VM GUIDE 2021
VALENTINE’S FLOORSET assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
Windows: q VDAY Decals Install on 1.18.21
1.4 - Floorset Execution 1.7 – Photos Due by 9AM Photos should be uploaded into Folder 2021 --> Q1 --> Valentine’s https://sugarfina1my.sharepoint.com/:f:/g/personal/taylor_froding_sugarf ina_com/EvRbnXnOah5Lts3vctjphEsB8cGt3xhBdxJN 3mt6lcMr0Q?e=7cO7i1 1.7 – 1.8 Photo Review 1.12 – Best-Ofs
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.
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LUNAR NEW YEAR hero 1 featured product
signage
lny 9pc preset mini trunk lny 8pc bento lny 2pc bento lny money envelope bundle lotus flowers small cube peach tea small cube dark chocolate orange peel small cube
Placement: Place on table & ensure no product is covering the sign.
merchandising
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 New Year lifestyle sign 4x4 Lotus Flower Flavor sign 4x10 LNY collection price sign
ü The Lunar New Year collection remains on Hero 1 until we fully launch Valentine’s Day. ü The 2pc, 8pc, & mini trunk are all on display to make it easier for customers to shop quickly. ü Please ensure ribbons are on each item since they are specific to LNY boxes only. ü The red table topper will remain on this hero table until the Lunar New Year on Feb 13th. ü Please note the mini trunks are preset & should be displayed this way. (The photo is just a sample of the box for placement.) 3
LOVE LETTER TASTING BOX hero 2
featured product
signage
love letters tasting box vday pink chocolate bar vday milk chocolate bar you’re a peach small cube xoxo small cube cheers to us small cube love you choco-lot small cube you’ve got sparkle small cube valentine’s day cards
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 Love Letters price sign 4x4 Love Letters bundle price sign
merchandising ü Our new Love Letters Tasting Box is featured on Hero 1 as the new hero item for V-day. ü Since the 8x10 signage shows the love letters boxes out of the package & the box has a clear window, the box doesn’t need to be an open display. ü Choco bars are merchandised in the acrylic choco bar fixtures to encourage bundle sales. ü Love letter cubes are merchandised in stacks of 10 to create consistency and simplicity on the table. ü No ribbon is used to tie around the Love Letters box as it will prevent people from opening the box.
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PUCKER UP BOX hero 3 featured product
signage
pucker up 2pc bento box vday pink chocolate bar vday milk chocolate bar sugar lips large cube peach bellini large cube valentine’s day cards
Placement: Place on table & ensure no product is covering the sign.
merchandising
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 Pucker Up price sign 4x4 Bundle Price sign
ü Our new Pucker Up 2pc bento box is highlighted on hero 3 for its’ initial launch. ü Several boxes can be stacked flat with boxes standing on top of each stack to create height and depth and get more units out. ü Since the bundle for the Pucker Up box comes with two choco bars, we’ve added acrylic choco bar fixtures to this table, as well as the Love Letters hero. ü To encourage even more sales, we’ve added Large Peach bellini cubes & Large Sugar Lips cubes since these two candies come in the Pucker Up box. ü Merchandise any cards or V-day ancillary to push through old items. 5
HAPPY BIRTHDAY hero 4 featured product
signage
happy birthday 3pc DYO bento happy birthday 4pc DYO bento chocolate confetti small cube ice cream cones small cube sour rainbows small cube champagne bears small cube sparkle pops small cube dark choco almond choco bars dark chocolate salted caramel choco bar
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: None
merchandising ü Hero 4 remerchandises to one of our core Occasion statements as Happy Birthday (HBD). ü A small trunk is used to replace an 8x10 as the HBD DYO’s tell the story for the table. ü The new core chocolate bars are used to add our Sugarfina blue to the table, as well as, the blue table topper.
table topper
ü HBD cards are used as fillers to round out the story along with the mini mailbox. ü White preset ribbons should be featured on this table to complete the story. 6
WELLNESS sidekick 1 fill me
featured product
signage
tea 3pc preset bento peach tea bears small cube rose bears small cube matcha green tea bears small cube lemon tea choco bar matcha tea choco bar earl grey choco bar rosé all day preset 3pc bento rosé all day small cube sparkling rosé bears small cube cookie bites small cube birthday cake bites small cube cookie chocolate bar
Placement: Place on table & ensure no product is covering the sign.
merchandising ü Sidekick 1 features a Wellness story to support a New Year, New You theme. Each store can continue to use the ‘Treat Yourself’ 8x10 as this sidekick will only remain for 2 weeks.
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 Treat Yourself lifestyle sign 5x7 Choco bars promo sign 4x10 Tea collection price sign
TREAT
C H O C O L AT E
bars
3 for $25
ü Each store will have different inventory which is why you will see blue DYO bentos worked in as a filler for missing Champagne & Rosé product. ü All tea, champ, rosé, core, & cookie choco bars are featured here as they are the perfect treat yourself item. 7
VALENTINE’S DAY sidekick 2 featured product
signage
love letters tasting box pucker up 2pc preset bento box xoxo 3pc, 4pc, 8pc DYO bentos vday pink chocolate bar vday milk chocolate bar you’re a peach small cube xoxo small cube cheers to us small cube love you choco-lot small cube you’ve got sparkle small cube
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 As Sweet As lifestyle sign 4x4 Collection Bundle sign 4x10 V-day collection price sign
merchandising ü Our entire V-day collection is featured on Sidekick 2, in addition to the hero tables that feature hero items of the collection. ü Cake plates are used to create height and depth for the Love Letter cubes. ü Red (holiday) ribbons with gift tags are used on our XOXO DYO to give it a fresh look & to tie the red accents on the new packaging. ü Any lingering Valentine’s Day cards from previous years should be merchandised here. 8
COCKTAILS sidekick 3 featured product
signage
pop the champagne giftset large trunk w/ champ product s&s 3pc preset s&s 8pc preset rosé 2pc preset rosé 3pc preset navy DYO – with cocktail candies tito’s 3pc bento casamigos 3pc bento all cocktail choco bars cocktail small cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 Dpm Perignon lifestyle sign
merchandising ü Each store may have a completely different assortment than what another store has, so it is important to be able to flex appropriately here. ü Use small & large core cubes to build stories with DYO boxes if presets are sold through. ü If cocktail product is completely sold through where a sidekick cannot be merchandised, please follow the flex option of an Occasion wall on the next page.
