Richardson SIR by Summit Sotheby's International Realty

TA K E A MOM ENT MAY WE

AND POSE A QUESTION?

richardsonsothebysrealty.com

CO NT ENTS :

OUR PASSION

When comparing real estate brokerages, it can be easy to assume that all of us are the same. For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why Richardson Sotheby’s International Realty is like no other.

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BRAND RECOGNITION

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SOTHEBY’S BRAND HERITAGE

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EXCLUSIVE NETWORKS & AFFILIATIONS

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UNRIVALED ONLINE SYNDIC ATION

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GLOBAL MEDIA PARTNERSHIPS

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MILLION-DOLLAR MARKETING

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PHILANTHROPY

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OUR COMPANY CULTURE

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PROVEN TRACK RECORD

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OUR TEAM

OUR QUEST IO N ...

IF YO U WER E S E L L ING YO U R PROPERTY,

do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand and the negotiation skills of your sales associate? Good food for thought. It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different – very different. In a world full of doing the minimum, we offer an alternative – where marketing and exposure matters, negotiation and sales skills matter and where networks, affiliations and a rich brand heritage matters. Being different isn’t for everyone, but to us, it is everything.

"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'." - GWYNETH PALTROW

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BRA N D R E C OG NI TI O N

The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high quality service, knowledge, and an experience that every client receives, regardless of the property's area, size or price point.

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S OTHEBY’S B RAN D HE RI TAG E Sotheby’s has been uniting people with world-class works of ar t since 1744, and all of these years later brand history is at the heart of Richardson Sotheby's International Realty. A powerful collaboration and brand relationship puts our proper ties, at all price points, at the fingertips of global auction house clientele. Being the Central Coast's only real estate brokerage with a marketing par tnership of this magnitude offers our sellers an unprecedented level of exposure. • Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha • 80 Locations | 40 Countries | 9 Auction Rooms | $3B Referral Sales Volume in 2022 • Direct Link to Auction House Clients Worldwide Through Digital, Print and Event Marketing Partnerships

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EXCLUS IVE NE T WORK S & A FFI LI ATI ONS When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxur y Real Estate. Between these two brands, our exclusive network represents more multi-million dollar properties than any other real estate brand. What this means for you is that only by listing with a Richardson Sotheby’s International Realty sales associate can your property be seen on the two top luxury real estate websites in the world, and also benefit from our global connections working together as a partnership to find qualified buyers. Networks and relationships matter. Understanding the global real estate market matters.

UN RIVALE D ONLI NE SYN DICAT I ON Richardson Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 10,000± websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent. • Presence on Sotheby’s International Realty’s Network of Over 10,000± Agent and Company Websites • Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com 48,000,000 Visits Annually Webby Award for Best Real Estate Website in the People’s Choice Category, 2021 • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most-Viewed Photography • Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

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10,000 ± WEBSITES

The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Los Angeles, the San Francisco Bay Area, New York, Dallas, Chicago, Atlanta and beyond. OUR PASSION | PAGE 09

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GLOBA L M E D IA PA RT N E RS H I P S With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic par tnerships, social media traffic drivers, and video content publishing, Richardson Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your proper ty with a global consumer. Our strategic global media plan aligns your proper ty with relevant and influential media par tners, driving brand awareness and traffic to richardsonsothebysrealty.com.

PRESS SHARE OF VOICE

16%

29%

Coldwell Banker

14%

Compass

14%

Over 60,000 Press Placements in 2022, nearly twice as much as the next profiled brand.

Douglas Elliman

Berkshire Hathaway Home Service

Engel & Völkers

Keller Williams Christie's International Real Estate Source: Meltwater Press Reach January 1, 2022 – December 31, 2022

Knight Frank

Leading RE

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M I LL ION -DOLL A R M AR KETING Richardson Sotheby’s International Realty is San Luis Obispo's only real estate firm with a local and regional in-house, dynamic, full-service advertising agency. Our agency, propelled by innovation and decades of experience, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from Luxury Real Estate award-winning designers to seasoned branding experts, the Richardson Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and to drive sales through polished, million-dollar marketing efforts. • Digital and Print Domination Through San Luis Obispo's Most Comprehensive Real Estate Marketing Plan • Local and Regional In-House Creative Agency Comprised of Graphic Design, Digital Marketing, Web Development, Photography, Videography, and Public Relations Departments

AWARDS • 2022 Most Innovative Marketing - Who's Who in Luxury Real Estate • 2019 Best Print Marketing - Who's Who in Luxury Real Estate • 2018 Best Overall Marketing Package by a Company - Who's Who in Luxury Real Estate • 2017 Best Property Video Marketing - Who's Who in Luxury Real Estate

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VIDEO

VIEWS

VIDEO INNOVATIO N AND DO MINATI O N

Sotheby's International Realty doesn't follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.

175M

150M

125M

100M

75M

50M

25M

All time data through December 2021

01 – Sotheby's International Realty

04 – Douglan Elliman

07 – Century 21

02 – Christie’s International Real Estate

05 – Engel & Völkers

08 – Keller Williams Realty

03 – Coldwell Banker

06 – Compass

09 – Zillow

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PH I L A NTH ROPY Our passion for real estate is only matched by our passion for our community. Giving back, being good neighbors and supporting those who make San Luis Obispo the place we love to call home is at the heart of everything we do. The culture of Richardson Sotheby's International Realty is that of service and making this world a better place. The way that we accomplish this is by donating money earned from real estate transactions and donating our time, as a company, to make an impact in our community. This pillar of Richardson Sotheby's International Realty is not about real estate, it is about gratitude and social responsibility.

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O UR COMPA NY CULT UR E Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week, our sales associates and support staff get together to give one another face-to-face updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.

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P ROVEN TRAC K RE C ORD THE PROOF IS IN THE FACTS Richardson Sotheby's International Realty

“I enjoy working with Richardson Properties. They combine strategic insight, high integrity, and a focus on execution to achieve exceptional results. I recommend Richardson Properties when people ask me about San Luis Obispo real estate." Brian Talley President Talley Vineyards | Las Ventanas Ranch | Talley Farms

#1 35

Residential Luxury Market Share Leader in San Obispo County

35 Years of Excellence on the CentralCoast Top-Producing Affiliate Globally

Awards and Recognition Best Brokerage, New Times Best of SLO 2018-2023 Inc. 5000 Fastest Growing Companies Best Brokerage in the Americas, International Property Awards

“Navigating real estate transactions can be a challenging and intricate process, even for experienced business professionals. Thankfully, Richardson Properties has helped me maneuver effectively and efficiently through every detail of the purchasing process. I have been involved in multiple transactions, all of which were handled flawlessly by the capable, knowledgeable team at Richardson Properties.” Mark Woolpert President | CEO Compass Health, Inc

48M $167B Sotheby's International Realty

Visits to SothebysRealty.com - 2022

Sales Volume - 2022

Webby Award - 2021 Best Real Estate Website, People's Choice YouTube Silver Creator Award, 403,000+ Subscribers

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T E AM President, Principal Broker

Accounting and Operations

New Developments

Leadership

OUR TEAM & SUPPORT STAFF

Business Development Director

Transaction Management

Relocation

Marketing

In-House Contract Support

The staff and management of Richardson Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation and new development teams..

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D RO P BY. SAY H ELLO. VISIT O UR OF F I CE. Vetted and approved by the Sotheby's Auction House, our San Luis Obispo location is more than just an office – it is a setting in which innovation and collaboration meet. 73 5 TAN K FA RM ROA D, S U I TE 13 0, SAN LU I S OB I S P O, CA 9 3 401

Richardson SIR

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