Independent Retailer 04-14 by Sumner Communications

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APRIL 2014 • VOL. 25 • NO. 05

PRODUCT SOURCES, RETAIL NEWS & INTERNET STRATEGIES

Consumer

Electronics & SmartPhone

ACCESSORIES page 72

TOP

MERCHANDISING TIPS FROM page 26

WHY YOUR STORE

SHOULD BE ACtiVE ON

TWITTER page 18

SEE IT, BUY IT, SELL IT AT ...

Over 790,000 Products Online!

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contents

April 2014 | Volume 25 | Number 5

Cellular Accessories Spark Sales page 72

NEWS

JEWELRY & ACCESSORIES

14 By the Numbers

60 Fall Fashion Accessory Trends 62 Superior Summer Accessories

MARKETING & MANAGEMENT Why You Should Be Active On Twitter TIA Talks Toy Sales Top Merchandising Tips How to Protect Against a Data Breach Supplement Sales with Liquidation Merchandise 38 CardConnect™ Payment Technology 40 Catalogs Shrink After USPS Hike 42 A Real Solution for Internet Outages 18 22 26 28 32

GIFTS & SOUVENIRS

WEB PROFITS 64 How Amazon Helps Online Retailers Build Business / What is Order Fulfillment? 66 7 Tips to Master Pay Per Click 70 Wholesale Supplier Directory

FEATURES 72 Cell Accessories Spark Sales 78 Big Opportunity in Carts & Kiosks

SUPPLIER PROFILES

44 Eco-Chic Greeting Cards & Gifts 48 Retailers Toy With Gift Market

84 Mobilize Your Online Store 86 Protective Tablet Cases 88 Self Defense Supply

APPAREL 50 Child’s Play: Fun Styles For Kids 56 Warming Trend for Tees

CLOSEOUTS/LIQUIDATIONS 92 Closeout Supplier Directory

TRADESHOWS

INDEPENDENTRETAILER.com Facebook.com/IndependentRetailerMagazine

@indretailer

94 96 98 100 104

OFFPRICE Show A Hit China Sourcing Fair Miami International Mart Vapor World Expo April — May 2014 Tradeshow Calendar

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Trendsetting Gifts & Novelties

$1.99 Retail

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by the numbers

Mobile Accessories $1.8 Billion

In 2015 Americans will spend

on mobile devices

The number of mobile phones is poised to exceed the world’s population this year. The global market for Mobile Phone Accessories is projected to reach

$84.6 Billion by the year 2018, primarily driven by the growth in smartphone sales in emerging markets.

The mobile

Average consumer spending on smartphone accessories is

music accessories market has been forecast to increase at

$60

12.55%

per device. Case by Reiko Wireless. www.ReikoWireless.com

through to 2016.

Kiosks

Mobile Shopping

74% 62% 86% 66% 47%

Account for

of men who are smartphone/tablet owners have attempted to make a mobile purchase.

of women smartphone/tablet owners have attempted to make a mobile purchase.

of the men who attempted a mobile purchase are in the 18 — 34 age range.

$8 Billion in annual mall sales

Transactions at Self-Service Kiosks are growing better than

7% per year

Transactions are expected to grow past

$1 Trillion

in 2014 for all types of kiosks.

Advantage

abandoned their transactions due to problems during the payment process.

Stoc Stocking a small retail kiosk with product is kios more aordable than mor filling a 2,000 sq. ft. fillin building.

said they failed to complete a purchase because the checkout process took too long. Kiosk by iDNA Brands. www.Sportula.com

Kiosk by L&V Creations. s. www.Scented.com m

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marketing & Management Why You Should Be Active On Twitter MANY SMALL business owners hang in limbo when it comes to actively engaging on Twitter. When deciding whether to tweet or not to tweet, consider that 85 percent of Twitter users feel more connected to a small business after they begin following it, Twitter reports. By tweeting daily, you are not only opening up another customer service tool, you are enlisting a new promotional avenue as well. The following are four reasons why tweeting should be on your daily must-do list.

resource is Twellow, the “Yellow Pages” for Twitter. Another way to connect is to conduct a search for a specific product or service that you carry. Chances are, someone on Twitter is searching for it. Follow or reply (@username) back to the users to inform them that they can locate the product they are searching for at your store. By following others on Twitter, you are increasing the chances that these users will follow you back, and ultimately become a customer.

Builds your presence

Unlike other social networks, Twitter places a limit of 140 characters on each tweet. Use this to your advantage by tweeting quick updates. For each tweet, include a hashtag relevant to the update you are sharing. If you are promoting a new arrival, an appropriate hashtag can be #newarrival and the name of the product line (#vendor). For a special sale or event, use a hashtag

Your website and social media networks feature your store’s contact information and important links. Keep your branding consistent by completing the same information on your Twitter page, including profile picture and background. Then start to build your following by conducting searches for Twitter users through hashtags (#description) or by your local area. A great

by Kelley Sloyer

April 2014 | INDEPENDENT RETAILER

Quickly promotes your store

continued on page 20

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marketing & Management Be Active On Twitter continued from page 18 unique to your promotion so your customers can easily find updates, and can also include the hashtag in their own tweets. Twitter says that 74 percent of people follow small businesses on its site for product updates. This does not mean you have to promote products every day, but you can feature a new arrival or spotlight a product. Become a resource to your customers by tweeting community events, flash sales, trivia, facts, and more.

Brings your personality online Remember that your customers choose to shop at your store for many different reasons. One of the top reasons is your store’s culture. Capitalize on this by bringing your in-store culture to Twitter. Keep your language consistent, bring your passion to life, and tweet content that relates to your business. If you own a bridal shop,

keep your customers abreast of the latest trends in both weddings and proms by tweeting a link to an article featuring the colors of the season. Other popular weekly ideas, depending on your store’s audience, can be to feature pictures or quotes for #MotivationalMonday or #ThrowbackThursday. Another great way to gain exposure is to retweet content from other Twitter users, which increases the likelihood that they will tweet a thank you note to you.

Helps provide great customer service One major reason customers choose to shop at your store is because of your personalized customer service, so bring that to Twitter. Reply to your customers when they ask questions, thank them for becoming a new follower, and always respond quickly to complaints. Add a personal touch to replies by signing them with your first name or initials. For example, “@username Thanks for following us! -KS.” As with your everyday continued on page 25

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marketing & Management TIA Talks Toy Sales IN PART two of our interview with Stacy Leistner, VP of Strategic Communications at The Toy Industry Association (TIA), he reveals trends in tech toys, provides a retail toy industry forecast, and a look at how toy sales stack up around the world.

anticipate that 3D printing could take this play pattern to a whole new level.

IR: What technology toys are increasing in popularity?

Leistner: The most important aspects of creating a toy, including research and development, product and safety design, and some component manufacturing take place here in the U.S. Up to 68 percent of the $13+ billion that toy companies invest each year in toy production stays in the U.S., and up to 85 percent of every toy retail dollar remains in the country, as a result of U.S. domestic operations.

Leistner: The most popular tech toys are those that harness the latest innovations to enhance play value. The presence of tech features alone does not impress todayâ&#x20AC;&#x2122;s generation of digital natives. Children gravitate toward toys that have seamlessly incorporated technology to offer a fun and valuable play experience. Tablets designed specifically for kids continue to be strong sellers, as are interactive electronic toys from robotic animals to flying fairies. TIA is also watching the 3D printing phenomenon very closely. Kids have always loved to customize and personalize their toys, so we

with Stacy Leistner

April 2014 | INDEPENDENT RETAILER

IR: What is the percentage of toys manufactured in the U.S.?

IR: What are the differences in toy sales in the U.S., South America, Europe and Asia? continued on page 24

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marketing & Management TIA Talks Toy Sales continued from page 22 Leistner: Every year, $22 billion worth of toys are sold in this country, making the U.S. toy market by far the largest in the world. The U.S. represents nearly 25 percent of the global toy market, with another 25 percent in the five major European nations and Japan, and 42 percent in emerging markets. While market share is still dominated by the U.S., market growth is happening primarily overseas. Between the year 2000 and 2012, U.S. toy sales increased by 5.8 percent, and global toy sales grew by 51percent. Looking at retail price points, the market that spends the most per toy in the world is not the U.S. but Spain, where the average toy price is a whopping $21 (compared with $9 in the U.S.). Likewise, the total amount of money spent on toys per child is not highest in this country, but in other developed markets. The total toy spend per child in the U.S. was around $321 in 2012, whereas totals reached $352 in France, $403 in the UK, and $421 in Japan.

April 2014 | INDEPENDENT RETAILER

IR: What are your projections for the retail toy industry going forward? Leistner: Internet sales are continuing to increase, with retailers leveraging the convenience and often affordability of online shopping. While traditional brick-and-mortar toy retailers are more challenged than ever to capture consumersâ&#x20AC;&#x2122; attention, they have some advantages over their Internet competitors. Shops are leveraging their ability to physically display products, encouraging shoppers to touch, test and play with the toys. They are also creating fun experiences in their retail space that cannot be replicated online. Looking at the year ahead, we expect to see retailers continue to develop and expand innovative marketing methods, to provide their customers with plenty of incentives to shop at local stores. IR: Do you have any other advice for independent retailers? Leistner: Visiting tradeshows is a great way to spot and stock your shelves with new, innovative playthings.

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You Should Be Active On Twitter continued from page 20 in-store customer service, you are establishing a connection through a conversation. Treat Twitter as another way to promote your store and as an avenue to communicate with your customers, and you will be on the right path to an active and successful Twitter page. â&#x2013; Kelley Sloyer is the interactive copywriter for SnapRetail, a ready-to-use online marketing solution that helps local store owners engage and sell to customers using email and social media. She has a retail and journalism background, earning a bachelorâ&#x20AC;&#x2122;s degree in communications media and journalism from Indiana University of Pennsylvania. For more information, visit snapretail.com.

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marketing & Management Top Merchandising Tips MOST RETAILERS have been in a situation where there was a big product, company or merchandise decision to make, and they would have liked feedback but did not know whom to contact. Being a member of The Zoo & Aquarium Buyers Group (ZAG) provides the opportunity to ask retail buyers and managers from other establishments that are close in climate, size, location and traffic about what works for them, so retailers can utilize what they have learned. In the zoo and aquarium retail industry, there is no standard business model. However, no matter where you are, the following merchandising tips are sure to assist you in the retail world.

Make it special

Focal point

Sweat the small stuî&#x20AC;&#x201A;

There should be a prominent item in every presentation. A simple way to arrange merchandise on shelves is to start with a focal point, and add smaller related items to enhance it.

by Denise Lamoureux

April 2014 | INDEPENDENT RETAILER

When hanging pictures, artwork or masks, be sure not to place identical items near each other, as displaying duplicate items too closely makes them lose their appeal. When they are presented individually, they seem exclusive and special.

Sort by color or story Items should be displayed in harmony, so be sure that they complement each other. The style and story must be compatible. Sort with color in mind and use warm hues, as well as black and white. Think of using color palettes inspired by a region or season.

Small details matter, so keep counters neat. Remove nails and wires from a wall when an item sells. Worn out price tags and packaging should be replaced, and signage must be updated and synchronized.

% MA + P KE RO FI T

Lighting is essential in calling attention to merchandise. A shopperâ&#x20AC;&#x2122;s eye is drawn automatically to the brightest item or area, so make sure all lighting is in good working order.

Keep it bright

T T US UC M D A PRO T GE

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Keep it clean You want your guests to remember your beautiful store, not dead bugs and dust. Attention to details like regular dusting and straightening may seem mundane, but these tasks are essential to maintaining a displayâ&#x20AC;&#x2122;s high integrity and selling power.

Keep it matching Each area of the store is designated for specific categories, and accessories must match too. Hooks should be the same size, color and length, when possible. All hangers on a clothing rack should match. ZAG, Inc. is a non-profit organization comprised of merchandise buyers for zoos, aquariums and other wildlife related institutions and attractions. The goals of ZAG are to increase and improve communication between buyers, and to raise awareness and professionalism of the field within the zoo and aquarium industry. To learn more about ZAG, visit zaggift.com. â&#x2013;

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Denise Lamoureux is the operations manager/retail buyer for Southwickâ&#x20AC;&#x2122;s Zoo in Mendon, MA. She has been with the zoo for more than 20 years. Lamoureux is on the board of directors for ZAG and Earth Limited, a grassroots organization whose mission is to educate on environmental awareness of resources and threatened habitats.

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marketing & Management How to Protect Against A Data Breach

by Luis Orbegoso

IN RECENT months, a combined 41 million customer credit and debit cards were compromised, due to a string of cyber-attacks on two high-profile corporate chain stores. As a small business owner, your footprint may be smaller than a mass-market retailer, but you are subjecting yourself to a huge risk if you are not making data protection a top priority. Although it may seem like a time-consuming task, setting up proactive security measures to help prevent network intrusion is well worth the effort. The National Small Business Association reported that a single cyber-attack costs a small business an average of $8,669.48, further proving that data hacking is prevalent amongst businesses of any size. A data breach on a small business does not only take a major toll financially, but also may ultimately lead to decreased sales, reduced trust and a tarnished reputation. Here are a few simple steps any small business

owner can take to help protect against a breach.

