X HOLIDAY FLOORSET 11.1 – 11.27.2019
HOLIDAY assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
1. Holiday Windows q Window decals q Window text decal q Foamcore ornament cutouts
11.1 – 11.4: Floorset Execution 11.4: Photo Submissions Due by EOD 11.5 – 11.6: Photo Review 11.7: VM Awards
2. Holiday Signage q Gifts that Wow Header (1) q A-frame signage q Red Table Toppers 3. Shelftalkers q Full set with New pricing q Character Cube x4 (save for after BF) q Snowflake Label x9 (save for after BF) q Sidekick – all preset Bentos
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com. 2
PHOTO STANDARDS
Photo Shot List - Required q q q q q q q q q
Overview of inside of store Full Storefront Individual Windows All Hero tables All Sidekicks DYO wall Any Misc. walls – card wall, candy concierge, etc. Cash Wrap Back of House
Best-of Requirements ü ü ü ü ü ü ü ü
Cleanliness of store Merchandising & overall store standards Ability to follow direction Creative/Business changes Photo Standards Submitted photos on time Communication of visual needs Resolved any outstanding visual requests
3
ADVENT hero 1 (if stock allows) featured product
signage
advent calendar hanukkah ‘8 nights of lights’
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard.
merchandising ü Hero 1 features the Advent calendar and the new Hanukkah advent together. ü Use a small riser or cake plate in the middle of the table to display the 8x10 sign.
Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10. limited edition
ADVENT CALENDAR $48.00
ü The Advent calendar must be placed on the table standing up. The front windows to the box extrude out the front of the box; therefore, stacking anything on top will damage the boxes. ü The Hanukkah box can be stacked on the right side with one box standing up. ü Since both signs show the boxes open, there is no need to open any boxes. ü The intent of this table is to drive as many units as possible, hence the simple merchandising. 4
ORN POP-UP/XMAS CHARACTERS hero 2 (or hero 1 if advent sells out) featured product
signage
ornament pop-up bento box candy cane popcorn canister santa’s cookies small cube rudolph sparkle pops small cube penguin holland mints small cube gummy snowmen small cube santa card rudolph christmas crackers (from last season) warm winter wishes card (from last season)
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 2 introduces our kid-friendly holiday collection. ü Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and possibly through Lunar New Year launch. ü Stack cubes in 3’s to see the full character displayed Continue to keep these characters grouped together in clusters to create an ease of shoppability. ü Do not feature any other items than what is listed in the featured product section.
table topper
5
CHAMPAGNE hero 3 (or hero 2 if advent sells out)
featured product
signage
pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 3 features our evergreen Champagne statement. We continue to keep this statement forward in the store to drive core sales and not overwhelm the customer with holiday before Black Friday. ü The Dom Perignon bottle must be featured on this table. It is also showcased with a taster packet and lifestyled on the table how it may be featured during a special occasion, like a wedding or bridal shower.
WITH THE WORLD’S MOST SOPHISTICATED GUMMY BEAR
h
ade wit
m NON P É R IG DOM GE V IN TA G N E PA M A H C
ü Please rotate champagne product weekly to feature different champagne flavors and keep it fresh for the customer. 6
HAPPY HOLIDAYS hero 4 (or hero 3 if advent sells out) featured product
signage
happy holidays 3pc DYO bento happy holidays 8pc DYO bento candy cane caramels small cube merry berries small cube christmas tree small cube snowmen gummies small cube gingerbread cookies small cube fuji apple caramels small cube pumpkin pie caramels small cube sugar cookies small cube champagne bears small cube peppermint bark (white and dark chocolate) happy holidays card
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising 端 Hero 4 features Happy Holidays DYO (preset is featured on the sidekick) + all the snowflake label candy cubes. 端 Each stack of cubes is stacked in the standard of 10. 端 Merchandise a small riser or cake plate in the center of the table for the 8x10 lifestyle sign. 端 Place the HH bentos around the back half of the table with the snowflake cubes stocked in the front. (Do NOT place snowflake cubes on DYO wall to curb workload for BF setup.)
table topper
Please attach the red table topper slowly and ensure bubbles are kept to a minimum. This table topper will last for the entire holiday season and through V-day!
