Google Plus Is Essential For Every Business And You Must Know Why After release in 2011, Google Plus went through several redesigning. Features were added and removed, edited again and again. Here we share updated information about Google Plus so you will have an idea about Google+ and why it is essential for every online business. Lets See Google Plus Tips For Business: 1. Google Plus was designed to compete with Facebook With the increasing popularity of Facebook, Google tried many times to create a Google-owning social media network as a competitor. Google Plus happens to be Google’s 4th attempt to enter social networking platform and the only attempt taken by Facebook founder Zuckerberg more seriously then. Now, Google+ is no more a social network. Rather it’s a platform to bring together Google products. This removes Google Plus from competition with Facebook and other social networks while retaining its social aspect. Google plus, being owned by a search engine with a lion share in the market, definitely helps. 2. Google My Business is Google Plus for Your Business Google My Business brings together search, maps, and Google Plus into one place for your business. Signing up for Google My Business helps you to manage all information given the map listing that appears local search results for your business. 3. Your visibility is increased in local search With the improvement in search engine algorithms, location matters. With Google My Business you can add and verify information regarding your business and also improve your chances of appearing in the map listings. 4. Millions of Active Users Google retains many of its data close and do not reveal its own social media statistics. Studies revealed that Google+ has more than 2 billion users across the world. 5. Add good photos on your page Images, in social media increase engagement. Social media posts with images get more “Liked”, more engagement, shares and favourite more. Blog posts with images get more page clicks and shares and it is same for Google Plus page as well. 6. Manage and respond to reviews Reviews are necessary for your business and make a difference. It creates an online reputation. It’s essential to monitor and respond to online reviews and keep your business’s reputation intact, know the necessary issues, and overcome any customer complaints. 7. Analytics are in-built
There are several inbuilt analytics on the platform. They are found in Insights tab. There is important information like how many viewers using your list visit your website from the list, request driving directions, see your photos, and much more. 8. Engage in several ways There are many ways to engage with users on Google Plus. You can add posts and photos, hashtags (#) like every other social network. Three features unique and you need to know are the Circles, Communities, and Collections. Circles Now you cannot customize your Circles, but have to select from the standard Circles given: Friends, Family, Acquaintances, and Following. Communities They are created based on a specific theme or topic. You can join the Communities and interact with other people who have similar interests. Collections This attribute allows you to know specific topics and share content across specific topics. You can develop your own, add content to them and also follow the ones, created by others. 9. Google Plus Integrates with YouTube
As Google owns YouTube, so Google Plus listing can be linked to YouTube channel. This can link branded web properties and posts content easier. With a YouTube channel connected, Hangouts On Air, an app would publish the same to YouTube. When Google took over YouTube, they integrated the Hangouts On
Air functionality with YouTube Live. But Google removed the Hangouts On Air feature from Google Plus in the year 2016. Google Plus is valuable for an overall marketing strategy. To summarise it is a complete, optimized tool for your business and if you need more tips visit Google’s official support forum. With this, we conclude our today’s blog. Stay connected with us and keep visiting our website ForumMantraand follow our Facebook page to know more. You May LIke To Read: 5 Social Media Trends To Look For In 2018 11 Branding Tips To Stand Out Brand From The Rest Social Media Growth Hacks That You Should Start Today