Students’ Union University of Greenwich Media Pack 2014/15
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Hello and welcome to Students’ Union University of Greenwich INTRODUCTION Hello, welcome to Students’ Union University of Greenwich Media Pack 2013/14 - the official way to communicate with our students. With nearly 24,000 students across three main campuses there is no better place to reach out to the student market.
Within this media pack you will find a snapshot of the media opportunities available and information about our diverse student demographic. In addition to the media displayed we often have an array of additional services as well as promotional prices that fit your needs.
FACTS & FIGURES Total Students 23,757 Undergraduate/Postgraduate 78% / 22% Male / Female 46% / 54% International 15% Website www.suug.co.uk
TERM DATES Term 1 15/09/14 - 19/12/14 Term 2 05/01/15 - 24/04/15 Term 3 05/05/15 - 28/06/14
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Freshers Media With over 6,000 people attending our Freshers’Fairs last year and 6,000 goody bags containing our wall planners, company leaflets and an array of samples given out, marketing your business is by far the most vital move your business/charity can make in order to engage with students. Whether it is face-to-face at one of our fairs or a simple but effective advert in one of our Freshers Fortnight publications, we have everything you need to create a lasting impression and develop long term brand awareness.
FRESHERS FAIR Held on Tuesday 16th & Thursday 18th September 2014 within the Dome (Avery Hill) and the Queen Mary Undercroft respectively, our fair is a mix of commercial stalls alongside the Students’ Union’s sports clubs, societies and networks. Stall Type Gold
These are located by the entrance and offer maximum footfall
Silver
Located in our main indoor fair venue
Charity
Same as silver but at a charity rate
Outdoor
Offer more space and great footfall
Outdoor - Car Outdoor - Van
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Avery Campus 16/09/2014
Greenwich Campus 18/09/2014
£580
£580
£480
£480
£220
£220
£800
£800
£800 £800
£800 £800
GOODY BAGS Packed full of products and flyers, and distributed to 6,000 students throughout the week of the Freshers’ Fairs, goody bags provide an effective method for delivering leaflets/samples directly into student’s hands and are a favourite among students as well as staff.
No. of bags
6,000
Insert Type
Flyer
Sample
Price
£400
£500
WALL PLANNERS Distrubuted to 5,000 students over the Freshers period these are the perfect way to get maximise brand awareness. Often located within communal areas and bedrooms they provide a constant reminder to students throughout the year which maximises exposure to your target audience. Print Run
Format
Advert size
Price
5,000
A1
70mm x 70mm
£350
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FRESHERS HALL DROPS Delivered directly into 1,000 halls of residence across Greenwich and Avery Hill, hall drops provide an ideal opportunity to communicate with students where they are relaxed and at their most receptive.
Location
Greenwich and Avery Campus
Quantity
1,000
Price
£250
No. of t-shirts
100
Advert Size
100mm x 100mm
Price
£400
FRESHERS T-SHIRTS Worn by 100 Freshers’ helpers throughout Freshers Fortnight, our Freshers T-Shirts provide a unique and effective opportunity to increase brand awareness.
ANYTHING ELSE? Freshers’ is the perfect time to reach out to students and heighten your brand awareness. If you want us to help your company excel within the student market, but can’t find what you want above, email Scarlett on s.dempsey@gre.ac.uk.
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Year Round Media Face - to Face ON-SITE SPACE Located in Avery Hill and Greenwich Campus, our On-Site Space opportunities provide one of the most effective methods for interacting and engaging face-toface with students oncampus. Whether it is to distribute samples, collate data or increase brand awareness through an experiential campaign, On-Site Space provides one of the most effective channels for engaging with our students.
