A sugarlump is the feeling you get inside when you do something sweet for someone else. It’s the little glimmer inside that makes kids feel great about themselves and want to share their joy with others. Sugarlump teaches kids the art of thoughtfulness through their own kind of social networking.
be sweet. share joy. sprinkle some sugar.
These sugarlumps are soft sugar cubes with a pocket in the back for notes, wishes or projects. There are white sugarlumps and sugarlumps made with brown sugar. Sugarlumps come in a baby size, a medium size and a large family size.
Kinds of sugarlumps
kiss me I’m Irish!
be hoppy!
boo!
valentine
happy 4th!
worldly
send love
stories
get well
good luck
worldly
send love
stories
good luck
new baby
new baby
courage
merry!
merry!
best friend
happy bday!
best wishes
get well
best friend
happy bday!
best wishes
new baby
new baby
new baby
new baby
Guerilla Marketing
• Stickers, pins, badges, passing notes • Encourage all kids to place stickers everywhere to remind others to feel the sugarlump love. • Post good things on instagram, sugarlumpfactory.com and let kids be in charge of their own brand. #sugarlumpfactory #sprinklesomesugar
#sugarlump factory
#sugarlump factory
My name: Age: Drawing:
sprinkle some sugar A sugarlump is the feeling of love you have in your heart. I was thinking about you so I wanted to send you a sugarlump from my heart to yours.
My name: My wish:
Drawing of my wish:
sugarlump, sugarlump I say goodnight. please bring my wish in the morning light.
around the world Send your sugarlump to a friend in another town or country. Have them take photos of their sugarlump adventures and send the sugarlump back with photos in its back pocket.
more sugarlumps:
hello, valentine!
hi there, tooth fairy!
I can keep all of my sweet little notes in the back of my sugarlump pocket and my sugarlump can remind me how loved I am all year long!
I put my tooth in the back pocket of my sugarlump and included a note. I hope you can leave me a little something in return. Thank you for visiting me!
best friend birthday helping hand christmas easter good luck share joy gratitude animal kindness back to school you are my sunshine
loving
worldly
giving
sharing
helping courage
luck
y, sprink e jo le r a
kindness
u me s gar so
be sweet, sh
Collect passport stamps for sprinkling some sugar...
Earn badges for you and your sugarlump...
Retail
be sweet. share joy. sprinkle some sugar.
dreams come true
dreams come true
dreams come true
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
Sugarlump Vehicles • Bring sugarlump to the masses. • Entertainment, icecream, sugarlumps, activities. • Invite kids and their parents through social media channels. #sugarlumpfactory
MINI
SGR LMP
Phase 2 New Products • tees, bags, hats, clothing • dressing your sugarlump • outfits, hair, hats, glasses, clothes, holiday • decorate with art supplies (events+parties)
All collections have neon tees with sugarlumps on the front. The sugarlumps are created using a “sugar� technique so they really look like sugar. (back of all shirts) near collar
hang tags
sprinkle some sugar A sugarlump is the feeling you get in your heart when you do something nice for someone else. So when you wear your sugarlump shirt, be sure to do something that makes someone else happy! sugarlumpfactory.com
sprinkle some sugar A sugarlump is the feeling you get in your heart when you do something nice for someone else. So when you wear your sugarlump shirt, be sure to do something that makes someone else happy! sugarlumpfactory.com
Boys - 1 graphic short sleeve tee - 2 graphic long sleeve tee's - 1 full zip hoodie fleece - 1 raglan crewneck sweatshirt - 1 beanie, scarf, glove set - 1 backpack - 3 pack of socks that shows the same sock in 3 different color ways
Girls - 1 full zip hoody fleece - 1 crewneck fleece - 1 jacket - 1 beanie, scarf, glove set - 2 long sleeve graphic tee's - socks - 1 bag - hair accessories
Baby - onesie - hooded bath towel - 1 binkie - 1 diaper cover - 1 t-shirt - pair of socks - 1 diaper bag - sweatshirt
Be Your Own Sugarlump Superhero
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BE YOUR O
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S U G A R LU M P
A VO R I TE NF SU W
sprinkle some sugar
YOU YOUR O W P ER H ER O!
