SKETCHBOOK RESEARCH BA2B By Chante Johnson
CONTENTS.
01.
RESEARCH REPORT - THE BRIEF 6-7 - INITIAL IDEAS 8-9 - LECTURE 10-13 - MIND MAPS 14-15 - QUESTIONS 16-17 - ORIGIN 18-19 -OPPRESSION 20-21 - WESTERNISATION 22-23 - REBELLION 24-25 - DISRCIMINATION 26-27 - REBELLION? 28-29 - POP CULTURE 30-31 - SOCIAL MEDIA 32-33 - PRIMARY RESEARCH 34-35 - REPORT STYLE 36-37
03.
02.
CROSS COURSE COLLABORATION
DISORDER MAGAZINE - DISORDER MAGAZINE 66-67 - DANDYISM 68-69 - MY MOODBOARD 70-71 - LOCATION HUNT 72-73 - FINAL LOCATION 74-75 - STYLING 76-77 - OUTCOMES 78-81 - FINAL SUBMISSION 82-83
- CROSS COURSE COLLABORATION 40-41 - THE WOMANS MARCH 42-43 - GILLIAN WEARING 44-45 - ANGLES AND SPOKEN WORD 46-47 - MY MOODBOARDS 48-49 - STYLING 50-51 - THE FILM 52-53 - THE IMAGES 54 -55 - INSTAGRAM 56- 57 - LOCATION AND BEHIND THE SCENES 58-59 - OUTCOMES 60-61 - FINAL SELECTION 62-63
04.
FCP COLLABORATION - INITIAL IDEAS 86-87 - BRITISH GIRL MAGAZINE 88-89 - ART EXHIBITION 90-91 - MY ROOM 92-93 - IDEA DEVELOPMENT 94-95 - CREATING POSTERS 96-97 - FINAL OUTCOMES 98-99 - SOCIAL MEDIA 100-101 - PRESENTATION 102-105
R R
E
E
S
E P
A R C O R
H T
The Brief...
6
7
INITIAL THOUGHTS AND IDEAS.. The New Masculinity Following from Ba2a I have been looking back into my browsology and one of the trends that I had read on WGSN was to do with the evolution of masculinity, how it is now evolving and changing. It spoke of men taking on what would be percived as female traits, like being more emotional and nurturing. although im not sure whether this is a subect that has been over explored and is a dead subject for a dissertation such as feminism.
IMAGE: PINTEREST.COM
8
9
N
O
T
E
S
Style One – Researching a theoretical or historical topic addresses an aspect of visual culture. Political, feminism, - academic style, gender and design, fashion and identity (the mind of trend setters) , postmodern magazine design.
L E TYPES
C OF
Style Two – Industry Report, business report, “controversial” model sizes, sources- trade journals, interviews, financial reports, market data
T U R E DISSERTATIONS
Style Three – Technical Report – Examine and Experiment – Materials and Processes – sustainable packaging, combining digital and craft techniques, Style Four – Reflective Report, directly addresses your practice, theories, historical and technical experimentation. Give a holistic view of your work and development.
A lecture by Harriet Posner and Hilary Carlisle
Style Five – Editorial, double report, the article and the research: writing an article for a specific magazine, newspaper or journal, Rational for your style and topic. “ID think pieces” 2000 word article and 3000 report Evidence of research. “Trend Report”
10
11
L E TYPES WITH
C T U R E OF DISSERTATIONS KAT EASTHOPE
Kat asked if any of us had any idea of what we were thinking of doing and i brought up my idea that i was thinking about writing something on the evolution of masculinity. she gave me some really good feedback sayng that i could take it way back thinking about animals and how we usually look to true animal instinct to a basis of natural behaviour. This opens up the conversation where males are often the most beautiful, calling it “ The longest trend cycle “ because if men are now taking on a what was considered a “female” trait which was being beautiful then really they are just returning to a natural behaviour. If that makes sense. this started off a whole train of thoughts in my head one being peacocks and how males are the ones with the biggest and most beautiful feathers.
