Daniela Villalobos Design | Valley Health Plan | Branding Style Guide

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N I D N A BR

E L Y T S G

E D I GU


WHO IS VHP?

HISTORY + BRAND PERSONALITY


SERVING THE COMMUNITY SINCE 1985!

Valley Health Plan is a health care service plan licensed under the Knox-Keene Heath Care Service Plan Act of 1975 by the Department of Managed Health Care (DMHC) and is dedicated to serving the populations of Santa Clara and portions of Monterey and San Benito Counties. Operating since 1985, VHP manages the care of Medi-Cal members, as well as those members enrolled in commercial products, such as Employer Group (Classic and Preferred),Covered California and Individual & Family Plan (IFP). VHP currently serves approximately 176,000 members. VHP is accredited by the Accreditation Association for Ambulatory Health Care, Inc. (AAAHC) which demonstrates our commitment to quality health care. AAAHC is a private, non-profit organization formed in 1979 to assist ambulatory health care organizations to improve the quality of care.

OUR VISION

VHP will have a positive impact on the health of our friends,families and neighbors.

OUR MISSION

To support the well-being of our members through a commitment to accessible, high-quality health services and communityfocused, local care. We are committed to transforming the health of the community, one person at a time. Our mission is to provide better health outcomes at lower costs. We are driven by the following beliefs: • We believe in treating the whole person, not just the physical body • We believe that treating people with kindness, respect and dignity empowers healthy decisions. • We believe we have a responsibility to remove barriers and make it simple to get well, stay well and be well. • We believe local partnerships enable meaningful, accessible healthcare. • We believe healthier individuals create more vibrant families and communities.

OUR VALUES

• We care about the total well-being of our members. • We show compassion and understanding for where each person is on their health journey. • We enhance our community by advocating for the diversity of individuals. • We embrace a commitment to ensuring that our members are treated with dignity and respect. • We form a lasting connection with our providers, brokers, and other partners to promote local business. • We strive for continuous improvement in the services we offer and satisfaction with the VHP experience. • We believe we have a responsibility to remove barriers and make it simple to get well, stay well and be well. • We believe local partnerships enable meaningful, accessible healthcare. • We believe healthier individuals create more vibrant families and communities.

HISTORY

VHP’s ability to provide quality service is a result of leadership guided by our Vision, Mission, Values and Goal.


VHP MILESTONES! 2011

1985

VHP Open for Santa Clara County VTA is also part of Santa Clara County until agency seperation.

1999

Chiropractic Benefit

2000

Safeway & Walgreen Pharmacy Expansion

Sourcewise & In-Home Suportive Services (IHSS) As the Area Agency on Aging they provide seniors, caregivers, and all adults in Santa Clara County access to support services and resources to maintain their well-being.

2001

Acupuncture Benefit

2006

Valley Medical Center (VMC) Pg. 4 | 2021 VHP Branding Style Guide


2018

Costco Pharmacy Expansion Beary is Born!

2014

Covered CA & Individual and Family Plan are Offered

2020

Region 9 IFP Expansion

-San Ramon Rafael

2015

Complex Case & Diseace Management Program

Pg. 5 | 2021 VHP Branding Style Guide

2019

Raley’s Pharmacy Expansion

2021

Region 9 Monterray and San Benito County Network Expansion

HISTORY

- Gilroy -Hollister


TARGET AUDIENCE REGION 7+ REGION 9


SHOPPER

ENROLLER

HEALTH PROFESSIONAL

Lines of Business

Employer Group

County Workers

IHSS

Retiree

Individual & Family Products Covered CA

Ind. & Family Plan

Gov’t Coverage Programs

Medi-Cal

PCAP

SCFHP

AUDIENCE

MEMBER


IFP METAL TIERS

Minumum

Bronze

Silver

Amy is 27 and lives an active, healthy lifestyle. She only sees her doctor for annual check-ups and wants a plan that will protect her

Kevin is generally healthy. He wants the lowest monthly premium and doesn’t mind having a high deductible since it only applies to emergency and in/outpatient services. Plus, he doesn’t use his insurance very often.

Jenna sees her do a year for an ongo condition. She is p a mid-priced prem comfortable with h

Pg. 8 | 2021 VHP Branding Style Guide

deductible.


doctor a few times going medical prefers to have mium and is having a moderate Covered CA LOB

Silver 70 Silver 73 Silver 87

Gold

Platinum

Steve is shopping for his family. He doesn’t want a deductible since his wife is expecting their second child. He prefers to pay a higher premium in exchange for lower out of pocket costs for services.

Ramid has to be seen by his doctor and a specialist on a regular basis. He expects to use his insurance often, so he wants the lowest out of pocket costs. His monthly premium is high but he is happy about not having a deductible and lower co-pays.

AUDIENCE

Silver 97

Pg. 9 | 2021 VHP Branding Style Guide


VOICE + TONE

CAPAIGNS + MARKETING MATERIALS


TONE

1. Friendly

1. Member

2. Well-Versed

2. Shopper

4. Helpful

3. Enroller 4. Health Professional

Pg. 11 | 2021 VHP Branding Style Guide

VOICE

VOICE


PERSONAS

TONE

DO

DON’T

1. Respectful 2. Helpful 3. Openminded

+ Use emphathetic language + Sound encouraging and inviting + Use a seller voice + 4th grade reading lvl.