7
CHOCOLATE BARS hero 5 (hero 4 if advent sells out) featured product
signage
peppermint bark (white & dark chocolate) rosé choco bar champagne choco bar (milk & dark) stout & pretzel choco bar bourbon toffee choco bar fruity cereal choco bar cinnamon cereal choco bar marshmallow cereal choco bar birthday cake choco bar
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 5 is a core table of all chocolate bar options that will continue throughout the entire holiday season. ü 12 chocolate bar fixtures can fit comfortably on the table. ü Please lead in with the Peppermint Bark as we have a very small window to sell these and the promo is compelling for stocking stuffer kids or a treat for yourself. ü Continue either left or right with core cocktail flavors & feature birthday and cereal on the backside as they are least visually holiday feeling. ü Repeat Peppermint Bark if needed to fill empty fixtures.
13 units fit comfortably while still being able to read the label on the front.
If choco bars have sold through, you can pull them forward to fill the empty space OR fill with like styles (dark choco behind milk choco because of similar packaging.)
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STOCKING STUFFERS hero 5 – N. SIS featured product mint caviar tin vodka shots shaker martini almonds shaker dc chocolate bourbon bears canister dccs caramel popcorn canister candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister alfred collection
signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 5 features Stocking Stuffers, and is mostly for Nordstrom SIS’s to use in place of sidekick 2. ü Canisters are merchandised towards the back of the table so that the smaller stocking stuffers are easy to shop on the front of the table. ü Each canister on top of the stack can have a ribbon but it is very difficult to stack on top of ribbons, so we encourage you to just use the ribbon for the top item. ü Alfred is also worked into the table because it is a great stocking stuffer. ü If you are limited on space, you can eliminate choco bars if they are already exposed on the floor, and any ancillary like the surprise balls that are not candy focused.
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3 PC PRESET sidekick 1
featured product
signage
ornament pop-up 3pc happy holidays 3pc fao schwarz 3pc cheers 3pc sweet & sparkling 3pc rosé all day 3pc vice 3pc aviation 3pc casamigos 3pc titos 3pc nintendo 2pc & 3pc
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 1 features all the 3pc presets that we will carry for the holiday season. ü Holiday 3pcs are featured at the sightline with only the FAO box showing a display to highlight the nutcracker ornament. ü Cocktails are featured on the 2nd shelf with the styles all being displayed on the top shelf to show the customer what is inside. ü The bottom row showcases all the vertical cocktail/collaboration boxes including Nintendo which will need to be preset with cubes prior to adding to the wall. ü Please store in the back: Will you? bentos until the new year. 10
STOCKING STUFFERS sidekick 2 (option 1)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 2 features all the options for stocking stuffers. Each shelf is organized by collab/type of product. ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Alfred is featured with flavors grouped together, and Pressed is also grouped by flavor vs size of bottle. Think easy VM, easy shopping, & easy replenishment.
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STOCKING STUFFERS sidekick 2 (option 2)
featured product
signage
mint caviar tin vodka shots shaker martini almonds shaker cigars surprise balls cocktail kits dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box candy cane popcorn canister dc champagne bears canister pink chocolate sparkling rosé bears canister pressed collection alfred collection
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising C H O C O L AT E
bars
3 for $25
ü Sidekick 1 – option 2 – is for stores with limited sidekick & table space. This shows how you can fit Choco bars on one shelf as an additional stocking stuffer option without having to remove either Alfred or Pressed.
C H O C O L AT E
bars
3 for $25
ü Successfully executing this wall, you will get out the most amount of units without compromising brand integrity. VM is all about clean rows all the way to the back wall. ü Bowls are featured up top for all the easy grab n go items, while the first shelf features all the extra collection items from Vice 2.0, Holiday, & Champagne. ü Think easy VM, easy shopping, & easy replenishment. Do not overcomplicate by adding props or lifestyling shelves.
