The Making Of
M e ra k i
M e ra k i ABOUT THE
COLLECTION
Meraki is Derived from the Turkish word “Merak”, Meraki means to do something with soul, creativity or love, to put something of yourself into your work. This AW18/19 collection resonates with the word Meraki. The collection has been inspired from various time periods and there is a lot of one’s own personality in the collection, thus making a collection that is fun, ditzy and pretty with a side of confidence.cHemant & Nandita have stirred up eras the way a painter might mix their acrylics and it all works because through Meraki you can see the designer’s knack for creating drama without having to go over the top. There are lots florals: wallpaper, painterly, and heavily embroidered. There is a lot of metallic play to add an understated sparkle. Hemant & Nandita have completed their Fall story with a range of embroidered dresses. The brand feels like it is evolving with this collection, experimenting and keeping things chicer than ever. The Meraki collection epitomizes effortless glamour.
ABOUT THE
DESIGNER
Hemant and Nandita met while pursuing their degree in fashion and hit it off when they realized they shared an immense love for the arts. With the ideology to be inspired by art forms and to cartel it with a contemporary outlook, the duo began their design journey. They worked their charisma over basic motifs inspired from architecture, carvings, dying art forms, and tribal culture to transform them into classic yet unique prints, embroideries and surface developments. The label is at the intersection of design and fashion and has gained international acclaim for the brand’s creative work. The poetic and feminine style of the brand is conceptualized and created by a team of unique designers along with the designer duo Hemant and Nandita based in New Delhi, India. They create pieces that combine sophistication with timelessness that emphasizes comfort and elegance and can be enjoyed over many moons. The sunny colors and comfortable designs attracts the freespirited and culturally bohemian to a space reserved strictly for the quick-witted yet intellectually playful soul. The brand’s aesthetics are largely shaped by the designer’s strong Indian roots and cultural traditions. The collections express a love of vibrant colors, detail and craft, both in technique and the very fabric they work with. Their exuberant approaches to design are inspired by the beautiful moments of everyday life which in-turn encourages a personal style that radiates a dash of luminous charm.
THE MOOD
Be fearless in the pursuit of what sets your soul on fire.
Our happiest moments as tourists always seem to come when we stumble upon one thing while in pursuit of something else.
Adventure may hurt you but monotony will kill you.
Traveling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comforts of home and friends. You are constantly off balance. Nothing is yours except the essential things. -air, sleep, dreams, the sea, the sky. -all things tending towards the eternal or what we imagine of it.
Printing the kaleidoscopically lovely designs of Turkish rugs lent a richer bohemian bent to pieces
This season Hemant & Nandita offered up an even breezier take on the diaphanous dresses they’ve built their brand upon.
Floral prints took on an edgier aesthetic, in all, it felt breezy, fun, a sunny lineup of clothing, indeed.
Youthful, unique and downright comfortable, Hemant & Nandita have changed the face of this ancient Indian printing technique. Minimal, laidback and chic pieces in lightweight fabrics
Floral layered prints in bold hues mixed with traditional fabrics, these pieces let you embrace the goodness of mixed prints
Right now, women are in desperate need of unfussy clothes Most want something they can move in, breathe in, and fight the powers that be in, the Kasho collection is an ode to that. This collection found the designers scaling back not an inch on the detailing, yet the effect was more folksy than flamboyant.