– Assume – Use culturally insensitive langague or humor – Complex Health insurance terms

Member

1. Helpful 2. Conversational 3. Knowledgable

+ Use simple language + 4th grade reading lvl. + Make them feel like they are part of the VHP family + Use “VHP family”

– Complex Health insurance terms – leave them second-guessing information – assume they know

Enroller

1. Technical 2. Professional 3. Educational

+ Use specific details (dates, times, etc.) + Use examples + Make them feel like they are an “insider”

– Assume they know who VHP is – Give old or stale information

1. Direct 2. Straighforward 3. Professional

+ Prompt + Diestible information + Clear & concise + Know what you’re talking about

– Have TMI – Repeat yourself – Assume they know who we are

Shopper

Health Professional


2019 Silicon Valley PRIDE Campaign Messaging

VOICE

Local. Quality. Affordable.

As your locally based health plan, you can count on VHP to serve all our beautifully diverse communities with compassion, dignity and respect. Because at VHP, our members are more than just a number, they are our family, friends, and neighbors. #SiliconValleyPride #DiversityinAction #MyVHP #VHPandMe #VHPhealth www.valleyhealthplan.org 6 / Perspectives Spring - Summer 2019

Pg. 13 | 2021 VHP Branding Style Guide


2015 EN/SP Shopper Brochures “Speaking the Language of Health” Threshold Languages - English - Spanish - Vietnamese -Chinese

Pg. 14 | 2021 VHP Branding Style Guide


2020 Member Postcards

ep! t S e l g n i a S h t i w s t ar t S e g r a h Taking C

#TakeCh

a rg e

#TakeCh

a rg e

g!

in e B l l e r W u o y f o e g Take Char e

! u o y e l b i oss P t s e B e th r o f e g r a Take Ch

a rg #TakeCh

Pg. 15 | 2021 VHP Branding Style Guide

VOICE

“#TakeCharge” Breast Cancer Awareness Campaign


2018 Enroller (Broker) Marketing Folder “Helping You Grow Your Business”

Pg. 16 | 2021 VHP Branding Style Guide


2021 Health Professional Manual “Provider Manual” Back to Chapter 3 Table of Contents

Sample ID Cards Employer Group - Classic & Preferred Plans

Back to Chapter 4 Table of Contents Covered

Not Covered

Benefits

CC & IFP

Details and Limitations

EG

Front Side

3

2

1.

VHP Brand: Identifies VHP as the member’s health plan.

2.

Identification #: Member’s unique identification with VHP.

3.

Plan: Identifies the applicable benefit plan name. Different plans may have different copays, co-insurance, deductibles and provider networks.

4.

Network: Identifies the network of providers to which the member has been assigned. Members should be referred in-network, except as described in this Provider Manual.

5.

Primary Care Provider: Member’s assigned primary health care provider.

6.

Rx Group #: Information required for prescription claims processing Rx Bin #: RxPCN #:

4 5 6

Back Side

7

7.

Member Section: Lists benefit plan contact numbers for members.

8.

Pharmacist and Provider Section: Lists the PBM contact number and claims submission information.

8

Valley Health Plan

Acupuncture services are provided for the treatment of nausea or as part of a comprehensive pain management program for the treatment of chronic pain. Services are available within VHP’s contracted provider network and may be authorized through the member’s PCP or other VHP contracted providers. In the event services require more than 20 prescribed visits per calendar year, justification is required from the requesting provider.

Acupuncture

Allergy Testing

Allergy testing and treatment including serum and injection services are covered.

Bariatric Surgery

Provided for the treatment of morbid obesity when medically necessary.

Coverage is limited to routine patient care costs in accordance with State and Federal regulations. Covered services are only available if: • Member has been diagnosed with cancer or other life-threatening disease or condition;

Clinical Trials

• Member is accepted into a Phase I through Phase IV clinical trial; or

*As identified in the Evidence of Coverage for the specific VHP benefit plan.

2021 Provider Manual For Employer Group, Covered California, & Individual & Family Plan Members

Refer to “Family Planning” in the EOC.

Abortion

• VHP’s contracted provider has recommended member’s participation in the trials because it will have a meaningful potential benefit to the member. Chemotherapy, Radiation

p.23

CH 3: Enrollment & Elligibility

Pg. 17 | 2021 VHP Branding Style Guide

2021 / Provider Manual

p.30

2021 / Provider Manual

CH 4: Member Benefits, Exclusions, & Limitations

VOICE

1


BRAND IMAGERY

LOCAL PHOTOSHOOTS + STOCK IMAGES


IMAGERY


2014

2015

Pg. 20 | 2021 VHP Branding Style Guide


IMAGERY

2016

2017

Pg. 21 | 2021 VHP Branding Style Guide


2019

Pg. 22 | 2021 VHP Branding Style Guide


IMAGERY Pg. 23 | 2021 VHP Branding Style Guide


LOGO

DO’S + DONT’S


2014

2018

LOGO

1982

2016

2017

2019

2010

2021 VHP Branding Style Guide | Pg. 25


GOS

CLEAR SPACE The logo clear space ensures that the VHP logo has the proper clearance on all sides to avoid any competing elements. The space shown is the minimum amount required. More space can be given around the logo if desired. The clear space is determined by the height of the letter “V” in Valley. Space above and below the logo is determined by the height of the letter “V.” Space to the left and right of the logo is determined by the width of the letter “V” turned on its side.

