Why Football Is No.1 Global Sport & It’s Huge Commercial Success Than Any Other Sports?
Football is No.1 global sport and it’s popularity is always in growth stage. However, tussles between federations & clubs in this region always hampering the great sport to develop infra-structurally, technically & commercially in this subcontinent.
Football plays a key role in a global corporate's portfolio. Football works around the globe and excites people on every continent. Besides the strong marketing value, global corporate achieve through football, it also makes sense within the corporate as it works on different levels, above and below the marketing line. Global corporates go & see exciting matches with their customers and partners and use it for employee hospitality. It also helps corporates to promote their products and solutions and it gives corporate brand image a human and emotional touch.
Football's popularity & growth in Asia, Africa & Oceania, it's a fact that global corporates are fully exploiting to advance their businesses. Corporates are pursuing their extensive marketing strategy in Asia, Africa & Oceania and want to continue taking their businesses forward. Football is highly effective vehicle for this and through their extensive partnership with top premier clubs & football associations, global corporates are the biggest sponsors in Asia, Africa & Oceania.
Global corporates aim is that if people think of football sponsors, they should think of their global brands associating with the global sport. Through football, global corporates want to further increase their brand awareness and further expand their businesses. Global corporates generate their business in a highly competitive market. This is why marketing, sport branding and sporting alliances are growing in importance all the time and corporates, too, stepping up their efforts in this areas, with a view to achieving continued success in their role as a top global player.
Both in football and communications there's enthusiasm for top performance which can only be achieved by focused collaboration. That's why football branding & sponsoring, is a very manifest means of public engagement for corporates. Football is an especially useful tool for this. Top Global Corporates are heavily involved with top professional clubs & academies, professional players, professionally managed football associations, top league companies, top media conglomerates and of course with global parent body, FIFA, since the inception of this great global sport.
Suman Kalyan Dutta MARCOM Consultant M: +91-9830014185 E: sportmarcom.consultant@gmail.com Skype: SportMarcom https://branded.me/sportmarcomconsultant