Protect computers and mobile devices Install and regularly update antivirus and antispyware soft ware on computers and devices used in your business. Research shows that more than nine out of 10 small businesses believe they are safe from malware and viruses. However, with 52 percent of data hacks occurring through network intrusion, according to a 2013 Data Breach Investigations Report, it is crucial to not only take the first step of installing precautionary soft ware, but regularly maintaining it. In fact, 53 percent of businesses check their computers on a weekly basis to ensure that antivirus, antispyware, firewalls and operating systems are up-to-date, and 11 percent never check them at all. continued on page 30

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marketing & Management continued from page 28

Secure physical and digital environments Business owners need to understand how physical and digital environments are interconnected. Security breaches, whether physical or digital, typically boil down to access. Thus, securing the premises of any establishment is a critical first line of defense in protecting point-of-sale systems, computers and hard drives that live within the walls of the business. The next layer of defense is to protect data on devices using appropriate encryption and data security soft ware, and similarly protect mobile devices such as tablets and smartphones that are even more vulnerable to be lost or stolen. As a leader in protecting physical domains of small businesses, ADT recently announced a partnership with McAfee to bridge the gap between physical and digital security, and ultimately introduce new solutions to address both areas of vulnerability.

April 2014 | INDEPENDENT RETAILER

Establish data security guidelines Small business owners should create data policies and provide adequate training to ensure employees are equipped to handle sensitive and personally identifiable information (PII). The National Cyber Security Alliance found that only 28 percent of U.S. small businesses have formal Internet security policies, leaving the remainder at risk. Business owners should start by assessing how they collect, process and store data, along with identifying the individuals in their company who have access to various levels of information. This exercise will help in identifying risks and establishing policies and training unique to the business. It is a new era in the world of cyber security, and as a small business owner, vigilance is critical in protecting consumer and company information. Act now, before a risk becomes a reality. â&#x2013; Luis Orbegoso is President of ADT Small Business, where he leads the companyâ&#x20AC;&#x2122;s strategy in providing innovative and streamlined security and automation solutions for small business owners. For more information, visit adt.com/business.

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marketing & Management Supplement Sales with Liquidation Merchandise WITH THE rapid rise of bargain shopping and the proliferation of ecommerce and coupon sites like Amazon and Groupon Goods, consumersâ&#x20AC;&#x2122; shopping behavior has changed dramatically over the past several years. Shoppers are now increasingly focused on getting the best possible deals on the highest quality name brand items. Independent retailers used to be able to fill their brick & mortar or online stores with deeply discounted non-branded imports, or merchandise priced at market rates. They are now faced with the new challenge of attracting extreme value driven shoppers, which can present a struggle when sourcing inventory. With liquidation merchandise, retailers are able to supplement their regular assortment of goods with high demand branded items, offering their customers real bargains while increasing their margins significantly.

April 2014 | INDEPENDENT RETAILER

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Brand names for the budget conscious Merchants worldwide are capitalizing on liquidation goods by sourcing them at a small percentage of their original retail value, and selling them to bargain hunting consumers at a significant discount over their original price. It is not uncommon to find wholesale lots of high-end branded shoes like Steve Madden, Nine West and Coach, available on the liquidation market for only 12 to 15 percent of their original retail price. Retailers are then able to offer their customers at least a 50 percent discount off the original cost of the shoes, while doubling, if not tripling their investment. Savvy retailers also purchase liquidated branded cosmetics or other impulse items that they place in bargain bins in their stores, supplementing their regular inventory with products that help increase the amount continued on page 34

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prices on loss leader items can sometimes be fairly high; for instance, 55 percent of retail for TVs versus 15 percent of retail for shoes, making them excellent customer generators rather than profit generators.

continued from page 32 of each customer’s purchase. These items also make great marketing tools when used as promotional giveaways, or gifts with purchase to thank customers for their business.

Retailers are able to oer their customers a discount, while doubling, if not tripling their investment. Irresistible loss leaders

The nature of liquidation products makes them particularly appropriate for smaller retailers who cater to a wide array of customers. When sourcing inventory from manufacturers or purchasing regular wholesale deals, minimum quantities can be large, often leaving smaller retailers stuck with too many units of the same item. Liquidations offer a different kind of experience, providing retailers with a wider mix of products within a single wholesale purchase. For instance, a liquidation lot of assorted designer clothing may contain a variety that includes outerwear, jeans, tops and continued on page 36

Liquidation goods have also proven to be highly effective as impactful loss leaders, or attractive, in-demand items that are primarily used to draw customers to a business, rather than to generate high profits. Since retailers have unprecedented access to in-demand items like large flat screen TVs and designer handbags, many choose to market loss leaders in their advertising to bring customers into the business, and then focus on selling higher margin items to those customers. By definition,

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Supplement Sales with Liquidation Merchandise continued from page 34 a percentage of fashion accessories. Where a regular wholesale purchase of non-liquidation goods might be comprised of 500 units of the same type of item, liquidation lots give retailers access to fewer units of any one item, allowing them to avoid being stuck with excess inventory. This also increases the urgency for consumers to purchase, since there is no guarantee that a particular item will be in stock in the future. Liquidation products are available through liquidation specialists throughout the country, and are usually purchased on an auction basis or at a flat price, depending on the liquidator. To get started with liquidation products and test how they will contribute to the success of your business, look for a supplier that offers low to no minimum orders, great customer service, a wide variety of items, and a consistent supply so you can keep them coming if they do well. ■ Nathania Stambouli is the marketing manager at Via Trading Corp, a Los Angeles based wholesale liquidator. The firm specializes in supplying independent retailers of all types and sizes with cost-effective liquidated merchandise from the nation’s leading department stores and specialty retailers. In addition to providing a reliable stream of profitable inventory, Via Trading offers independent retailers a wide array of resources to assist in growing their businesses. For more information, visit viatrading.com.

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marketing & Management CardConnect ™ Payment Technology INDIE RETAILERS want to accept as many forms of payment as possible to better serve their customers, as well as to achieve maximum sales. Shoppers often prefer to pay with a credit card because they earn prized rewards points. With the many different banks, credit card programs and variable percentages, however, merchants often feel they are in unknown territory when it comes to choosing the best credit card program. CardConnect™, a payment technology company, does the legwork for merchants. Launched in 2006, CardConnect helps businesses of all sizes choose the interchange fees program that best fits their needs, keeps customer card data secure, provides online access to all their payment processing activity, and more.

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card machines,” explains Matthew Mertz, VP. “If retailers already take credit cards, we show them how they do that more cost effectively.” CardConnect’s Payment Gateway analyzes interchange costs to ensure customers receive the lowest possible rates. “Merchants can fax us their statements and we will review them at no charge, and put together a game plan that shows how much money we can save them. Then we ensure that the transition is seamless.” CardConnect has many interchange cost plus programs, and does not have annual fees or PCI compliance fees. The firm charges a small fee, and retailers get the true cost of what the provider charges. “We do not have junk fees or contracts, so our customers get fair prices and are free to cancel our service at any time if they are not satisfied,” Mertz stresses. “We offer white glove customer service. Each of our clients has a personal representative that manages their account, and is easily reached by phone. We work with merchants of all sizes, from mom

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and pops that do $1,000 in business a month, to the New York Times.”

Secure customer card data Through CardConnect, merchants are able to accept all major card brands, including Visa, MasterCard, Discover, and American Express, in a secure environment. The firm’s innovative CardSecure technology properly moves all sensitive customer card data to CardConnect’s secure vault, where it is encrypted and tokenized. The token, not the sensitive data, is the only thing placed and stored in a merchant’s system.

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“By partnering with us, retailers can provide their customers more payment options with lower costs for credit card processing, as well as enhanced security. They make more sales, get their money more quickly, and have easy online access to all of their payment processing activity. CardConnect is a win-win for everyone,” Mertz concludes. ■

CardConnect Tel.: 877-211-2828 Email: mtmertz@cardconnect.com Website: cardconnectprocessing.com

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marketing & Management Catalogs Shrink After USPS Hike WITH THE USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.” Despite having fewer pages than full catalogs, mini catalogs allow companies to cut mailing and production costs without sacrificing circulation or frequency. The catalogs mail at the cost of a standard automated letter, and provide up to ten pages to promote products. They can cut mailing and production costs by a third, helping to offset the increase in mailing costs. They can also be as effective as larger catalogs in response rate, as well as driving customers to company websites. Though not considered a replacement for full sized catalogs, they can be used on a case-by-case or supplemental basis, to fill

by Del Williams

the void of a catalog that otherwise might not be sent. “Mail remains the most productive of media channels for most marketers, and there are no adequate substitutes for it,” says Hamilton Davison, president and executive director of the American Catalog Mailers Association (ACMA). According to a 2012 survey conducted by FGI Research and commissioned by ACMA, consumers who receive and use catalogs consider them far more useful than many other types of unsolicited mail. Catalogs are also critical in driving traffic to websites, and about 60 percent of orders today come through websites, adds Davison. “Despite the known value of catalog mailings, the truth is that the increase will be a tough pill to swallow, and hard decisions will have to be made. I do not know of any CEO who you can tell, ‘postage is up 5.9 percent this year, so I need 5.9 percent more in my budget,’ so catalog mailers are going to have to find productive ways to offset the cost increases,” Davison remarks.

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The concern is that catalog mailers will slash circulation, at the expense of new customer prospecting. Unfortunately, after the 2007 USPS rate increase, many catalog mailers dramatically reduced new customer prospecting, knowing it might affect long-term growth. The result was a vicious cycle of having too few new names to mail to, followed by fewer orders and less customer retention over the long term. National Ropers Supply (NRS), a Decatur, TX based catalog and store retailer of western lifestyle décor and supplies, needed an inexpensive way to drive customers and prospects to their website, according to Kerrie Thornton, a NRS business analyst. According to Thornton, the retailer had traditionally mailed out five to six full catalogs of over 250 pages annually, costing about $1.50 each at their volumes. To cut costs, the company began substituting a few 84 page catalogs for the larger catalogs, but still found this costly. As a solution, NRS chose to mail out two full catalogs a year, supplemented by mini catalogs printed by B&W Press, a Georgetown, MA-based printer specializing in direct marketing. “Sales with the mini catalogs were as good or better than with the 84 page catalogs,” Thornton shares. “For about the cost of producing and mailing a postcard, we have found this to be a much more effective direct marketing approach.” ■

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marketing & Management A Real Solution for Internet Outages YOUR DAY as a retailer starts like any other; you tidy up the store, open to a bright shiny day, and happily begin selling your products to a loyal following. When, just a few hours in, a customer is standing at the point of sale prepared to make a sizable purchase. However this time something is different: you swipe their card and nothing happens. You try to connect to a supplier’s website and it does not work either. In the pit of your stomach a feeling comes over you that you know all too well. The Internet is down...

Odds are you have looked into bringing a second wired connection into your store but found the expense to be prohibitive. The additional hardware, network intricacy and configuration are complicated, and true redundancy is not really delivered as promised because the “last mile” of most networks run side-by-side. That means the backhoe operator four blocks away can still take out both of your wired Internet connections with one fell swoop of his mighty bucket.

Being the smart businessperson that you are, you have done your homework and have considered protecting your business from such outages.

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require expensive firewalls, costly configuration or a revamp of your entire network. There is a class of smart little devices called integrated cellular modem/routers, which, when connected to your current network infrastructure, detect and continuously probe the primary Internet connection to make sure it is up and running. When it is not, these devices spring into action and take over the load. Within seconds the device will “fail over” to the wireless 3G/4G connection embedded within its circuitry. This happens so seamlessly and quickly that you may not know you are in a failover state without a splash screen or other heads-up advising you of this. You can continue processing sales as normal without a hitch. So what happens when your main Internet connection comes back online? The device, still probing and looking for life from the wired connection, sees it come online again, and within seconds seamlessly fails back to the main service provider. For the small business owner this may seem like a futuristic solution. However, it is a reality today and is far less inexpensive than you might think. A bonus: if your business ever goes mobile for special events, fairs, shows, or festivals, this same service can deliver an outstanding connection in those circumstances as well. ■

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gifts & souvenirs Eco-Chic Greeting Cards & Gifts THE TREND in environmentally friendly goods is carrying over to greeting cards and gifts, and offers independent retailers an exciting opportunity for sales. Innovation and changing attitudes within the design and manufacturing industries means that this market offers greater choices and commercially viable price points. By including eco-friendly cards and gifts into their buying plans, retailers can help the environment, give their customers a feel-good reason to buy, and help strengthen the sector.