S UG A R LUMP
ES
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(back of all shirts) near collar
AK
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- 2 tanks - 1 dress - 1 fitted tee - 1 girl's style baseball sleeve tee - 1 fleece crewneck with a pouch pocket - 1 Pair of Sunglasses - 1 tote bag - hair accessories
M
Girls
O
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B E YO UR
A V O R I TE NF S UP
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YOU YOU R O W SU
PER
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H ERO !
H ERO !
S U G A R LU M P
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YOU YOU R O W SU
S U G A R LU M P
ES
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AK
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sprinkle some sugar
Boys - 2 graphic tee's - 1 Baseball Sleeve Raglan tee - 1 Jacket/Windbreaker - 1 Baseball Cap - 1 Duffel Bag - 1 Pair of Shorts - 1 Pair of Sunglasses - 3 pack of socks that shows the same sock in 3 different color ways
(back of all shirts) near collar
M
RO!
AK
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YOU YOUR
OW
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P ER H ER O!
S U G AR LU MP
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BE YOUR
O
A V O R I TE NF SU
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Phase 3 Character Builder Web Launch • Introduce characters and real life counterparts. -Sugarlumps are the character’s (and real life) companions. -Offline and online world allows you to take your sugarlump with you on your adventures. The code inside lets you follow other sugarlumps and what they are doing. • Track activities. • Create new products with your character.
Create Your Own Identity The toy industry is ruled by brands. From Barbie to Ben 10, PokÊmon to Winnie the Pooh, children are clearly as brand conscious as their parents. And like adults, children tend to be extremely brand loyal, choosing their lunch boxes, bed sheets, videos and apparel based on whether or not they carry the mark of their favorite character. The reason for this is that kids seem to love brands for the same reason adults do. Because they get a feeling of personal connection with these brands, specifically through the characters, that helps define them in some way as unique little individuals. So just imagine if a child could create his or her own brand. A truly unique brand that is quite literally an expression of that child’s individuality. That is the concept behind sugarlump. It all starts with a little person.
She goes to sugarlumpfactory.com to make a character out of herself. Through proprietary sugarlump software, children can design a character online that looks just like themselves, down to hair color, facial features, skin tone, even accurate placement of freckles, or they can create a character from their imagination. No matter what a child’s ethnicity or physical profile, their character will reflect the little person they really are, instead of some corporate ideal of the blond, blue-eyed princess, for example.
Create your own world.
Next step, the child can create a story for their character. Our software would generate fairy tales, adventures and richly detailed worlds with the help of the child’s interactive input.
Make your own things.
sugarlump can then custom manufacture all the same objects children are already buying with somebody else’s brand (lunch boxes, books, toys, plush dolls, pillowcases, bedroom wall decals, etc.). Only now they would be truly unique collectibles codesigned by the children themselves, featuring the brand they built and that’s 100% inspired by them. Our girl then continues to use her creative thinking by building her own sugarlump website. Think FaceBook for little ones. It is all about her. It features the things she likes to do and who she is. She can then socially interact with other kids from around the world.
Build confidence, make new friends and share what you have.
Our girl can now see herself as the hero of her own life. She can do anything. So what does she do? She starts thinking about the world around her. And other children who are in need. Then the social networking aspect becomes much bigger. More philanthropic. Her virtual character becomes an interactive pen pal with children around the globe. She learns about other cultures and other ways of life. They learn to help each other. They play interactive games like getting water to a child in Africa, or teaming up to help send a far-away friend to school. The games are based on real-world situations, and they are the building blocks for the real philanthropies. She then learns how to change the world around her. Through sugarlump partners she is able to send letters of encouragement to other kids, raise awareness, and send supplies and money to kids who need it. By helping each other, these kids can then team up to face other global issues that need their attention. After all, because they are our future, they need the relationships and the resources to make changes. This will be their platform.
Global Possibilities
If a child is going to be brand loyal to, say, an amorphous little yellow bunny-like Pikachu thing, just imagine how loyal they might be to a brand that looks just like them, was created by them and is truly the only brand in the world they can call their very own. Now imagine the global possibilities. Confident young people who feel empowered to help other kids and the world around them. The future looks a little sweeter.
