VM Guide: BFC by Ritz17

X BUT FIRST, COCKTAILS VM GUID E 20 1 9

BUT FIRST, COCKTAILS assets

Use this easy checklist to check in all floor set items!! Assets + Delivery Dates

Floorset Dates

1. But First, Cocktails Props (SFB + N. Chicago + N. Van)

6.17 – 6.18: Floorset Execution 6.19: Photo Submissions Due by 10AM 6.19 – 6.20: Photo Review 6.25: VM Awards

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Acrylic Glasses Monsterra Leaf Palm Leaf Fake Oranges Fake Lime Slices Fake Strawberries Colored Straws Glass Bowl Set Aperol Bottle (SFB minus CA & N.SIS)

2. But First, Cocktails Props (SIS) q Acrylic Aperol Glasses q Orange Straws q Fake Ice

Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com. 2

PRESSED 2.0 hero 1

featured product

signage

Green juice bears – shot bottle Roots juice bears – shot bottle Citrus juice bears – shot bottle Vanilla almond bears – shot bottle Green juice bears – medium bottle Citrus juice bears – medium bottle Vanilla almond bears – medium bottle Green juice bears – large bottle Citrus juice bears – large bottle 7-day Cleanse 2.0 Juice Bears 4-shot Carrier

Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10 & 4x10 price signage.

merchandising ü Hero 1 continues to feature all styles of the Pressed 2.0 Collection. ü Re-use the ice bucket from the Pressed Happy Hour to house Large and Small bottles of 2 different flavors for contrast. ü Please include the 7-day cleanse (1.0 & 2.0) if your store has it in stock.

front

back

ü Ensure the 4x10 price signage is on the front of the table to make it obvious for the customer.

BUT FIRST, COCKTAILS hero 1 (n. sis) featured product

signage

strawberry daiquiri cocktail box lychee mojito cocktail box italian spritz cocktail box piña colada small cube rosé fruttini small cube OR champagne fruttini small cube OR italian lemon fruttini small cube OR blood orange fruttini small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.

ü Hero 1 features our new But First, Cocktails collection to kick off the summer season. ü Each Nordstrom SIS will receive the Italian Spritz glass + fake ice + straws. Please feature 2 glasses vs. just the one shown. ü Feature the kits on adjustable stands so that the boxes are on a 30 degree angle for the customer when standing in front of the table. ü Piña Colada must be featured on this table with the collection. You may add other fruttini flavors that are in stock to relate to the cocktail statements. 4

PRIDE (rainbow) hero 2

featured product

signage

sour rainbow belts small cube rainbow bears small cube chocolate confetti small cube kyoto blossoms small cube large or mini trunk w/rainbow candies mini lollipops surprise balls swizzle sticks – all colors fruity cereal bar marshmallow cereal bar

merchandising ü Hero 2 features our ‘Pride’ table for the month of June. ü The 3 candies (sour rainbows, rainbow bears & chocolate confetti) will have all Net Proceeds of sales go to GLAAD. ü A trunk is featured on the table to create a rainbow story on the table. ü Cereal bars aren’t shown in the picture, but should be featured here to add more selling options to the table. ü Add 3pc, 4pc, or 8pc blue DYO to the table to encourage customers to fill a box. 5

ALFRED hero 3 featured product

signage

iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup ice vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/iced vanilla & cold brew bears

Placement: Place on table & ensure no product is covering the sign.

merchandising

Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.

ü Hero 3 continues to feature the Alfred collection. ü Display props & the coffee menu should be stored safely in the back until replenishment arrives to move back to a sidekick. ü The mini cups and bags are grouped together by flavor, so that each mini cup is adjacent to its’ same bag making it easier to shop. ü The bags are alternating front-facing and side-facing to add color and show the cheeky verbiage printed on the side of the bag. ü All signage shown to the right must be featured on the table. 6

JULY 4 TH PROMO hero 3

Promo Sign

featured product

signage

smore’s small cube cinnamon cereal small cube pink pineapples small cube baby rosé bears small cube beach buddies small cube

Placement: Place on table & ensure no product is covering the sign.

merchandising ü Hero 3 showcases 5 candies that we are heavily stocked in for the ‘Spend $30’ promotion through July 4th. ü Keep the presentation clean as there are a lot of lifestyle moments in the store for this floorset.

Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.

signage Refer to Tasting Room for 4th of July Promo Signage.

ü Double expose styles to create a full and impactful presentation. ü If you have limited stock, please remove from the DYO wall and focus on moving through these units from the table instead. ü If you have a lot of backstock – keep the candies in place on the DYO wall and double expose by using backstocked units.

CHAMPAGNE hero 4

featured product

signage

pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle

merchandising ü Hero 4 features our evergreen Champagne statement. We have reintroduced this statement in the last floorset and continuing into this floorset to drive the story home to our customer who is shopping for any occasion.

