VISUAL MERCHANDISING GUIDE LUNAR NEW YEAR & NEW YEARS EVE
12.26.19 – 1.02.20
LNY assets
Use this easy checklist to check in all floor set items!! Assets + Delivery Dates
Floorset Dates
1. LNY Windows q Window decals q Window text decal q Paper Lanterns q Clear Fishing Line
12.26: Floorset Execution No Photo Submissions due until 1.2 floorset
Please note that each store is receiving different props. If you have any questions about your props, please email retailvisuals@sugarfina.com. 2
CHRISTMAS – 50% OFF hero 1
LG
LG
featured product
signage
candy cane caramels small cube merry berries small cube christmas tree small cube champagne bears small cube reindeer character small cube santa character small cube penguin character small cube snowman gummies small cube fao schwarz nutcracker small cubes merry berries large cube champagne (snowflake label) large cube
Placement: Place on table & ensure no product is covering the sign.
merchandising ü This table should feature only holiday cubes and no boxed items, canisters, or chocolate bars. (All of that product will live on a sidekick) ü Keep table topper on this table for LNY. ü Center sign in the middle and stack cubes simply in easy to grab stacks. ü If you do not have enough cubes to fill the table, pull promo to the cashwrap, or to top shelf of Sidekick 1 that features the rest of the Christmas 50% off product. (Consult with your area/district manager, if needed)
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10. SWEET WINTER DEAL
% 50 OFF
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
table topper
Keep table topper on LNY table.
3
CHAMPAGNE hero 2
happy 2020!
featured product
signage
pop the champagne giftset 3pc sweet & sparkling bento box 8pc sweet & sparkling bento box cheers 3pc bento box champagne bears small & large cube bubbly bears small cube champagne fruttini small cube milk & dark champagne choco bar gold swizzle sticks gold wish paper cheers card dom perignon bottle
Placement: Place on table & ensure no product is covering the sign.
merchandising ü Hero 2 continues to be our core table for Champagne, especially important for New Years. ü Continue to merchandise the ‘Pop the Champagne’ box as it is a great hostess gift.
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
happy 2020!
ü Each table must have stacks of champagne bears, champagne fruttini, champagne bubbles, and bubbly bears. ü Merch large cubes to offer a bulk item for parties. ü Please ensure the ‘Dom Perignon’ bottle is still on display to highlight what the champagne bears are made with. 4
LNY LNY trunk should come pre-filled.
hero 3 featured product
signage
2pc lny preset bento box
Placement: Place on table & ensure no product is covering the sign.
8pc lny preset bento box 9pc red preset trunk lotus flower gummy small cube baby rosé bears small cube champagne bears small cube fuji apple caramels small cube lucky money envelope single cube bauble
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Hero 3 features the launch of the Lunar New Year collection and is merchandised in a lifestyle manner. ü Keep the red table topper from Xmas on the LNY table. ü Use ALL signage indicated here. If needed, remove swizzle sticks for space for all the signage. ü If you have extra space – please include gold wish paper & gold surprise balls if in stock. ü Refrain from using any items with white like sparklers or confetti poppers, as white is not a favorable color in the Chinese culture. 5
LARGE CUBES hero 4 (option1) featured product
signage
all large cubes
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising
Size: Signage must be 8x10.
ü Hero 4 can feature the large cube promo, and 15 stacks of 6 can be merchandised at one time. ü Ensure the stacks are no taller than the sign so that the customer can read the promo. Here is another version to stack cubes to utilize all negative space.
ü Merch cubes in a rainbow. ü Place 8x10 on a riser or cake plate in the middle of the table. ü Ensure all flavors are displayed and stock below, if possible, for easy replenishment. 6
TASTERS hero 4 – option 2 signage Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical.
merchandising ü Hero 4 can feature the evergreen story for tasters. ü If you do not have the bowls, please continue to use the cake plates as we filter bowls out to stores. ü Keep merchandising organized by flavor & style so it’s easy for the customer to shop. ü Ensure dark choco flavors are not mixed together so they don’t get lost in one bowl.
7
FUKUBUKURO hero 4 (12.30 – 1.1) featured product
signage
discontinued flavors:
Placement: Place on table & ensure no product is covering the sign.
see action mail for direction on what flavors
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Fill & stack bags around the centered 8x10 sign. Ensure the sign is not covered by bags. ü Once filled, staple bag shut and staple pricepoint onto bag.
SURPRISE BAGS ARE HERE!
ü Use medium size bags for all pre-filled bags.