JUST ACRONYM USAGE The VHP logo without ‘Valley Health Plan’ should ONLY be used when logo usage is small and the name becomes too tiny to read. This version should be avoided where possible.

Pg. 26 | 2021 VHP Branding Style Guide


14

LOGOS LOGO COLORS TWO OR FOUR COLOR PMS: 2627 CMYK: 72–100–0–36 RGB: 76–17–103 WEB: 4C1167

ONE COLOR PMS: 2627

PMS: 666C

CMYK: 72–100–0–36

CMYK: 40-48-10-0

RGB: 76–17–103

RGB: 159-136-177

WEB: 4C1167

WEB: 9e88b1

LOGO

NOTE: This version should only be used when directly applied on white or against a very light background. Be sure swoosh doesn’t blend in.

BL ACK / GRAYSCALE

REVERSED

PMS: Black

PMS: White

CMYK: 0–0–0–100

CMYK: 0–0–0–0

RGB: 0–0–0

RGB: 255–255–255

WEB: 000000

WEB: FFFFFF

Pg. 27 | 2021 VHP Branding Style Guide


16

LOGOS INCORRECT LOGO USAGE

Never stretch or skew the logo in any direction.

Never place the logo on a colored or textured background that will make the logo blend into the background.

Never change the color of the logo.

Never use the old logo that includes the old tagline.

Never use the logo without the circle or swoosh.

Never outline the reversed version of the logo.

Never violate the clear space of the logo with graphics or other logos.

Never use any old logos.

Pg. 28 | 2021 VHP Branding Style Guide


LOGO Quality. Local. Affordable

2021 VHP Branding Style Guide | Pg. 29


DESIGN

FONT+COLOR+DESIGN ELEMENTS


22

FONTS HEADLINE HEADLINE

mensch bold inline HEADLINE LEAD-IN HEADLINE HEADLINE LEAD-IN

FONTS

BRANDON menschGROTESQUE bold inline BOLD BODY COPY HEADLINE LEAD-IN BODY COPY

Helvetica Light BOLD BRANDON GROTESQUE BODY COPY LIMITED HEADLINE HEADLINE

Helvetica mensch boldLight inline HEADLINE LEAD-IN

BRANDON GROTESQUE BOLD BODY COPY

Helvetica Light

Pg. 31 | 2021 VHP Branding Style Guide

DESIGN

22


FONTS

GENERAL FONT USAGE BODY COPY LEAD-IN * Brandon Grotesque - Bold PMS 2627 C or VHP brand colors 2 point sizes larger than body copy Leading auto Tracking 0

VIVAMUS CURSUS EST NON NEQUE Cras ultricies blandit sapien. Nam accumsan turpis in magna malesuada facilisis. Vestibulum ac libero nec augue eleifend varius vitae a orci. Praesent mollis lacinia velit. Cras ornare sollicitudin lorem. Nunc in purus eu tellus pulvinar iaculis at vel mi. Vestibulum consectetur tortor et augue lobortis, nec sollicitudin massa mattis.

BODY COPY Helvetica Light 80% Black or PMS 446 C Font size/leading 10/14, 11/15, 12/16, 13/17, 14/18 as appropriate Tracking 0 * Except for Vietnamese where Helvetica Bold is used

Pg. 32 | 2021 VHP Branding Style Guide


BOLDING PURPLE (PMS 2627 C) 1. Websites / Hyperlinks / URL’s 2. Phone Numbers 3. E-mail Adresses

PHONE NUMBER & PERIODS. Use periods “ . ” inseaad of hyphens “ - ”

2. If you have questions, please call VHP Member Services at 1.888.421.8444 (toll-free)

3. or email us at MemberServices@vhp.sccgov.org.

