Paul Vater of Sugarfree, is editor of this magazine produced for Victoria BID. Paul heads up the sugarfree team of writers, photographers and designers for each issue refecting the priorities of the BID itself as well as content that is judged of interest and useful to the BIDs key stakeholders operating with the SW1 area. This issue contains the following: FIT FOR BUSINESS: The gyms, spas and beauty salons of SW1 P4 LESS HELL FOR LEATHER: A new street signage system promises to pave the way to better routes P10 VICTORIA'S REVIVAL: SW1's billion-pound redevelopment P18 © Text and design by Sugarfreedesign, 2011 © Photography by Richard Lewisohn, Dominick Tyler