#CAREERGOALS
IMAGE: EMILLYKIDDY.BLOGSPOT.CO.UK
An industry file by Chante Johnson
01.
INTERNSHIPS
CONTENTS.
- TREND ATELIER - YOGA CLICKS
02.
COMPETITIONS - DISORDER MAGAZINE - VOGUE TALENT 2017
INTERNSHIPS.
TREND ATELIER
I approached Geraldine after a lecture she gave to our class, I inquired about her internship scheme and if I could email her my portfolio. She said of course and I emailed her a few days later in which we then set up a skype interview. She then asked for two references which i got to her and she hired me for a 5 week internship with her Trend Forecasting company. Trend forecasting is something that I am 100% dedicated on perusing and interning with Geraldine will put my a huge step in the right direction. I am working on a filing system where I am going to collect information I find interesting and think will come into use while at the internship as researching will be one of my responsibilities.
IMAGE : Jonathan-zawada
YOGA CLICKS
I recently acquired an internship with an online yoga brand, its founder Lucy Edge, I already knew someone who worked with her and she was looking for a summer intern therefore she gave me a trial day. She gave me a job that required some initiative, making sliders for the homepage using a variety of images. I made the slider above and she was impressed and told me to come in to try out some other things. She eventually offered me the internship which I started doing two days a week end of April.
Since starting my internship other tasks im given are creating social media content to the left is an image I created for the Yogaclicks instagram. The Top image is another task I was given which was reorganizing collections on the website, making the sections more visually appealing moving best sellers to the top of the featured section and mixing brands. another similar to creating sliders for the page i created some sliders for the brand categories.
COMPETITIONS.
DISORDER MAGAZINE.
VOGUE TALENT 2017.
CHANTE JOHNSON VOGUE TALENT CONTEST ENTRY 2017 INTERVIEW- IN THE KNOW ARTICLE - HOW POWERFUL AM I? PITCH ONE: NOW’S BEAUTIFUL PITCH TWO: FASHION TRIBES PITCH THREE - EAT SLEEP POST REPEAT
I began my probing, I wanted some inside info to give perspective and tips for up and coming creative’s into the industry.
1: Create your own opportunities The scene
IN THE KNOW.. Chante Johnson interviews Kat Easthope, was graduate to junior designer now Art director I had met Kat before, she had given lectures and tutorials at my uni; Naturally when I met Kat and she gave me some tidbits of the industry experiences she has had since leaving uni, I was all into it. It was a Friday lunchtime, we sat in Pret A Manger. We got our coffees and sat at a table in the very back corner, I was all set up previous to her arrival, except the fact I had forgotten that I deleted my voice memo app. Oops.
3 : You won’t always get it right, but you won’t be super wrong
The thing is nothing can prep you for it [the Kats third year on her graphics course, using her industry], but then I think why did no one tell me initiative to put a fashion twist on her final project I am going to make a fool of myself 20 times a she let the third year Fashion students “kidnap” her.. day and people are going to say things to you her words.. not mine. that make you want to curl up and cry. But on the other hand if someone had told me or any Kat student you going get slammed and rejected, if someone had of told you that you would “I had this weird semi industry experience in my probably go, I am going to stay here [home] and third year and not because uni gave it to me, but work in this little shop where I’m safe and It’s what because to help the third years I was ringing up I know. Plus, it’s always changing and for me when graduate fashion week asking for sizing and things I walked out into it [the industry] yes it was scary their telling me it’s all in the document and I’m like but I just thought it’s going be alright because its umm what document. Feeling like an actual retard ”. people who are like minded. If there producing a magazine with content I like to read, they must 2: Take the plunge like the things I like to an extent, so the things that I say can’t be super wrong The scene Kat graduates from university to be put in contact 4: Speak now with Dean Mayo Davies, who Kat describes as your peace. “A lovely mess” he at the time was freelancing to redesign Another Man Magazine. They sit in a café The scene in Liverpool..
or forever hold
Kat along with Dean have completed their first issue of Another man magazine, leaving Kat with a month’s gap with nothing obvious to-do till the he kept talking about another man but just calling next one. it man, he is getting into it saying man should be this and man should be that, and I am sitting there Kat thinking What man?, but he was super laid back and talking to him felt like just talking to a mate or a tutor, “When I started off with dean, I assumed it was so I lured myself into this false sense of security that going to be a one of project designing Another I’ll move to London, Dean will look after me, it will all Man, there was no job at dazed. We did the first be great and then you move down there and you’re issue and when that was out of the way, there was at dazed and confused, thinking It’s cool, their this month of collating stuff for the next one so I causal, then Jefferson walks in the [co-founded of asked dean, what do I do and he said well you ask dazed and confused FYI] and it all becomes real. Jeffo [Jefferson] for a job. Can you imagine oh my god, I was putting it off and putting it off and Me - “shit the bed” Kat – “Shit the bed” dean was like Kat you’re going to have to do it or you’re not going to be able to be in this office. Kat
So I remember emailing him and I could see him right over the way and he said bring over your portfolio and we will sit on the couches and talk about it. He looked through my stuff said yeah I like your stuff but where’s your experience and I said well “I haven’t got any” and he said okay “I’ll think on that Kat” He later offered her a job
HOW POWERFUL AM I?