Pg. 33 | 2021 VHP Branding Style Guide

DESIGN

1. For more information, please visit www.valleyhealthplan.org.


PRIMARY

METAL TIERS MINIMUM COVERAGE

PMS: 2627 C

CMYK: 91-37-98-34

CMYK: 72–100–0–36

RBG: 0-93-49

RGB: 76–17–103

WEB: 005D31

WEB: 4C1167

BRONZE CMYK: 8-89-100-3

SECONDARY

RBG: 215-65-37 WEB: D74125

PMS: 662 C

PMS: 319 C

CMYK: 100–93–24–22

CMYK: 66–0–21–0

RGB: 0–28–113

RGB: 31-202-212

WEB: 001C71

WEB: 1FCAD4

PMS: 360 C

SILVER 70

SILVER 73

CMYK: 0-0-0-100

CMYK: 0-0-0-100

RBG: 000

RBG: 000

WEB: 000000 | 77%

WEB: 00000 | 50%

PMS: 7549 C

SILVER 87

SILVER 94

CMYK: 61–0–95–0

CMYK: 0–31–100–0

CMYK: 0-0-0-45

CMYK: 0-0-0-20

RGB: 107–192–75

RGB: 255-183-0

RBG: 157-159-162

RBG: 209-211-212

WEB: 6BC04B

WEB: FFB700

WEB: 9D9FA2

WEB: D1D3D4

PMS: 158 C

PMS: 1925 C

GOLD

CMYK: 2–66–99–0

CMYK: 2–100–62–0

CMYK: 3-6-87-0

RGB: 238–118–36

RGB: 232-0-76

WEB: EE7624

WEB: E8004C

RBG: 251-226-60 WEB: FBE23C PLATINUM CMYK: 3-100-32-0

PMS: 666C

PMS: 425 C

CMYK: 40-48-10-0

CMYK: 0–0–0–80

RGB:159-136-177

RGB: 88–88–91

WEB: 9e88b1

WEB: 58585B

Pg. 34 | 2021 VHP Branding Style Guide

RBG: 230-18-108 WEB: E6126C


2021 PERSPECTIVES Member Newsletter

pg.6 pg.4

What is Coronavirus (COVID-19)?

Dealing with COVID-19

pg.8

Handling Stress While Dealing with the Coronavirus (COVID-19)

pg.10

MDLIVE Telehealth and Nurse Advice Line

pg.11

Beary says, “Wear a Mask & Make Sure it is the Right Mask!”

Vamos San José!!

As the Quakes official health plan, #VHP is excited to announce the return of the SJ Quakes! Welcome back, Quakes!

DESIGN

er slett w e N 2020

pg.4

!!

S R E P

T C E P

S E IV

Table of Contents

VHP Employees are

pg.12 Stepping Up to Help Our Community

pg.14

Working with You to Prevent Diabetes

pg.16 More Important News and Information

2020 San Jose Earthquakes Game Schedule @www.SJEarthquakes.com

SAVE THE DATE

AUGUST 29-30th 2020

We Are with You - Your Friends at VHP

Silicon Valley PRIDE will be hosting their first ever Virtual PRIDE Festival with guest performances and other surprises from the local community! Check out more:

www.SVPRIDE.com

www.valleyhealthplan.org / 3

Pg. 35 | 2021 VHP Branding Style Guide


2021 Maternal Menal Health Campaign Flyers Non-Referral Programs

These programs don’t require a referral. You may refer members to any these resources and programs below, but members can also reach out without a referral. 24/7 MDLIVE Telehealth For general behavioral health care counseling members can visit www.mdlive.com/VHP or call 1.888.467.4614 to make an appointment or ask questions.

m h Progra

l Healt al Menta

tern

VHP Ma

P R O V ID

ER RESO

URCES

What is VHP’s Maternal Mental Health Program (MMHP)? The purpose of VHP’s MMHP is to improve access to behavioral health care and increase awareness of perinatal mood disorders. VHP’s goal is to promote healthy outcomes for new moms, their babies, and families.

24/7/365 Santa Clara County (SCC) Crisis Hotline SCC Crisis Telephone Line: Please call 1.855.278.4204 (toll-free) SCC Crisis Text Line: Please text “RENEW” to 741-741 to chat with a confidential mental health, crisis counselor. VHP Contracted Behavioral Health Services Visit www.valleyhealthplan.org/providersearch under > Behavioral Health to search for a behavioral health care provider. New Mom Emotional Support Groups Visit www.supportingmamas.org/support-groups for information.

VHP has partnered with local providers, organizations, and agencies such as the Santa Clara County Behavioral Health, Supporting Mamas, Crisis Text Line, Nextdoor Solutions, The Blue Dot Project, and the Maternal Mental Health Collaborative to strengthen the network that supports women.

The Blue Dot Please visit www.thebluedotproject.org for more information.

VHP strives to support mothers by providing personalized care, education, preventive screening, and resources throughout a woman’s pregnancy and postpartum journey.

Postpartum Support International Please visit www.postpartum.net or call 1.800.944.4773 (toll-free) for more information. 24/7 Helping After Neonatal Death (HAND) Please visit www.handonline.org or call 1.800.908.HAND for more information.

FREE

Referral Programs Intensive Outpatient Program (IOPs) - These programs require a referral from a member’s PCP. Maternal Outreach Mood Services (MOMS) • El Camino Hospital - 2500 Grant Road, Mountain View, CA 94040. • Cost: Most insurance plans cover the cost of care for the MOMS Program. • Please ask the patient to call 1.866.789.6089 to schedule a free and confidential assessment. Perinatal Mood Intensive Outpatient Program • Good Samaritan Hospital, Mission Oaks Campus • Cost: Most insurance plans accepted.

www.valleyhealthplan.org

24/7 Nextdoor Solutions Provides prevention and intervention services for domestic violence in Santa Clara County. Please visit www.nextdoorsolutions.org or call 1.408.279.2962 for more information.

