New Products Winter 2018

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Amplifies Hair Dimension & Shine without weighing the hair down.

Works on ALL hair types in ALL temperatures. We started a project to create a hair amplifier that added dimension and shine with no weight added to the hair, something we felt was lacking in our industry. Over the past few years many of you have seen us testing this product in the make up ring. We intentionally took over two years to ensure the quality of this product and to perfect the formula and make sure it works on all hair types and in all temperatures Flare is the superior show ring sheen. 100% Satisfaction guaranteed


Folded View

• Keeps cattle straight in the stalls for easy fitting. • Expands from ALL sides • Folds into self for easy storage Sullivan’s Fitters Guard was designed for fitters in mind. This guard allows you to fit your animal in the stall while keeping them standing still and you protected. This easy to assemble stall fitting guard is quick to install and easy to adjust at any time. Adjustments include the width adjustments of 34” OD-44” OD length adjustments from 34” OD – 57” OD and side bar adjustments 30” – 50”. It quickly folds up for a space saving storage mode. For use only on animals that are broke and are used to being groomed. Do not use without securing it to front panels.


Patent Pending

•Interchangable Blades •Three Trendy Colors •Comfort Grip Handle •Same Industry Leading Comb


Now Available in both 6" & 9"

•High Quality Brush Tip Design •Ends Covered for No Blower Whistle.


Same coverage quality and hairlike features as our famous Sullivan’s Black Finisher and Sullivan’s Jet Black. This industry has never seen this number of color selections before. Rest easy knowing that the right shade is within reach. We’re bringing out seven new paint colors. All made with the same quality coverage and hair - like features that you expect from Sullivan’s Black Finisher and Sullivan’s Jet Black.



• High Energy Electrolyte For All Species • Industry leading ingredients; compare the difference for faster hydration and optimum fill. • Creates a fuller look & restores depleted muscle cells

• Thumb Groove for comfort • Easy Grip Rubber Handle • Crystal Clear Plastic & Measure lines for accurate measuring


•110 Volt outlets •USB Chargers •LED Lights Throughout •Black Hammer Tone Powder Coat Finish

•Lockable Compartment with Charging Station •Can Holder Slide Out •Pullout Shelf & Deeper Shelving •High Quality Craftsmanship



Sullivan Supply is a stock show family owned and operated company founded in 1989 by John and Dede Sullivan. The company that has evolved into the innovative leader in livestock show supplies, started in a 20x20 garage on the most meager of budgets. Twenty-eight years later the same values of hard work and family ties still remain but having outgrown our current warehouse it was time to expand. Opening in spring 2018 will be the brand new Sullivan Supply headquarters that will house nearly 65,000 total square feet with 50,000 square feet dedicated to warehouse space and 15,000 square feet of office and retail space. The expansion will allow us to expand our manufacturing capabilities and increase the scope of our research and development efforts. The main headquarters will continue to be in Dunlap, Iowa with offices in Hillsboro, Texas and Lodi, California.

As always, we will continue to be stock show family owned and forever dedicated to the families who share our passion for showing livestock.


John Sullivan, Founder of Sullivan Supply, Stock Show U and Sullivan Farms

Jeff Sargent, Master Professor

Josh Elder, Master Professor

Wess Richey, Master Professor

James Sullivan, New Product Development Director and Professor


2018 Spring Two-Day Hands On Grad Programs April May KENTUCKY........................................................April 7&8

OKLAHOMA (FOUR SPECIES)..........................May 5 & 6

IOWA............................................................April 21 & 22

MASSACHUSETTS.........................................May 19 & 20

TWO-DAY GRAD PROGRAM Burley Fields Livestock Center, Horse Cave, KY TWO-DAY GRAD PROGRAM Clarke County Fairgrounds, Osceola, IA

TWO-DAY GRAD PROGRAM

TWO-DAY GRAD PROGRAM Three County Fairgrounds, Northampton, MA

TEXAS...........................................................April 21 & 22

CALIFORNIA.............................................Coming in May

MINNESOTA.................................................April 28 & 29

OHIO (FOUR SPECIES)............................Coming in May

TWO-DAY GRAD PROGRAM Nobles Co. Fairgrounds, Worthington, MN

TWO-DAY GRAD PROGRAM

ILLINOIS...................................................Coming in April

ARKANSAS...............................................Coming in May

TWO-DAY GRAD PROGRAM

TWO-DAY GRAD PROGRAM

NEW MEXICO...........................................Coming in April

LOUISIANIA..............................................Coming in May

TWO-DAY GRAD PROGRAM NRS Arena, Decatur, Texas

TWO-DAY GRAD PROGRAM

TWO-DAY GRAD PROGRAM

TWO-DAY GRAD PROGRAM

For more information & videos on Stock Show University go to www.sullivansupply.com

A Hands-On Experience All students, from beginner to advanced showmen, will be split-up into small groups with a professor. All Stock Show U programs are complimentary provided by Sullivan Supply

Also check out great two-hour demonstrations at National Western Stock Show, Iowa Beef Expo, Illinois Beef Expo, Ohio Beef Expo, Oklahoma Youth Expo

Look for the announcment of Hog, Sheep and Goat Clinics in Spring 2018.



10% Off Sullivan’s Offer Valid through March 25th

•For Clipping and Show Day this is the BEST product we have ever used.

10% Off •Appetite Express Plus Prebiotics, Probiotcs & B12 all in one ... this super charge formula is the first of it’s kind.

•Replenish Electrolyte Paste Higher levels of Potassium, Magnesium and Sodium along with vital minerals for improved water consumption and retention.

•Diahalt Diuretic Paste A faster solution for diarrhea with Kaolin and Pectin as well as 2.5 billion CFU (colony forming uints) of probiotic microorganisms.