Character Builder
web site
sugarlump factory
sprinkle some sugar about us
sign in
parents + teachers
sugarlump factory is a place where you can create a little you. then you can go on big adventures! it’s also fun to make things here that are all about you! it’s all about what you can dream up! are you ready? are you set? okay, then...let’s go!
sugarlump factory
sprinkle some sugar about us
sign in
parents + teachers
the screen above side-scrolls into new sugarlump territory. this is the neighborhood. pod features: all green/sustainable living shelf for trophys media center desk large screen monitor bed? chair? plant
sugarlump factory
sprinkle some sugar about us
sign in
parents + teachers
what do you want to do? create
play
assist
share
grow
travel
sugarlump factory
sprinkle some sugar sign in
parents
body type eye color skin tone hair style hair color outfit jewelry hats glasses sport items
note: as soon as you choose the eye color, you are immediately directed onto the next category.
sugarlump factory
sprinkle some sugar sign in
parents
body type eye color skin tone hair style hair color outfit cool stuff jewelry hats glasses
note: when you roll-over on a selection below, the main girl’s hair on left changes to the style.
sugarlump factory
sprinkle some sugar sign in
parents
body type eye color skin tone hair style hair color outfit cool stuff jewelry hats glasses
note: when you roll-over on a selection below, the main girl’s hair on left changes to the style.
Create other products with your character and family
furniture
stationery
aidan
tate logan
maisie quinn
marley
ellie
THE
U
N
W DER OOD
S janae
FOR LIF E
ANCHORED
matt
tapley hunter
LO LO LO
yum
yum
yum
junior
LO
Š2010 erin sorenson
iPhone covers
wooden lasered portraits
dolls
Phase 4 • Adult site/family command center • Reward program (buy awards online) • Launch sugarlump brick and mortar stores • Introduce philanthropy partners
sugarlump family
sprinkle some sugar
sugarlump family is a place where you can dream
profile
desk
activities
resources
love + wellness
at home
up a little you. celebrate your life. and create happiness for you and your family.
set up
sweet somethings
profile (who you are) desk (command center, mail, links) character (yours and a family set) interests (your fave topics, charities etc.)
this is a section that will talk about key
my photos+videos
my friends
sugarlump topics, our fave activites etc. news at a glance.
after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.
my groups
my causes
i create
super sweet
sugarlump kids
elliot
Hammer
sugarlump shop
sugarlump family
sprinkle some sugar
profile
desk
activities
resources
love + wellness
at home
my desk: sugar bank inbox
henry
mitchell
points earned
$ amount
point key
$ plan
$70.00
clean bedroom (5) water the garden (2) put away laundry (2)
disneyland lacrosse equipment children’s cancer assoc. school clothes
kids activities home activity
henry elliot
sugar bank mom henry elliot mar
feb
jan
dec
nov
oct
sep
aug
jul
jun
may
apr
mar
feb
jan
family
link to sugarlump factory activity
my photos+videos
my friends
my groups
my causes
i create
super sweet
sugarlump kids
sugarlump shop
sugarlump family
sprinkle some sugar
profile
desk
activities
resources
love + wellness
at home
i create inbox
family
mitchell
kids activities henry elliot Hammer
sugar bank mom henry elliot family
mitch
my photos+videos
my friends
my groups
erin
my causes
sissie
i create
elliot
super sweet
henry
sugarlump kids
sugarlump shop
sugarlump family
sprinkle some sugar
profile
desk
activities
resources
love + wellness
at home
i love being a good mom. but i also love having a great time getting out and about. i just went to new york for a week and stayed at the tribeca grand hotel. it was in the perfect location to walk around soho, and was a short cab ride away from cipriani on wall street where friends from w+k and i attended the webby awards.
other news we have decided to take a return trip to wallowa lake again this summer. we had such a great time last year. photos after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.
inbox mitchell
my photos+videos
my friends
my groups
my causes
i create
super sweet
sugarlump kids
sugarlump shop
sugarlumpfactory.com promise Vision: Create a world where kids are empowered to use their compassion and creativity to make positive changes in their world and then globally. Parents and mentors help them find their voices. Mission: V1. V2. V3.
Inspire (empower) kids and parents to care, give, do and connect. Design creative and positive experiences for kids to learn to navigate the modern world and become active citizens and for parents to engage with their kids and give them the tools to do so. Design creative and positive experiences for kids to encourage personal growth, self-expression and positive action.
