Listing Presentation

CONTENTS: OUR PASSION

When comparing real estate brokerages, it can be easy to assume that all of us are the same. For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why Summit Sotheby’s International Realty is like no other

PG 02

BRAND RECOGNITION

PG 04 SOTHEBY’S BRAND HERITAGE

PG 06

EXCLUSIVE NETWORKS & AFFILIATIONS

PG 08

UNRIVALED ONLINE SYNDICATION

PG 10

GLOBAL MEDIA PARTNERSHIPS

PG 12

MILLION-DOLLAR MARKETING

PG 14 PHILANTHROPY

PG 16

OUR COMPANY CULTURE

PG 18 PROVEN TRACK RECORD

PG 20 OUR TEAM

OUR QUESTION ...

IF YOU WERE SELLING YOUR PROPERTY,

do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand and the negotiation skills of your sales associate?

Good food for thought. It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different –very different. In a world full of doing the minimum, we offer an alternative – where marketing and exposure matters, negotiation and sales skills matter and where networks, affiliations and a rich brand heritage matters.

Being different isn’t for everyone, but to us, it is everything.

"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'."

- GWYNETH PALTROW

BRAND RECOGNITION

The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high-quality service, knowledge, and an experience that every client receives, regardless of the property's area, size or price point.

SOTHEBY’S BRAND HERITAGE

Sotheby’s has been uniting people with world-class works of art since 1744, and all of these years later brand history is at the heart of Summit Sotheby's International Realty. A powerful collaboration and brand relationship puts our properties, at all price points, at the fingertips of global auction house clientele. Being Utah’s only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure.

• Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha

• 80 Locations | 40 Countries | 9 Auction Rooms

• Direct Link to Auction House Clients Worldwide Through Digital, Print and Event Marketing Partnerships

EXCLUSIVE NETWORKS & AFFILIATIONS

When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxury Real Estate. Between these two brands, our exclusive network represents more multi-million dollar properties than any other real estate brand. What this means for you is that only by listing with a Summit Sotheby’s International Realty sales associate can your property be seen on the two top luxury real estate websites in the world, and also benefit from our global connections working together as a partnership to find qualified buyers. Networks and relationships matter. Understanding the global real estate market matters.

UNRIVALED ONLINE SYNDICATION

Summit Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 10,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent.

• Presence on Sotheby’s International Realty’s Network of Over 10,000 Agent and Company Websites

• Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com

48,000,000 Visits in 2022

Webby Award for Best Real Estate Website in the People’s Choice Category, 2021

• Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most-Viewed Photography

• Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

10 ,000 + WEBSITES

The proprietary

sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.

GLOBAL MEDIA PARTNERSHIPS

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing, Summit Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to summitsothebysrealty.com.

22%

17% Compass

Douglas Elliman

MILLION-DOLLAR MARKETING

Summit Sotheby’s International Realty is Utah’s only real estate firm with an in-house, dynamic, full-service advertising agency. Our agency, propelled by innovation and decades of experience, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from Luxury Real Estate award-winning videographers to seasoned branding experts, the Summit Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and to drive sales through polished, million-dollar marketing efforts.

• 230,000 Copies of Collections Magazine Distributed Annually Through Summer and Winter Editions

• Digital Domination Through the Lifestyle and Creative Hub of Summit Sotheby's International Realty, collectionsmedia.com

• In-House Advertising Agency Comprised of Graphic Design, Digital Marketing Content, Web Development, Photography, Videography, and Public Relations Departments

VIDEOVIEWS

AND DOMINATION

Sotheby's International Realty doesn't follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.

PHILANTHROPY

Our passion for real estate is only matched by our passion for our community. At the close of every escrow, our sales associates and our firm voluntarily donate a portion of earnings to a 501(c)(3) that we call Summit Sotheby’s Cares. Through this program, the team at Summit Sotheby’s International Realty is able to participate in giving back to the Park City, Salt Lake, and Southern Utah communities in which we live. With donations since 2010 hitting over $1,750,000, this program is not about real estate, it is about gratitude and social responsibility.

• 100% Agent Participation

• Over $1,750,000 in Donations Since its Inception

• Over 100 Non-Profits Received Donations in 2023

OUR COMPANY CULTURE

Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week more than 350 of our sales associates and support staff get together to give one another face-to-face updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.

PROVEN TRACK RECORD

THE PROOF IS IN THE FACTS

Summit Sotheby's International Realty

2,909 Closed Transaction Sides - 2022

$3.8B Sales Volume - 2022

“Summit Sotheby’s International Realty has been a crucial partner in the success of Victory Ranch. Due to their [SSIR] community presence, innovative marketing, sales style, and truly global network, Victory Ranch continues to grow and the results speak for themselves. We are proud that Summit Sotheby’s International Realty is part of the Victory Ranch family and we look forward to new success stories in the years to come.”

Matt Menna Managing Partner, Victory Ranch Principal, Sterling Bay

“Summit Sotheby’s International Realty’s truly white-glove, global service made all the difference in the success of Encanto. Southern Utah is no longer a local secret. We needed to reach new, sophisticated and digital-savvy buyers. Through their network, digital-first initiatives and innovative photography services, we were able to bring Encanto to market with immediate brand recognition.”

Walt Plumb Developer, Encanto

Top-Producing Affiliate Globally

Who's Who in Luxury Real Estate Awards: Most Innovative Marketing Technique - 2022

Extraordinary Philanthropy - 2021

Best Print Marketing - 2019

Best Overall Marketing - 2018

Best Video Marketing - 2017

Sotheby's International Realty

48M Visits to SothebysRealty.com - 2022

$167B Sales Volume - 2022

Ragan & PR Daily's - 2022 Communicators of the Year Award

Webby Award - 2021

Best Real Estate Website, People's Choice

YouTube Silver Creator Award, 399,000+ Subscribers

The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography, and videography departments.

OUR LOCATIONS

Vetted and approved by the Sotheby's Auction House, our locations across Utah are more than just an office–they are settings in which innovation and collaboration meet.

PARK CITY AND SURROUNDING

1750 Park Avenue, Park City

625 Main Street, Park City

545 Main Street, Park City

362 N Main Street, Heber City

Mont Cervin Plaza at Deer Valley Resort ®

Silver Star at Park City Mountain Resort

Victory Ranch

Glenwild

SALT LAKE VALLEY AND SURROUNDING

1260 E Stringham Avenue, #100, Salt Lake City

13693 South 200 West, #100, Draper

SOUTHERN UTAH

151 N Main Street, St. George 59 E Center Steet, Moab