Environmentally friendly designs Originally cost-prohibitive for many businesses, a growing number of designers and manufacturers are utilizing recycled materials in design and production. Even the traditional gift of socks has been given an eco-friendly makeover. California-based Rock n Socks chose to produce stylish socks in the USA with yarns made from recycled materials. Designing its line

April 2014 | INDEPENDENT RETAILER

by Charlotte Biggs

around regenerated cotton, Rock n Socks is able to use cotton scraps left over from the manufacture of clothes to produce this unique item. As the industry grows, smart retailers have a chance to research what the market offers, develop their own eco-philosophy, and appeal to environmentally aware customers. In addition to the growth in recycled goods, consumers have heightened interest in upcycled designs and supporting local manufacturers. By investigating and implementing any one of these trends, retailers can lead the way in eco-commerce. Along these lines, Wrecords by Monkey creates a unique gift collection from reclaimed vinyl records. The Brooklyn-based design studio makes handmade jewelry and gifts by upcycling a product that would otherwise have ended up in a landfill. These stylish gifts not only appeal to every generation of music-lovers, but also claim a low carbon footprint. Rock n Socks continued on page 46

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gifts & souvenirs Eco-Chic Greeting Cards & Gifts continued from page 44 and Wrecords by Monkey are not unusual. With a little research, retailers can find other environmentally friendly manufacturers and products. Incorporating recycled or upcycled gift lines into buying plans can be a great way to test the sector, and see if it is the right fit for a merchant’s business.

Green greeting cards In looking at the greeting cards market, there are signs that eco-friendly considerations are becoming the norm. More publishers are using recycled envelopes and paper, and card stocks are increasingly referencing FSC certification. The FSC, or Forest Stewardship Council, is a not-for-profit organization established to promote responsible management of the world’s forests. This shift is great news for retailers keen on introducing these products and practices to their customer base. Wider adoption lowers prices along the supply chain, enabling more designers and makers to factor in eco-

friendly materials, which in turn produces a greater variety in product choices. Card and gift company, Night Owl Paper Goods, aims to encourage and inspire respect for the environment. With responsible sourcing practices, environmentally friendly materials, safe printing practices and local manufacturing, the firm ensures every step of its business is eco-focused. Their “modern yet folksy” wood veneer cards use even less wood than it would take to make a regular paper card. Being environmentally conscious is a part of everyday life for many consumers, so it is only natural that the gift industry follow suit. While not every retailer is ready to convert their shop to solar power or go 100 percent recycled, every environmentally aware step counts, and your customers will notice. ■ Charlotte Biggs is the director of greeting card and gift directory, Piccadilly Lane, and the founder of online industry showcase, Card & Gift Blog. With ten years experience in the gift industry, Biggs helps greeting card and gift companies promote their products online. For more information, visit piccadillylane.com and cardandgiftnetwork.com.

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gifts & souvenirs Retailers Toy With Gift Market THE U.S. domestic toy market is huge, with sales of $22 billion last year. Toys are always great gifts for special occasions and holidays, as well as just for fun.

Water Dancing Speakers Water Dancing Speakers make a great housewarming or birthday gift, as they are popular with adults and children alike. These innovative speakers offer a way to not only listen to music, but also to watch it dance. Water Dancing speakers from Leading Edge Novelty feature four LED colored lights that illuminate dancing jets of water, based on the musicâ&#x20AC;&#x2122;s volume and beat. â&#x20AC;&#x153;Each musical composition projects a unique light and water show that keeps people coming back for more,â&#x20AC;? says Stuart Levitt, owner. â&#x20AC;&#x153;Our patented Water Dancing Speakers are top

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sellers in toy stores all over the country.â&#x20AC;? Sold as a set of two, the speakers connect to computers, iPhones, iPods, Tablets, Android, game players and more. They are compatible with any device that has a 3.5mm audio jack connection, and all connection cords are included. The 9-inch speakers are lightweight and portable, and their base is available in chrome as well as black, white, blue, pink, green, purple and red. Retail is $50 and wholesale is $25.

Whirly & Gyro Wheels Two more items that Levitt reports are fun gifts that remain popular year after year are Whirly Wheel and Gyro Wheel. The Rainbow Light Effect Gyro Wheel is part of the companyâ&#x20AC;&#x2122;s â&#x20AC;&#x153;best toys on the planetâ&#x20AC;? collection. To play with the light-up gyroscope toy, users place the top on the handheld rail and

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30 Years Serving Your High Quality Fashion Jewelry Needs

flick their hand up and down to set the top in motion. The faster it spins the more the lights flash. For extra fun, users can toss and catch the top, or turn it into a table-top gyroscope by spinning it round and throwing it onto a surface to watch it swirl and flash. Users pick it back up as it twirls by touching the rails to the metal tips of the top. Also in the “best toys” collection is the Rainbow Light Effect Whirly Wheel, another toy that rolls on rails. Spinning around the circular tracks on strong, magnetic axles, centrifugal force ignites the light and the clear plastic wheel glows like a rainbow. These toys make great gifts because they are fun and encourage fine motor dexterity and sensory awareness.

Bailey Dog & Fuzzy Kitty Banks Other popular products from Leading Edge Novelty are the Bailey Dog Bank and Fuzzy Kitty Bank, both of which sold out in minutes on Home Shopping Network’s Christmas in July program. Bailey is touted as a money-hungry mutt and gobbles up coins, while clever kitty grabs coins from her hiding place. These unique banks are super fun gifts for kids. Leading Edge Novelty has over 30 years of manufacturing experience in Asia and the U.S., as well as extensive trend marketing skills. Many products such as the Gyro Wheel are carded, and others arrive in countertop display boxes. The minimum order is 12 pieces. ■

Leading Edge Novelty 50 Arbor Road, East Hills, NY 11577 Tel.: 516-484-4177 Fax: 516-626-6580 Email: sales@leadingedgenovelty.com Website: leadingedgenovelty.com

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apparel Child’s Play: Fun Styles For Kids MORE THAN just miniature versions of adult clothing, children’s wear is equal parts sugar, spice, and everything nice. Retailers can help shoppers maximize the cute quotient, and up the fun un level by offering versatile, functional, and fashionable onable options. Following are the most lovable styles yles in children’s fashions for summer 2014.

Summery seersucker This lightweight, airy fabric is the perfect blend of comfort and charm. Not only is seersucker colorful and chic, it is also easy to clean, which is crucial for parents. Retailers should offer seersucker clothingg in a variety of silhouettes, such as dresses, ses, bloomers, shorts, overalls, pants, jackets, and hats. Whether buyers are looking to outfit their children in their “Sunday Best,” or simply imply seeking a nice garment for an outdoor party,

April 2014 | INDEPENDENT RETAILER

by Carmen Boeser

seersucker is a must-have wardrobe addition.

Wearable costumes Wearab Parents w want to foster creativity and selfexpression in their children, year-round. expressio Retailers can help stimulate a child’s imagination by offering fun and wearable imaginatio costumes for everyday. Little boys and costume girls will w have a blast slaying pretend dragons as superheroes, ruling their drago magical kingdoms as princes and mag princesses, and playing dress-up as prin the their favorite animals.

Prints charming P A Another trend in kids’ wear is d delightful prints. Merchants should carry an array of patterns sh that will please both conventh

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tional and hip shoppers. Timeless polka dots and stripes will not intimidate those who prefer classic styles. Daring buyers will get a kick out of dressing their minifashionistas in floral, animal, fruit, plaid, camouflage, nautical and chevron patterns.

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Rued up Retailers can up the adorable ante by offering garments like bloomers and shorts with ruffles. This detailing is also showing up on other apparel, including tunics and jumpers. Girls will love twirling around like tiny ballerinas in fluff y tutus, while their parents will appreciate the convenience of having the ruffled skirts attached to leggings. Small swimsuits are even more cheerful with this feature. lers Whether retailers ents display garments with ruffles in lace, ace, tulle, cotton, or denim, their appeal peal is undeniable.

Onesie love Today’s buyers want onesies that put the “fun” in functional. Retailers can set their selection apart by offering witty onesies with clever, tongue-in-cheek pictures or phrases on the front. Some parents will be tickled by onesies that have a sense of humor about their little one’s bodily functions. Others may want their child to don a bodysuit that highlights an interest they hope to share, such as skateboarding or shopping. Baby wear typically features garments with a scoop neck, so retailers will really stand out by offering onesies, rompers, dresses, continued on page 52

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apparel Child’s Play: Fun Styles for Kids continued from page 51 and tops with a cool collar. Peter Pan collars have vintage charm, and shoppers will love one-pieces with interesting details such as polo or kimono collars.

Baby steps When shopping for tiny footwear, buyers seek shoes designed to help their children learn the basics of walking. Retailers should provide shoes made of flexible, washable materials that help new walkers gain balance and confidence. A hot trend is the moccasin-style, slip-on shoe. Not only are they stylish for both boys and girls, their nonskid soles are essential for wobbly toes. Retailers can display moccasins in suede, denim, and eco-friendly cottons.

Color outside the lines Rather than the standard pink for girls and blue

for boys, shoppers are looking for a rainbow of colors when dressing their bundles of joy. Neons are especially hot for spring and summer. If shoppers want to stick to a traditional color palette, retailers can present multiple shades of pink, including fuchsia and maroon, as well as variations of blue, like aqua and cobalt. Grey and white are sophisticated colors that retailers can recommend for shoppers in search of gender-neutral clothing. Be sure to balance your product selection with a mix of trendy, classic and versatile pieces. One thing is for sure: buyers will not be able to resist these latest styles. ■ Carmen Boeser is a fashion and style blogger, wife and new mother. Her blog, The Ruby Zipper, follows her adventures as she creates eclectic and vintage looks on a budget. A St. Louis native, she also highlights local fashion events and small businesses. Boeser believes there is only one success—to spend your life in your own way, as fashionably as possible. Visit therubyzipper.com.

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apparel Warming Trend for Tees T-SHIRTS ARE popular sellers year-round, and sales really heat up as the weather gets warmer. Simply Southern Tees stays on top of the latest fashions, and designs and produces the hottest looks in country and Christian themed t-shirts, says Ginger Aydogdu, owner. “We watch consumers and also get feedback from our customers on what is selling well and what they would like to see. People are still drawn to colors rather than neutrals, and vivid colors are a strong trend. The two prominent colors we are seeing this spring are coral and mint. Pattern wise, we are seeing a lot of chevron and Aztec, which is very geometric. We have a new selection of t-shirts and pocket tees with those designs and colors.” Simply Southern Tees also recently introduced a unisex Preppy Collection that comprises several seasonal favorites such as mint, coral and navy, and lots of fun

April 2014 | INDEPENDENT RETAILER

designs, including bow ties, a sleek fox, and an anchor. “Nautical is another hot look now,” Aydogdu continues. “Our preppy ensembles are great for tailgate parties as well as other occasions. They are very basic, but they can be dressed up. Many women are wearing them with scarves and a dressier type pant versus jeans.”

Embroidery Station Personalized products are still tops with consumers, and Simply Southern Tees is making it easy for retailers to profit from this trend with its Embroidery Station. Patches retail for $5, and more than 50 are available including letters of the alphabet and an anchor. Customers choose their pocket t-shirt, scarf or handbag, and pick a patch, and retailers use a heat press to customize the item in just 15 seconds. “Vendors can personalize continued on page 58

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apparel Warming Trend for Tees continued from page 56 shirts in their stores, so they don’t have to stock every letter of the alphabet in every size of shirt,” Aydogdu explains. The company sells the heat press for $750. “A lot of merchants monogram, but that is very time intensive, and an embroidery machine costs around $10,000.” A display stand includes 204 embroidery patches, six of each initial and anchor design in black and pink, 12 scarves, plus a stand and signage. Simply Southern Tees also offers lines of t-shirts for women called Simply Southern, Country Chick, and Faithful Girl. For men, the firm has a selection of tees labeled Country Thang that has outdoor and sports designs, as well as Christian sayings. All t-shirts are made of the highest quality 6.1-ounce cotton, and retail for $16.99 to $19.99.

Coordinating accessories Simply Southern Tees also distributes related fashion accessories, including cell phone cases, handbags and wal-

April 2014 | INDEPENDENT RETAILER

lets. “We are a one-stop-shop for our customers,” Aydogdu points out. “We have handbags and scarves with chevron, preppy, cross, anchor and many other designs. All our products relate. Many are impulse buys because they are inexpensive. When retailers keep our products by the register, consumers often add them to their purchases.” All design work and printing are done in the USA at the Greensboro, NC plant. The company has a large inventory, and offers quick shipping. If merchants place an order by 2 p.m., it is shipped that day. The minimum opening order is $300, and the lowest reorder is $100. Retailers can buy the sizes they need, as there is no minimum per design. Orders can be placed online or by phone or fax. Visit Simply Southern Tees at the Atlanta International Gift & Home Furnishings Market, July 8-15, in Building 3, Floor 5, booth 2403. ■

Simply Southern Tees 209 Creek Ridge Road, Suite E, Greensboro, NC 27406 Toll Free: 855-219-4399 • Fax: 336-217-8689 Email: simplysoutherntees@gmail.com Website: simplysoutherntees.com

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jewelry & accessories Fall Fashion Accessory Trends NEW YORK Fashion Week (NYFW) Fall/Winter 2014 revealed new colors, shapes and designs that will shake up your product selection, and enhance your customers’ wardrobes. As fashion moves away from delicate and dainty, it ventures boldly into bulky looks and strong colors that scream, “Look at me!”

Fur for everyone One of the most consistent fashions seen on the runway and streets is fur: fur coats, scarves, bags, hats, and just about everything. Fortunately, there are many fabulous faux options, as well as real. Accessories such as a hat or purse, and detachable collars and wraps are an easily wearable look.