Image: Willow Smith for Chanel Eye-wear AW16 Campaign Photographed: Karl Lagerfeld
Who is the ultimate over lord in the fashion world, who has the final say? High topic of conversation in the recent months has been about representation, big social media movements have arisen calling for the fashion industry to fully represent people of colour, plus size, transgender and disabled individuals; and slowly but surely we are making steps, TheFashionSpot diversity report reveals. Although who is the most powerful in enforcing change, who has the weight to be the most effective. On one hand it’s a brands job to give the people what they need or what they think they need; they also have the platform to reach thousands at a time especially if we are taking about big high end fashion brands, On the flip side a brand is nothing without it’s the people because basically they’re paying the light bill. A brand as powerful as Chanel or Dior, has the power to set the precedent for what is acceptable and “Fashionable” in the industry. Does this make them responsible for putting forward types of images that are of a high social standard and be the first to take a fully committed step in a direction that for example accepts all, knowing how much clout they have over an industry whose platform spans globally. Vogue launched its March issue which featured a variety of models on the front cover to promote diversity, the cover was said not have sold as well as their other issues. This begs the question that the industry can only go so far, people also need to do their part.
At this point I am still at an impasse is this a Ying and Yang situation, can we not have one without the other and where does that leave us. I realize as I get more and more into this new questions seem to pop up, another angle and another reason for one to have the same and equal opportunity as the other. Remembering for a moment that brands, even fashion brands that are more in the realm of the creative, at heart are still businesses. Most of their decisions are based to cater to a certain audience. Which brings a new element to confuse the situation, Using Chanel as an example, their social media audience and their retail audience are most likely very different. Instagram being the main platform for fashion brands to communicate visually on social media, their audience who engage with Chanel Online will be a lot different to those who physically walk into their stores and purchase their products. People are already using social media as a tool to aggressively influence brands into a greater “social responsibility”. Therefore, does a brand such as Chanel have an obligation to represent more of a demographic than who physically purchases their brands product, on the basis that those images circulate further than their consumer.
Social media is way more people than it is businesses which may be obvious, but this means they have more power to make a message truly thrive and to give it the attention it needs to spread. Spending money for causes is another pro for social media activism, because it’s free. Social media is essentially helping us as people to become more organized and tune our voices into one to enable us to launch large and possibly global movements. Which effectively are the most powerful in making change, good brands will trend cautiously before confronting an Online movement particularly one that spans the globe. More than likely the more social media activism increases brands will find a way to make it beneficial or profitable for them.
I am not completely sure if I have answered the question, the Internet is still at a transition where social media activism is rising and forming into something more positive than negative “keyboard warriors”. Brands are adapting themselves to become more human, more connected with people because their profit is at stake. Now that consumers are learning that they have a platform where they can demand for it, where they can challenge brands and boycott them with something as simple as a two-word hashtag. It may be that it is a joint effort, a balance between brand and people. Fashion is all about expression, it has always reflected the culture that we are living in, it could be that because we are living in it. It is harder for us to define.
Image: Instagram: CatsuStreet
Article pitch one
Now’s Beautiful We should never forget to celebrate the good even when surrounded by bad.
Image: Instagram: CatsuStreet
Image: Instagram: CatsuStreet
Negativity has a way of swallowing people whole, once it has its claws into you it’s easy to become obsessed with the bad. I have a tendency to-do this and with Donald trump as president and Brexit, now when people seem most divided and uncertain, it would be a good time to come out with an article that celebrates the great things. That shows the amazing openness that continues to grow around the world, how much more compassionate people are especially millennial’s. The way that art has become more than just about the arts community it encompasses all far more than ever before. People want to be reminded they are kind, creative, empathetic and compassionate.
Article pitch two
Fashion Tribes What will the fashion future remember us by, iconic look of our decade.
Image:Balmain x kanye west collaboration for balmain fall 2016
It has becoming increasingly difficult to predict fashion trends, the 50’s had Dior’s ‘New look’, the 60’s had bright and psychedelic patterns and colours, the 70’s had the glorious hippies style. What is the look that will stand the test of time and put this last decade on the map? This article would look at the scope of how looks have changed since the 2000’s till now, do we have a signature silhouette is the big Kim K and Nicki M butt that puts this decade out. As a fashion creative there is always intrigue in how the more fashion changes, how we differ and how we also inspire others and the generation after us.
EAT SLEEP POST REPEAT Article pitch three
Instagram regurgitation, Top tips on how to avoid blending into the tempting sameness.
Instagram sameness, the drowning of creativity, individuality and uniqueness. Instagram is also definitely a place where people are unique and show all their fabulousness. However, this trend of the clinical white, minimal and there are those that genuinely express themselves that way. There is also a trend of wide imitation with this look, Instagram replicating those who’s profiles have become very successful. Giving tips on how to achieve a more unique profile, would benefit those in a perhaps identity crisis. People want to know what to do to be successful in their own way, giving people those small tools to help them on their way will open a door for new ideas. Camera angles, lighting, location in very simplistic ways, would make for a captivating and interesting article.
Image:wishwishwish.net