X Black Friday through Cyber Tuesday 2019
HALLOWEEN assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
1. A-frames q Black Friday BOGO q Black Friday B2GO
11.27 Evening: Floorset Execution 11.28: Checklist Submitted to Manager
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com. 2
ADVENT hero 1 (if stock allows) featured product
signage
advent calendar
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 1 should feature the Advent Calendar because of the BOGO promotion. ü Please assess store by store how this will affect your floorplan, but this should take precedence because of its’ timely nature. ü Please remove the Hannukah ‘8 nights of lights’ and place in the Luxe gift set wall so this is not confused with being on the BOGO promotion. ü Be sure to not stack boxes laying down where the windows would get smashed. ü Lastly, check each box before putting on the floor to ensure all candy is in each box and the numbers are in the correct order. 3
CHAMPAGNE BEARS - BOGO hero 1 featured product
signage
champagne bears when champagne bears sell through, add these flavors: baby champagne bears peach bellini sugar lips dcssc rosé all day baby rosé bears ice cream cones
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 1 features the Champagne Bear BOGO promo. ü Set this table similar to the core table of Large Cubes in a circular format. ü Ensure the stack of cubes does not cover the promo sign. ü Use the storage on the bottom to stack cubes underneath for easy replenishment. ü Keep champagne bears featured in its home on the DYO wall. If you run out of champagne bears on the table – refer to the list above for what to feature. 4
LARGE CUBES - BOGO hero 2 featured product
signage
all large cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising
Here is another version to stack cubes to utilize all negative space.
Size: Signage must be 8x10.
ü Hero 2 features the large cube BOGO promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below if possible, for easy replenishment. 5
CHOCOLATE BARS - BOGO hero 3 featured product peppermint bark (white & dark chocolate) rosé choco bar champagne choco bar (milk & dark) stout & pretzel choco bar bourbon toffee choco bar fruity cereal choco bar cinnamon cereal choco bar marshmallow cereal choco bar birthday cake choco bar
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 3 is a core table of all chocolate bar options that will continue throughout all of the holiday season. ü 12 chocolate bar fixtures can fit comfortably on the table. ü Please lead in with the Peppermint Bark as we have a very small window to sell these and the promo is compelling. ü Continue either left or right with core cocktail flavors & feature birthday and cereal on the backside as they are least visually holiday feeling. ü Repeat Peppermint Bark if needed to push units, and keep fixtures full. 6
FAO- BOGO hero 3 featured product
signage
fao schwarz
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü If your store is low on choco bars and it can’t sustain a table – please place the FAO schwarz box with the BOGO sign on the middle riser in the table. ü Merchandise similar to the Advent Calendar. ü Ensure there is one box is on display, so that customers can see what comes in the box. ü This promo continues until the end of Friday.
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ORN POP-UP/XMAS CHARACTERS hero 4 featured product
signage
ornament pop-up bento box candy cane popcorn canister santa’s cookies small cube rudolph sparkle pops small cube penguin holland mints small cube gummy snowmen small cube ***fao schwarz nutcracker single cubes (2 flavors) santa card rudolph christmas crackers (from last season) warm winter wishes card (from last season)
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
N
EW
!
Size: Signage must be 8x10.
merchandising
$7.95
ü Hero 4 introduces our kid-friendly holiday collection. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch. ü Stack cubes in 3’s to see the full character displayed Continue to keep these characters grouped together in clusters to create an ease of shop-ability. ü Do not feature any other items than what is listed in the featured product section.
SNOWMAN GUMMIES
jolly strawberryflavored
table topper
Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and through V-day!
Add FAO single cubes to table for another option to fill the Ornament Pop-up box with. All characters live together.
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HAPPY HOLIDAYS hero 5 featured product happy holidays 3pc DYO bento happy holidays 8pc DYO bento candy cane caramels small cube merry berries small cube christmas tree small cube snowmen gummies small cube peppermint chocolate popcorn canister peppermint bark (white and dark chocolate) happy holidays card
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 5 is the introduction into our Happy Holidays collection. ü Since all the small cubes are featured on the DYO wall, we have pulled only the 4 new flavors to the hero. Please place the 5x7 new flavor signage for Xmas tree & merry berries adjacent to the appropriate candy. ü We have added peppermint bark and the peppermint popcorn to build out the Happy Holidays story.
table topper Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and through V-day!