Leather Leather is a trend from last year that shows no signs of slowing down. Belts and harnesses with edgy hardware detailing such as buckles and zippers were all over

by Marisa Lather

NYFW, and add extra pizzazz to an outfit. Leather was also featured in clothing and purses, smoothed out and cut into fringe.

Bulk up Keeping with the bold fashions and boxy silhouettes of the season, jewelry and handbags bulked up as well. Larger, chunkier pieces with an architectural influence will replace the delicate bangles of seasons past. Choose artistic statement pieces that look one-of-a-kind and can be worn not just for a special occasion, but also as a signature piece.

Be a square Men and women can both embrace the androgynous square shapes of this season’s utilitarian pouches and purses, and carry their items with ease. Rectangular carriers were tucked under the arm, proving you can tote more than just a cell phone and wallet in style.

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Body jewelry From runway models to fashion bloggers, ornate body jewelry adorned heads, hands and bodies. Necklaces extended down the chest, around the back and down the hips, as seen at Katya Zol. Inset stones and delicately linked chains add detail that fit in with the “traveling gypsy” trend. Jewelry worn in new places, such as bracelets wrapped around the palm of the hand right above the thumb, take center stage, so choose pieces that are less traditional and more intricate.

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3D printing As we move into a time when accessories are more interesting and unique, 3D printed jewelry is gaining popularity. Everything from simple rings to elaborate necklaces complemented outfits on the runway, some of which also were 3D printed. Customized and personalized jewelry will be popular because settings like size, color and design can be chosen.

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Hat head Hats will be everywhere in the upcoming seasons. The flat-brimmed style kept the look of men and women on the runway fresh, as seen in Kenneth Cole and Public School. This accessory can be paired with everything from streamlined suits to boxy coats. Also notably present were visors. Donna Karan and Tommy Hilfiger showed that the preppy half-hat option is making a comeback. Overall, looks for fall and winter will become more intentional, stronger and bolder. Larger accessories, squarelike shapes, and a variety of materials introduce a new way to dress up. ■ Marisa Lather is marketing director for Microgrid Solar by day, and styling blogger at Vogue Rhythm by night. She is passionate about fashion, social media and all things green. Lather regularly speaks at universities and to professional groups on how to properly execute social strategy. Connect with her at voguerhythm.tumblr.com. I NDEPENDENT R ETAILER.com | April 2014

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jewelry & accessories Superior Summer Accessories NEARLY EVERY retail shop, from clothing boutiques to convenience stores, can benefit from carrying a variety of accessories to complement their line of goods. For summer, undergarments and hair accessories are easy add-on items that offer merchants sure sales and good profit margins. Superior Closeout, Inc. is located in the New York metro area, and has been wholesaling accessories for more than 17 years. The firm carries underwear, t-shirts, socks, hair clips, belts and other items geared for the upcoming seasons, and is now stocked with accessories for warmer weather. “We offer the best quality products for the lowest possible prices; I’ve been told we have the lowest prices around,” says Larry Tawil, owner. “Merchants can sell our products for half the price of a department store and still make a nice profit.”

April 2014 | INDEPENDENT RETAILER

First quality & irregulars Superior Closeout offers both first quality and irregulars, which are clearly identified on the company’s Wholesale Central website. “Discount stores like the irregulars because it is easy for them to retail for lower prices,” Tawil shares. Hair accessories are also especially popular in warm weather, because women and girls no longer have to cover their heads with scarves and hats. Superior Closeout is ready with an assortment of clips and combs such as three-pack Accord combs, brightly colored mini-claw clips, and small velvet animal print hair clips in brown, pink and blue. The firm also has a seasonal selection of ladies’ belts.

Other fashions Superior Closeout has a full line of socks and underwear for men, women, boys and girls. Brand names often in stock are Hanes, Fruit of the Loom, Gildan, Joe Boxer,

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and Jerzees. The firmâ&#x20AC;&#x2122;s selection of menâ&#x20AC;&#x2122;s underwear includes an assortment of three and five-packs; white and colors; boxers, briefs, boxer briefs, and fashion briefs. A selection of t-shirts rounds out the line, and the most popular throughout the year is the white crew neck style. For summer, preshrunk 100 percent cotton A-shirts take on added appeal for the guys, and Superior Closeout has them in solid colors such as black, navy and grey. They are sold three pieces per pack in boxes of 24. For women, top sellers are threeand five-pack briefs, bikinis, and hipsters in solid colors and prints. Superior Closeout has all the popular sizes, including plus size. Famous brands of ladies three-pack panties are sold in assorted colors, sizes and styles, in a case pack of 72 pieces. Also top sellers for spring and summer are low cut, no show, quarter and ankle socks. Superior Closeout stocks an array of hosiery styles and colors for the entire family, many in 100 percent cotton and polyester blends, plus diabetic and sport socks.

Buying details The minimum order is $250. Purchases usually ship within one to three days of payment, and buyers receive tracking numbers once orders have been processed. â&#x20AC;&#x153;We offer great customer service, and we have very satisfied customers,â&#x20AC;? Tawil adds. â&#x20AC;&#x153;We constantly update our Wholesale Central listing with new items, so merchants should visit our store weekly to see what is available.â&#x20AC;? â&#x2013;

Quality Innovations Inc

QualityInnovation.net

12941 Ramona Boulevard, Suite D, Irwindale, California 91706

Tel: 626-962-1888 Direct: 626-380-6862 Email: sales@qualityinnovation.net

Nail Art Pen

Pivots

Motion Activated Light

Loom Watches

Chopper Night Glasses

Save $$$ â&#x20AC;&#x201C; Buy Directly from the Manufacturer!

Power Bank

Wall/Car Chargers

DIY Fashion Headbands

Flying Butterfly

Spiral Art Kit

Memo Clock

Call Now For A Free Catalog

1-800-777-7656 Great Reader Styles

Superior Closeout Inc. Bush Terminal Bldg #57 Brooklyn, New York 11232 Tel: 718-422-1110 Email: supercloseout@yahoo.com Website: wholesalecentral.com/ superiorcloseouts/

Factory Direct #1 Sunglasses Distributor Reading Glasses & Display (ARWIN $R s (OUSTON 48 s WWW 02SUNGLASSES COM I NDEPENDENT R ETAILER.com | April 2014

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web profits How Amazon Helps Online Retailers Build Business SELLING ONLINE can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time. Having this part of the process run smoothly is vital to establishing credibility as an online merchant, as well as building customer loyalty. A major trend in the industry involves retailers entrusting the complex process of fulfillment to third party professionals, such as Fulfillment by Amazon (FBA).

How does FBA work? FBA is Amazon’s method of streamlining the fulfillment process and ensuring customer satisfaction. When working with FBA, retailers send their products to one or more of Amazon’s designated fulfillment centers, and the firm picks, packages and ships those products to customers. Amazon is even tasked with handling customer service situations that arise during the shipping process. There are several benefits to working with FBA. By choosing to use a third party for fulfillment, retailers can significantly reduce the time, cost and effort involved with managing the logistics of storing inventory, as well as processing and shipping orders. In addition to convenience, third party fulfillment gives retailers an opportunity to expand their online businesses globally, with immediate access to international markets and customers.

Winning the buy box FBA can also provide improved access to the “Buy Box,” the box on a product detail page where customers start the purchase process by adding items to their shopping carts. A survey conducted by Amazon.com reports that merchants have seen a lift in sales just by having their items available via FBA, versus fulfilling orders themselves. Customers have come to count on Amazon’s shipping and delivery services, and retailers can gain credibility with this offering.

Access to Amazon Prime members Amazon Prime is a huge market that retailers have access to with FBA. Retailers who use FBA automatically become eligible for Free Super Saver Shipping, a promotion that targets Amazon Prime members. Amazon reports that more than one million customers around the 64

April 2014 | INDEPENDENT RETAILER

by Gina DeFrank

world became new Prime members in the third week in December 2013. That significantly increases the number of Amazon shoppers that are able to filter search results by Prime eligible offers, providing a further leg up for retailers who offer Prime eligible shipping.

Streamlined shipping With Amazon taking care of dispatch on retailers’ behalf, retailers are able to reduce how frequently they are shipping products overseas. Additionally, Amazon lets retailers know (far in advance) the costs of storage and delivery associated with FBA. Above all else, being able to offer multiple delivery services is the biggest advantage for retailers. Third party fulfillment can be a valuable tool for retailers. By taking the guesswork out of fulfillment, Amazon allows retailers to devote time to other elements of their business, while building credibility and positive associations through the reliability of the service. ■ Gina DeFrank is the product manager for Marketplaces at ChannelAdvisor, responsible for research and product direction for third-party marketplaces such as Amazon and Rakuten. She works closely with marketplaces, retailers, and ChannelAdvisor teams to keep current with channel developments, and to optimize existing features for ChannelAdvisor customers. For more information, visit channeladvisor.com.

What is Order Fulfillment? Order fulfillment is sending your products to another company so they can ship them to your end customer, sometimes faster and cheaper than you are able to do. These third-party services can often negotiate bulk shipping rates that individual customers may not be able to secure. Costs vary, depending on the service provider. If your inventory is large or takes up a lot of room, utilizing an order fulfillment service could give you back part of your workspace. Storage and warehousing fees are associated with this service, and could be part of an all inclusive order fulfillment program. Automating the process of shipping can save valuable time and resources that can be dedicated to core processes for higher volume businesses that ship many products and orders on a daily basis. Many ecommerce software platforms are fully integrated with order fulfillment services. This makes it fast and easy to connect your online store with some service providers. ■ Mike Auger is chairman of the board and CSO of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. For more information, visit pinnaclecart.com.

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SPRING SPECTACULAR %(67 %5$1'6 Ř %(77(5 '($/6 GRADED IRREGULAR T-SHIRTS

WHITE TEES

GRADED IRREGULAR T-SHIRTS BY COLORS

WHITE S-XL

$13.98/DZ. Min.Order 6 Dz

White 2X,3X ....... $17.98/dz 7 ÌiÊ{8]x8]È8 °°° $18.98/dz

"® " -®O® "® -

ASSORTED COLORS

S-XL

/DZ. $14.98/ $14.98 Min. Order 6 Dz, Per Size

2X, 3X, 4X Assorted Colors 2X, 3X ..........$18.98/dz 4X ...............$19.98/dz

Pocket T-Shirts Graded Irregular Assorted Colors

S - XL .......... $19.98/dz 2X - 3X......... $22.96/dz Min. Order 6 dz

Graded Irregular Youth Tees Ê iÃÊUÊ Ê i `

Sizes: 2/4, 6/8, 10/12, 14/16

White ........... $10.90/dz Asst Colors .... $12.90/dz Min. Order 12 Dz

Same Day Shipping

T’S

"® " -®O® "® -

>V ]Ê >ÛÞ]Ê,i`]Ê, Þ> ]Ê ÌÊ * ]Ê i Þ]Ê i>Ì iÀ]Ê"À> }i]Ê i]Ê*ÕÀ« iÊ> `Ê Àit S - XL ........... $16.98/dz 2XL ......... ..... $19.98/dz 3XL ......... ..... $21.98/dz Min. Order 6 Dz

Neon Color Tees Û> >L iÊ>ÌÊ- >ÀÊ->Û }Ã Sizes S-4X

Long Sleeve T’s Graded Irregulars 100% Cotton "Ê " -ÊUÊ "Ê -

Hooded Pullover Sweatshirts xäÉ ÌÌ ]ÊxäÉ* ÞiÃÌiÀ

Full Zipper Hooded Sweatshirts GRADED IRREGULAR Asst’d Colors S-XL $6.50/Pc ÞÊÌ iÊ ÀÊ- 8 $7.00/Pc Asst’d Colors 2X-3X $7.00/Pc ÞÊÌ iÊ ÀÊÓ8 Î8 $7.50/Pc

Graded Irregular Polo Shirts "Ê " -ÊUÊ "Ê -]Ê °Ê"À`iÀÊÎÊ â

White S-XL............. $15.80/dz White 2X ............... $18.80/dz

Min. Order 2 Dz

THERMALS Assorted Colors & Sizes }Ê- iiÛi]Ê- âiÊÓ8]ÊÎ8]Ê{8]Êx8

Min.Order 6 Dz

White S-XL............ $21.98/dz 1Dz-S, 1Dz-M, 2Dz-L, 2Dz-XL Asst’d S-XL ........... $23.98/dz 1Dz-S, 1Dz-M, 2Dz-L, 2Dz-XL White 2X, 3X, 4X..... $24.98/dz Asst’d 2X, 3X, 4X .... $27.98/dz ÞÊÌ iÊ ÀÊ- âiÃÊ- 8 ... $26.98/dz ÞÊÌ iÊ ÀÊ- âiÃÊÓ {8 ... $29.98/dz

Min. Order 2 Dz

À>`i`Ê ÀÀi}Õ >ÀÊUÊ Ê iÊUÊ Ê i ` Asst’d Colors S-XL ..... $5.50/pc ÞÊÌ iÊ ÀÊ- 8 °°°°°° $6.00/pc Asst’d Colors 2X-3X ... $6.50/pc ÞÊÌ iÊ ÀÊÓ8 Î8°°°°° $7.00/pc

$33.00/dz Min. Order 3 dz

SECONDS May Have Some Defects

Adult T-Shirts Mixed Sizes $0.75/pc Mixed Colors Min. Order 6 Dz

Hanes Sweatshirts Assorted Colors

Sizes S-2XL

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1-800-843-2147 * i\Ên{Ç ÈÈÎ ä{ÈÇÊUÊ >Ý\Ên{Ç ÈÈÎ ä{Èn ÈÎ£{Ê"> Ì Ê-ÌÀiiÌ]Ê ÀÌ Ê À Ûi]Ê ÊÈääxÎ

$1.25/pc Min. Order 3 Dz

On The Web: www.ustsinc.com E-Mail: usts@ustsinc.com

I NDEPENDENT R ETAILER.com | April 2014

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web profits 7 Tips to Master Pay Per Click PAY PER click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business. Running a successful PPC campaign requires careful research, planning, and implementation of proper strategies to ensure positive ROI. The following are seven tips to help you master the world of PPC.