8
CHRISTMAS 50% OFF sidekick 1
SWEET WINTER DEAL
SWEET WINTER DEAL
50%
50%
OFF
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
OFF
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
featured product
signage
ornament pop-up 3pc happy holidays 3pc (preset & dyo) happy holidays – 8pc (preset & dyo) fao schwarz 3pc hannukah 7nights of lights box advent, if any are left over santa popcorn canister peppermint bark – white & dark
Placement: Place on table & ensure no product is covering the sign.
merchandising ü Feature the rest of the holiday product minus any small cubes to push the 50% off promotion. ü Merchandise in columns vs horizontal rows. Merchandising in columns will help all product be in the customers sightline. ü Use chocolate bar acrylic fixtures to display the peppermint bark. ü Merch the Advent Calendar here if you have extra units this late in the season.
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10. SWEET WINTER DEAL
% 50 OFF
Terms and Conditions apply. See Associate or visit www.sugarfina.com/special-promotions for details.
ü Be sure to use the holiday shelftalkers so customers can see how much they are saving on the product. 9
CORE COCKTAILS sidekick 2 happy 20 20 !
featured product
signage
3pc & 8pc sweet & sparkling bento box 3pc rosé bento box 3pc cheers bento box pop the champagne bento box choco-covered champ bears canister pink chocolate sparkling rosé bears canister champagne bear small & large cube rosé all day small & large surprise balls, cocktail kits, gold swizzle sticks rosé 3pc bento box cheers 3pc bento box dc chocolate bourbon bears canister dccs caramel popcorn canister vice cigar box & single cigars dc champagne bears canistermint caviar tin vodka shots & martini almonds shaker vice choco bars
Placement: Place on table & ensure no product is covering the sign.
merchandising
Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
happy 20 20 !
ü Sidekick 2 focuses on our core cocktail collection, and is merchandised similarly to how we have been displaying this product during the rest of the year. ü Replace any missing items with more stacks of small & large cubes that fit the story. (ie: fill maple bourbon caramels in space where vice canisters are if out of them) ü Ensure all 3pc & 8pc items are displayed on adjustable stands, and all ancillary is displayed in bowls with crinkle paper or on card stands.
10
ALFRED/PRESSED sidekick 3 featured product
signage
iced vanilla latte bears mini cup cold brew bears mini cup bourbon cold brew bears mini cup iced vanilla latte bears bag cold brew bears bag bourbon cold brew bears bag tumbler w/ iced vanilla & cold brew bears
Placement: Place on table & ensure no product is covering the sign. Do not place signage on an acrylic riser, as this is a safety hazard. Printing: Ensure printer is set at 100% scale. Front and back should be identical. Size: Signage must be 8x10.
merchandising ü Sidekick 3 resets Alfred/Pressed back into wall fixturing. ü Continue to stack mini cups in pyramids, and use the bottom shelf to place Pressed, as this will have a major moment come 1.2 floorset. ü Use wooden crates to create height and show Alfred bags. Keep them flipped over to stack bags on top of the bottom of the crate. ü Be sure to showcase the But First, Coffee sign as the header, along with the coffee props supplied at original launch. ü Lastly, be sure to showcase all signage, especially the price point signage at eye-level, and ensure the 8x10 collection sign is also out. 11
TRUNK MERCHANDISING evergreen
merchandising ü The merchandising intent for the trunks is to display 9 or 20 best-selling flavors or by flavor type, which is in line with how we present this
evergreen ü The 20pc large trunk can be merchandised with the following options: ü Champagne/cocktail flavors – on a diagonal ü Evergreen - Best sellers with 20 different candies in a rainbow pattern. ü The 9pc small trunk can be merchandised with the following options: ü Champagne/cocktail – 9 different flavors ü Evergreen – 9 different best-selling flavors
champagne/cocktail
ü Champagne/cocktail flavors – ü Champagne bears ü Baby champagne bears ü Bubbly Bears ü Champagne Fruttini ü Champagne Bubbles ü Rosé all day ü But first, rosé ü Rosé fruttini ü Sparkling rosé
ü Evergreen flavors – ü Blue Sugarfina Pearls ü Champ Bubbles/Piña Colada ü Sparkle Pops ü DCSSC ü English Toffee caramels ü Ice cream cones ü Birthday cake caramels ü Martini olive almonds ü Apple frogs ü Robin’s egg caramels ü But first rosé ü Peach bellini ü Cuba Libre ü Parisian Pineapples ü Sour Rainbows ü Sugar Lips ü Watermelon Slices ü Pink Sparkle pops ü Bubbly bears ü Champagne bears
12
DYO WALL pog merchandising ü Use Q1 POG from 12.26 – 1.26 ü Remove all holiday shelftalkers and discard unless product needs to be featured on BOGO Sidekick 1.
ü DYO bento box order should be as follows: ü Sugarfina Blue ü Navy Blue ü Floral ü XOXO ü HBD ü Congrats ü Thank You
13
A-FRAME
signage Placement: Place A-frame at entry of store, and ensure the Surprise Bags magnetic is shown on 12.30 – 1.1.
14
WINDOWS featured product 2pc lny preset bento box 8pc lny preset bento box 9pc red preset trunk small red trunk lotus flower gummy small cube sugarfina gold pearls small cube champagne bears small cube fuji apple caramels small cube lucky money envelope single cube bauble merchandising 端 The window table cluster should showcase the LNY collection along with the hanging elements given. 端 A small trunk must be featured in the window, and they should all be preset so no need to worry about merchandising the inside. 端 Display the 8pc and 2pc on separate tables to create height and depth and stock more units on the floor. 端 Ancillary can be used to further tell the story. Focus on gold items, and prioritize any candy ancillary over wishpaper or pop the confetti-type items.
Ensure the new flavor 5x7 signage is displayed in the window. 15
42 ND ST
50% OFF
Champ
S3
Choco Bars
Tasters
S2
S1 LNY
Champagne
16
42 ND ST
17
AMERICANA
Cocktails
Xmas BOGO
Alfred/Pressed
LNY
50% OFF Champ
LNY
18
AMERICANA
19
CENTURY CITY
LNY
50% OFF Cocktails + Alfred
Tasters
Champ/LNY
CHOCO BARS Pressed
20
CENTURY CITY
21
METROTOWN
Alfred/Pressed
50% OFF
Cocktails
Alfred Alfred
LNY
Choco Bars Tasters
Champagne Tasters
Tasters
Choco Bars
LN Y
50% OFF
22
METROTOWN
23
PRUDENTIAL CENTER
50% OFF
Choco Bars LNY Champagne
LNY
LNY
Tasters/ Large Cubes/ Choco Bars
Alfred/Pressed
Cocktails 24
PRUDENTIAL CENTER
8x10 signage
25
ROCKEFELLER
Alfred/ Pressed
Cocktails
50% OFF
Tasters
LNY/Champ
LNY
Taxi
26
SANTANA ROW
Cocktails
Alfred/Pressed
50% OFF
Champ
LNY
50% OFF
Choco Bars
Champ
LNY
27
SANTANA ROW
28
SOUTH COAST PLAZA
DYO
Champ 50% OFF
Tasters Large Cubes
LNY
Alfred/Pressed
Cocktails
50% OFF LNY
29
SOUTH COAST PLAZA
30
THE POINT
Cocktails
Alfred/pressed
50% OFF
LNY
LNY
50% OFF
Tasters
Champ
Large Cubes
LNY
Choco Bars
Trunk 31
THE POINT
32
UTC
Blue DYO DYO Tasters/ Large Cubes Choco Bars
Alfred/Pressed 50% OFF
Cocktails Champ/LNY
33
WTC
Tasters
LNY
LNY
Champ Large Cubes
Alfred/Pressed
50% OFF
50% OFF
Cocktails
34
WTC
35
NORDSTROM BREA
LNY
Champ
50% OFF
50% OFF
Choco Bars
3pc Presets
36
NORDSTROM BREA
37
NORDSTROM CALGARY
Top 3 rows - 3pc Presets Bottom row – Luxe giftset
Choco Bars
Champ
50% OFF
LNY
38
NORDSTROM CHICAGO
Cocktails
Alfred/Pressed
50% OFF 50% OFF
Champ
50% OFF
39
NORDSTROM EATON CENTRE
50% OFF
50% OFF
Cocktails
Tasters
Alfred
Champ
LNY
40
NORDSTROM FASHION ISLAND
Tasters/Choco Bars
Cocktails
50% OFF
Pressed
50% OFF
LNY
Alfred
Champ
41
NORDSTROM SANTA MONICA
50% OFF Choco Bars LNY
50% OFF
42
NORDSTROM SEATTLE
Top row – Champagne 2nd row – Cocktails presets 3rd row – Alfred/Pressed
DYO + Large Cubes
50% OFF
Tasters/Choco Bars
LNY
50% OFF
43
NORDSTROM VANCOUVER
Alfred/Pressed
LNY
Cocktails
50% OFF
Tasters
50% OFF
LNY
Champagne
44
NORDSTROM VANCOUVER
45
NORDSTROM YORKDALE
Alfred/Pressed
50% OFF
Choco Bars
DYO + PRESETS
LNY
50% OFF
46