ü Stack boxes 3 high with standing boxes on top to get the most units out onto the table. ü Use red ribbon to tie bows for the popcorn canisters placed on top of the stack. 9
3 PC PRESET sidekick 1
featured product
signage
ornament pop-up 3pc happy holidays 3pc fao schwarz 3pc cheers 3pc sweet & sparkling 3pc rosé all day 3pc vice 3pc aviation 3pc casamigos 3pc titos 3pc nintendo 2pc & 3pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 1 features all the 3pc presets that we will carry for the holiday season. ü Holiday 3pcs are featured at the sightline. ü FAO is removed from this wall temporarily to separate and highlight that it is BOGO. ü Cocktails are grouped on the 2nd shelf with masculine cocktails on the bottom. ü If you are low on stock in certain styles – please repeat the top row on the bottom row to push the holiday 3pc boxes. ü Please store in the back: Will you? bentos until the new year. 10
STOCKING STUFFERS sidekick 2 (option 1)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 2 features all the options for stocking stuffers. Each shelf is organized by collab/type of product. ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Alfred is featured with flavors grouped together, and Pressed is also grouped by flavor vs size of bottle. Think easy VM, easy shopping, & easy replenishment.
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STOCKING STUFFERS sidekick 2 (option 2)
C H O C O L AT E COVERED BEAR
canisters 2 for $30
*excludes holiday canisters
*
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
C H O CO L AT E COVERED BEAR
canisters
*
2 for $30
merchandising *excludes holiday canisters
C H O C O L AT E
bars
3 for $25
ü Sidekick 1 – option 2 – is for stores with limited sidekick & table space. This shows how you can fit Choco bars on one shelf as an additional stocking stuffer option without having to remove either Alfred or Pressed.
C H O C O L AT E
bars
3 for $25
ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. VM is all about clean rows all the way to the back wall. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Think easy VM, easy shopping, & easy replenishment. Do not overcomplicate by adding props or lifestyling shelves.
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LUXE GIFTSETS sidekick 3
featured product
signage
fao schwarz 3pc happy holidays 8pc sweet & sparkling 8pc vice 8pc boutique tasting box champagne giftset vice giftset 9pc trunk 20pc trunk
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Luxe giftsets are featured on Sidekick 3, with the addition of the Hannukah ‘8 nights of lights.’ ü Remove the FAO box and place on a table for BOGO. ü A trunk is featured on the top display shelf with diagonal rows of the same snowflake label candy allowing for 8 candies to be displayed. ü If you have both trunks, please feature both otherwise feature the size you do have with stock of a couple on the bottom shelf. ü Happy Holidays boxes are double exposed on the bottom to push more timely items to the floor. Please only feature the preset here, ad the DYO will be featured on the table only. This will help when setting Black Friday promos.
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merchandising
DYO - BOGO
ü Remove all script boxes & stock wall with only Core Blue & Core Dark Navy bentos. ü Remove all non-core blue label items off of the wall until 12.4 floorset. These are not included in the BOGO promotion for BF.
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CASH WRAP – CANISTER PROMO featured product
signage
sparkling rosé bears canister dark choco bourbon bears canister dark choco champ bears canister dark choco popcorn canister
Placement: Place on cash wrap to encourage customers to place corporate bulk orders using the discounted promo. Place custom pamphlets at the cash wrap on an acrylic card stand. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Size: Signage must be 8x10.
merchandising ü Merchandise the canister promo on the cash wrap in clean blocks. ü Ensure all canisters are featured on the cash wrap including the popcorn. ü Do NOT feature the candy cane caramel popcorn as this is not on promo. ü Keep stock of the canisters handy so be able to replen the cash wrap quickly and easily between customers.
C H O CO L AT E COVERED BEAR
canisters
*
2 for $30
*excludes holiday canisters
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42 ND ST
Tasters Large Cubes – BOGO
Champ - BOGO
Choco Bars Promo
S3 – Luxe
S2 – Stocking Stuffers
S1 – 3pc Ornament Pop-up
HH
16
AMERICANA
S1 – 3pc
S2 & S3 Large Cubes BOGO
Advent - BOGO FAO - BOGO
OP Choco Bars - BOGO
17
CENTURY CITY
Large Cubes BOGO
FAO – BOGO
S2
Tasters CHOCO Choco BARS Bars – BOGO luxe
Advent – BOGO
HH/OP
3pc
18
DOMAIN
S3 – Luxe
S2 – Stocking Stuffers
S2 – Stocking Stuffers
S1 – 3pc
VDAY OP
Large Cubes BOGO
Choco Bars – BOGO
Champ - BOGO
VICE
19
IMP
S2 – Stocking Stuffers/Luxe
S1 – 3pc
HH
Large Cubes – BOGO
Tasters
Choco Bars – BOGO
Champ - BOGO
OP
20
METROTOWN
Stocking Stuffers
Luxe giftsets
3pc presets
Alfred Alfred
Holiday Decal
Large Cubes – BOGO Tasters
Tasters
Anc.