Use targeted keyword lists Large lists of non-targeted keywords generally attract non-targeted visitors. Rather than focusing on these lists, sometimes referred to as keyword dumps, focus on smaller targeted lists. Refrain from using â&#x20AC;&#x153;broad matchâ&#x20AC;? keyword types without any offsetting negative keywords. The use of alternative match options

April 2014 | INDEPENDENT RETAILER

by Eric Leuenberger

will likely yield less traffic, but that traffic should be more qualified.

Look for paid search conversion Click through rate (CTR) means nothing if that traffic does not produce actions, like sales. CTR is one factor used in calculating quality scores. Focusing on only CTR as an indicator of paid search success usually ends up resulting in wasted spending and lower ROI. Instead, pay more attention to paid search conversion rate to get a better idea of whether or not a campaign is moving in the right direction.

Compare value per visitor to Avg. CPC Value per visitor represents the amount of revenue earned for each visitor arriving at a website through a paid search click. Average cost per click (Avg. CPC) is the amount spent on average to get one visitor. Comparing the two indicates whether you are mak-

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ing money or not. If Avg. CPC is less than value per visitor, then the investment is generating profits. The further the two numbers are apart, the more profit there is being made. It goes without saying that when Avg. CPC is more than value per visitor, then money is being lost.

Set up multiple ad groups Setting up only one ad group and loading it with multiple sets of non-related keywords does a number of bad things. It hinders the ability to more accurately target visitors based on ad copy, can cause quality scores to suffer, costs more money, and can cost ad position. Using one ad group will often result in non-targeted traffic at a higher cost, with a lower ad position in the results. Be sure to set up multiple ad groups.

Use variations of ad copy To be successful and find out what really converts, use at least two variations of ad copy per ad group. Three to four approaches are even better. Running different ads against each other across one ad group helps understand what triggers the market to act, as well as what triggers them to buy. Testing this helps determine what works and what does not, so higher conversion rates can be targeted.

Set a daily budget The easiest way to set a budget is to determine the amount willing to be invested per month, and then take that amount divided by 30 or 31, representing days in a month. Next, allocate that across the number of campaigns. This does not ensure the continued on page 68

Se Asia e Us at Am Miamerica i Apri l 8-1 0

“Extreme Value for Today’s Economy” • Plastics • Cleaning • Closeouts • Housewares • Snack/Food • Spring/Summer • Valentines • Christmas • Halloween

• Pet • Kitchen • Pre-Loaded Merchandise Strips • Floor/Counter Displays • Seasonal Categories • Stationery/Books www.regentproducts.com 8999 Palmer Street • River Grove, IL 60171 • Health & Beauty • Party Supplies 708-583-1000 • Fax: 708-583-1400

Over 4,000 Items In 20 Categories! Serving ALL Retail Since 1985!

I NDEPENDENT R ETAILER.com | April 2014

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web profits www.SunTradingatl.com

Seasonal Discounts Call For Pricing! Fashion Flipflops Collection

Wholesale Only

DAVY CROCKETT HATS $3.50 ea

HOT SELLERS!

Leopard Rabbit Skin

Fashion Jewelry Collection

Rabbit skins come in White, Natural Colors, Cheetah, Tiger, Leopard, Ocelot and Black.

We Have: Red Fox Tails, Coyote Tails, White Tails, Racoon Tails, ect. Largest Fur Tail Dealer With Over A Million Tails

At Low Wholesale Only Prices! -IN /RDER s &REE 0RICE ,IST All Jewelry $1 or $10/dz

678-500-9144

678-332-7196

Email: suntradingatl@gmail.com

STRIPS, INC. Phone: (718) 786-3381 Fax: (718) 786-0203

StripsInc.tripod.com

ASIA PACIFIC TRADING Welcomes Buyers From Surf Expo And The Sports Licensing Tailgate Shop To Visit Our Vast Collection Of Sunglasses And Eyewear @ www.aptcinc.com FREE COLOR

CATALOG

Sunglasses

Visit Us At The Asia America Show Importer, Exporter & Wholesaler Miami FL DIRECT FROM CHINA, HONG KONG and TAIWAN April 8-10, 2014 BEST FASHION SUNGLASSES Miami Beach Conv. Ctr. AT FACTORY PRICE! Booth# 14 JUST TRY THE DIFFERENCE!

U Attractive Style U Perfect Services U Terrific Policies U Competitive Prices

Complete Line of Fashionable Sunglasses, Readers, Displays and Accessories. Visit our website at: www.aptcinc.com WE ACCEPT Cards

WE SHIP U.P.S. DAILY ** SE HABLA ESPANOL **

ÂŽ

2 LOCATIONS TO CHOOSE FROM DISPLAYS AVAILABLE

continued from page 67

SELLS BY THE TENS OF THOUSANDS

Silver Fox Tails

www.lilypadflipflops.com

7 Tips to Master Pay Per Click

Asia Pacific Trading Co., Inc. 5132 South Alameda Street Vernon, CA 90058 Tel: (323) 277-5951 Fax: (323) 277-5957 Toll Free: 1-800-635-5774 email: asiapacific@sbcglobal.net

April 2014 | INDEPENDENT RETAILER

6201 Biscayne Blvd. Miami, FL 33138 "SE HABLA ESPANOL" Tel: (305) 758-9914 Fax: (305) 751-9821 Toll Free: 1-800-325-3076 email: aptcfl@aol.com

most visible campaign or positive results, but it will ensure the advertising budget is rarely exceeded.

The easiest way to set a budget is to determine the amount willing to be invested per month. Failure to set a daily budget invites unexpected charges and possible wasted advertising dollars.

Drive traî&#x20AC;&#x20AC;c to specific URLs Set the destination URL at the individual keyword or ad group level, if campaign structure warrants, allowing more control over where traffic is routed. Brand campaigns might be the only type of traffic that could be considered when using the home page as the destination for the click. Pay per click advertising is a great way to drive traffic to your web store and grow your business. Making these seven strategies part of your marketing plan can help ensure a positive outcome to your campaigns. â&#x2013; Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC, whose products and services help storeowners and operators increase traffic, maximize ROI, decrease expenses, and increase revenue. He can be contacted at TheEcommerceExpert.com, or 866-602-2673.

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I NDEPENDENT R ETAILER.com | April 2014

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wholesalecentral.com The web’s original wholesale directory This is a small sample of the suppliers you will ﬁnd on WholesaleCentral.com. Find suppliers by category or product! Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

APPAREL / CLOTHING 599FASHION.COM www.599fashion.com

866-728-3141

ALABAMA WHOLESALE www.bamasocks.com

256-845-4411

APPARELCANDY.COM www.ApparelCandy.com

877-870-8686

APPARELSHOWROOM.COM 800-243-4131 www.apparelshowroom.com BEVERLY HILLS UNIFORMS 718-378-1188 bhuniforms.com BH WHOLESALE INC www.bhwholesale.com

TREND NOTES www.trendnotes.com

213-291-8972

TRENDY STYLE www.trendystylewholesale.com

213-281-9700

WESTERN EXPRESS www.westernexpressinc.com

412-257-5020

WHOLESALE EXPRESS www.wsesports.com/store

856-939-5151

CRAFTS & SUPPLIES

800-652-8275

CRESWELL SOCK MILLS www.sockmills.com

256-657-3213

DAISY’S SWIMWEAR 213-746-9939 www.dippindaisysswimwear.com

KAY BOUTIQUE 406-222-4853 wholesalegirls.kay-boutique.com

WHOLESALE FASHION SQ. 323-583-2875 www.wholesalefashionsquare.com

OCEANIS INC www.oceanisinc.com

800-878-5807

LA WHOLESALE ROUTE www.lawholesaleroute.com

213-891-0104

DOLLAR STORE

LANCY ONLINE www.LancyNY.com

718-821-8168

ART & SUPPLIES ASW WHOLESALE CLUB www.aswexpress.com

919-878-6782

ACCESSORIES PALACE shop.accessoriespalace.com

800-725-2234

MICHELLE AND SCOTT’S www.wholesaleimport.com

901-767-0838

AUTOMOTIVE

GREAT LAKES www.glwholesale.com

616-261-9393

MY WHOLESALE ROUTE www.mywholesaleroute.com

201-567-2827

ZEERAY DBA JUICE www.zeeray.com

732-455-5828

KOLE IMPORTS www.koleimports.com

800-874-7766

ROCCO ORIGINALS www.roccooriginals.com

210-694-0840

BABY ITEMS

PRICE KING INC www.priceking.com

718-786-8540

ROCKEY TRADING CO www.rockeytrading.com

813-888-9400

KIDZSTUFF, INC www.shopkidzstuff.com

855-694-7299

S & J ENTERPRISES www.sandjwholesale.com

336-271-6755

DROPSHIPPERS

732-866-9976

EROS HOSIERY CO www.eroswholesale.com

215-342-2121

BUSINESS SERVICES 631-435-1000

877-949-6060

ALLIANCE ONE LLC www.allianceonellc.com

DP & COMPANY INC www.dropforyou.com

404-662-2515

HANGERWARE INC www.hangerware.com

415-342-5560

KABBAGE INC www.kabbage.com

PLUM ISLAND SILVER www.plumislandsilver.com

786-269-0629

ONDECK www.ondeck.com

917-677-7063

ISLAND WHOLESALER www.islandwholesaler.com

SUNRISE WHOLESALE 877-250-5045 sunrisewholesalemerchandise.com

IVY TRADING DBA www.cutiecollections.com

626-442-9008

C-STORE ITEMS

KAY BOUTIQUE LLC littlegirlmart.kay-boutique.com

406-222-4853

JMW I LLC jmw.net/Wholesale

573-729-7280

714-966-2396

PRICEMASTER www.PriceMaster.com

800-538-3873

VK WHOLESALE www.vkwholesale.com

847-204-0669

KIDSBLANKS BY ZOEY www.kidsblanks.com

LEMON TREE TRADING 213-747-3410 www.wholesalefashionplace.com MOEIM, INC moeim.net

213-627-2000

ORANGE ZONE www.Orangezoneinc.com

213-748-2328

ORIENTAL APPAREL INC 386-383-2618 wholesalecentral.com/orientalapparel/store.cfm

SADDLE TRAMP www.saddletramp.net

717-252-1467

800-421-9755

SWEET 225 LLC www.coiffie.com

877-592-2622

978-499-8203

UR ETERNITY www.ureternity.com

718-639-3588

877-321-3622

WONA TRADING www.wonatrading.com

MOUNTAIN VIEW MOVIES 607-278-5401 www.mountainviewmovies.com Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300. DVD RELOAD www.dvdreload.com/specials

INETVIDEO.COM 514-956-7482 wholesalecentral.com/inetvi0001

ETS DESIGN www.etsdesign.com

770-582-6688

ELECTRONICS

GLOBAL CRAFTS www.Nobunto.us

386-424-1662

COS PHONE www.wiawebs.com

732-802-0080

INNEX INC www.innexinc.com

909-839-6091

213-687-4100

CLOSEOUT SUPPLIERS

R. G. RILEY www.rgriley.com

708-689-1160

STYLISH WHOLESALE www.stylishwholesale.com

213-748-3311

FASHION ACCESSORIES F E AT U R E D S E L L E R

213-748-9469

SHEEHAN SALES, INC 800-849-9949 www.wholesalenursingscrubs.com

CLOSEOUTS VIA TRADING CO www.viatrading.com

877-202-3616

COLLECTIBLES

WHOLESALE FASHION INC 800-913-3274 www.wholesalefashioninc.com Your fashion accessory source. We have jewelry, hair accessories, scarves, hats, religious jewelry, keychains, handbags and more.