IMAGE: THOSEOCEANBREEZES.TUMBLR.COM
12
13
Research Report
IDEAS F
A
AND S
MIND H
I
MAPS O
C
U
L
T
U
R
E
ETHNICITY - BLACK - HAIR
N
CULTURE - TRENDS - TRIBES
EMOTION - EXPRESSION - ART
ICONS - BLOGGERS - MODELS
WOMEN - BODIES - SHAPE - SIZE
MASCULINITY - EMOTIONS - FEMININE
EDITORIAL - BRANDS - GUCCI - CHANEL
ID - ‘THINK PIECES’ - VOGUE - TRENDS- WGSN To tried and establish some direction I went away and sat down and with a pen and paper. I began to devise some mind maps, this I think was quite a broad subject for a mind map. I am trying to think of something more specific, somthing todo with my creative practice.
14
15
Q U E S T I O N S
THOUGHTS/BRAINSTORM - How to overcome the political nature of black hair - What caused the natural hair revival? (Why now?) - What can fashion do to normalise natural hair?, promote natural hair? - Cultural appropriation? When does it end? (marc Jacobs) -investigating the natral hair revival
IMAGE:MIRELLABRUNO.TUMBLR.COM
16
17
BEFORE
IMAGE:AFRICANKINGDOMS.COM
O
R
I
652
G
AD
I
N
IMAGE:AFRICANKINGDOMS.COM
IMAGE:BLACKGIRLLONGHAIR.COM
I believe that to go forward first you must go back, I think a few people believe in that therefore in order to establish why the natural hair trend has revived again I have to go back to the beginning before its oppression. In african tribes before they were destrupted, black hair and black hairstyles as celebrated, various natural hairstyles to symbolise status, job role, tribe ect. In its essence it was a symbolic element even then.
IMAGE:BLACKGIRLLONGHAIR.COM
18
IMAGE:URBANGYAL.COM
19
S L AV E RY
O P P R E S S I O N
1
6
1
9
-
1
8
6
5
OPPRESSION N O T E S / K E Y TA K E A W AY S - - -
Heat comb used to straighten hair named “the great oppression” blending into main stream white society,
IMAGE:BLACKHAIRSPOT.COM
IMAGE:BLACKHAIRSPOT.COM IMAGE:THIRSTYROOTS.COM
B O O K S
IMAGE:ISAMAYAFFRENCH.COM
When Africans were captured by Americans and taken to America to be enslaved, the general concession was that Americans wanted to emancepate Africans and strip them of their identity. Hair being the symbol it was oppressing it seemed to be the general way used to to strip them of their “blackness”. Shaving the hair of the men and ordering the women to cover their hair or straighten it using heat combs
IMAGE:AMAZON.COM
IMAGE:AMAZON.COM
20
21
WESTERNISATION 1
B
Madame C.J Walker
O
O
9
0
K
0
’
S
S
IMAGE: MADAMNENOIRE.COM
First female self made millionaire in the USA
Madame C.J Walker made her fortune selling black hair products, making a pressing comb with wider teeth. this made it more afro texture friendly, it is said she could be blamed for encouraging black women to straighten their hair.
IMAGE:AMAZON.COM
IMAGE:AMAZON.COM
- afro “symbol of rebellion, pride and empowerment” - Rastafari theology
22
23
CIVIL RIGHTS ERA
I N F L U E N C E R S
1
9
6
0
’
S
IMAGE:GLAMOURMAGAZINE.COM
IMAGE:VANITYFAIRFREANCE.COM
REBELLION
Angela Davis
African American activist,
Nina Simone
Singer, song writer, African American activist,
The civil rights era or American civil rights movement are terms that encompasse the groups that were fighting to end racial segrigation and discrimination. They fought and evenutally won to overturn various disciminatory legislations ones that allowed companies to hire and fire basied on race, gender, religion ect. The afro was a huge symbol for that movement, the most well known activists such as Angela Davis and Nina simone both wore their natural hair and now even today it carries this symbolism of history and activism.
