5 Social Media Trends To Look For In 2018 Social media trends change fast and the onus is on us to catch with the trend. So what are the upcoming trends for 2018? 2017 is over and we all are set into 2018. You must be creating good posts and sharing on social media platform, so here it is to know, which platform you must invest your timing for. To stay above the social media trends is important for enhancing user engagement, posting your content and also important for business. So here is what you need to set your eyes upon.
1. Improve your relevant content Irrelevant content is wastage. It could be a disappointment for the customers and not good for your brand. You need to target and personalize your content for audiences, this would help in marketing. As social media platforms change, the analytics tools and business-related features would become and detailed to the brands.
2. Overlap the social media channels Now, Snapchat and Instagram feature time oriented videos and visual content. Instagram Stories have a wider reach and receive more engagement. And Snapchat is dominating among members of younger age group. You need to take the benefit of analytics and the features to find out which platforms could give you the best return.
3. Videos will continue to flourish It’s universal that video content is popular and, quite essential for social media marketing. As social algorithms evolve, a video would grow and become more valuable. Instagram’s Stories and Snapchat itself also add to the brands their chances to create video content and share immediately with followers. To be able to create such video content and remain engaged with followers is what you need to learn now.
4. Facebook is becoming mobile It is predicted that by 2020, more than 50% people would access Facebook with their phone. Facebook was not actually designed to be on phone devices. Mobile optimization has become a current practice for the tech-savvy market people, but with Facebook not being much dominated by Facebook, brands would have no excuse for designing or distributing content that’s not made for mobile.
5. Chatbots are upcoming Fast connection and broader internet access have made us access everything is minutes speed. This is where the role of chatbots, especially through Facebook Messenger. Chatbots allow organisations an opportunity to interact faster with an audience with a personal touch; the brand voice can be customized and send personalized content to the users. If you aren’t started with, 2018 would be the right time to experiment with chatbots for your business. Well, there are some other trends but the mentioned above would help you most with your branding and success. Another thing to mention is that if you are quite frequent on Twitter, then it’s time to rethink! Twitter failed to grow follower last year. To mention, LinkedIn, Facebook and Instagram have more social media followers. This year, Twitter lost the access to streaming NFL games to Amazon.
With this, we conclude.
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