FREE

VHP Case Management Provider may refer, or a member may self-refer, to case management to receive individualized case management support, coordination of care, and resources. Often this may include assistance with basic needs, such as housing, nutrition support, referrals (WIC), transportation, and referrals to other outside agencies/programs. Please call 1.408.885.2600 or email VHPCaseMgmt@vhp.sccgov.org.

@2021 VALLEY HEALTH PLAN - Quality. Local. Affordable.

Pg. 36 | 2021 VHP Branding Style Guide

www.valleyhealthplan.org

@2021 VALLEY HEALTH PLAN - Quality. Local. Affordable.


2020 EN/SP Special Enrollement Flyers

Special Enrollment Period

¡Período de inscripción especial

for Health Insurance!

para seguro de salud!

You and your family may still be eligible to get health coverage during the Special Enrollment Period if you’ve had a change in your situation, also known as a Qualifying Life Event. You need to enroll within 60 days of the event. If you do not sign up within that time, you have to wait until the next Open Enrollment period beginning in November.*

Usted y su familia aún pueden ser elegibles para obtener cobertura médica durante el Período de inscripción especial si han tenido un cambio en su situación, conocido también como evento calificado de vida. Necesita inscribirse dentro de los 60 días del evento. Si no se inscribe dentro de ese periodo de tiempo, tiene que esperar hasta el próximo Período de inscripción abierta que comienza en noviembre.*

*If you’re a member of a federally recognized American Indian tribe, you can enroll any time.

Change in Household - Married or divorced - Death in the family

Loss of Health Coverage

Moved to a VHP Service Area

Cambio en el hogar

Pérdida de la cobertura

Se movio a un área de servicio

- Losing existing health coverage, including job-based and individual plans

- Santa Clara County

- Matrimonio o divorcio

- Condado de Santa Clara

- Hollister, Aromas, San Juan Bautista

- Muerte en la familia

- Pérdida de la cobertura médica, incluyendo los planes individuales y seguro por el trabajo

- Losing eligibility for Medicare, Medicaid, or CHIP - Turning 26 and losing coverage through a parent’s plan

- Pérdida de su serguro con Medicare, Medicaid o CHIP

- Hollister, Aromas, San Juan Bautista

- Pérdida de la cobertura por medio del plan de los padres al cumplir 26 años

Visit www.coveredca.com for more Qualifying Life Events. Visite www.coveredca.com para obtener más información acerca de Eventos calificados de vida.

Cómo estar asegurado:

Here’s how to get insured: Buy VHP from Covered CA You may be eligible for financial assistance, such as tax credits and cost-sharing subsidies, which can lower your cost for coverage. Visit www.coveredca.com to learn more about financial assistance.

or

Or Buy VHP Direct You can also buy one of our non-subsidized VHP Direct Individual & Family Plans with the same benefits and providers as our Covered CA plans. It’s easy to enroll with just a photo ID and proof you live within a VHP service area. All are welcome! Visit www.valleyhealthplan.org/shop to learn more about our plans.

Compre VHP a través de Covered CA Es posible que sea elegible para recibir asistencia financiera, como créditos fiscales y subsidios de costos compartidos, lo que puede reducir su costo de la cobertura. Visite www.coveredca.com para obtener más información sobre la asistencia financiera.

o

O compre VHP Direct Usted también puede comprar uno de nuestros planes individuales y familiares de VHP Direct que no son subsidiados pero tienen los mismos beneficios y proveedores que nuestros planes con Covered CA. Es muy fácil inscribirse con tan solo una identificación con fotografía y un comprobante de que vive en en un área de servicio de VHP. ¡Todos son bienvenidos! Visite www.valleyhealthplan.org/shop para obtener más información sobre nuestros planes.

2480 N. First Street, Suite 160, San José, CA 95131 www.valleyhealthplan.org | 1.888.421.8444 (toll-free)

VHP - Quality. Local. Affordable.

Pg. 37 | 2021 VHP Branding Style Guide

2480 N. First Street, Suite 160, San José, CA 95131 www.valleyhealthplan.org | 1.888.421.8444 (línea gratis)

VHP - ¡Servicios Locales de Alta Calidad, y Precios Bajos!

DESIGN

*Si usted es miembro de una tribu de indios americanos reconocida federalmente, puede inscribirse en cualquier momento.

Ejemplos de Evento calificado de vida:

Qualifying Life Event examples:


2021 Maternal Menal Health Campaign Brochures Postpartum Mood & Anxiety Disorders Most women get the “baby blues,” or feel sad or empty, within a few days of giving birth. But, if the “blues” last more than 2 weeks, contact your doctor. Mothers are not to blame or at fault for having depression and anxiety: it is not anything a mother has or has not done. Depression and anxiety while pregnant or after birth is a real medical illness that gets better with help. You might feel unconnected to your baby, as if you are not the baby’s mother, or feel like you don’t love or care for the baby. Some women do not tell anyone about their feelings. Mothers may feel embarrassed, ashamed, or guilty about feeling depressed when they are supposed to be happy. They may also worry that they will be bad mothers. If you are feeling any of these things, you are not alone! With the right support and treatment, you can feel better!