Location
Stall Type
Price
£200
2m x 1m
£500
3m x 3m
£800
5m x 5m
£800
5m x 5m (Promo Van)
3m x 3m
£500
5m x 5m
£800
2m x 1m
£200
3m x 3m
£450
Avery Hill Concrete Area (Outdoor)
Grass Area (Outdoor)
The Dome (Indoor)
Year Round Media - 7
Location
Stall Type
Price
2m x 1m
£250
Greenwich Bar Latitude (Indoor)
Distribution FLYERING Whether it is to distribute samples or promotional material, flyering at Greenwich and Avery Hill Campus provides the perfect way to get your promotional material and samples across campus, directly into the hands of students. Why not book our promotional staff at Avery Hill to get your message into the heart of the student community?
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Reccomended Quantity
Method
Price
Avery Hill - 500
Student Staffed
£250
Greenwich 6,000
Self Staffed
£400
Year Round Media - 9
HALL DROPS Delivered directly into 1,000 halls of residence weekly, hall drops provide an ideal opportunity to communicate with students where they are relaxed and at their most receptive.
Location
Greenwich and Avery Campus
Quantity
1,000
Price
£250
Digital
BANNER ADVERTISING Located in a prominent position on our official Students Union website (www. suug.co.uk), our banner adverts provide the perfect visual opportunity online. Through the use of URL linking, our banners provide an effective method for directing students straight to your website, increasing traffic and awareness. Duration
Price
Banner Per Month
£500
Per Term
£1,500
Per Year
£3,500
Lozenge Per Year
10 - Year Round Media
£2,000
Alternatively book a hard-coded Lozenge for a constant visual presence on every page of our website helping enhance your search engine optimisation (SEO).
EMAIL Communicate your message directly to students using our growing email database of 20,000 students. In this digital age more and more students are accessing their emails 24/7 and you can be assured that each student will be receiving your message from and endorsed by Greenwich Students’ Union. Type
Quantity
Price
Solus Email
20,000
£400
LATITUDE LOOKOUT Written by students, for students Latitude Lookout’ is packed full of year round information and provides an excellent opportunity to be a part of the student experience. With 3,000 copies published and distributed across two campuses regularly the Latitude Lookout is distributed regularly, getting your message directly into the hands of students. Print Run
Format
Advert size
Price
3,000
Magazine
Full Page
£250
Half Page
£150
Quater Page
£75
Inside front cover
£400
Back Cover
£400
Year Round Media - 11
Display
PLASMA SCREENS Located throughout the chosen campus building our plasma screens provide high exposure and offer one of the most visually attractive and cost effective display platforms available. With over 10 screens available, their eye catching nature is ideal for getting your message across to students.
Location
Around Campus
No. of screens
12
Duration
1 month
Price
£150
POSTERS Located throughout the chosen campus buildings (Greenwich or Avery Hill) our poster displays come in an array ofsizes and provide a cost effective way of delivering a continuous visual presence on-site.
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Size
No. of sites
Price
A3
10
£5 per week
A4
10
£3.50 per week
Did you know? The University of Greenwich is currently ranked by the Sunday Times University Guide as joint second in London for student satisfaction with teaching quality, covering the quality of lectures, assessment and promptness and usefulness of academic feedback. The University of Greenwich has won eight Times Higher Education Awards including Most Innovative Teacher and Outstanding Contribution to Sudstainable Development. The University of Greenwich has won three Queen’s Anniversary Prizes for Higher and Further Education. The last was awarded in 2008 for its work on a project to encourage entrepreneurship in Africa. The University of Greenwich won the Guardian University Award for Research Impact in 2013. The Students’ Union was awarded two Best Bar None Gold Awards in 2014. The Students’ Union was awarded a Green Impact Bronze Award acreditation in 2014. The University of Greenwich has invested £76 million into its Stockwell Street Development which is due to open in 2014. The University of Greenwich celebrates its 125th anniversary in 2015.
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LOCAL ENQUIRIES Scarlett Dempsey
Cooper Building, King William Walk Greenwich, SE10 9JH 07908259436 s.dempsey@gre.ac.uk
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NATIONAL ENQUIRIES BAM
26 Cambray Place Cheltenham, GL50 1JN 0203 130 4917 hello@bamuk.com