800-597-3886

STAR BOUTIQUE starbusa.com

213-749-7560

STEAL DEAL www.stealdealinc.com

323-581-8051

TASHA APPAREL www.tashaapparel.com

213-742-0974

70 70

IRWIN SALES 281-424-7651 www.irwinembroiderypatches.com Baytown, Texas United States #1 Source of Military and biker PATCHES & PINS!! Over 2,000 designs - Military, NRA, Patriotic, American Flag, Religious, Motorcycle and More! Great Novelty Item. Call us today at (281) 424-7651. STATIONBAY WHOLESALE www.stationbaywholesale.com

April 2014 2014 || INDEPENDENT INDEPENDENTRETAILER RETAILER April

866-909-7446

FOOD & GROCERY DAKOTA VALLEY 605-530-8461 www.wholesalecentral.com/dakotavalley ROYAL ENTERPRISES www.royalwholesalecandy.com

888-261-8277

GENERAL MERCHANDISE F E AT U R E D S E L L E R BARGAIN OUTLET WHOLESALE 217-826-6230 wholesalecentral.com/thebar0001 Gifts, Figurines, Christmas, Collectibles, Wall Plaques, Home Decor, Fireworks, Hats, Gags-Jokes, Jewelry, Knives, New-Years Supplies, Novelties, Plush, Latest Fad Items, Light-Up & Glow-In-The-Dark Items, General Merchandise, Party Goods, Pencils, Toys, Inflatables, Wedding-Accessories, Sunglasses. COUNTRYSIDE CLOSEOUTS 217-241-3785 www.countrysidecloseouts.com DOLLARDAYS www.dollardays.com

877-837-9569

DP & COMPANY INC www.dpciwholesale.com

800-421-9755

800-622-3998

FOUR SEASONS GENERAL www.4sgm.com

323-826-1199

3D BELT www.3dbelt.com

866-408-2825

GENCO MARKETPLACE www.gencomarketplace.com

800-224-3141

BUCKWHOLESALE.COM www.buckwholesale.com

INTERTRADE CORP www.intertradecorp.com

301-595-8999 732-662-3624

F E AT U R E D S E L L E R SOCK WHOLESALERS www.sockwholesalers.com

212-725-3616

303-881-6146

CANDLES, INCENSE, POTPOURRI

PRIMETIME CLOTHING www.primetimeclothing.com

213-627-2398

WHOLESALE ACCESSORY MARKET 205-491-6464 www.wholesaleaccessorymarket.com

F E AT U R E D S E L L E R

213-536-8036

SEVEN SEAS, INC www.sevenwholesale.com

DOBA www.doba.com

DVDS & VIDEOS

PC ELECTRO CITY enewwholesale.com

RUBII www.rubiiwholesale.com

FDSMALL ACCESSORIES 86-1321626566 www.wholesalecentral.com/fdsmall

310-666-6816

EFASHION WHOLESALE www.efashionwholesale.com

FASHION WEAR PLUS www.fashionwearplus.com

908-660-0985

GREEN STAR FUSING www.greenstarfusing.com

347-394-5559

CLOTHINGISLAND.COM www.clothingisland.com

FASHION UNIC www.fashionunic.com

CRYSTAL FLORIDA INC 239-732-6611 www.wholesalemuranojewelry.com D & D FLORIDA www.ddflimport.com

786-472-1888

MY IMPORT INC www.myproducts99.com

DAIZY CHAINZ daizychainzwholesale.com

801-698-4109

R&M WHOLESALE 330-479-9950 www.wholesalecentral.com/ywengwholesale

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wholesalecentral.com

SUPPLIER PREVIEW

Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

JEWELRY

GIFTS

NOVELTIES

ABITTA 954-732-2322 www.wholesalecentral.com/abittabling

ALAMODEONLINE.COM www.alamodeonline.com

714-636-4237

DWK CORPORATION www.dwkcorp.com

909-923-1880

ART BOX www.artboxjewel.com

213-243-0730

GLOBAL CRAFTS www.globalcraftsb2b.com

386-424-1662

AZUR GLOBAL IMPORTS www.azur1.com

303-980-1218

HENRY BRANDT www.HENRYBRANDT.COM

417-334-0988

BEADS CORNER www.wholesalebeaded.com

888-278-3889

KALAN LP 800-345-8138 www.kalanlp.com Lansdowne, Pennsylvania United States Market leader in humorous and personalized programs. Specialize in the newest Impulse products. PERSONALIZED PRODUCTS: Mini lanyard key rings & hot pink key rings. Also, tin signs, shot glasses, magnetic stickers, party goods, birthday candles, balloons and confetti. Over 10,000 items in-stock.

CERIJEWELRY.COM www.cerijewelry.com

626-810-3283

NOVELTEES WHOLESALE 801-484-6769 www.wholesalecentral.com/NovelteesWholesale

HANA WHOLESALE ilovehana.com

410-799-7602

OFFICE & SCHOOL SUPPLIES

VALUE ARTS CO www.valuarts.com

800-815-3855

WHIMSY DIDDLES www.whimsydiddles.com

609-560-1323

WORLD BUYERS www.worldbuyers.com

800-996-7531 HIPHOPJEWELRY 410-493-2269 www.hiphopjewelrywholesale.com

HANDBAGS & LUGGAGE CHOICEHANDBAGS www.choicehandbag.com

213-745-3065

FASHION WORLD www.handbagfashion.com

213-747-7145

HANDBAGSHOPPING.COM www.handbagshopping.com

972-243-2475

HUA FU INTERNATIONAL www.huafu.org/

212-268-9985

INVISIBLE MONEY CLIP 914-330-4669 www.wholesalecentral.com/invisiblemoneyclip J&D INTERNATIONAL jndwholesale.com

213-745-8925

INT’L JEWELRY DESIGNS ijdi.net

954-577-9099

ELECTRONIC CIGARETTES www.wholesalevapor.com

800-332-0916

EON SMOKE www.eonsmoke.com

347-387-9180

GREEN SMOKE wholesale.greensmoke.com

305-290-3669

F E AT U R E D S E L L E R

MOVING TREND 626-369-5688 wholesalecentral.com/moving0002/wholesale.html

PARTY SUPPLIES & GREETING CARDS

HABIB IMPORTS INC 916-739-8488 www.wholesalecentral.com/habib REVOLUTION VAPOR www.revolution-vapor.com

855-888-2767

SILVERLINE WHOLESALE www.silverlinewholesale.com

815-372-9270

THE MILL 607-523-6617 www.wholesalecentral.com/themil0001/store.cfm US GLOBAL IMPORTS www.usglobalimports.com

213-626-6005

UVAPER 253-236-5251 www.wholesalecentral.com/uvaper

SAV-ON www.sav-on-closeouts.com

906-346-7065

VENUS VAPOR www.venusvapor.com

888-743-7749

STOCKWELL GREETINGS www.stockwellgreetings.com

877-906-2211

WIND SHIP TRADING 512-216-6281 www.wholesalecentral.com/windshiptrading

JOHN F. ALLEN www.jfallen.com

401-921-4899

JUDSON & CO www.judson.biz

256-355-8844

NES JEWELRY www.nesnyc.com

212-502-0025

PERFUME

SPORTING GOODS

PHILLIPS INTERNATIONAL www.cooljewels.com

800-432-3636

A2Z www.a2zperfumes.net

BIG TEXAS MALL 325-641-9000 www.wholesalecentral.com/bigtexasmall

PLANET SILVER www.silver-jewelry-planet.com

941-460-4001

FRAGRANCE HOUSE INC www.iperfumenetwork.com

SALES ONE LLC www.bodyvibe.com

203-356-9077

FRAGRANCENET.COM www.fragrancenet.com

631-940-6827 718-482-6970

323-271-1000

CREATIVE COOLERS 250-486-1950 www.wholesalecentral.com/creativecoolers THE EXTRA MILE www.thextramile.com

518-383-9084

MAD BAGS LLC mad-bags.com/index.html

708-615-0445 213-748-9228

SAM’S ONE www.samsoneinc.com

213-622-6661

MEZON HANDBAGS www.mezonhandbags.com

FRAGRANCEX.COM INC www.fragrancex.com

212-213-4967

LUXURY PERFUME www.luxuryperfume.com

STORE / DEALER SUPPLIES

213-745-6811

SILVER JEWELRY DEPOT www.silverjewelrydepot.com

213-688-9600

ON SALE HANDBAG www.onsalehandbag.com

516-348-1124

CANDY CONCEPTS www.candyconceptsinc.com

PRINCESS PURSE www.princesspurse.com

213-746-9933

SORA IMPORTS www.soraimports.com

646-454-9143

PERFUME CENTER OF www.perfume-center.com

214-637-5300

T & J INTERNATIONAL www.tandjinternational.com

718-321-3760

PERFUME MARKET www.perfumemarket.net

305-593-9017

SHOPFORBAGS.COM www.shopforbags.com

THE WELMAN GROUP www.wholesalesterling.com

301-907-7916

PET SUPPLIES

HEALTH & BEAUTY AQUA THERAPY www.aquadeadseausa.com

855-932-7828

BRAZILIAN HAIR MARKET 786-520-6373 www.wholesalecentral.com/brazil0002 BUDPAK, INC www.budpakinc.com

KNIVES & SWORDS EDGEWORK IMPORTS www.edgeimport.com

800-799-6955

MASTER CUTLERY INC www.mastercutlery.com

201-271-7600

PANTHER TRADING CO www.pantherwholesale.com

410-644-0134

REX INTERNATIONAL www.rexdist.com

626-969-7866

SHARP IMPORT www.cutlerywholesaler.com

856-382-0631

631-648-3370

DISCOUNT WHOLESALERS 610-458-1131 www.discountwholesalersinc.com DRUGSTORE PRODUCTS 732-606-4242 www.wholesalecentral.com/dspsales MALAMA MARKETING hempmedspx.com

760-908-6565

MERCHANDIZE LIQUID. 754-204-0740 www.merchandizeliquidators.com 240-235-5029

ONE TREE LLC www.onetreebrands.com

913-402-0322

LEATHER

RSVP SKIN CARE www.rsvpmen.com

417-773-0548

JAFRUM INTERNATIONAL www.jafrum.com

SISQUOC HEALTHCARE 888-909-9910 sisquochealthcare.com/wholesale.html 732-287-7925

HOME DÉCOR / HOUSEWARES COUNTRY CLUB USA www.countryclubproducts.com

908-352-5400

260-665-1100

SELF-DEFENSE, SECURITY

800-777-7656

901-375-4377

SHARP IMPORT www.sharpimport.com

856-382-0631

SOLAR SUNGLASSES www.solarsunglasses.net

856-589-0616

ST LOUIS WHOLESALE stlouiswholesale.com

800-340-7642

TOPPER LIQUIDATORS www.topperliquidators.com

800-867-7371

24/7 WHOLESALE 877-247-9465 wholesalecentral.com/247wholesale/store.cfm 247 FASHION STORE www.247fashionstore.com

909-839-0186

CHENG’S ENTERPRISE, INC 800-886-3288 www.easyusafootwear.com

800-376-8791

WHOLESALE SHOE STOP www.wholesaleshoestop.com

313-444-0277

AA GLOBAL IMPORTS www.vialsondemand.com

877-815-8998

323-767-5980

BI-WIN NOVELTY 713-278-7677 www.wholesalecentral.com/unishow/Store.cfm BNB WHOLESALE www.bnbwholesale.com

TELEPHONE & CELLULAR WIREOX www.mvoltusa.com

248-565-4606

TOOLS & HARDWARE QC AUSTIN www.qcaustin.com

512-266-8880

TERRALUX INC www.terraluxportable.com

303-442-4960

626-810-4848

SMOKING PRODUCTS

800-223-1159

PR SUNGLASSES www.prsunglasses.com RUBY IMPORTS www.rubyimports.net

WEPRIX www.weprix.com

MILITARY GOODS

801-975-1656

904-720-2183

S & S SPORTS www.sports456.com

LIL MARC, INC 800-234-6272 www.wholesalecentral.com/lilmarc

NEVA ENTERPRISES, INC www.olympiceyewear.com

SAFETY TECHNOLOGY www.safetytechnology.com/wh

704-494-4313

ROMA LEATHER, INC 909-923-3368 wholesalecentral.com/romaleathersinc/Store.cfm

HOOVER’S MANUF. www.hmchonors.com

937-748-8181

F.F.TAWPERS / FLIP FLOP 214-405-4715 www.fftawpers.com/wholesale.php

MADE IN USA

DISTINCTIVE DESIGNS 800-243-4787 www.wholesalecentral.com/flowers DUKE IMPORTS, INC www.dukeimports.com

MAGIC RICE JEWELRY www.anatolialeather.com

SUNGLASSES & EYEWEAR CTS WHOLESALE LLC 800-796-3486 www.ctswholesalesunglasses.com

SHOES & FOOTWEAR

TURKEY CREEK TRADING 410-368-8307 wholesalecentral.com/turkeycreekco/Store.cfm

MVP TRADING CO www.mvptrading.com

UNITED JERSEY www.ujwholesale.com

KC CREATIONS www.kccreationsinc.com

262-696-4076

562-321-7296

BRASSWORLD WHOLESALE 248-668-1640 www.brassworldwholesale.com

TOYS & HOBBIES ESCO IMPORTS TOY www.escoimports.com

800-445-3836

TYKO TECH INC 213-628-2000 www.wholesale-rc-helicopters.com

WATCHES TIME FACTORY INC www.timefactoryinc.com

713-780-3786

IINDEPENDENT NDEPENDENTRRETAILER.com ETAILER.com | | April April 2014 2014 WHOLESALECENTRAL.com

71 371

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feature Cell Accessories Spark Sales AFTER-MARKET CELL phone accessories are an expansive and growing industry, with projected sales of more than $50 billion by 2015. The number of active cell phones will reportedly reach 7.3 billion this year, and the average mobile phone owner in the U.S. spends roughly $60 on accessories over the life of one phone. Chargers lead the field in terms of numbers purchased, according to ABI Research, with carrying and protective cases not far behind, followed by batteries and memory cards. Other hot accessories include hands-free kits and headsets. Now is the time to augment your inventory, as new accessories are constantly introduced to accompany the array of new and existing phones.

