X HOLIDAY FLOORSET 12.4 – 12.25.2019
HOLIDAY 2 assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
1. NO NEW ASSETS
12.4 – 12.5: Floorset Execution 12.8: Photo Submissions Due by EOD 12.9: Photo Review
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com.
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PHOTO STANDARDS
Photo Shot List - Required q q q q q q q q q
Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc. Cash Wrap Back of House
Best-of Requirements ü ü ü ü ü ü ü ü
Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests
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ORN POP-UP/XMAS CHARACTERS hero 1 featured product
signage
ornament pop-up bento box candy cane popcorn canister santa’s cookies small cube rudolph sparkle pops small cube penguin holland mints small cube gummy snowmen small cube santa card rudolph christmas crackers (from last season) warm winter wishes card (from last season)
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 1 re-introduces our kid-friendly holiday collection. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch. ü Stack cubes in 3’s to see the full character displayed Continue to keep these characters grouped together in clusters to create an ease of shoppability. ü Do not feature any other items than what is listed in the featured product section.
table topper 4
HAPPY HOLIDAYS hero 2 featured product
signage
happy holidays 3pc DYO bento happy holidays 8pc DYO bento candy cane caramels small cube merry berries small cube christmas tree small cube snowmen gummies small cube peppermint chocolate popcorn canister peppermint bark (white and dark chocolate) happy holidays card
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 2 is the re-introduction into our Happy Holidays collection. ü Since all the small cubes are featured on the DYO wall, we have pulled only the 4 new flavors to the hero. Please place the 5x7 new flavor signage adjacent to the appropriate candy.
table topper
ü We have added peppermint bark and the peppermint popcorn to build out the Happy Holidays story. ü Stack boxes 3 high with standing boxes on top to get the most units out onto the table. ü Use red ribbon to tie bows for the popcorn canisters placed on top of the stack. 5
CHOCOLATE BAR hero 3 featured product
signage
peppermint bark (white & dark chocolate) rosé choco bar champagne choco bar (milk & dark) stout & pretzel choco bar bourbon toffee choco bar fruity cereal choco bar cinnamon cereal choco bar marshmallow cereal choco bar birthday cake choco bar
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 3 is a core table of all chocolate bar options that will continue throughout the entire holiday season.
13 units fit comfortably while still being able to read the label on the front.
ü 12 chocolate bar fixtures can fit comfortably on the table. ü Please lead in with the Peppermint Bark as we have a very small window to sell these and the promo is compelling for stocking stuffer kids or a treat for yourself. ü Continue either left or right with core cocktail flavors & feature birthday and cereal on the backside as they are least visually holiday feeling. ü Repeat Peppermint Bark if needed to fill empty fixtures.
If choco bars have sold through, you can pull them forward to fill the empty space OR fill with like styles (dark choco behind milk choco because of similar packaging.)
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STOCKING STUFFERS hero 4 featured product mint caviar tin vodka shots shaker martini almonds shaker dc chocolate bourbon bears canister dccs caramel popcorn canister candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister alfred collection
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 4 features Stocking Stuffers, and is a great option for stores who have more than 4 hero tables, or if you are minimal on sidekick space. ü Canisters are merchandised towards the back of the table so that the smaller stocking stuffers are easy to shop on the front of the table. ü Each canister on top of the stack can have a ribbon but it is very difficult to stack on top of ribbons, so we encourage you to just use the ribbon for the top item. ü Alfred is also worked into the table because it is a great stocking stuffer. ü If you are limited on space, you can eliminate choco bars if they are already exposed on the floor, and any ancillary like the surprise balls that are not candy focused.
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LARGE CUBES - BOGO hero 5 featured product
signage
all large cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising
Size: Signage must be 8x10.
ü Hero 5 features the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. Here is another version to stack cubes to utilize all negative space.
ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below if possible, for easy replenishment.
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3 PC PRESET sidekick 1
featured product
signage
ornament pop-up 3pc happy holidays 3pc fao schwarz 3pc cheers 3pc sweet & sparkling 3pc rosé all day 3pc vice 3pc aviation 3pc casamigos 3pc titos 3pc nintendo 2pc & 3pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 1 features all the 3pc presets that we will carry for the holiday season. ü Holiday 3pcs are featured at the sightline with only the FAO box showing a display to highlight the nutcracker ornament. ü Cocktails are featured on the 2nd shelf with the styles all being displayed on the top shelf to show the customer what is inside. ü The bottom row showcases all the vertical cocktail/collaboration boxes including Nintendo which will need to be preset with cubes prior to adding to the wall. ü Please store in the back: Will you? bentos until the new year. 9
STOCKING STUFFERS sidekick 2 (option 1)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 2 features all the options for stocking stuffers. Each shelf is organized by collab/type of product. ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Alfred is featured with flavors grouped together, and Pressed is also grouped by flavor vs size of bottle. Think easy VM, easy shopping, & easy replenishment.
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STOCKING STUFFERS sidekick 2 (option 2)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising C H O C O L AT E
bars
3 for $25
ü Sidekick 1 – option 2 – is for stores with limited sidekick & table space. This shows how you can fit Choco bars on one shelf as an additional stocking stuffer option without having to remove either Alfred or Pressed.
C H O C O L AT E
bars
3 for $25
ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. VM is all about clean rows all the way to the back wall. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Think easy VM, easy shopping, & easy replenishment. Do not overcomplicate by adding props or lifestyling shelves.