IMAGE:ESSENCE.COM IMAGE:BRULEXE.COM IMAGE:ESSENCE.COM
24
25
1 9 9 0 ’ S - 2 0 0 0 ’ S
D I S C R I M I N AT I O N
A R T I C L E S B
B
C
by Tarra Welsh 16TH MARCH
M O V E M E N T S
IMAGE:HAGGADOT.COM
WORK PLACEMENT HAIR BIA’S R
T
I
C
L
E IMAGE:BOREDPANDA.COM
A
TEEN VOGUE
Although the laws have changed an a majority of people are amazingly progressive, stystematic racisim is still and issue facing the world, not just the fashion industry. the pressure for people of colour to westernise their hair and features. women experiancing hair bia’s. Not being given jobs for having natural hair, It is still fighting for its rightful place in general society. IMAGE:TEENVOGUE.COM
26
27
IMAGE:COCOSTEAPARTY.COM
R E B E L L I O N ? P O P C U L T U R E
IMAGE:WIKIPEDIA.COM
To tried and establish some direction I went away and sat down and with a pen and paper. I began to devise some mind maps, this I think was quite a broad subject for a mind map. I am trying to think of something more specific, somthing todo with my creative practice.
IMAGE:KENDRICKLAMAR.COM
IMAGE:KYLES.TUMBLR.COM
28
29
IMAGE:THEPETITPROFESSIONAL.COM
P O P C U L T U R E
IMAGE:BUSTLE.COM
Throughout the film she features different hairstyles, all of which have been dysected in various Fashion publications. To have these hairstyles on such a public figure i think is what it will take to change the stigmas that are attatched to certain hairstyles.
Beyonce is one of the most obvious examples and one that received the most coverage, when it comes to black artists talking about black culture and black equality. Her most recent tour Formation with her newly released album Lemonade, was centred around black culture, The visual album featured a film, the film featured various black models and celebrities such as Zendaya and Serena Williams.
30
IMAGE:INSTAGRAM ACCOUNT: BEYONCE
IMAGE:ELLE.COM
IMAGE:INSTAGRAM ACCOUNT: BEYONCE
IMAGE:INSTAGRAM ACCOUNT: BEYONCE
IMAGE:BUSTLE.COM
31
S O C I A M E I D
L A
IMAGES:SCREENSHOT, VIA INSTAGRAM ACCOUNT: HEALTHYHAIRJOURNEY
IMAGES:OFCOURSEBLACKISBEAUTIFUL.COM
B
L
O
G
S
- CURLTUREUK - UKAFROLISTA - AFROPUNK - HEALTHYHAIRJOUNEY - THECUTLIFE -AMAZINGNATURALHAIR -NATURALHAIRDAILY
IMAGES:SCREENSHOT, VIA INSTAGRAM ACCOUNT: HEALTHYHAIRGOALS
The trend has been completely accepted by social media also, since the trend began to appear various accounts dedicated to the care, maintenance and acceptance of natural hair. These blogs made to encourage women to grow their natural hair by offering assistance that originally girls would get from their mothers and grandmothers.
IMAGES:SCREENSHOT, VIA INSTAGRAM ACCOUNT: AMAZINGHAIRJOUREY
32
33
P R I M A R Y R E S E A R C H
WHY?
A C T I O N S
The reason I want to interview hair salons that specialise in blacki hair is that I think they can offer perspective and why they think people are growing their natural hair and if they have seen a noticable increase in people deciding to wear their natural hair. Then I want to go the information straight from the horses mouth; interviewing young women and getting their views those with and without natural hair.
- I N T E R V I E W S - S U R V E Y S WHO TO INTERVIEW - HAIR SALONS - WOMEN WITH NATURAL HAIR - WOMEN WITH STRAIGHTENED HAIR
34
35
R S
E T
P Y
O L
R E
T S
Style Five – Editorial, double report, the article and the research: writing an article for a specific magazine, newspaper or journal, Rational for your style and topic.
Style one – Researching a theoretical or historical topic addresses an aspect of visual culture. Political, feminism, - academic style, gender and design,
Now that I have chosen my research topic I need to decide in what style im going to write it in. Out all the styles we were given style five seems like one that I would prefer and would do better to express my topic for me. Also it would help me with my creative practice as I would be able to futher develop on analysing trends; I could also create imagery to go along with my report.