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OCCASION sidekick 3 - flex featured product
signage
happy birthday 3pc, 4pc, 8pc DYO bentos thank you 3pc DYO bentos congrats 3pc DYO bentos chocolate confetti small cube milk chocolate marshmallows eggs small cube ice cream cones small cube dark chocolate sea salt caramels small cube rainbow bears small cube wish paper – pink, blue, gold swizzle sticks – pink, blue, gold birthday cards
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: 8x10 Love is Sweet lifestyle sign 4x4 Lotus Flower Flavor sign 4x10 LNY collection price sign
merchandising ü As a flex option, relaunch Rainbow on sidekick 3. If you can’t accommodate the HBD hero, please work that in here along with Rainbow to tell a story. If you already have the HBD hero, you can focus on blue DYO in addition to Rainbow.
C H O C O L AT E
bars
3 for $25
ü Use best selling colorful candies to fill in the wall. If your wall is much larger, feel free to pull more styles than what is listed. ü Please feature any cards that apply to this story, as well as, any other ancillary that you need to push through. ü Lastly, if tasters are limited, this is a great place to merchandise them in with this story.
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DYO WALL
Please follow this POG for the bento box order. Refer to POG Q1 2021 on the tasting room for the cube layout.
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WINDOWS ***updated featured product lny 9pc preset mini trunk lny 8pc bento lny 2pc bento lny money envelope bundle lotus flowers small cube peach tea small cube dark chocolate orange peel small cube
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Size: 4x4 Lotus Flowers price signage
merchandising ü The Lunar New Year collection remains the story in the windows until V-day windows go up on 1.18. ü Please leave up the snowflake decals & season’s sweetings decal up until you receive the LNY one to launch. ü Each bento of the collection should be featured open. ü Please ensure all the boxes are merchandised with the preset ribbons. ü Wish paper, swizzle sticks and other gold/new years ancillary can work into the window to round out the story. 12
42 ND ST
Tasters
Pucker Up
Love Letters
Large Cubes
Cocktails
Choco Bars
V-day
Wellness LNY
Tea
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42 ND ST
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CULVER CITY
Wellness
Cocktails
V-day
HBD
Love Letters
Pucker Up
LNY
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FASHION SQUARE
V-day
V-day
Cocktails
Wellness
LNY
Pucker Up
Love Letters
Occasion
HBD
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METROTOWN
Sale
Cocktails
Wellness
Champ Alfred
LNY
LNY
HBD Tasters
V-day Collection Sale
Sale
Choco Bars
eL Lov ett e rs 21
METROTOWN
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PRUDENTIAL CENTER
V-day Full Collection
Choco Bars LNY Decal + 2 Tables
LNY
Lg Cubes
Love Letters
V-day
HBD/Rainbow
Cocktails
Wellness
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PRUDENTIAL CENTER
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ROCKEFELLER
Wellness
Cocktails
HBD
Tasters V-day Full Collection
Wellness
LNY
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SANTA ANITA
V-day
Wellness
Love Letters
Cocktails
LNY
LNY Decal
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SANTA ANITA
bottom of text should be at 6’ high
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SANTANA ROW
Cocktails
V-day
Wellness
V-day
HBD
Love Letters
Pucker Up
LNY
LNY Large Cubes
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SANTANA ROW
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SOUTH COAST PLAZA
DYO
Pressed Large Cubes
LNY Love Letters
Tasters
Pucker Up
Cocktails
V-day
Wellness LNY
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SOUTH COAST PLAZA
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NORDSTROM BREA
LNY PUCKER UP
PRESSED/ALFRED ONLY
LOVE LETTERS
WELLNESS
Choco Bars
3pc Presets
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NORDSTROM BREA
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NORDSTROM CALGARY
Gift Wall
Cocktails Choco Bars
VDAY COLLECTION
WELLNESS
LNY
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NORDSTROM EATON CENTRE
WELLNESS Cocktails
HBD/RAINBOW
Tasters
PUCKER UP
LOVE LETTERS
LNY
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NORDSTROM FASHION ISLAND
PRESSED/ALFRED LNY
Large Cubes
PUCKER UP COCKTAILS
XOXO
WELLNESS
LOVE LETTERS
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NORDSTROM SANTA MONICA
LOVE LETTERS
PUCKER UP
LNY
WELLNESS
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NORDSTROM SEATTLE
Cocktails Top row: Champ/Rosé w/ Large trunk 2nd row: Vice/Navy Bentos 3rd row: Titos/Casamigos/Aviation
LOVE LETTERS
DYO + Large Cubes
VDAY
LNY
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NORDSTROM VANCOUVER
HBD
LNY
Tasters
VDAY
WELLNESS
Tasters PUCKER UP
LOVE LETTERS
LNY
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NORDSTROM VANCOUVER
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NORDSTROM YORKDALE
DYO + PRESETS
Pressed/Alfred
LOVE LETTERS
PUCKER UP
LNY
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