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LUXE GIFTSETS sidekick 3
featured product
signage
fao schwarz 3pc happy holidays 8pc sweet & sparkling 8pc vice 8pc boutique tasting box champagne giftset vice giftset 9pc trunk 20pc trunk
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Luxe giftsets are featured on Sidekick 3, with the addition of the FAO Schwarz box because of the nutcracker addition to the giftset & the Hannukah ‘8 nights of lights.’ ü A trunk is featured on the top display shelf with diagonal rows of the same snowflake label candy allowing for 8 candies to be displayed. ü If you have both trunks, please feature both otherwise feature the size you do have with stock of a couple on the bottom shelf. ü Happy Holidays boxes are double exposed on the bottom to push more timely items to the floor. Please only feature the preset here, ad the DYO will be featured on the table only. This will help when setting Black Friday promos. 12
TRUNK MERCHANDISING
featured product
pog holiday insert core insert
9pc trunk 20pc trunk trunk insert
merchandising ü The 20pc large trunk can be merchandised with the following options for the entirety of the holiday season: ü Red Snowflake Label – with diagonal rows. ü Champagne flavors – on a diagonal ü Best sellers with 20 different candies in a rainbow pattern. Refer to Sugarfina.com for direction. ü The 9pc small trunk can be merchandised with the following options: ü Red Snowflake Labels – 9 flavors ü Champagne flavors – 9 flavors ü Rainbow bestsellers – 9 flavors, refer to Sugarfina.com for direction. ü The most important thing in merchandising the trunks is to show it how customers would actually buy it with a variation of candies. ü Character cubes should not be merchandised in trunk as there are only 4 options and most customers will want the variety for their recipient. ü Use the Happy Holidays insert if on hand, otherwise use the Sugarfina Gold insert.
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DYO WALL pog merchandising ü Use Q4 POG from 12.4 – 12.25. Use red & green shelftalkers now.
ü DYO bento box order should be as follows: ü Sugarfina Blue ü Navy Blue ü Happy Holidays ü Ornament Pop up ü Remove XOXO, HBD, Thank You & Congrats to make room for seasonal. (Keep a handful of each style & size handy for customers still looking for these.)
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
42 ND ST
Tasters OP
HH
S3
S2 Choco Bars Promo S1
OP HH
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
AMERICANA
S1 – 3pc
S2 – Stocking Stuffers/ S3 - Luxe Giftsets
HH
Choco Bars
OP
OP Large Cubes
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
CENTURY CITY
OP S1 S2
Tasters
HH/OP Choco Bars
CHOCO BARS SS
S3
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
DOMAIN
S3 – Luxe
S2 – Stocking Stuffers
S1 – 3pc
S1 – 3pc
HH VDAY SS Choco Bars
OP HH
VICE OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
IMP
S2 – Stocking Stuffers S3 – Luxe Giftsets
S1 – 3pc
HH HH
Tasters
OP
Choco Bars OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
METROTOWN
S2
S3
S1
SS - Alfred Alfred
Holiday Decal
Large Cubes Tasters
Tasters
Anc.
HH/OP
Choco Bars
O
oc Ch
P
o Ba rs 20
HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORTH PARK
S1
S2
S3
SS Choco Bars
HH + OP
Large Cubes Choco Bars Choco Bars
S1 – double exposed
OP
Champ
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
PRUDENTIAL CENTER S1
Choco Bars Holiday Decal OP
HH
OP
Choco Bars Large Cubes Tasters
S3
S2
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
ROCKEFELLER
Choco Bars – 2nd shelf
S1
S3
Large Cubes
S2
Tasters
HH + OP
OP
HH
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SANTA ANITA
S2 + Large Cubes
S1
Choco Bars
HH
S3
OP
OP 24
HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SANTANA ROW
S2
S3
S1
Holiday Decal + Product
Large Cubes
OP
Choco Bars
HH
Holiday Text Decal + Product
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SHORT HILLS
HH
Choco Bars
OP
Holiday Decal ONLY
S3
S2
S1
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SOUTH COAST PLAZA
OP
HH
Tasters Large Cubes
Choco Bars
S3
S2
S1 Holiday Decal + Product
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
THE POINT
S3
Swap as needed
S2
S1
Holiday Decal + Product
Choco Bars
OP
SS
Large Cubes
HH Holiday Text Decal
Choco Bars Nintendo
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
TIME WARNER CENTER
Choco Bars Case 1 – Birthday Case 2 – TY/Congrats Case 1 – OP Case 2 - HH
S2 + Large cubes
S3
S1
Case 1 – Champ Case 2 - Vice
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
UTC
SS S3
S2 Choco Bars Large Cubes Tasters S1 HH + OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
WTC
Holiday
Choco bars
OP
HH
S3
Large Cubes
S2
S1
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM BREA
HH
3pc presets
OP
Trunk
Choco Bars
Stocking Stuffers
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM CALGARY
3pc Presets Choco Bars
HH
SS
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM CHICAGO
S1
S2
Large Cubes Choco Bars
HH
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM EATON CENTRE
SS S1
Choco Bars
S2 + S3
HH
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
Pressed
NORDSTROM FASHION ISLAND
SS
3pc preset
Choco Bars
Luxe Giftsets
OP
3pc preset
HH
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM SANTA MONICA
HH Choco Bars Large Cubes 3pc
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM SEATTLE
3pc presets – top 2 rows Luxe giftsets – bottom row
HH
S2 + Choco Bars
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM VANCOUVER
S2
S3
Holiday Decal
S1
Tasters
Choco Bars
HH
OP
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HH: Happy Holidays collection OP: Pop-up box + character cubes SS: Stocking Stuffer Table S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM YORKDALE
Tasters/Large Cubes
Choco Bars
Choco Bars
DYO + PRESETS
OP
HH
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