sugarlump elliot

Page 1

®

d n a r b a g buildin s s e n d n i k of ® ®


Ever since I was little I have been bulding a brand of kindness with my mom. It’s called sugarlump– the loving feeling in your heart when you’re unconditionally kind. It’s about mentoring little kids, using social media for good, and rebuilding our neighborhoods one surprise act of sweetness at a time. ®

®


a sugarlu

mp

elliot

Is the pu we’re all re love inside kindness,born with. In the same we all speak language .


play


rebuilding our neighborhoods the experiential focus group

In the summer of 2019, we worked with the mayor to turn Lake Oswego into the “City of Sweetness.” We partnered with local businesses, designed a mobile kindness shop, created an app for kindness challenges, hosted events and joined the 4th of July parade. Audi sponsored sugarlump, and a new Q7 with a sugarlump vinyl wrap pulled our kindness mobile. Every Wednesday we set up our mobile kindness shop at Bridgeport Village for Family Fun day, and every Thursday we did movies in the park. It was my mom, her 3 best friends and all of us kids together. Over the summer we built a kindness campaign and challenged our community to create 5,000 “Surprise Acts of Sweetness.” At the end of the summer we had a big event with young Portland Thorns soccer star Olivia Moultrie, to benefit Friends of the Children. Kids from all over decorated and donated over 100 sugarlumps to “friends” they didn’t even know. The best part was watching the little kids and their inherent kindness THRIVE. It brought out the best in all of us, and everyone we came into contact with. It was pure magic.


lake oswego-city of sweetness

lake oswego parade


sugarlump mobile retail shop


click here to play


the sugarlump app experiential engagement Our app uses augmented reality tech to enable us to partner with retailers.

scan to download sugarlump app:


the sugarlump app

scan here with the camera in your sugarlump app!


local business sponsors Scanning a sugarlump sticker on a store window with their app, kids watch a kindness challenge animation. Once completed, a certificate pops up in the app’s backpack. They can then show the app to the store vendor for their treat!

blazers

selis

olivia moultrie

dischinger

dubbox

audi

zupans


We are partnering with Sugarlump for the Lake Oswego “City of Sweetness” Challenge. Our goal is for kids (of all ages) in our town to complete 50,000 acts of kindness!

At Salt & Straw, we’re hoping to create the kind of company that’s fun to support, work for, and partner with. We’re about building strong local community – both in the neighborhoods where we do business and by purchasing as many local products as possible (to keep our money in Oregon and help create stronger local economies). Download the Sugarlump app and join us!

Experiential marketing campaigns are co-branded with local businesses.

click here to play


the

®

show ®

®


sugarlump show + youtube channel

click here to play


sugarlump show

click here to play


kindness kits

kindness kit brown sugar

white sugar


CREATIVE ACTS KINDNESS leave a pennies jar of wishing by a fou ntain ” u o y e v lo to e an “I creat and send it nts#sugarlumplo e o o r e a t p id o v ve grand e ph voritorate it your have a t c ur fa e o a d y n d inviteea party d” ve findYOU andit to youret) resom luogvaeralulkmplo you c e eaone o s of livev awtit # s (add mp pock ideohf thank yo rlu are lk in ch hings u f o suga a vorite or yotuerdouwn 5 tt YOU eve“ysidewa wri t lo i u t o p b r e a m a ve ch uelo #s arluw n the yo r(s your #sug le ugarlumplo o (add)it to cket) build a big fort and of oave a bu ve ump po rl ga su # e ld sugck v have mplo someone join you at a tennis arelutmplove b arlu dog plove #sug parkalls #sugarlum #sugarlumplove

#sug

arlum

plove

do an e todayxtra chore being without asked #suga

rlump love

AWARDS


kindness kit design creative acts of kindness!

this little toolbox helps you rebuild the world one creative act of kindness at a time. It starts a butterfly effect and soon your small acts of sweetness become gigantic.

1. ®

®

2.

download the sugarlump app on your smart phone:

scan me!

use the camera in the sugarlump app to scan the big stickers, watch the animation, and do the creative act of kindness!

3.

take a card from your sugarlump’s pocket, design your act of kindness, surprise someone with your sweetness, and challenge your friends by posting! #sugarlumplove

os

“old school”: instead of using the app, write about your acts of kindness in a journal. Don’t forget to include drawings or photos!

if you are 12 or younger, please have your grownup help you.

www.sugarlump.love


bridging the gap between online and offline worlds CATCHER

kindness creator

stenci l on thea love note sid in chal ewalk k.

click here to play


subscription program

postcards

hello!

