cashwrap signage Placement: Place 11x17 foam core sign to the right of the cash register. Do not place signage on an acrylic riser. Size: Signage must remain at cash wrap for entire Anniversary Sale.
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ANNIVERSARY SALE hero 1
featured product
signage
fruity cereal choco bar marshmallow choco bar cinnamon choco bar rosé choco bar champagne milk choco bar champagne dark choco bar floral choco bars bourbon toffee choco bar stout & pretezel choco bar all hello kitty choco bars xoxo choco bars
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10 promo signage.
merchandising ü Hero 1 showcases all the styles of choco bars and the Anniversary sale promotion of Buy 2 Candy Bars, when you spend $50. ü If you do not have enough choco bar fixtures, you can alternate choco bar fixture with a bowl or you can stack in rows with one bar on a card stand. ü Keep flavors grouped together, so it is easy to see the options. ü Keep in a rainbow pattern, so it is easy to read. 4
ANNIVERSARY SALE hero 2
featured product
signage
ALL 3pc preset bentos 3pc DYO bentos
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10 & 4x10 price signage.
merchandising ü Hero 2 features a stack of each 3pc preset bento. 3pc DYO is also eligible for this promo. ü Keep cocktail styles adjacent to each other, and create a gradient of color around the table so it follows the rest of the merchandising direction. ü Every other box should be opened with the display box on top so it is easy for customers to see what is inside the box. ü This is a great time to push through Sugarfina Faves, Rosé 3pc, & Cheers 3pc where the company has a lot of units to move through.
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ANNIVERSARY SALE hero 3
featured product
signage
champagne bears small cube champagne fruttini small cube rosé all day small cube but first, rosé small cube rosé fruttini small cube peach bellini small cube sugar lips small cube bubbly bears small cube ice cream cones small cube sparkle pops small cube dark chocolate sea salt caramels english toffee caramels
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10 price signage.
merchandising ü Hero 3 should feature our best selling candies double exposed from our DYO wall. ü Place each stack evenly in stacks of 10, in rainbow order, and in a circular pattern as shown. ü If you do not have a riser, you can use a cake plate in the middle to prop the 8x10 sign up. ü Keep the merchandising in the circular pattern to keep all the tables merchandised the same. 6