Sumedh Sonare Graphic Designer Symbiosis Institute of Design
Hello!
+91-9930695476 sumedhsonare@gmail.com sumedhsonare@yahoo.com
sumedhsonare.tumblr.com
Thats me and my Infographic depicting my attributes visually through the use of icons .
Indesign Photoshop Illustrator MS Office Corel Draw
Illustrations Storyboarding Product-renderings Digital Illustrations
Photography Automotive rendering Live Sketching
Branding & Stationary Design
R
Brief
1145 17th Street N.W., Washington, D.C.. 200045 4688
The exercise was to develop a logotype and develop its application on basic stationary like buisness card, letterhead and envolope .
Classroom project The project involved ideating a hypothetical organization and developing a logotype and its stationary as part of the project . contact@cognex.com
Sketching and ideation of logotype
www.cognex.com
Company Brief The organization thought is into development of next generation products dealing with new mediums of interactions.
To convey the buisness of the organisation,the letter construction had to covney the emotion of futurism and dynamism.
Dynamic green lines
Inspired from logotypes
acting as identity ele-
having sleek geometrical
ments imparting the
type construction convey-
essence of futurism
ing futurism and
and dynamism.
dynamism.
Branding & Identity Design Digital logotype explorations
Brief The exercise was to develop a logotype and develop its application on futher collaterals like brochures,tags, and buisness cards.
Digital symbol explorations
Live project This project was done for a bag manufacturing company . The project involved naming , logotype design to its application on stationary and collerals.
Identity element explorations
Final logotype
logotype font
NEOSANS
AaBbCcDd123 versatile, futuristic typeface
Branding & Identity Design Kosha Collaterals
KOSH
A
Size
Size
Size
M
M
M
Range
Range
Range
PRO
YOUTH
KIDS
Maximum Retail Price
Maximum Retail Price
Maximum Retail Price
Rs. 2,699/-
Rs. 2,699/-
Rs. 2,699/-
SIZE
SIZE
SIZE
M
M
M
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KOSH
MRP: Rs. 2,699/Inclusive of all taxes
A
KOSH
MRP: Rs. 2,699/Inclusive of all taxes
A
MRP: Rs. 2,699/Inclusive of all taxes
Product Catalog
Product Catalog
Product Catalog
Product Catalog
Product Catalog
Summer 2011
Winter 2010
Professional
Preteen Collection
Preteen Collection
KOSHA
KOSH
Product Catalog
Summer 2011
A
KOSH
A
KOSH
A
KOSH
Product Catalog
Product Catalog
Product Catalog
Winter 2010
Professional
Preteen Collection
A
Product Catalog
Preteen Collection
Type design
Brief To design a devanagari bilgual word image for a well recognised telecom company TATA DOCOMO.
Live project The project involved taking the type characteristics of the logotype docomo which is (bold, does not have counter space and has fill in colour) and then design a hindi word image having the same characteristic of the existing one and have a good level of ledgibility Used as a bilingual mode logo to attract a larger no. of customers who find it difficult to relate to the brand.
logotype explorations
Advertising
Brief To do an advertising campaign with medium as illustration to promote an brand or an idea.
Class project The project involved doing a realistic illustration with priliminary finished sketches of a new vehicle in the market called Mahindra Mojo. The idea was to do a product illustration and composing it with sketches of the product to put emphesis on design process of ideation which gives its form to the product in the end. The ad campaign is applicable on print based media exp. magazines,hoardings and posters.
final illustations
Packaging Design Milk packet lid
Coffee sachet
Brief To design a packaging for a coffee brand where the pack itself can be used to consume the content by adding hat water.
College project
INSTANT COFFEE
The project involved creating an idenity and brand it on the packaging architeture on a paper cup. From designing the logotype to the understanding of printing on a paper cup and also to instruct the
packaging template + design
user through the preparation of the coffee within the packaging.
Instructional elements
Suger sachet
Type design Inspiration
Brief The assignment was to design a devanagari font keeping type design principles in practice.
Class project The Devanagari (hindi) font takes its cues and inspiration from a mordern english typeface Avant Garde Gothic. The characteristic of the font is its geometrical construction imparting dynamism and
Type explorations
mordernism. The font is a high constrast in weight and is aimed to be used as a display type appicable on magazine cover, print advertisements and newpapers and other multible platforms like web,branding.
Poster for promotion
Type design Inspired from the Font Avant Garde
and
designing
Letterforms with Matras and Numerics
Applications
its
companion typeface in Hindi was the puspose of designing the font in order to convey ideas elegantly and also be used a companion typeface.
type testing
Advertising Newspaper Print Ad
Brief The task was to advertise about a brand with photography as a medium of communication.
Class project The project involved brainstorming about how a photography plays an impotant role in advertising a product and also how the copywiting aspect of advertsing really creates a positive disturbance in a person’s mind.
Magazine Print Ad
Advertising The pictures were clicked during Auto Expo ,10 and were retouched later showing intent of using my own photography and retouching to show my visualization aspect as a designer .
Advanced tourers are finally here.
Find your Harley-Davidson at www.harley-davidson.in
Advanced Choppers are finally here.
Find your Harley-Davidson at www.harley-davidson.in
Advanced Tourers are finally here.
Magazine vertical print ad
Newspaper bottom ad
Find your Harley-Davidson at www.harley-davidson.in
horizonal magazine spread
Interaction Design
Brief The task was to develop a website that sells products online .
Class project The project involved studying the grid system,navigation,layout study,usability and wireframing.
Illustration of the conceptualized layout
website explorations
Interaction Design
The website has a static swivel dial in form of vinyl record which rotates as soon as the site loads and stops when the user hovers the mouse on it. The vinyl contains Product as well as its catagory name on the button and it swivels in slow mode for creating a engaging nostalgic experience to the user and makes the user buy the products which comes in a static grid format with product image quantity as well as product code. The site aims to reach out to user who appriciate retro objects as a collectors item or to personalise themselves as a part of fashion accessory.
Illustrations
Photography
Thankyou & iam ready