BUTTONS

STICKERS

sugarlump


social media campaigns–using social for good

click here for instagram

#socialswee

tness

Kids use soc ial media fo r good and each other challenge to create h a ppiness whe post their a n they cts of kindn e s s! Its like th bucket cha e ice llenge, base d on what t do! It bridg hey love to es the gap b e tween their offline world online/ s and puts a lt ruism at th of mind. e top


black lives matter parade-NE portland

me

®

®


events, parties and pop-ups

click here for press

me

®

rebuild neighboing our with kinrhoods dness ®

®



customized kindness

me

Sugarlump helps you create your own unique brand with kindness at its heart and empowers you to pay it forward. Create your character, make online & real-life graphics, business cards, notes, and create incredible displays of kindness to inspire joy! Have your own sugarlump web site where all of your kindness is posted. Create your own kindess content based on what you love to do!

J teator eesllsio r c

kindn

#sugarlumpelliot

scan here for my web site!


mentor program

sugarlump bigs and littles

elliot

gavin

J

jesuit high school + st. thomas more


Side 2

big kids (bigs) mentor little kids (littles) to create acts of kindness shared in person or over Zoom. after acts of kindess are completed, littles get a completion charm for their dog tag necklace

me

creative act of kindness

mp

sw e

i love me! award

#sugarlumplove

write down 5 things you love about YOU (add it to your sugarlump pocket) #sugarlumplove

ess etn

Side 1

sugarl u

charm


Sugarlump advocates start a movement by creating their own kindness campaigns as they mentor younger kids by being positive role models. Everyone outdoes each other with kindness challenges, and all are acted out on social media... #sugarlumpsweets

Kids’ diversity and acceptance is their power, their strength and their future. It creates new desires, inventions and ideas. Sugarlump helps kids love their diversity and unique gifts as individuals, and their strengths as a group. Feeling love inside themselves and seeing the joy they can bring others helps them realize how easy and addicting it is to make love grow. They build each other up by helping those who need it most. The power of this confidence creates a momentum that will be a basis for their confidence and self-worth forever. Sugarlump helps kids realize the gifts they were born with, celebrates their differences and helps them join forces for the causes that mean the most.


sugarlump

®

olivia moultrie

kindness for kicks party!

Olivia, 13, is the youngest women’s soccer player to turn pro! She plays for The Portland Thorns FC!

click here to play

olivia’s app (scan with app camera)

benefitting

of the Children helps at-risk kids develop *Friends a long-term, consistent relationship with a caring adult from age 5 through graduation. They select children facing the highest risks and help them change their stories. One chid. One friend. 12½ years. No matter what.

Our one-for-one event gave the attendee a sugarlump kindness kit and they decorated and donated a matching one for a “friend.” We donated over 100 sugarlumps!


retail flagship

be sweet. share joy. sprinkle some sugar.

dreams come true

dreams come true

dreams come true

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.

sugarlump factory

customize a sugarlump


sugarlump character builder Create your own brand with kindness at the heart of it, and personalize everything you make. Your sugarlump is your beacon of kindness and will help guide you. The Sugarlump Factory provides everything young kids need to develop their character and their own unique brand with kindness as the guiding force. It creates a confidence that will help shape who they will become and what they will bring to the world.

F i nd out w h at yo u l ove a b o u t yo u rs e l f, a nd u s e i t fo r t h e g rea te r g o od . BOB

LONG BOB

BUN

CURLY

LONG

PIGTAILS

BRAIDS

POMPOMS

FLIP

brunette

brown

blonde

blonde

red

red

black

black

dark hair + skin

dark hair + skin

CURLY

SPIKE

SHAG

LONG

BUZZ

MOHAWK

POMP

eyes eyes light

medium

dark

braces

freckles

glasses light

medium

dark braces

freckles

glasses


heaven

kindness advocate

sugarlump

sugarlump

sugarlump

sugarlump


father’s day-the show famous dads + their kids compete for best community kindness campaign

kevin hart


the rock SIMONE LAUREN DWAYNE JAZZY

TIA


ryan reynolds john ledgend prince harry steph curry jimmy fallon

all content is created by the kids. ideas, filming, reporting, social media campaigns. dads are just there to do some heavy lifting.


a love rev olution We are on a mission to chang living in an e the wor d make it ld we’re ours. We sionate a are kind, nd all-kno compaswing from there is n the begin othing we ning, and have to “u lump give nlearn.” S s us confi ugardence an we honor d strong ourselves v oices as and each other.

"AS SOON AS THE LIGHTS GO OFF, YOU ARE THE LIGHT!" rainbow in heart chakras


helping each other rebuild a world we want to live in.

®

www.sugarlump.love

kindness is the answer. the time has come. ®

®


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.