What is sugarlump most passionate about? • Teaching the art of thoughtfulness • Fun and creativity with a purpose • Tapping into the inherent creativity and compassion of children • Strengthening parent/child relationships • Building our kids for the future What can sugarlump be the best in the world at? • Designing and delivering creative ways to teach kids how to navigate the modern world online and offline. • Help kids believe in themselves and know they can make a difference. What drives our resource engine? • Retail Sales • Charity Events • Web Sales • Subscription • Downloads • Personalized Merchandise • Licensing Brand values: Compassionate, creativity, self-belief (individuality), optimisim, energetic, acceptance, potential
Who are we? Forward thinking, open-minded creatives who are committed to the development of our children and the future. What does sugarlumpfactory.com do? -Provides a personal and safe environment to encourage self-expression, participation, and tighten child-parent relationships online and offline. Give kids a voice and platform to express ideas and make changes in the world. Why does it matter? We want confident kids who believe that they can participate in making a difference in the world. Their ideas matter. What’s the ask? -Become a part of the sugarlump world. Engage with our charities who let kids become the heroes of their own lives by inventing and implementing ideas for their world. Creative designs for the modern family. Brand purpose: We exist to inspire (empower) kids and parents to care, give, do and connect (friendships) online and offline.
“We cannot always build the future for our youth, but we can build our youth for the future.” -Franklin D. Roosevelt
kids:
families/educators:
sugarlump factory.com
sugarlump family.com sprinkle some sugar
sprinkle some sugar about us
sign in
parents + teachers
sugarlump family is a place where you can dream
profile (who you are) desk (command center, mail, links) character (yours and a family set) interests (your fave topics, charities etc.)
personalization • character builder • making your own products/merchandise • making your own cartoon w/ your character • real-life shows on your volunteering/causes • web-based programming on your stories • social networking missions/games • based on social + environmental awareness • online/offline • bring what you learn on-line through your “missions” out to the real world • strengthening kid/parent relationships • coming together on-line and off-line • gives kids a voice and a platform to make a difference in the world with parent’s help • starts kids early and grows with them • kids helping kids
profile
desk
activities
resources
love + wellness
at home
up a little you. celebrate your life. and create happiness for you and your family.
this is a section that will talk about key
sugarlump topics, our fave activites etc. news at a glance.
after you have signed up for your favorite things, these will be key links to new and exciting things within the parent site. sometimes with links to the kid site.
personalization • my groups • my causes • “anti-social” network • sharing only what’s important to who’s important missions • family activities • art, music, beach clean-ups etc. • online/offline • bring what you learn on-line through your “missions” out to the real world • strengthening kid/parent relationships • coming together on-line and off-line • piggy bank (smarty pig) • parents can contribute to their kids who are completing their good deeds • parents help set up a plan and can see kid’s activities to decide on rewards • money earned/saved by family can send them on a trip to build a well for clean water in an african village (for ex.)
Sugarlump Shops • Create sugarlump brick and mortar stores throughout the United States • Interactive maps let you connect with other sugarlumps. Schedule meet-ups with those who share similar interests • Create your own sugarlump projects and products • tees, books, stationery, custom lumps, etc.
be sweet. share joy. sprinkle some sugar.
dreams come true
dreams come true
dreams come true
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
All of your favorite dreams can come true. Write about your wishes and put them in the back of your sugarlump pocket. Be sure to have lots of love in your thoughts and in your heart and your sugarlump will help make your dreams come true.
inspiration
Sugarlump Philanthropy • Join one of our favorite causes and see how you can give back. You might be small, but you can act big! • Join other kids who have the same interests as you.
You might be small, but you can act BIG.
Phase 5 sugarlump tv, web casting, vlogs • Erin as adult correspondent, Elliot is kid’s • Sugarlump lifestyle introduced
lifestyle
Phase 6 Global Expansion • Sugarlump story hour (beam light into the world) certain times/special events, times to reach global community, help other kids with no access. • Sugarlump dream time (every night before bed) becomes a prayer to the world for good things. • Kids communicate with each other and interact with sugarlump global maps and collective stories. • Sugarlump web site, Instagram, SnapChat, and sugarlump community pages allow global communication.
Global Goals • Design for the future and provide kids (and their adults) with tools of empowerment. • Foster the development of confident kids and help those who need it most. • Offer everyday solutions+everyday creativity. • Practice and teach sustainability, social awareness and the celebration of diversity. • Be rooted in personal integrity, respect for individuals and doing what’s right long term for the global community. • Empowering individuals and families to be active citizens and providing them with the tools to make a diff erence. • Have a passion for design and innovation and use creative technology for the betterment of people.