HH + Ornament
Choco Bars
p am Ch -B O
–
O
rs
G
Ba o oc O Ch OG B
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NORTH PARK
S1
S3
S2
Choco Bars – BOGO HH + Ornament
Champ - BOGO Choco Bars – Choco Bars BOGO
Large Cubes ONLY – BOGO
OP
Advent/HH
22
PRUDENTIAL CENTER 3pc presets
Holiday Decal Champ - BOGO
Choco Bars – BOGO
Holiday Product
Large Cubes BOGO
Luxe giftsets
Stocking Stuffers
23
ROCKEFELLER
S3
S1
Large Cubes BOGO
Champ - BOGO
S2
Choco Bars BOGO
OP
24
SANTA ANITA
S2 + choco bars
S1 FAO- BOGO
S3
Advent - BOGO
Large Cubes – BOGO
Ornament Pop up
HH 25
SANTANA ROW
Luxe giftsets
Stocking Stuffers
FAO - BOGO
Champ - BOGO
3pc Presets
OP
Holiday Decal + Product
HH
Holiday Text Decal + Product
Large Cubes – BOGO
Advent BOGO
26
SHORT HILLS
Champ - BOGO
Choco Bars– BOGO
Large Cubes – BOGO
Holiday Decal ONLY
Luxe giftsets
Stocking Stuffers
3pc presets
27
SOUTH COAST PLAZA
Advent
Advent– BOGO
FAO - BOGO HH/OP
Tasters Large Cubes – BOGO FAO– BOGO
Advent– BOGO
Luxe Giftsets
Stocking Stuffers
3pc Presets Holiday Decal + Product
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THE POINT
Swap if needed for space S3
S1
S2
Holiday Decal + Product
FAO – BOGO
Large Cubes BOGO
OP/HH
Champ - BOGO
Advent - BOGO Holiday Text Decal
Choco Bars – BOGO Nintendo
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TIME WARNER CENTER
Remove from DYO - 9 HH cubes - 4 character cubes Choco Bars BOGO
Champ - BOGO
S2 + Large Cube BOGO
S3
S1
30
UTC
Large cube BOGO
S3
S2 Choco Bar BOGO
Advent BOGO FAO BOGO Tasters
S1 HH + OP
31
WTC
Holiday
Choco bars – BOGO Champ - BOGO
OP
Luxe giftsets
Large Cubes – BOGO
Stocking stuffers
3pc presets
32
NORDSTROM BREA
HH/OP Large Cubes BOGO
Champ - BOGO
Trunk
3pc Preset Promo
Choco Bars – BOGO
Stocking Stuffers
33
NORDSTROM CALGARY
Choco Bars - BOGO
Top 3 rows - 3pc Presets Bottom row – Luxe giftset
Large Cubes – BOGO S2
Champ - BOGO
34
NORDSTROM CHICAGO
3pc presets
Stocking Stuffers
Large Cubes – BOGO Choco Bars BOGO
Champ - BOGO
OP
35
NORDSTROM EATON CENTRE
S1 + S3
Choco Bars – BOGO
S2
Large Cubes – BOGO
Stocking Stuffers Table
Champ - BOGO
36
Pressed
NORDSTROM FASHION ISLAND
Stocking Stuffers
Choco Bars – BOGO
HH
v
Champ
v
OP
Champ – BOGO
Large Cubes – BOGO
37
NORDSTROM SANTA MONICA
HH
Choco Bars – BOGO Large Cubes – BOGO
Champ - BOGO
3pc
38
NORDSTROM SEATTLE
3pc presets – top 2 rows Luxe giftsets – bottom row
Stocking Stuffers
Choco Bars– BOGO
Large Cubes – BOGO
Champ - BOGO
39
NORDSTROM VANCOUVER
Luxe Giftsets
Holiday Decal
Stocking Stuffers
3pc presets
Tasters
Choco Bars – BOGO
Large cubes – BOGO
Champ - BOGO
40
NORDSTROM YORKDALE
Tasters/Large Cubes
Choco Bars – BOGO
Choco Bars
DYO + PRESETS
Champ - BOGO
Large Cubes – BOGO
41