•Super Charge B12 Paste 900mcg per 15cc treatment as well as 1 billion CFU (colony forming uints) of live bacteria. An unmatched energy boost ingredient.


HAIR VITAMINS... An Industry FIRST from Sullivan Supply

Biotin

, is a tremendous vitamin for HAIR GROWTH.The major benefit of Biotin is its ability to strengthen both the hair follicle and hair shaft, along with in- creased elasticity of the cortex to prevent hair breakage and dryness. This enables healthy, FASTER HAIR GROWTH.

Pro-Vitamin B-5, is the king of all HAIR CARE vitamins. It stimulates healthy scalp circulation which leads to improved hair health. As an added benefit, it also possesses superior long term moisturizing properties because of its unique ability to penetrate and nourish the hair shaft; then sealing the surface to protect and make the hair shine.

Vitamin E, is an antioxidant that stimulates circulation throughout the skin and supports capillary growth. When there are more capillaries, the circulation improves leading to increased nutrient absorption into the hair follicles, which speeds hair growth.


#1 Hair Growth Formula Feed the Hair Follicles “We’ve used Sure Coat as a daily hair care product and have truly seen the results since when we first brought him home. There is nothing else that compares to Sure Coat when it comes to conditioning the skin, improving hair quality, and adding volume. Sure Coat truly is a game-changer.”

Olivia Caldwell,

Grand Steer, 2017 Illinois State Fair

Todd Caldwell, Illinois

“I have been in the business for 30 years and I have seen a lot of hair products come and go. I feel like Sure Coat has given our cattle more pop and bloom than any other product we have ever used. The hair on our cattle looks fresher and fuller than ever.” Bobby Maddox, Texas

“In our show barn at Sullivan Farms we are always comparing hair health products. After comparing all like products, Sure Coat stood out to us. The science and documented success is unmatched and speaks for itself. ”

Mikala Grady,

Grand Champion Steer, 2017 NAILE

Sara Sullivan, Supreme Heifer, 2017 NAILE

John Sullivan,

Sullivan Farms, Home of Multiple National Champion Females


Replenish: One of the biggest issues when going to a show with livestock is getting them to drink. Show Road Replenish Electrolyte Paste contains higher levels of Potassium, Magnesium and Sodium along with vital minerals, essential for water consumption and retention. Supercharge: Show Road Super Charge B12’s combination of essential vitamins helps to boost energy levels and fight fatigue and sluggishness during times of stress. Appetite Express + : Prebiotics, Probiotics & B12 all in one ... this super charged formula is the first of its kind. This remarkable formula will keep your animal on the right track through stressful transportation and showing. Appetite Express + helps bring an aggressive appetite and energy boost to the animal. Diahalt : A faster solution for diarrhea with Kaolin and Pectin as well as 2.5 billion CFU (colony forming uints) of probiotic microorganisms.

Restore is an extraordinary electrolyte supplement created for optimum fill and hydration while at home and on the road. This high-energy electrolyte replenishes the hydration of the animal and restores depleted muscle cells making them fuller and more hydrated. The flavor additive makes Restore a great way to get animals to drink on the road, helping mask the smell and taste of different water supplies. By top dressing this product in the weeks leading up to departure you are allowing your animal to look their best even in stressful times. While at the show, mix in the recommended amount into every gallon of water you provide your animal to achieve maximum fill and hydration.


Sullivan’s Vita Hair Volumizer Foaming Shampoo is the first livestock shampoo designed to scientifically produce hair volume. This product has become a must for a big league showman. Unlike most other shampoos that take a toll of the hair, Vita Hair Volumizer is designed to be used every day. Its plant based, neutral pH formula makes it gentle and nourishing to the hide and hair as it gently cleans down to the to roots of each hair follicle. A true game changer in hair performance.

Sullivan’s Fresh and Feminine has established itself as the leading femininity product in the cattle industry. The chemistry of Fresh and Feminine boosts metabolic fat burning that targets specific areas of the body to reduce fat content, which helps to offset some of the negative results for aggressive, high-energy show diets. We have used the same process to create the formula for pigs, sheep and goats.


Sullivan’s

Rejuvenate •Nourishing Shampoo with Vita Skin.

Sullivan’s

Fresh & Feminine •Now For Pigs •The Secret to Eye Appealing Show Pigs

Sullivan’s

Carbon Fiber Pig Whip •The Perfect Pig Whip •Lightweight, Strong and Flexible Sullivan’s

Show Glo

•Enriched show ring shine for pigs •Lite conditioning spray that creates long tem skin health.


Sullivan Supply is aggressively expanding its line of hog, lamb and goat products.

Callyn hahn,

Contact Callyn at callyn@sullivansupply.com Hog, Sheep & Goat with product ideas and suggestions. Product Development


Sullivan’s

Performance Goat Blankets •New Fit with easy-to-use, durable strap •Machine Washable

Sullivan’s

Fresh & Feminine •Now For Goats •The Secret to Eye Appealing Show Goats Sullivan’s

Mini 360 Smart Brush •Now available in 6” comb for eaiser handling. •High quality brush tip design.

Sullivan’s

6” Teflon Comb •New size for eaiser handling.

Sullivan’s

1st Class Goat Halter •Durable & Adjustable •Easily Disinfected


Sullivan’s

Fresh & Feminine

•Now For Sheep •The Secret to Eye Appealing Show Sheep

Sullivan’s

Performance Sheep Blankets & Tubes •New Fit with easy-to-use, durable strap •Machine Washable

Sullivan’s

Healthy Hide Lotion

•Helps condition and sooth the hide •Offering two options for different temperature. Sullivan’s

Deluxe Sheep Stand •Lightweight & Durable design converts to 4-wheel cart. •Redesigned headpiece & back saftey plate.



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