© 2021, VHP. All rights reserved.

How Common is it?

Get Help

Resources

1 in 9 new moms experiences postpartum depression. “Postpartum” means the time after childbirth.

Are you? • Restless or moody • Sad, hopeless, or overwhelmed • Crying a lot • Not having any interest in the baby, not Pregnant & Postpartum

feeling connected to the baby, or feeling as

Mood &isAnxiety Disorders if your baby someone else’s baby • Having no energy or motivation • Eating too little or too much • Sleeping too little or too much © 2021, VHP. All rights reserved.

• Having trouble focusing or making decisions

• Talk with your doctor about how you are feeling. • Find a supportive person to talk with maybe another new mom. • Call to schedule a mental health appointment.

• Feeling worthless, guilty, or like a bad

used to enjoy • Withdrawing from friends and family • Having headaches, aches, and pains, or stomach problems that do not go away • Having thoughts of hurting the baby • Having thoughts of hurting yourself If you have any of the above symptoms of depression for more than 2 weeks, call your

“Postpartum mood disorders impact all of us in one form or another. There is help.” - Ghislaine Guez, MD, MBA, VHP Chief Medical Officer

Supporting Mamas 1.408.475.4408 Contact Cares Crisis Line 1.408.279.8228 MD LIVE Telehealth 24/7 General Behavioral Health providers available for counseling for Maternal Mental Health Issues.

1.888.467.4614 (toll-free)

doctor, nurse, or midwife

or visit www.mdlive.com/VHP

Visit www.valleyhealthplan.org for more information.

Pg. 38 | 2021 VHP Branding Style Guide

Postpartum Support InternationaI 1.800.944.4773 Suicide and Crisis Line 1.855.278.4204 (toll-free)

mother • Losing interest or pleasure in activities you

For crisis or any painful emotion call: Santa Clara County Behavioral Health Department Call Center 1.800.704.0900


2021 CC Shopper Brochures Buy VHP Direct

Or

VHP’s Medical Group Network for Primary Care

You can also buy one of our non-subsidized VHP Direct Individual & Family Plans with the same benefits and providers as our Covered CA plans. lt’s easy to enroll with just a photo ID and proof that you live in Santa Clara County. All are welcome!

Visit www.coveredca.com to learn more about financial assistance.

Visit www.valleyhealthplan.org to learn more.

Urgent Care Locations Community Clinics + Asian Americans for Community Involvement(AACI) + Bay Area Community Health + Gardner Family Health Network + Indian Health Center of Silicon Valley + North East Medical Services (NEMS) + Planned Parenthood Mar Monte + Ravenswood Family Health Center + Roots Community Health Center

Physicians Medical Group of San Jose (PMG) San Benito Medical Associates (SBMA)

Contact VHP at 1.888.421.8444 (toll-free) or brokerrelations@vhp.sccgov.org

Santa Clara Valley Medical Center (SCVMC) + Valley Health Center Clinics

Silicon Valley Medical Development

Plan Comparison for the Most Popular Choice! ** Bronze 60

Silver 70

Gold 80

ounty Clara C

lans amily P ual & F Individ

Preventive Care

✓ $0

✓ $0

✓ $0

✓ $0

MDLIVE Telehealth Primary, Mental, & Behavioral Care

$65

$40

$35

$15

Primary Care

$65

$40

$35

$15

Specialist Visit

$95

$80

$65

$30

Urgent Care

$65

$40

$35

$15

Emergency Room (Cost-share waived if admitted) Pediatric Dental (Basic Services)

r family o f yo u g care Takin

Pediatric Vision Care

What’s your Plan? What’s your plan for life’s little bumps and bruises? VHP can help make sure you are ready

Medical Deductible

for the unexpected by focusing on your health and

Pharmacy Deductible

wellness. You can count on VHP for high quality, low cost health plans!

Max. Out-of-Pocket

24/7 FREE Nurse Advice Line!

$350

$150

$25

$25

$25

$25

✓ $0

✓ $0

✓ $0

✓ $0

and more than 200 languages available – Board certified providers – Behavioral health teletherapy – Online prescriptions sent to your pharmacy

Family

Individual

Family

Individual

Family

Individual

Family

$6,300

$12,600

$4,000

$8,000

✓ $0

✓ $0

✓ $0

✓ $0

$500

$1,000

$300

$600

✓ $0

✓ $0

✓ $0

✓ $0

$8,200

$16,400

$8,200

$16,400

$8,200

$16,400

$4,500

$9,000

+ Depression screening + Cholesterol screening + Nutrition counseling

California Program (LDP)

Raley’s pharmacies (Nationwide) Safeway pharmacies (Nationwide) Select local pharmacies Walgreens pharmacies (Nationwide)

+ Domestic violence counseling

Lab Locations – Select local labs – Quest Diagnostics labs (Statewide)

+ Tobacco use screening

– Eligible Enrollees are children from birth to age 19 – Dental services are through Liberty Dental Plan of

Costco pharmacies (Nationwide)

+ Autism & ADHD screening + Obesity screening & counseling

– Vision Service Plan (VSP) covers an annual FREE eye examination

– VSP offers 1 pair of FREE glasses per year (or

Visit www.valleyhealthplan.org to learn more!

contact lenses)

**VHP also offers a Minimum Coverage Plan. Visit www.valleyhealthplan.org to learn more.

Quý vị có thể đủ điều kiện được hỗ trợ tài chính, như tín dụng thuế và trợ cấp chia sẻ chi phí, để có thể giảm chi phí chăm sóc sức khỏe.