WITH THE WORLD’S MOST SOPHISTICATED GUMMY BEAR

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m NON P É R IG DOM GE V IN TA G N E PA M A H C

ü The Dom Perignon bottle must be featured on this table. It is also showcased with a taster packet and lifestyled on the table how it may be featured during a special occasion, like a wedding or bridal shower. ü Please rotate champagne product weekly to feature different champagne flavors and keep it fresh for the customer. 8

LARGE CUBES hero 5

featured product

signage

All large cubes

Placement: Place on table & ensure no product is covering the sign.

merchandising 端 Hero 5 is our evergreen table for large cubes. 端 Keep this merchandised in a rainbow , so that it lends itself to our Spring rainbow story. 端 Please do not stack large cubes higher than what is shown, as it is a safety hazard and will cover the price point on the sign.

Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.

端 If you do not have all 12 styles, double expose by repeating the pattern around the table creating a double rainbow.

TASTERS hero 5 – option 2

featured product

signage

All tasters

merchandising ü Hero 5 – option 2 is our evergreen table for tasters. ü If you do not have the bowls, please continue to use the cake plates as we filter bowls out to stores. ü Keep merchandising organized by flavor & style so it’s easy for the customer to shop. ü Ensure dark choco flavors are not mixed together so they don’t get lost in one bowl.

BUT FIRST, COCKTAILS sidekick 1 featured product

signage

strawberry daiquiri cocktail box lychee mojito cocktail box italian spritz cocktail box piña colada small cube rosé fruttini small cube champagne fruttini small cube italian lemon fruttini small cube blood orange fruttini small cube skinny margarita small cube tequila grapefruit sours small cube parisian pineapples small cube pink flamingos small cube pink diamonds small cube mini sassy strawberries cowboy cactus

merchandising ü Sidekick 1 features our new But First, Cocktails collection to kick off the summer season. ü Use all the props provided to create individual vignettes for each cocktail moment – strawberry daiquiri, Italian spritz, lychee mojito. ü Casamigos and Titos should only be featured on the bottom shelf with Skinny Margarita & Bourbon Bears. 11

ROSÉ/CHAMPAGNE sidekick 2

featured product sweet & sparkling 3pc preset bento sweet * sparkling 8pc preset bento will you be my bridesmaid? 3pc bento will you be my maid of honor? 3pc bento dark choco champagne bears canister rosé 3pc preset bento champagne/rosé flavored small & large cube champagne/rosé cocktail kits champagne/rosé choco bars vice 2.0 3pc preset bento vice 2.0 8pc preset bento vice 2.0 choco bars vice 2.0 canisters + mint caviar

signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.

merchandising ü Sidekick 2 features our cocktails statement + our custom wedding story. This story can be split between 2 sidekicks if space allows. ü Rosé All Day has been featured on the 2nd shelf since this is one of our best selling summer skus. ü Please ensure that Will you? boxes are worked into this statement if stock allows. ü The new wedding minimergency kits are worked into this wall. This can also be worked into a Happy Birthday statement if the wedding statement is smaller; however, this is the ideal placement.

Please only feature the custom pamphlet in the custom holder. Do not feature the Brand Story. 12

B-DAY/OCCASION sidekick 3

featured product

signage

happy birthday 3pc, 4pc, & 8pc bento thank you 3pc bento congrats 3pc bento sugarfina faves 3pc & 8pc chocolate confetti small cube baby butterflies small cube birthday cake caramels small cube ice cream cones small cube fruity loops small cube super sour hearts small cube birthday cake choco bars (green & pink) cereal choco bars mini lollipops unicorn piñata girl happy birthday card pink sparkling rosé bears canister dark choco champagne canister

merchandising ü Sidekick 3 features a full Happy Birthday story; however, if your store is still seeing traction with graduations and end of school, please also feature Thank You & Congrats 3pc bentos. ü Use small and large cubes to build out the DYO story with the best Birthday flavors for your location. ü Feature the floral choco bar here if stock allows. ü Double expose canisters in this sidekick to push sell through.

FLOORSET CHECKLIST

merchandising standards q Standards are similar to that as seen in the VM Guide. q White crinkle paper is used in all bowls (except tasters). q All display bentos are displayed in adjustable stands. q Each table has an 8x10 collection sign. q All 2x3 price-point signage is in place. q All current promo signage is in place. q Custom sign holder only features custom tri-fold q All ancillary is in the correct fixture/props. q In the absence of product, the missing item is swapped â&#x20AC;&#x2DC;like for like.â&#x20AC;&#x2122; q Appropriate flexing has occurred based on inventory levels. q Windows are completed to the mock-up given.

photo standards q Store is closed when photos are taken. q No cardboard is in background of photos. q No customers or employees are in background of photos. q Photo angles are similar to the VM Guide. q Window photos are of the full storefront window. q No photos are taken from the back of the store facing the doors. q Photos are taken during the day. q Cash wrap is cleared off and clean in photos. q All fixtures & walls are clean and free of scuff marks.

FLOORSET CHECKLIST

Photo Shot List - Required q q q q q q q q q

Overview of inside of store Full Storefront Individual Windows – close up of VM All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, etc. Cash wrap Back of House

Best-of Requirements ü ü ü ü ü ü ü ü

Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests