The (Thinking About & Making of) Future of Leisure in Eindhoven

THE FUTURE OF

in Eindhoven summ n

Who is Slava Kozlov ?

Born in the USSR, the country that planned to last forever, but doesn’t exist anymore.

Studied mathematics – but got first degree in clinical psychology.

Yet worked in social and consumer research companies (degree in Sociology with a focus on the Societies in Transition.

Worked for 10+ years with Philips Design’s Strategic (Futures) Innovation team.

Head of Summ()n, research consultancy that helps companies to innovate better.

Slava Kozlov circa 1972

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Content (roughly)

1. Future developments and strategic directions to anticipate (also with toolkits)

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2. Stakeholder processes: how to work with parties when working on those strategic directions

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3. Insights on international business networks in Eindhoven (with Q&A)

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‘future horizons’ 2

3

1

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‘future horizons’ 2

‘The trends’

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World Population

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World Population

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Do Dutchmen love holidays?

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Is this related to money?

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What else may have an impact?

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Source: trendboekje, www.brabant.nl

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Judi Dench

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NB: Benidorm Bastards

Further reading… and other sources

Regional statistics (e.g., North Brabant Province) Municipal statistics (e.g. Eindhoven gemeente – but also Open Data City etc.)

KvK (Chamber of Commerce) (www.kvk.nl) Industry Data but also EU data … and many more!

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For example‌

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‘different futures’, ‘alternative futures’ ‘(im)possible futures’

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Remember the ‘Black Swans’

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Future Scenarios: The Legend

“In one Shell’s scenario, an accident in Saudi Arabia led to the severing of an oil pipeline, which in turn decreased supply. That created ! a market reaction that increased oil prices, allowing OPEC nations to pump less oil and make more money.

“The tale spooked [Shell’s] executives enough to make them reexamine their assumptions about oil price and supply. Was OPEC preparing to increase oil prices? What would be the implications if they did? !

“As a consequence, when OPEC announced ! its first oil embargo [in 1973], Shell handled ! the challenges better and faster than the competition. Within two years, Shell moved from being the world's eighth biggest oil company to being the second biggest.”

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(much) More Immigrants

Building Future Scenarios

Burning Man in Eindhoven

(much) Lesser Older People

Oranje feestje

(many) More Older People Oud Terrasje

(much) Lesser Immigrants

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(much) More Immigrants

Imagine that 20% of the Eindhoven population are

(older) people

from Kerala

(many) More Older People

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Kerala?

A kind of language they speak (Malayalam)

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Kerala?

A kind of gods they worship

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Kerala?

A kind of commercials they like

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Kerala?

A kind of people they are

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Kerala

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(much) More Immigrants

What would you do If 20% of the Eindhoven population are people from Kerala ?

(many) More Older People

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Four and the same

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Exploring the future of education with students

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How many Basques are to come to Eindhoven?

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Think about tomorrows, but tell about your thinking today: Visualize & Provoke Conversations

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Think about tomorrows, but tell about your thinking today: Future Probes

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Think about tomorrows, but tell about your thinking today: Future Probes

EINDHOVEN City of light

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Cultural ‘caterpillar’

mainstream avant-garde

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CultureScan ™

Restaurant

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CultureScan ™

Food

Light

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CultureScan ™

Car Design

Fashion

Art

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CultureScan ™

Hyper-Realistic

Graffiti Site in Eindhoven (De Berenkuil)

Self-Referential

Rich, complex colors

Sensual

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Flickering Fashion Fads vs Deeper Cultural Undercurrents

Organic forms Pop-Punk

Interactive experience

Tribal food Crazy light

Techno-Tribalism

Ancient Vitality Restaurant business

???

Food

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Light

Car Design

Fashion

Art

Graffiti

Dutch Design Week

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Thinking on ‘Graying Population’ differently: Granny’s Finest

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Other examples: trendwatching.com

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Other examples: Tom Palmaerts – Youth Trends

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Other examples: Brabant.nl

‌

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OF

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Aligning the futures

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Aligning the futures

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Eindhoven: From… to…

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Philips Legacy

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Unfolding Brainport

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Unfolding Brainport

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From‌.

to‌.

100 + companies

8,000+ researchers

50%+ patents

Open Innovation

Share facilities, reduce costs

Ecosystem

Faster, better, smarter

Customer-focused

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From….

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Philips Homelabs

to….

?

From….

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Philips Strijp-S

to….

From…. TU/e

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to…. New Learning Landscape

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Exploring Futures

Understanding People

Inn vation

Transforming Minds

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