Compre VHP por Covered CA

Mua VHP Direct

Hoặc

Es posible ser elegible para recibir asistencia financiera, como créditos de impuestos y subsidios de costos compartidos, lo que puede reducir su costo de la atención médica.

Quý vị cũng có thể mua một trong các chương trình Bảo hiểm VHP trực tiếp cho cá nhân và gia đình (VHP Direct Individual & Family Plans) không trợ cấp của chúng tôi với cùng các quyền lợi bảo hiểm và nhà cung cấp dịch vụ chăm sóc sức khỏe như các chương trình Covered CA của chúng tôi. Đăng ký rất dễ dàng, chỉ cần thẻ căn cước ID có ảnh và bằng chứng quý vị đang sống ở quận Santa Clara. Chào đón tất cả mọi người!

Truy cập vào www.coveredca.com để biết thêm về hỗ trợ tài chính.

¡Compare los planes con las opciones más populares!**

So sánh Chương trình Bảo hiểm để biết Lựa chọn Phổ biến Nhất! ** Silver 70

Gold 80

Bronze 60

Platinum 90

✓ $0

ara Coun

ty

ảo hiểm trình b ình Chươnnhgân và gia đ cá chăm

só c gi

a đình

của qu

ý vị

Chương trình bảo hiểm của quý vị cho những va chạm và tai nạn nhỏ trong cuộc sống là gì?

✓ $0

✓ $0

✓ $0

Chăm sóc chính, tâm thần và hành vi của MDLIVE Telehealth

$65

$40

$35

$15

Chăm sóc chính

$65

$40

$35

$15

Khám bác sĩ chuyên khoa

$95

$80

$65

$30

Chăm sóc khẩn cấp Phòng cấp cứu (Miễn chia sẻ chi phí nếu nhập viện) Nha khoa trẻ em (dịch vụ cơ bản) Chăm sóc thị lực trẻ em

VHP có thể giúp đảm bảo quý vị luôn sẵn sàng cho những điều bất ngờ bằng cách tập trung vào sức khỏe và thể trạng của mình. Quý vị có thể tin tưởng vào các chương trình bảo

Khấu trừ y tế

hiểm sức khỏe chất lượng cao, chi phí thấp của VHP!

Khấu trừ dược

Truy cập vào www.valleyhealthplan.org để biết thêm thông

Tối đa khoản tự trả

Conda

do de

Clara Santa

as y famili dividuos para in Planes

$65

$40

$35

$15

40%

$400

$350

$150

Cuida

ili su fam ndo a

a

¿Cuál es su plan?

$25

$25

$25

$25

✓ $0

✓ $0

✓ $0

✓ $0

¿Cuál es su plan para los pequeños golpes y moretones de la vida? VHP puede ayudar

Cá nhân

Gia đình

Cá nhân

Gia đình

Cá nhân

Gia đình

Cá nhân

Gia đình

$6,300

$12,600

$4,000

$8,000

✓ $0

✓ $0

✓ $0

✓ $0

$500

$1,000

$300

$600

✓ $0

✓ $0

✓ $0

✓ $0

$8,200

$16,400

$8,200

$16,400

$8,200

$16,400

$4,500

$9,000

**VHP cũng cung cấp chương trình cảo hiểm cối thiểu. Truy cập vào www.valleyhealthplan.org để biết thêm thông tin!

Silver 70

Gold 80

Platinum 90

Atención preventiva

✓ $0

✓ $0

✓ $0

✓ $0

Telesalud a través de MDLIVE para atención primaria, mental, y conductual

$65

$40

$35

$15

Atención primaria

$65

$40

$35

$15

Visita a especialista

$95

$80

$65

$30

Costo compartido dentro de la red

Chia sẻ chi phí trong mạng lưới Chăm sóc phòng ngừa

También puede comprar directo por VHP uno de nuestros planes para individuos y familias que no son subsidiados, pero que tienen los mismos beneficios y proveedores médicos que nuestros planes de Covered CA. Es fácil inscribirse; simplemente necesita una identificación con fotografía y un comprobante de que vive en el condado de Santa Clara. ¡Todos son bienvenidos! Para obtener más información, visite www.valleyhealthplan.org.

Comuníquese con VHP al 1.888.421.8444 (llamada gratuita) o brokerrelations@vhp.sccgov.org

Liên hệ VHP theo số 1.888.421.8444 (miễn cước) hoặc brokerrelations@vhp.sccgov.org

Bronze 60

Compre VHP Direct

O

Para obtener más información sobre la asistencia financiera, visite www.coveredca.com.

Truy cập vào www.valleyhealthplan.org để biết thêm thông tin!

tin!