KEEP NECKLACES tangle

by Gloria Mellinger

Patented chargers Reiko Wireless Accessories designs and manufactures cell phone accessories, including chargers, cases, headsets, screen protectors, and much more. The company features items for BlackBerry, iPhone, iPod, MP3, Motorola, LG, Samsung, HTC and most other brands. “We have our own design team, and because we have our own manufacturer in China, we are able to offer our customers very reasonable prices that provide high margins,” says Flora Chen, marketing manager. “We have more than 1,000 products, and we design and introduce new items every week. The quality of our merchandise is unbeatable.” Reiko Wireless has several patented products, including a popular line of car and home chargers,

free AT HOME OR ON THE GO Finally – a simple, elegant and easy-to use product that keeps your necklaces tangle free, at home or on the go!

The PATENTED Necklace Saver®:

GREAT GIFT! GREAT FOR TRAVEL!

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GUARANTEED TO SELL!

UÊ ÜÃÊÌ iÊ iV >ViÊÌ ÊÀiÌ> Ê ÌÃ Ê >ÌÕÀ> ÊV ÀVÕ >ÀÊÃ >«i

We will buy back any unsold Necklace Savers and pay the shipping! *Call for details

UÊ ÃÊÌÀ> Ã«>Ài ÌÊ ÊÃiiÊÞ ÕÀÊ iV >ViÃÊÜ Ì ÕÌ Ê >Û }ÊÌ Ê «i ÊL ÝiÃÊ ÀÊ« ÕV iÃ UÊ > iÃÊ ÌÊ>ÊLÀiiâiÊÌ ÊÃi iVÌÊÞ ÕÀÊ iV >Vi Ê Ê>Ê ÕÀÀÞt UÊ ÃÊ >`iÊvÀ Ê } ÌÜi } Ì]Ê À `iÃVi Ì Ê «>ÃÌi Ê À}> â> UÊ Û> >L iÊ ÊÎÊÜ `Ì ÃÊ> `ÊÓÊ i }Ì Ã Ê Ì Ê>VV `>ÌiÊ ÃÌÊ iV >ViÃ

A PORTION OF ALL PROFITS ARE DONATED TO ORPHANAGES!

NECKLACESAVER.com 72

April 2014 | INDEPENDENT RETAILER

tangle tta angle le ffree rree ee ppatented aten teented teed 800.352.0454 anna@necklacesaver.com

jewelry not included

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2IJ /O;FCNS 5BIF?M;F? &;NM !;JM @IL *?MM 1CH=?

NEW 2014 ITEMS NOW IN STOCK!

U.S. Marine Hats U.S. Army Hats

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orĂ&#x160;ÂĂ&#x2021;Ă&#x2021;Ă¤ÂŽĂ&#x160;Â&#x2122;Ă¤{Â&#x2021;Ă&#x201C;Ă¤xĂ&#x201C;Ă&#x160;UĂ&#x160;Fax: 1-888-855-7068

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www.BuckWholesale.com Email: service@afareast.com

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Over 20 Years of Experience in Jewelry Manufacturing

800-638-2586 8\Ă&#x160;Â{Ă¤Ă&#x2021;ÂŽĂ&#x160;nnĂ&#x2C6;Â&#x2021;Ă&#x2C6;Ă&#x201C;{xĂ&#x160;UĂ&#x160; \Ă&#x160;Â&#x201C;iĂ&#x152;>Â?Ă&#x20AC;Â&#x153;VÂ&#x17D;Ji>Ă&#x20AC;Ă&#x152;Â&#x2026;Â?Â&#x2C6;Â&#x2DC;Â&#x17D;Â°Â&#x2DC;iĂ&#x152; N-733

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Based in the USA, Reiko has been providing high quality merchandise and top-of-the-line services for over a decade. The smallest initial order is $250, and there is no minimum for subsequent orders. Drop shipping is also available, and continued on page 74

F;HE ;M?<;FF &;NM $LIG #;

N-843

1218 Flushing Ave , Brooklyn, NY 11237 Tel.: 718-418-0077 Email: sales@reikowireless.com Website: reikowireless.com

Ideal For Traveling & Flattering for all Body Shapes.

1H;J<;=E &;NM $LIG #;

NM-70

Reiko Wireless Accessories

They're Destined To Become BEST SELLERS In Your Store.

LOWEST WHOLESALE PRICE ONLINE, GUARANTEED.

Hybrid and diamond cases Reikoâ&#x20AC;&#x2122;s hybrid, multi-layered case is a top seller. â&#x20AC;&#x153;It provides great protection, and prevents a phone from breaking when dropped. We have it in hundreds of patterns and colors.â&#x20AC;? Wallet cases continue to be extremely popular, especially among women, Chen adds. In addition to a phone, these flip cases also hold cash, credit cards, driverâ&#x20AC;&#x2122;s license and similar items, so there is no need to carry a pocketbook. Diamond cases are also hot sellers, and these sparkly units are available in an array of designs, from threedimensional bunnies and bows, to sleek quilted solids in todayâ&#x20AC;&#x2122;s trending colors.

EZ-CARE - WRINKLE FREE - LADIES APPAREL

These NEW COLLECTIONS Offer Endless Possibilities To Mix & Match and Make Beautiful Coordinating Outfits. Casual Elegance and Sophistication. Everywhere you Wear it!

N-694

which come in several hot colors. Cases are available in a vast assortment of colors, patterns, materials, and styles. Two of the firmâ&#x20AC;&#x2122;s most recent introductions are a skull design for the iPhone, and a transformer style for the Samsung Galaxy series. Other new items include sophisticated leather cases with dots, in an assortment of rich colors.

iĂ&#x153;iÂ?Ă&#x20AC;Ă&#x17E;Ă&#x160;Â&#x2C6;Ă&#x192;Ă&#x160;ÂŁĂ¤Ă¤ÂŻĂ&#x160; i>`Ă&#x160; Ă&#x20AC;iitĂ&#x160;UĂ&#x160; >`iĂ&#x160;Â&#x2C6;Â&#x2DC;Ă&#x160;Ă&#x152;Â&#x2026;iĂ&#x160;1-

Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703

I NDEPENDENT R ETAILER.com | April 2014

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feature Cell Accessories Spark Sales continued from page 73 most products are delivered in high quality packaging. “Our branding is recognizable, and we have a good reputation with consumers. That makes our products easy to sell and good for a store’s image,” Chen states. Reiko Wireless has two showrooms in Manhattan, and offices throughout the country. Orders can be placed online or by phone.

Easy-Charge Cable & low cost chargers New Age Discoveries is another supplier of inventive cell phone essentials, and carries standard to the highest quality models and all price points. The firm recently introduced the Easy-Charge Cable that works with nearly all cell phones, including Android, Blackberry and Apple; iPods, iPads and tablets, MP3 and GPS, and more. This single cable is about

April 2014 | INDEPENDENT RETAILER

New Age Discoveries Tel.: 920-533-3579 • Website: newagediscoveries.com

nine inches long, has three ends, and eliminates the need to search for multiple cables to charge different devices. Retail is $9.99 to $19.99, and wholesale starts around $7. “It is a phenomenal cable and the same price as cheaply made cables, but the highest quality you can get,” reports Josh Eastman, partner. “Consumers love it because it makes their lives less stressful.” Easy-Charge Cable is delivered retail ready on an open card so customers can test it in the store, which often seals the sale. New Age Discoveries also recently expanded its line with the addition of low cost chargers. Three models are available: round and metal; one that resembles a tube of lipstick; and a fashion charger with a key chain. Each contains a standard battery. Retail is typically $14.99 to $19.99, however merchants can sell

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them for as low as $9.99 and still double their money, if they buy in large quantity. “Chargers are easy to sell,” Eastman points out. “Many retailers of these products sell a dozen a day.”

Portable emergency charger/flashlight In addition, the company recently introduced Light N’ Charge portable emergency cell phone chargers and flashlights, in standard and XL sizes. “Light N’ Charge solves the universal problem of a dead cell phone, and can charge a phone while in a pocket or purse. It also can charge any USB device, so it is really handy,” Eastman states. “They are top sellers because they provide a huge comfort factor. People know that if they lose electricity or are stranded, they can still power up their devices. Plus, they have a powerful flashlight.” The standard model Light N’ Charge will illuminate a room for up to 13 hours. It wholesales for $15 each for 100 pieces, and retail is $40 and up. The 350 lumen Light N’ Charge XL shines up to 150 yards and will last up to four hours. This model wholesales

for $25 each for 100 units, and retail is $60 and up. “The units contain rechargeable battery packs made by Samsung, which is the best battery available, and they can be charged hundreds of times,” Eastman continues. “We have a couple of police departments carrying the XL as a service light. That is how nice it is.” While there is no minimum order, the wholesale price is dependent upon quantity. New Age Discoveries is confident that its products will sell, and offers a norisk policy to buy back unsold products.

Brand Name closeouts Evertek specializes in closeouts and excess inventory of brand name merchandise, from cell phone accessories to consumer electronics. “Our customers rely on us for key brand name products to attract new customers, and prop up their profit margins,” says Doug Allen, marketing director. “We have thousands of products, and cell phone accessories make up about five percent of our product line. We typically have between 25 and 50 heavily discounted, popular items in the cell phone continued on page 76

R&M Wholesale USA Inc. OVER 2,000 ITEMS AVAILABLE! HOT ITEM!

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4770 Navarre Rd., SW, Unit B, Canton, OH 44706 s Office Hours: Mon. – Fri. 9-5 EST

Email: ywengwholesale1@yahoo.com

I NDEPENDENT R ETAILER.com | April 2014

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feature Cell Accessories Spark Sales continued from page 75 accessory category.” The firm carries cases, chargers, solar chargers, headphones, and specialty cables.

Galaxy S4 carbon fiber cases Hot items recently added to Evertek’s inventory include Cygnett Carbon Fiber UrbanShield Cases for Samsung Galaxy S4. The high performance, dual material is precision-machined, slim fitting and protects against scratches. It allows access to all controls, and includes a screen protector. Evertek brought in hundreds of these cases in black and white. Retail is $29.99 apiece, and wholesale pricing is at least 85 percent off retail. Another top seller Evertek has in quantity is the 5W USB AC Power Adapter for Apple iPhone and iPod, with a six foot USB dock connector cable. Wholesale is $6.88 for 25 or more

pieces, and $10 for less than 25. The firm’s minimum order is $100, and same day shipping is available on orders received before 2 p.m. PST. All products ship from Evertek’s 160,000 square foot warehouse in Temecula, CA and 99 percent of products are in stock. Retailers can visit the website to see the current product list, and must register to view pricing. Evertek has full-time customer service, technical support, and return merchandise authorization staff. Consumers are passionate about mobile devices and their accessories, and this category can be very lucrative for merchants. From powerful chargers to lush diamond cases, there are always top selling products in this category. ■

Evertek 43195 Business Park Dr., Temecula, CA 92590 Tel.: 951-252-8700 Email: sales@Evertek.com • Website: evertek.com

Importer & Distributor Tactical Gear Wholesale

SAMPLE PACKAGE $300

We import Ladies Garments from Thailand, India, & China.

Shotgun Scabbards 16 Sizes Available

Tactical Vests MOLLE Gear Belt Holsters Leg Holsters Shoulder Holsters Helmets Concealment Holsters Knee/Elbow Pads Rifle Bags & Rifle Slings Pouches Duty Belts & More...

Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.

Police Duty Equipment Belt

We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular & Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.

QUANTITY DISCOUNTS AVAILABLE

Fanny Pack with Holster

We Carry Winter Sweaters & Jackets at Moderate Prices

321 Olympic Blvd., Los Angeles, CA 90015

Phone: (213) 624-9728 s (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com

Ankle Holster

866-683-5888 www.3L-INTL.com PHOENIX, AZ 85043

April 2014 | INDEPENDENT RETAILER

PLEASE CALL OR E-MAIL FOR CATALOG

www.StyleInFashion.com View Our Catalog Online Or Call For Catalog

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InterTradeCorp.com

TOLL FREE: 888-595-3200 /i \ÊÎä£®Êx x n ÊUÊ >Ý\ÊÎä£®Êx x n È

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E-Mail: info@InterTradeCorp.com LICENSED NFL, NBA, NCAA, MLB, NHL, NASCAR &

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Parking Sign

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feature Big Opportunity in Carts & Kiosks SPECIALTY RETAIL is a promising category for small business operators. Whether starting a new business or expanding into another product line, carts and kiosks offer retailers the opportunity to run rewarding businesses in choice locations. Today’s top sellers especially suited for kiosk sales include trendy collegiate and destination letter artwork, cool touch screen kiosks that create fine art in minutes, and attention-getting remote control toys.

