about
Curriculum Vitae
Contact Address: N.G.Suncity, Thakur Village, Kandivali, Mumbai- 101 sumedhsonare@gmail.com, sumedh.s@protonmail.com +91 8469022871
Education National Institute of Design Masters in Lifestyle Accessory Design System thinking + implimentation Material/ Colour exploration + Research Material Manipulation & processes Trend Research + Speculative design Form {Emotion & Culture based} Craft Intervention + Documentation
Symbiosis Institute of Design Bachlelors in Graphic Design Identity Design & Branding Typography & type design Packaging Design Illustration + Photography based projects Publication Design Basic level courses- Film Making,Animation
Industrial training Center For Indian Bamboo Resources & Technology(CIBART) Cafeteria based tabletop & furniture Products with bamboo/brass for domestic & international market [Graduation Project] Elegant Collection Design & Development of Conceptual diamond studded pendents Understand Manufacturing Processes 3d Model development + Rapid Prototyping
Experiences PRODUCT DESIGN
GRAPHIC DESIGN
Folk Product & Design Pvt. Ltd Product design & development (Bag design) Experimental bag development Graphic design + Branding collateral Material + Trend Research Surface Exploration
Cartwheel Creative Consultancy Typeface Design + Development Graphic Design applications
IndOro Product Design Pvt. Ltd. 3D printed jewellery design with rhino & grasshopper in precious/semiprecious metals for domestic market
MullenLowe Lintas FMCG prod.Packaging Design [Bru,Axis,Britannia] Peeble Design Identity design + Naming + Collateral Character Design [iPad Games]
Language Skills English (written/spoken advanced) Hindi (Written/spoken) Marathi (Native)
Skills Adobe Creative Suite (Indesign,Illustrator Photoshop) Sketchbook Pro,Rhino Ability to work & handle major Industrial Machines & power tools
Participation/ Achievement Participation in Bamboo Design Workshop with Hochschule fĂźr Technik und Wirtschaft,Berlin, Germany Finalist in Honeywell Aerospace Challangeto design Interactive Interior for flights for year 2029
Contents
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Graduation project
exploratory bamboo products for cafeteria space
The project is an ongoing collaboration between a craft community and the material Bamboo and investigates towards exploring the material in contemporary context for home and retail spaces. The project dealt with exploring the material Bamboo, within the context of craft community ‘Kotwalia’ in the Gujarat state in India, where the material is available locally to the skilled community. The products generated were outcome after many iterations, explorations and trials to seek for new ways of manipulating the material, and by doing so moving away from traditional ways of processing the material, which seems to give a certain stereotyped perception of Bamboo and thus reducing it towards being known for inferior quality and associations with decorative handicrafts, within Indian context.
SPONSOR/Client Centre For Indian Bamboo Resources & Technology (CIBART) Exploratory new technique based craft product intervention
Guide Prof.Amresh Panigrahi
The serving tray is a result of creating a composite surface with bamboo crossectional units joined together using industrial adhesives and bamboo interlockings and the surface is defined with the fuction to be used for keeping and serving food items. For providing support on either edges and value addition, brass is used as a complimentary material radii manipulated with designed tools to production consistacy.
The paper napkin holder explores the technique to generate a conical surface/form which through ideations and defining the utility, resulted in a clam shell form with brass joinaries which lets the user to adjust the opening and stress and due to the faceted form, can be oriented on the surface in various ways and acts to the multisensorial engagment with the users and potential consumers
The surfaces and technique were further explored for creating cafe based utility products including serving tong, Cutlery holder,spoons and folks which had a better chance towards under FMCD (Fast Moving Consumer Durables) towards market viability and economic benefit to the makers
System based mapping
The infographic shows the livelihood linkages and maps the criti and opportunites, after detailed ethnographic,organisation & ski reseaches were carried out towards primary research studies
tical areas ill based
The project’s initial point was to explore the policies and goals defined by Gujarat govt. towards the betterment and growth of the tribal communities residing in Gujarat and link it with the support, the sponsor organisation was offering to aid towards and also seek for areas to investigate into
After the initial mock up successes, the futher direction was to develop paper models and quick MDF mockups which futher aided in the product development process and defining the form and fuctional features which were eventually created using bamboo as the material.
The technique created a no. of directions towards product development within the context of hospitality space towards lighting and furniture product development.
Flat pack stool/side table The Technique led to the development of a flat pack stool/table which is a alight weight seating utilising hollow bamboo surface & leg modules and easy dovel joinary defines the portability aspect & aids in ease of transporation in a tourist market context
Craft Project
Katchila kutch craft workshop project in collaboration with Wood-turned Lacquer craft & Bell-Metal craft
The project was outcome of the collaboration between the Insitite and Kutch Craft community and the outcome is a Lamp targetted towards forign tourist visiting kutch. The lamp has dual functions, one being aesthetic & other being functional. During the day it has an art sculptural quality creating myraid connotations to the rich heritage to the crafts of the region, and also acts a mood lamp to create an intimate setting for the lounge or the bedroom space and engages with its form and material aesthetics achieved with the the masterskills of the kutch artisans.The product is positioned towards the hospitality/tourist area due to its better visibility and easier reach towards forigners as target market who appreciate & engage with the crafts from the region.
Ethnographic + system study Material Manupulation Form + Colour applications Context Development Craftspeople engagement + Skill intervention
SPONSOR/Client GUIDE
Prof.Amresh Panigrahi The product was done under Prof. Amresh’s guidance for a month while guiding through the process
Visual + Physical ethnographic study Visiting the Kutch craft cluster & studying the artisans,craft,technique,tools
field study Ethnographic Observation based
Insight /system mapping
Ideation prototypingform study
Collaborative Execution
Ideation Process After mapping the relevant areas and trying the find the best fit to the defiend context, Ideations were carried out to reflect get inspired by the flamboyant form/material/finsih styles of the crafts of kutch and thus explore the aspect of combing two crafts and creating a new expression
Crafting & collboartion workshop Mapping the insights and connections with opportunity areas
Prototyping with various materials & executing the concept with collaboration with intervention of kutch artisans at the institute
Integration of technology as lighting with latest photo diode, integrated into the support/legs of the lamp and to render a unique emotive reflected resonance from the bells used for aeathetic & utility form giving fuchtional purpose
GUIDE Maithili Kabre Mandal Establish jewellery designer & alumni of Lifestyle Accessory Design dept. co-conducted the module and imparted process oriented approach towards context development & working with material for guiding towards jewellery development process
Sunil Gupta Alumni of Lifestyle Accessory Design & having rich industry experience in Jewellery sector, co-conducted the course and shared understanding towards form development & material manipulation. Guided in creation of mood board based thought process to reach towards the desired output
Jewellery
Stmpnk* Unisex adornment inspired from Steampunk subculture
The unisex adornment is a result of mapping and taking inspiration from a subculture ‘Steampunk’ and its values, to create forms that reflect these desired notions by researching and mapping the culture through incorporating the design processes of mapping and creating mood/look board. The adornment forms are an exploratory concept that evokes the notion of Steampunk’s functional and mechanism based visual language and presents them in the form of pendants which could be adorned on the neck and express the wearer’s persona.
Research
Insight mapping board
The research was translated through careful selection of the images composed systematically with trigger elements and strong keywords to direct the form development and material manipulation
Research on ‘Punk’ & ‘Steampunk’ culture & derive keywords to fuel the creative process of board development
Ideation
The concepts were ideated to resonate with keywords and visual defined on the mood board and to seek for possible forms that could be achieved with metal scmitting tools and processes
Prototyping
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The jewellery used to store /change.
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nt developed through ideation process s it cues from Flail* a medival weapon’s form and fission reactor chamber and endant/locket format.
y opens to expose cavity that could be e compact personal belongings pendrive
a rotating/spinning turbine adornment that pays an rotation mechanism gears of steam engine elates to the same context in contemporary era. rm is fusion of modern & classic sensibilities and gage with it sensorially and project the inherent on through the form and marterial language
Bag Design
SanCross Crossbody bag design for Business professionals and urban working youth The unisex crossbody bag is an outcome of understanding the needs of the urban business proffessional users and creating concepts that would target their contemporary needs from a bag while maintaining a certain design language to appeal to their modern sensibilities. The project looked into the usage of natural material and hardware that could compliment the overall aesthetics.
User-Centered approach Form/Utility analysis Material Interaction Ergonomics
User Requirement Analyisis
Occupation based analysis
The process started by assessing the needs of the user and by shadowing the user group derive insights to create persona and map the emotional map that could reflect the embodiment of the values into the form
Concept generation
Material Incorporated Hunter leather
Metal zippers
Cotton Lining
Waterproof Canvas
SS Hardwares
Knit braided elastic band
Handle Metal Zipper Hiblack metal zipper to enhance the sophistication value and secure the contents while positioning the puller under the flap for added psychological comfort
handle incorporating hunter leather for durability and for better orientation while travelling and secure grip
magnetic concealed button For secondary security and ergonomic handrest feature with radii For easier secured access to stored objects while travelling, adapting to spontanous behavior and negating the use of zipper
Gasset space Internal storage for securing 13� laptop and has capacity for storing books/headphones
Rear storage Storage for imporatant documents and secondary objects that need to be concealed from direct access
Vertical storage pocket Utility for storing long charging cables and power bank
Bottle/umbrella storage unit
Organisational Storage unit Elastic linear grid storage space to organise stationary/cables/datacard/usb devices Reverse orientation of zipper to secured & quick access to stationary while on the move
Utility pocket heavy padded pocket with satin lining to storing harddrive/ powerbank / foundation kit Additional space to storing wallet/ cards/ bills / sanitary napkins
Graphic Design Branding & Identity Design
Pureganic Identity & packaging design for agro based business The project involved understanding and sythesizing brief towards creating a brand name, and then create a visual language & identity which could communicate the brand ethoes and vision & aid towards better communcation to the target market. The deliverables included creating identity, illustration, information system & packaging labels for the client.
Brand Naming (sythesising vision) Branding Strategy Identity Design Visual Language Packaging collaterals
Client Brief Sythesis
brand naming concepts
Brand
Identity
Naming
development
Applications
Identity symbol and logotype
{ Pure + Organic }
Branding & Identity Design
Otenga Identity & Branding design for Cafe space Identity design project for a cafe space showcasing and serving authentic north eastern cuisines in Ahmedabad. The project invovled understanding the cultuaral aspects of rich food heritage unknown to the masses and showcasing it in a clean, modern interpretation to sensitise and relate to the primary target audience being urban youths and masses alike. Essential ‘Otenga’ is a special fruit found in North-Eastern hills and has herbal and medicinal properties and is a fruit which booms into a flower. The founder wanted an identity which could reflect the idea of a collaborative co-work cafe through the identity treatment.
Brand Naming (sythesising vision) Branding Strategy Identity Design Visual Language Packaging collaterals
Brief Analysis
Identity development
The starting point of conceiving the identity was the fruit itself which has a layered form . The decision to play around the shape and form was taken with the client and explore the possibilities to create an engaging identity.
Exploring shapes & identity languages otenga
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Brand Colour swatches
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Explored and created various options to understading the visual affinities of the client
project
Visual elements for creating a visual language and applications to further extend the branding narrative
thangjing metpa Foxnut chutney made with the herbs found, deep int the forests of Manipur
Bay leaves used in Assamese cuisines
The finalised identity chosen by the client uses lettered type and modulated lines which flow around the letterforms in a closure while inviting the observer with a recall value of the ‘Otenga’ fruit and the notion of bringing the community together with the food
Miscelleneous Projects Geaphic design projects
Packaging graphics and illustration for Bru* Gold coffee with the brief of potreying the culture of authetic coffee cultivation & caputing the multisensorial coffee culture vibe of Arabica beans in a contemporary pack which engages its consumers through vintage watercolour illustrations and collaged callicraphy of traveller’s journaling
Packaging graphics conceived and executed for the live project for Rin Refresh with the brief of introducing a popular washing brand with new fragrance and showcasing it with the visual identifiers in an inviting, distintive and engaging manner. The brief was also to consider the placement of identity with the aspects of brand differenication, and treatment of the overall visual composition and harmonies
A series of illustrated mugs done for channel ET Now*. The illustrations had to depict the zodiac signs and its connotation with business and economics and present it in a corporate yet playful treatment and to engage with the employees and the staff of the channel
A strategic packaging design project done for the client Axis Bank, who required a new visual language and graphic design collaterals for their market entrant into Corporate gifting of Gold & Silver bars. The visual language and inspiration for visual elements were derived from the bank’s geometric identity itself and was later explored to create a narrive of auspiciouness through symbology and gifting
Form Sketches & Ideations
Illustrations of Folkswagon minibus & golf done to understand the form and proportions
Render for Honeywell’s competetion to design interaction and interiors for Cockpit of Luxary jet for the year 2029
Thank You !
Hoping to hear from you :)
Sumedh Sonare +91 8469022871 sumedhsonare@gmail.com sumedh.s@protonmail.com Online Portfolio & Blog
www.behance.net/sumedhsonare www.tumblr.com/sumedhsonare Grad.Project / Craft Documentation
www.issuu.com/sumax20