Style one is my least prefered but one I could also do because I am familiar with this style of writing. It wouldnt be hard to familiarise myself with the style although it isnt one that i particularly enjoy.
36
37
C R O S S C O U R S E C O L L A B O R AT I O N G R O U P 1 3
38
39
THE IDEA THE W O M A N S M A R C H
C O L L A B O R AT I O N P R O J E C T G R O U P 1 3
S R
O C I E A L I
A S
L M
From my understanding and the way I interpret social realism is by stripping it back to its most basic definition. Which for me was critisising of social structures. Through discussing what that means I put forward the idea of the womans march and how we could create that into a social realism piece.
S
T
E
P
1
I went away and started to create some mood boards, trying to create a type of mood and feel for what the shoot would be like and to take back to the group and just put some visuals to the idea.
IMAGE: AFROPUNK.COM 40
41
T H E WOMANS M A R C H
IMAGE: WWW.WOMENSMARCH.COM
With the electon of trump breaking womens hearts around not just the USA but the world, Women made the consious effort to stand together in protest. Trump shed a light on the current state of inequality women are still facing. The march although did not only feature those fighting for womens rights but basic human righsts, standing up for minority groups and healthcare.
IMAGE: WWW.BUZZFEED.COM
42
43
G U I L L I A N W E A R I N G IMAGE: WWW.TATE.CO.UK
another source of inspiration I came across which gave me more ideas for our project, is this conceptual artist Gillian Wearing the art piece ‘Signs that say what you want them to say not signs that say what other people want you to say’ 1993-1993. This piece incuded the artist going around and asking people to write down their thoughts on a piece of peper and it turned out to be a very strong piece.
44
45
LIGHTING A N D ANGLES
SPOKEN W O R D
When we began to think about sound, i brought forward the idea that it would be good if we used spoken word. I had recently watched a speech named ‘nasty woman’, it was read by Ashley Judd t the womans march Washington. I later realised it was not her poem but a younger womans who i found on youtube. realising the copyright issues, we decided it would be better to have someone write a poem for us that we could use.
For the shoot we decided that although our message is a rough one. we wanted to keep the lighting and the feel of the foot quite feminine and soft.
IMAGE: INSPIRATIONDE.BLOGSPOT.COM
IMAGES: SCREENSHOTS FROM YOUTUBE
46
47
MY MOODBOARDS
48
49
STYLING GRUNGE IMAGE: CHARCOALALLEY.COM
IMAGE: WHATSHESAID.BLOG.BLOGSPOT
The reason I felt that a grunge worked with our concept is because the trend has a rebelious reputation and look, which was exactly the message that we wanted for our shoot. A leather, jacket ripped jeans and a baggy crop top or T-shirt with chunky black boots is the outfit that i am going to dress the model in.
IMAGE: STYLING:CHANTE JOHNSON - PHOTOGRAPHY:KIERAN MCMULLAN
IMAGE: TUMBLR.COM 50
51
C O
R
F
E
A F
T I
I
L
O
N M
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
For our film we all decided that we wanted to convey more emotion than story, we wanted the poem and the visuals to coincide. we shot various close ups of her face and clothes and of the signs she was holding, we wanted to communicate this woman who is tough and unbothered but angry. We shot her ripping up the sign and walking away from the camera, I think we communicated the emotions well and you could clearly understand the message. We wanted to contrast the dark feelings and Grrunge clothing with soft lighting and pastel coloured surroundings to show that although she is a women essentially in a war she is still feminine and a woman.
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
IMAGE: SCREENSHOT, FILM: THE NASTY WOMAN VIA INSTAGRAM
52
53
D I G I T A L P H O T O G R A P H Y B Y J E M M A
F I L M PHOTOGRAPHY B Y K I E R A N
54
55
IMAGE: SCREENSHOT VIA INSTAGRAM
C R E AT I O N OF OUR INSTAGRAM
NASTYWOMEN_13
IMAGE: SCREENSHOT VIA INSTAGRAM
I for the most part put the instagram together, I added images from our intitial moodboard and some of my inspiration for styling and the look for the model, other memebers included shots that they had taken from our shoot. I then had the photographers send me there images, both of there work was good but gave different effects as one was shot on flm and one on a regular camera. We decided to go with the film images because they tailored more to the look we were going for.