Pharmacy Locations – – – – –

+ Immunization vaccines

+ Hepatitis B & C screening

Individual

Mua VHP từ Covered CA

Sant a Cl

* By referral for services not available at SCVMC

+ Cancer screening

Vision & Dental Pediatric Services

Lucile Packard Children’s Hospital * O’Connor Hospital Santa Clara Valley Medical Center (SCVMC) St. Louise Regional Hospital Stanford Hospital *

+ VHP Health Education Programs

MDLIVE Telehealth

$400

Visit www.valleyhealthplan.org to learn more.

Hospital Locations

FREE Preventive Services

– Secure, video, phone, or mobile visits – 24/7/365 access to urgent/behavioral care

40%

Evergreen Urgent Care Gateway Family Medical Center

– – – – –

VHP FREE Services & Benefits!

Speak to a registered nurse anytime anywhere!

Concentra Urgent Care (Statewide)

Pinnacle Healthcare Center - Hollister Samaritan Medical Care Center South Valley Family & Occupational Health Center Valley Health Center Bascom, Downtown, East Valley, Moorpark – Willow Glen Urgent Care

Platinum 90

In-Network Cost Share

Santa

– – – – – – –

Independent Practice

Atención de urgencia

$65

$40

$35

$15

Sala de emergencia (se exime el costo compartido si es admitido)

40%

$400

$350

$150

Cobertura dental pediátrica (servicios básicos) Cobertura de la vista pediátrica

asegurarse de que estés listo para lo inesperado por enfocándose en su salud y bienestar. ¡Puedes contar con VHP para planes de salud de alta calidad y bajo costo! Para obtener más información, visite www.valleyhealthplan.org.

Deducible médico Deducible de farmacia Máx. de desembolso directo

$25

$25

$25

$25

✓ $0

✓ $0

✓ $0

✓ $0

Individuo

Familia

Individuo

Familia

Individuo

Familia

Individuo

Familia

$6,300

$12,600

$4,000

$8,000

✓ $0

✓ $0

✓ $0

✓ $0

$500

$1,000

$300

$600

✓ $0

✓ $0

✓ $0

✓ $0

$8,200

$16,400

$8,200

$16,400

$8,200

$16,400

$4,500

$9,000

**VHP también ofrece un plan de cobertura mínima. Para obtener más información, visite www.valleyhealthplan.org.

DESIGN

Buy VHP from Covered CA You may be eligible for financial assistance, such as tax credits and cost-sharing subsidies, which can lower your cost for care.


Postcards VHP New Member Orientation

You’re invited to Valley Health Plan’s (VHP) New Member Orientation to learn more about: - General information about VHP - Provider and Pharmacy Networks - Member Materials - Specialty Referrals - Understanding Premiums, Copays, and Deductibles

CO

P M EM BE CA & IF VE RE D

RS

E D ! RSVP to reserve your seat for one Space is IN V ITPlease E limited. ’Rfollowing Y OofUthe dates by calling 1.888.421.8444 (toll-free),

option 3. All orientations will be held from 6:00pm - 7:00pm.

n

tio r Orienta e b m e M New

Wednesday, February 5, 2020 Wednesday, February 19, 2020 Wednesday, March 4, 2020 Wednesday, March 18, 2020

Valley Health Plan (First Floor Conference Room) 2480 North First Street San José, CA 95131

Thank you for choosing VHP!

CALL YOUR DOCTOR TODAY! Tell them if you have any COVID-19 symptoms, have been exposed to anyone testing positive, or are at higher risk because you work closely with the public. Make an appointment with your doctor for a free COVID-19 test or visit sccfreetest.org to find a testing site near you.

¡LLAME A SU DOCTOR HOY!

K VHP MA

ES IT EA

S

T Y TO GE

Infórmele si tiene algún síntoma de COVID-19, si ha estado expuesto a alguien con resultados positivos o si está en mayor riesgo porque trabaja cercanamente con el público.

ING 19 TEST D I V GỌI CHO BÁC SĨ CỦA QUÝ VỊ NGAY HÔM NAY! FREE C

Haga una cita con su médico para una prueba gratuita COVID-19 o visite sccfreetest.org/es para encontrar un sitio de prueba cerca de usted.

Nói với họ nếu quý vị có triệu chứng COVID-19, có tiếp xúc với người bị nhiễm bệnh hoặc có nguy cơ cao nhiễm bệnh vì quý vị làm việc tiếp xúc thường xuyên với công chúng. Đặt lịch hẹn với bác sĩ của quý vị để được xét nghiệm COVID-19 miễn phí hoặc truy cập sccfreetest.org/vi để tìm địa điểm xét nghiệm gần quý vị.

IN PARTNERSHIP WITH

Pg. 40 | 2021 VHP Branding Style Guide

Valley Health Plan 2480 N. First Street, Suite 160 San José, CA 95131

Valley Health Plan 2480 N. First Street, Suite 160 San José, CA 95131


2020

CAMPAIGNS #FLUPERHERO The VHP #Fluperhero campaign encourages people to protect themselves, their families, and the community by receiving a seasonal flu shot.

Pg. 12 | January 2021, CC Presentation

DESIGN

Social Media


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