Development Services
Welcome
Our mission is to empower our clients with expert guidance and innovative strategies, regardless of experience level. By offering tailored planning, marketing, sales, and consulting services, we will help maximize project potential and revenue.
Thank you for your interest in partnering with Summit Sotheby’s International Realty. It can be easy to assume that all real estate brokerages are the same. With a brand heritage dating back 278 years, Sotheby’s International Realty is about redefining real estate – inspiring us to continually push boundaries, innovate and differentiate.
In luxury real estate, the most extraordinary opportunities are often the most complex to bring to life. Summit Sotheby’s Developments Division empowers agents to transform ambitious visions into remarkable realities. Whether you’re contemplating your first development project or looking to scale your existing portfolio, we provide the expertise, resources, and partnership you need to succeed.
Every masterpiece begins with a vision. At Summit Sotheby’s, we work alongside you and your client to shape and strengthen that vision. Like master craftsmen, we bring specialized tools and expertise while respecting that you’re the architect of this dream. Our role is to enhance, support, and help you build something extraordinary.
We are thrilled at the prospect of partnering with you to make this development a resounding success. Combining our expertise with your vision, we’re confident that together we can achieve something truly remarkable. Your trust in us means everything, and we are fully committed to exceeding expectations every step of the way.
Chris Messick Senior Vice President, Developments Division Summit Sotheby’s International Realty
Crafting Success Together
When you partner with Summit Sotheby’s you gain access to a complete workshop of development expertise :
Master Planning
Our team helps forge your vision into a viable project through detailed market studies, buyer analysis, and strategic planning. We help validate opportunities and optimize potential before the first foundation is laid.
Brand Strategy
Your development deserves a presence as carefully crafted as the project itself. Our marketing team creates compelling brand identities and execute sophisticated campaigns that capture attention and drive results. From digital storytelling to immersive events, we ensure your project stands out in the market.
Sales Excellence
Success lies in the details. Our sales support system covers everything from sales gallery design to inventory strategy, and it is supported by careful performance tracking and continuous refinement. We also provide the tools, training, and expertise needed to achieve exceptional results.
By the Numbers
Recent Development Success (2024)
• Total Units Successfully Closed: 407
• Combined Sales Volume: $594,804,116
• Average Price Per Unit: $2.18M
• Diverse Project Portfolio from $12M to $1B+
• Consistent Track Record of Project Sell-through
This proven track record spans various development types and market conditions, demonstrating our ability to craft success stories across the full spectrum of luxury real estate development. When you partner with us, you tap into this wealth of experience and proven methodology for success.
Development Services Phases
Discovery Phase
Excitement about a new development is natural, but it’s essential to stay grounded and plan strategically. Our team is here to help you establish realistic timelines and set an optimal launch date to maximize awareness and generate interest. With our expertise, we ensure your launch hits the market at the right time, supported by well-crafted sales and marketing assets. Here’s how we position your development for a successful launch:
• Site visit
• Establish preliminary launch date
• Assist in selecting product mix
• Establish rental policy (where applicable)
• Phased release schedule (where applicable)
• Select lead agent / build sales team (where applicable)
• Sales contract consulting / reservation agreement (where applicable)
• Connect with Transaction Management (TM) for all required documents
• Sign install plan
• Deliver marketing budget
• Create shared drive and project tracking system
Developer responsibilities in the Discovery Phase:
• Approvals and Entitlements
• HOA and CCR documents / SSIR will consult as needed
• Provide renderings and floor plans
Pre-Launch Phase
This is where the excitement begins! Our team will craft an action-oriented plan to bring your vision to life. Depending on the scope of your project and marketing needs, this process can take anywhere from a month to a year. Here is an overview of the steps we take during the Pre-Launch Phase:
• Branding and logo creation
• Art direction and tone of voice
• Establish targeted audience and buyer profile / personas
• Secure URL and social media handles
• Landing page and website design
• Design and Install development signs
• Consumer-ready plat maps
• Pricing sheets
• Sales brochures and sales collateral design
• Photo and video (varies depending on scope and progress)
• Plan launch event (where applicable)
• Sales agent training
Launch Phase
3-2-1… let’s sell! Your branding is polished, marketing assets are perfected, and the sales team is ready and eager to make an impact in the market.
• Consumer-ready website goes live and starts capturing leads
• Launch event for Realtor community and/or public
• Install signage
• Print advertising (Collections Magazine)
• Activate social media
• Listings go live on MLS and syndicate to nearly 10,000 partner websites
• Create visual media tour
• Set agent sales staffing schedule
• Agent sales training with SVP of Developments
• Schedule presentation in SSIR sales meeting
• Send email campaign to all agents
Sales Phase
Summit Sotheby’s is committed to being your partner throughout the entire sales process. Our dedication doesn’t stop once your project hits the market—we’re here to support your development at every stage throughout its life cycle. Here’s how we contribute to your team:
• On-going visual media support
• Website maintenance and SEO support
• Transaction management for all contracts and disclosures
• Quarterly sales and marketing audits
• Ongoing email campaigns
• Lead monitoring and lead gen reporting
Your Support Team
The Developments Division has decades of expertise in luxury real estate development. Each member brings unique mastery that helps make your vision a reality.
Chris Messick, Senior Vice President
Originally from Georgia, Chris and his family relocated to the Park City area in 2004, where he launched his real estate career after discovering all the region has to offer. Specializing in amenitized communities, Chris is a recognized force in luxury real estate development and has shaped some of the most prestigious communities in the Mountain West. As the Director of Real Estate for masterplanned communities like Spanish Peaks and Promontory Club, his strategic vision guided over $2 billion in successful development projects. Chris’ rare ability to see both the grand vision and minute details ensures your development achieves its highest potential.
John Winchester, Senior Director of Marketing and Development Strategy
John began his career in Golf Course Design, Construction, and Development, gaining a deep appreciation for the game and architectural artistry. He then transitioned to marketing, building over 20 years of expertise, including a decade in real estate marketing with some of the nation’s top brokerages. As a senior marketing executive, John has crafted successful strategies across industries like technology and higher education. Renowned for his client management and leadership skills, he has led award-winning teams, driven revenue growth, and delivered sustainable business success.
Jojo Frey, Director of Marketing
Jojo Frey brings over a decade of experience in digital and brand marketing, with a strong background in start-ups, emerging industries, and consumer goods. She has played a pivotal role in building and scaling brands within highly competitive markets where she spearheaded large-scale rebrands, franchise launches, and innovative marketing campaigns that drove growth and visibility.
Known for her strategic mindset and data-driven approach, Jojo excels at crafting compelling narratives and driving engagement across digital platforms. Her collaborative style allows her to work closely with developers and stakeholders, creating tailored solutions that resonate with target audiences and deliver measurable success. With her creative vision, she is committed to delivering impactful strategies that stand out in competitive landscapes.
Anthony Panuzio, Operations Manager
Anthony Panuzio brings expertise in operations, communications, and client relations. Before joining Summit Sotheby’s, he served as Operations Director at Your Concierge Connection, managing multi-state teams, launching brand initiatives, and supporting VIP clients. Previously, he was Director of Communications for the Utah Tennis Association.
A University of Utah graduate with dual degrees in Mass Communication and Political Science, Anthony gained leadership and public relations experience as Operations Lead for the Utah Utes Men’s Tennis Team, Chapter President of Beta Theta Pi, and an intern at the John Wooden Leadership Institute. His time in Nordstrom’s Service Experience department further strengthened his high-touch customer service skills.
A Portfolio of Success:
