Football plays a key role in a global corporate's portfolio. Football works around the globe and excites people on every continent. Besides the strong marketing value, global corporate achieve through football, it also makes sense within the corporate as it works on different levels, above and below the marketing line. Global corporates go & see exciting matches with their customers and partners and use it for employee hospitality. It also helps corporates to promote their products and solutions and it gives corporate brand image a human and emotional touch.