IMAGE: SCREENSHOT VIA INSTAGRAM
56
57
B S
E C
H
T E
I N D H E N E S
L O C A T I O N
IMAGE: ALL PHOTOS ABOVE BY CHANTE JOHNSON 58
59
O U T C O M E S
ALL IMAGES ABOVE PHOTOGRAPHED BY KIERAN MCMULLAN ALL IMAGES BELLOW PHOTOGRAPHED BY JEMMA DICKEL
ALL IMAGES ABOVE PHOTOGRAPHED BY KIERAN MCMULLAN
60
61
F I N A L S E L L E C T I O N
These are the final images that I used for the instagram to show at our presentation. It mostly consisted of the images that were shot on film by Kieran, I found these just worked better with our overall look, they were much softer and suited alot better with the film.
62
63
D I S O R D E R M A G A Z I N E C O N T R I B U T I O N
64
65
CONTRIBUTING TO DISORDER MAGAZINE
As I had decided not to take my idea for my research report further. I decided to try something else with my concept of the new evolution of masculinity. When emailed the opportunity to contribute to Disorder magazine, I decided to use that concept that I already had.
IMAGE: WWW.PINTEREST.COM 66
67
DANDYISM “The hallmark of Dandy fashion is impeccable tailoring�
- moderngentlemenmagazine
I came across Dandyism when reading a WGSN article about afrobrazilians, I loved what is considered the more outspoken side of dandy fashion inspiring. Going against the traditional man in a suit for something colourful, textural and interesting. This picture to the left is at the core of my inspiratin on colour, pastel suits.
IMAGE: WWW.FUCKINGYOUNGCOM
68
69
My MoodBoard
I wanted a mix of traditional and modern, what can be more traditional than the British and tea?, I wanted to intertwine this with current fashion, being coloured suits and male models represented current youthful trend; Location I wanted to have a vintage british look.
70
71
L O C A T I O N H U N T
ITS NOT WHAT YA KNOW ITS WHO YA KNOW For my shoot to comliment the style i want for a very birtish vintage look I emailed biddies tea room to request that i use there location for the shoot. I first went into the shop to ask in person and I was given the email to get in touch with the owner. Unfortunately she did not get back to me, I visted the shop two more times and emailed once more. I then decided to look else where for a location. With only a few days until my shoot I thought the best way to secure a location was at my place of work, Which has this more rustic but still traditional look. With only the acception of not being able to shoot anything with the company logo, I was able to use the whole top floor.
72
73
F I N A L L O C A T I O N
IMAGE: WWW.BILLSRESTRAUNT.COM
This was the location i finalised on for my shoot, as i worked their i had free reign on the top floor, i moved most of the furniture out of the shot which was again the fogged glass windows in the middle. Bills was a perfect location because it has this more rustic but still traditional look. With only the acception of not being able to shoot anything with the company logo, I was able to use the whole top floor.
IMAGE: WWW.THEFRYUPINSPECTOR.COM 74
75
S O
O U R C U T F I
E T
D S For my shoot these are the brands where I sourced my outfits. Asos I found to be a brand that I could get good quality suits from in the colours i needed without having to spend , a lot of money. Next and Newlook where againfor convienience and for price. Aswell as getting something that works for my concept
IMAGE: WWW.NEXT.COM
IMAGE: WWW.ASOS.COM
IMAGE: WWW.NEWLOOK.COM
76
77
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
78 IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
O U T C O M E S
79
80
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
81
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: MATAYS PAUL
F I N A L S U B M I S S I O N
I was happy with all my outcomes but I edited it down to these twelve images. They were the ones that conveyed the most emotion and story for what I wanted the images to say. also we agreed that it would be best too give the magazine more than enough to work with.