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LUXE GIFTSETS sidekick 3
featured product
signage
fao schwarz 3pc happy holidays 8pc sweet & sparkling 8pc vice 8pc boutique tasting box champagne giftset vice giftset 9pc trunk 20pc trunk
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Luxe giftsets are featured on Sidekick 3, with the addition of the FAO Schwarz box because of the nutcracker addition to the giftset & the Hannukah ‘8 nights of lights.’ ü A trunk is featured on the top display shelf with diagonal rows of the same snowflake label candy allowing for 8 candies to be displayed. ü If you have both trunks, please feature both otherwise feature the size you do have with stock of a couple on the bottom shelf. ü Happy Holidays boxes are double exposed on the bottom to push more timely items to the floor. Please only feature the preset here, ad the DYO will be featured on the table only. This will help when setting Black Friday promos. 13
TRUNK MERCHANDISING
featured product
pog holiday insert core insert
9pc trunk 20pc trunk trunk insert
merchandising ü The 20pc large trunk can be merchandised with the following options for the entirety of the holiday season: ü Red Snowflake Label – with diagonal rows. ü Champagne flavors – on a diagonal ü Best sellers with 20 different candies in a rainbow pattern. Refer to Sugarfina.com for direction. ü The 9pc small trunk can be merchandised with the following options: ü Red Snowflake Labels – 9 flavors ü Champagne flavors – 9 flavors ü Rainbow bestsellers – 9 flavors, refer to Sugarfina.com for direction. ü The most important thing in merchandising the trunks is to show it how customers would actually buy it with a variation of candies. ü Character cubes should not be merchandised in trunk as there are only 4 options and most customers will want the variety for their recipient. ü Use the Happy Holidays insert if on hand, otherwise use the Sugarfina Gold insert.
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DYO WALL pog
merchandising ü Use Holiday 1 POG from 11.1 – 11.27. ü Do not use the the Red & Green shelftalkers until the 12.4 floorset.
ü DYO bento box order should be as follows: ü Sugarfina Blue ü Navy Blue ü HH ü OP ü HBD ü Floral ü Remove XOXO, TY, & Congrats to make way for Holiday DYOs. (Keep a handful handy at the register for customer suggestions.)
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CASH WRAP - CUSTOM signage Placement: Place on cash wrap to encourage customers to place corporate bulk orders using the discounted promo. Place custom pamphlets at the cash wrap on an acrylic card stand. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Size: Signage must be 8x10.
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A-FRAME
signage Placement: Place A-frame at entry of store, and ensure the Candy Wonderland magnetic is shown.
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SHELFTALKERS how to apply
step 1
step 2
step 2
ü Unroll the roll partially on a table.
ü Once you press down, slowly raise the shelftalker so that the glue dot is attached.
ü Once all 4 glue dots are on each corner, place the shelftalker on the shelf.
ü IMPORTANT: repeat this on EVERY corner. Each store will only receive one set of holiday shelftalkers, so it is imperative your team knows that they need to be taken care of and adhered correctly.
ü Repeat until complete!
ü Take the first corner of the shelftalker and apply directly to the glue dot. ü Do not take the glue dot off with your finger. This will make it bunch up and not stick as long.
Special Notes: If you need to remove a shelftalker because it has sold out, take all the glue dots OFF the shelftalker before storing. This will prevent them from getting stuck to others and tearing off the graphic. 18
WINDOWS
Happy Holidays Collection
Ornament Pop-Up & Character Cubes Collection
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HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
42 ND ST
Champ
HH
NYC Taxi
S3
Choco Bars
Tasters
S2
S1 OP
Advent
20
42 ND ST
21
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
AMERICANA
S2 S3 – bottom row
S1 HH
Champ
Advent/OP
OP
Holiday Decal
22
AMERICANA
23
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
CENTURY CITY
Holiday Decal
S1 OP
S2
Tasters CHOCO BARS Alfred
HH + OP
S3
24
CENTURY CITY
25
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
DOMAIN
S3
S2
S2
S1
HH
HH Choco Bars
Holiday Decal + Product VDAY
Advent/OP
Champ
OP
VICE Holiday Decal + Product
26
DOMAIN
27
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
IMP
S2 & S3
S1
HH
HH
Advent/OP Tasters
Champ
OP
28
IMP
29
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
METROTOWN
S3
S1
S2
Alfred Alfred
Holiday Decal
Choco Bars Tasters
HH + OP Tasters
Tasters
Choco Bars
nt/ ve Ad OP
p am Ch
30
METROTOWN
31
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORTH PARK
S1
S3
S2
Choco Bars
HH + OP
Advent/Champ Choco Bars Choco Bars
Birthday/ Large Cubes
Holiday Text Decal
Holiday Decal + OP
Advent/HH
32
NORTH PARK
33
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
PRUDENTIAL CENTER
S1
Choco Bars Holiday Decal Advent/HH
OP
OP
Tasters/ Large Cubes
S3
S2 34
PRUDENTIAL CENTER
35
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
ROCKEFELLER
S3
S1
S2 + Choco Bars
Tasters
HH/OP
Advent/HH
OP
36
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SANTA ANITA
Large Cubes – add to DYO wall
Tasters
S2
S1 Choco Bars
Advent/Champ
S3
HH
OP 37
SANTA ANITA
38
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SANTANA ROW S2 – Shelf 1 - Anc & Canisters Shelf 2 –Choco Bars/Tasters Shelf 3 – Alfred/Pressed
S3
S1
Holiday Decal + HH
HH
Advent/OP
Choco Bars
Champ
Holiday Text Decal + OP
39
SANTANA ROW
40
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SHORT HILLS
Advent/HH
HH
OP
Holiday Decal ONLY
S3
S2
S1
41
SHORT HILLS
42
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
SOUTH COAST PLAZA
OP
HH
Tasters Large Cubes
Choco Bars
S3
S2
S1 Holiday Decal + OP
43
SOUTH COAST PLAZA
44
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
THE POINT
Swap for space, if needed S3
S2
S1
Holiday Decal + OP Tasters
Advent/OP
Large Cubes
HH
Champ Holiday Text Decal
Choco Bars
Trunk 45
THE POINT
46
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
TIME WARNER CENTER
+ 9 HH cubes + 4 character cubes to DYO WALL Tasters + Choco Bars Case 1 – Birthday Case 2 – TY/Congrats Case 1 – OP Case 2 - HH
S2
S3
S1
Case 1 – Champ Case 2 - Vice
47
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
UTC
DYO S3
S2
Tasters
Advent/ Shelf 1 & 2 - Choco Bars Shelf 3 - Large Cubes
S1 HH + OP
48
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
WTC
Tasters
Choco Bars
Holiday + OP
Advent/OP
Champ
S3
HH
S2
S1
49
WTC
50
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM BREA
HH
Champ
Advent/OP
Trunk
3pc Presets – bottom of DYO
Choco Bars
S2 51
NORDSTROM BREA
52
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM CALGARY
Top 3 rows - 3pc Presets Bottom row – Luxe giftset
Choco Bars
HH Top shelf – Advent 1st row – SS 2nd row - SS
OP
53
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM CHICAGO
S1
S2
HH Champ
Advent
OP
54
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM EATON CENTRE
Choco bars S1
S2 + S3
Tasters
OP
HH
Advent
55
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM FASHION ISLAND
Tasters
Pressed/ Alfred
Stocking Stuffers
OP
Champ
HH
Advent
56
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM SANTA MONICA
HH Choco Bars Advent
OP
S1
57
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM SEATTLE
S1– top 2 rows S3– bottom row
HH
S2
Advent/OP
58
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM VANCOUVER
S2
S3
Holiday Decal
S1
Tasters
Choco Bars
HH
Advent/OP
59
NORDSTROM VANCOUVER
60
HH: Happy Holidays collection OP: Pop-up box + character cubes S1: 3pc Presets S2: Stocking Stuffers S3: Luxe Giftsets
NORDSTROM YORKDALE
Tasters/Large Cubes
Advent
Choco Bars
DYO + PRESETS
OP
HH
61