IMAGE: STYLIST: CHANTE , PHOTOGRAPHY: ISSAC HARGREAVES
82
83
C O L L A B O R AT I O N P R O J E C T F C P
84
85
I I
N
D
I
T E
I
A
A
L S
GOOGLE: POP UP SHOP
IMAGE:ABCACTIONNEW.COM
IMAGE:HIGHSNOBIETY.COM
IMAGE:WEHEART.CO.UK
Starting with just looking at images of different pop up shops, one I thought of instantly was the Alexander Wang pop up store. After looking at a few different approaches you can take to advertising a product through a pop up, we decided something that would go outside and would be a kind of installation, or truck.
IMAGE:FUNFLOWERFACTS.COM
86
87
M A G A Z I N E
“British Girls is a covetable, softbound magazine celebrating the individualism, beauty, energy and attitude of young British models� - BRITISHGIRLS.COM
British Girls magazine is a very new, publication with only two issues. We wanted something small that we could have alot of freedom with. something that also is england based that we could take to a different location. The magazine is focused around the personalities of models.
IMAGE:WWW.BRITISHGIRLSMAGAZINE.COM
88
89
POP UP SHOP A member of our group brought up this artist, Do Ho Suh is a korean sulturptor and installation artist. He creates entire houses made out of fabric. the idea we came up with was that because the magazine is about the women, that we would have this house installation, that would look like a traditional british house and each room would be conncected to a model. It would represent something she loved about england.
ART EXHIBITIONS DO
HO
SUH
IMAGE:WORDPRESS.COM
F O U R O O M F O U G I R L
R S R S
IMAGE: CUBEBREAKER.COM
IMAGE:WALLPAPERCOM
90
91
MY ROOM MOODBOARD N T
O
A
E
H
’
S A
IMAGE:BRITISHGIRLSMAGAZINE.COM
What is more british than tea, nothing really, my room im combining tea with art. suspending cups from the walls and celings. With tea falling from different angles of the room. it will create a cerine and create a trance kind of feel.
92
IMAGE:BRITISHGIRLSMAGAZINE.COM
93
DEVELOPING I D E A S C H A N G I N G ARCHITECTURE
After presenting our idea to Alex she told us it had a few too many elements. we decided to strip back on the material installation and focus more on the rooms. A member of our group suggested this architecture. It would help with the flow of the exhibition, starting at the beginning a small label by the side of everydorway with the name of the room and a small discription will guide people from one room to another.
IMAGE:PINTEREST.COM
94
95
C R E AT I N G P O S T E R S My job was to creating the posters, I was given the images by another group member and I found a PSD of a poster. I overlapped it with the image and I playeed aorund with the fonts and layout. I thought about how big the writing needed to be big enough for people to read it and putting on all the right information.
IMAGES: GRAPHICS/DESIGN: CHANTE JOHNSON PHOTOGRAPHER: LORNA JEREMY STYLIST: SOPHIE CHITTOCK
96
97
F I N A L OUTCOMES
IMAGES: GRAPHICS/DESIGN: CHANTE JOHNSON PHOTOGRAPHER: LORNA JEREMY STYLIST: SOPHIE CHITTOCK
98
99
S O C I A L M E D I A
I also created social media mock ups, how the exhibition oould be featured on the british girls instagram. using psds and screenshots i put these together. Using language and emojis from previous posts i tried to emulate something that was similar to what they would post, in their tone of voice.
IMAGES: GRAPHICS/DESIGN: CHANTE JOHNSON PHOTOGRAPHER: LORNA JEREMY STYLIST: SOPHIE CHITTOCK
100
101
G R O U P P R E S E N TAT I O N
IMAGES: GRAPHICS/DESIGN: SOPHIE CHITTOCK CONTRIBUTORS: SOPHIE CHITTOCK, CHANTE JOHNSON, DAISY GREEN, KAROLINA WESELY
102
103
IMAGES: GRAPHICS/DESIGN: SOPHIE CHITTOCK CONTRIBUTORS: SOPHIE CHITTOCK, CHANTE JOHNSON, DAISY GREEN, KAROLINA WESELY
104
105
106 107
T H E E N D .