Campus Letter Art Already top sellers of the in-flight publication SkyMall, Campus Letter Art products are now available for specialty retail sales through iDNA Brands, the cre-

ators of Sportula Products. Campus Letter Art puts a clever spin on framed, officially licensed artwork, and features a collegiate series, an NFL series, an MLB series, and a destination series of prints. To create each print, Campus Letter Art representatives visit the locations and take photos of buildings, statues, walkways, railings and much more. Each image becomes a letter of the alphabet, spelling out the name of the school, team, mascot, slogan or location it represents. Underneath each image/letter is a caption showing exactly where the photo was taken, which is a significant selling point to those associated with that school, team or destination. Campus Letter Art’s collegiate series features

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more than 300 colleges across the country. “It is targeted at that demographic that went to college, or knows someone who went to college and is proud of their alma mater,” explains Marc Roth, national sales manager. “If a person went to Ohio State, for example, the images that spell out Ohio State, Buckeyes or Go Bucks are going to be very appealing to that customer.” Campus Letter Art also has licenses with the NFL and MLB, and produces dozens of team prints. The destination series has more than 75 locations such as New York City, Texas and Boston’s Fenway Park. Each print is mounted in either a 6 by 18 inch or 6 by 22 inch vertical frame. Campus Letter Art prints retail for $39.99 to $49.99.

iDNA Brands 800 South Buffalo St., Warsaw, IN 46580 Toll free: 888-713-5343 Tel.: 574-306-4604 Email: marc.roth@idnabrands.com

Turnkey holiday program Campus Letter Art provides mall retailers with a turnkey holiday concept, with the potential to move a high volume of inventory during the peak Christmas season. This concept can be offered on an annual basis, but the best results are seen during the holidays. To support its retailers, iDNA offers the following tips for success: • Keep a clean and organized cart. The best looking carts get the best sales results. • Keep the cart well stocked for the best visual appeal. continued on page 80 I NDEPENDENT R ETAILER.com | April 2014

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feature Get all of your leather needs at Tanner Leather / "1- -Ê " Ê / -Ê "/Ê -/

Big Opportunity in Carts & Kiosks continued from page 79

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We bring thousands of items together in one place for your convenience. So many items we can’t list them all!

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• Use cart wraps and signage to promote brand awareness and to advertise. • Make sure all customer-facing employees are knowledgeable about the products. • Look to upsell your customer. The majority of buyers are women buying this product as a gift. When a customer buys one, ask about friends and family who may want a print. • Know the best selling prints in your market, and keep them on hand. • The initial product investment to start an authorized retailer program for Campus Letter Art is around $3,500.

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Souvinart Image Centers Another hot option for mall sales is the Souvinart Image Center by Pictoura LLC. These podiums house high-resolution touch screens, and a library of images that allow consumers to select and produce top quality pictures on fine art canvas in minutes. Pictoura has a world gallery of more than 40,000 images, and customizes each Souvinart kiosk so it is location specific. “We load each unit with 50 to 75 images that are relative to a retailer’s facility and the surrounding area,” explains Merri Cook, Marketing and Sales manager at Pictoura, a travel and photography company. Souvinart kiosks can also be loaded with specific images that retailers want

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Any retailer that has a funnel of traffic would benefit from selling this product.”

to offer their customers. Each image used by Souvinart is perfected by inhouse artists and prints out on prestretched fine art canvas, made by a 500 year-old German company. Souvinart prints are available in 8 by 10, 12 by 15, and 16 by 20 inch sizes that are ready for framing and come packaged in a tube. According to Pictoura, an image center can earn a venue from $24,000 to $144,000 in profit each year. “Our transaction fee plus the cost of the material for the largest print is $15,” Cook continues. “Retail is around $36, so the merchant is working on a greater than 250 percent markup.

Impressive gift or memento Souvinart is attractive to shoppers because they can easily create a spectacular gift or keepsake for low cost. The easy to use touch screen invites customers to browse image categories such as nature, wildlife and cities. Once an image is selected, the customer chooses the quantity they want to purchase and the size of the print, adds it to their cart, and checks out. To get started with Souvinart, the minimum purchase order is the kiosk. Several models are available, including 42-inch, 32-inch and 22-inch podiums, and a countertop model. The largest of the kiosks sells for $7,995, and the 32-inch countertop model costs $6,495. The printer, software, continued on page 82

Souvinart™ / Pictoura LLC Toll free: 866-492-2084 • Tel.: 845-321-4141 Email: merri@pictoura.com Website: souvinart.pictoura.com

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feature Carts & Kiosks continued from page 81 custom branding and support signage are included, along with $800 worth of ink and materials to produce several hundred prints. Leasing and finance terms are available, and retailers are invited to contact Cook for samples.

RC Helicopters Along with personalized prints and fine art, remote control helicopters hit the mark when it comes to kiosk sales. Emirimage Corporation is dedicated to offering the highest quality, most innovative radio controlled (RC) products, toys and novelties in the industry. The company continually develops new merchandise to add to its selection of RC helicopters, cars, boats, hovercrafts, and other electronics. Among the firm’s top sellers is its newest line of

2.4-gigahertz (GHz) frequency RC helicopters. “This is a more clean kind of frequency that has less interference,” explains Eduardo Perl, president. “The X170 is medium sized, and the latest model has a stronger battery for longer flying time. It is very attractive with new LED lights, and has double speed and light switch control.” The LH1201 Helicopter with Gyro is another hot item that attracts customers. This 2.4 GHz model is 31 inches long, has double speed and bright LED lights, and is easy to fly both indoors and outside. It is available in red and blue, and has a Li-Po battery for longer flying time. Other big sellers are the 8901 and 9801

Emirimage Corporation 5269 NW 161st St., Hialeah, FL 33014 Tel.: 786-287-1250 • Fax: 305-628-3090 Email: sales@emirgroup.com • Website: emirimage.com

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Helicopters with Gyro. They are 33 inches long, have double speed and bright LED lights, and are available in red and blue. “These helicopters are top sellers and great additions to any seller’s inventory,” Perl remarks. “We also have many fun smaller helicopters for beginners, as well as advanced pilots.”

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RC car & free app RC cars are also sought-after toys, and the Inteliracer has taken off in popularity. With mechanics geared for optimal performance and agility, this racecar operates on a 2.4 GHz capacity. Controlled by an app which can be downloaded for free, drivers do not need additional remotes. The user simply pulls out a smartphone or tablet, and turns on the Inteliracer. The screen displays a racetrack and the user steers the car by tilting the mobile device to the left or right. “We are developing some very exciting RC helicopters and cars with new features,” Perl reports. “They will be available this summer.” With a vast array of products, Emirimage wholesale prices range from $8.99 to $140. “The retail price is always three to four times wholesale,” Perl states. All Emirimage products are delivered in high quality, colorful packaging. The minimum order is one case, and case size varies by product. Mall carts and kiosks offer retailers a unique opportunity to launch a business or to try out a new item. Whether seasonally or all year long, independent retailers can enjoy robust sales with today’s trending products. ■

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supplier profile Mobilize Your Online Store SMARTPHONES AND tablets are changing the way consumers shop, and ecommerce retailers need to be ready with mobile shopping solutions. Shopgate is a leader in developing mobile websites for smartphones and tablets, and also produces special apps for iOS and Android devices. Founded in 2009 by the two CEOs, Ortwin Kartmann and Andrea Anderheggen, and Dieter Kartmann, CSO, the firm now serves around 5,200 merchants. “We create the mobile store for the merchant,” explains Wladimir Baranoff-Rossine, CMO. “We provide access to six mobile platforms, including mobile websites for phones and tablets, and native apps for iOS and Android. Studies show that 20 to 25 percent of traffic comes to a website via mobile, and if you don’t have a proper mobile strategy, you are losing money.”

Greater satisfaction & conversion To increase customer satisfaction and conversion rates, Shopgate employs a data driven approach. By

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analyzing the mobile shopping behavior of millions of monthly unique visitors to its platform, the firm incorporates what works best on mobile to increase speed and ease of shopping. Shopgate has been known to increase conversion rates as much as 900 percent. Getting set up with Shopgate is easy, BaranoffRossine notes. The firm has around 50 shopping cart connectors, including Magento, Shopify, Volusion and all the major players, and can sync automatically to merchants’ websites and import all products into Shopgate. “We have also created apps with loads of great features that can’t be used with desktop websites,” Baranoff-Rossine continues. “We have barcode scanning and catalog scanners, and an app that allows you to take a photo of an advertisement in a print magazine. It automatically detects the product, store finders, deals of the day, and mobile coupons, and many of these things can only be done with native app technology.” More than 5,000 merchants, large

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Several plans are available, and pricing is based on a monthly charge plus transaction fees. â&#x20AC;&#x153;We have plans that start as low as $9 a month,â&#x20AC;? Baranoff-Rossine notes. With the basic plan, the transaction fee is 8 percent. When merchants pay a higher monthly rate, they pay a lower transaction fee, which can be as low as 1 percent. â&#x20AC;&#x153;Choosing the right plan depends on what retailers are selling and their margins,â&#x20AC;? Baranoff-Rossine states. â&#x20AC;&#x153;For example, with electrical devices the margins are quite small, and a merchant might want to pay a higher monthly fee. Small merchants might want to start out with the $9 a month plan, and when they grow they can change that.â&#x20AC;? Shopgate can often be implemented within 24 hours, depending on the complexity of the store, how many products it offers, if graphic design support is needed, and other factors. The company also offers unlimited phone and email support. â&#x20AC;&#x153;We assist with graphics, setup and how to use the soft ware, and we are very customer support orientated,â&#x20AC;? Baranoff-Rossine stresses. â&#x20AC;&#x153;We are experts, and here to make sure our customers succeed.â&#x20AC;? â&#x2013;

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supplier profile Protective Tablet Cases PONTIAC ELEVEN designs and manufactures innovative protective cases for Samsung Galaxy tablets, and Apple iPads and MacBooks, sold through its Go Tablet online store. The products are the creations of CEO, Jerome Jao, a self-professed gadget aficionado. Jao started designing accessories for his own use, and has been manufacturing them for retail sales since 2006.

Galaxy Note 10.1 Case The firm’s latest introduction, after more than a year in design and testing, is the Samsung Galaxy Note 10.1 Activity Case. This lightweight activity case is meant to be used full time. The secure strap allows it to be carried like a small messenger bag and can also be placed around the neck to use the tablet while standing, without

fatigue. It is not necessary to remove the device from the bag to use it. The Galaxy tablet is instantly usable by unzipping the front flap of the case. The triple layer fabric offers extreme protection if the tablet is dropped. The case has a ballistic nylon exterior, pliable foam insulation for shock absorption, and a smooth nylon interior to keep the tablet unscratched. The product’s stainless zipper pulls and hardware are significantly resistant to pulling. “We’ve thrown this case in the back of cars, dropped it repeatedly on the ground and used it daily. There was not a scratch on the Galaxy tab,” Jao reports.

iPad & MacBook Cases The company also offers two Padded Ballistic Nylon

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Hybrid Cases for iPad, as well as a Hybrid Folio Case for MacBook. The Padded Ballistic Nylon Hybrid Activity Case w/Strap displays the iPad in a portrait orientation, and the Padded Ballistic Nylon Hybrid Travel Case/MiniMessenger Bag provides users a landscape view. Each unit zips open to reveal the tablet, and fits iPads 1-4. “My iPad product allows consumers to use their iPads while commuting, on a plane, train or bus, in a coffee shop, or anywhere,” explains Jao. “The comfortable strap can be placed over the shoulder or around the neck, and it is really convenient because it’s a bag and case in one.” For the MacBook Air and MacBook Pro, Pontiac Eleven created the Hybrid Folio Case/ Messenger Bag. “Consumers who travel or go to a Starbucks to use their MacBooks used to have to put it in a sleeve and put the sleeve in a bag. Ours is a messenger bag that functions as a shell, sleeve, folio or bag,” Jao continues. “You just put it on the table and flip it open to use the MacBook. It protects the computer and is very easy to use.” The Hybrid Folio Case is available in all the MacBook sizes, including 11, 13 and 15-inch. Pontiac Eleven’s iPad cases wholesale for less than $20, and retail for $39.99. The case for the MacBook wholesales for around $25, and retails for $49.99. The minimum order is $500.

Great for consumers & retailers Not only are these products great for retail sales, they often are

used by retailers themselves. Many merchants take payments with apps that attach to their iPads, and they benefit by having their devices close at hand. “With so many consumers and retailers using Samsung Galaxy tablets, iPads a nd MacBook s, the market for our products is huge,” Jao notes. “People love our cases. There is nothing else like them on the market. We will be introducing a case for the iPad mini, so watch for it coming soon.” ■

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supplier profile Self Defense Supply SELF DEFENSE Supply distributes a huge assortment of knives, blowguns, stun guns, pepper spray, survivalist gear, security systems and more. While the firm started out selling only self-defense items, it has expanded into other categories and now carries more than 4,000 products. “We offer a wide array of products so that retailers can get everything they want, all in one place, and they don’t have to place orders with multiple distributors,” explains Randy Ellington, marketing manager. “Plus, we have a low minimum order of only $100, and we do free drop shipping.”

Popular pocket knives More than half of Self Defense Supply’s catalog consists of knives, the majority of which are pocket knives for

April 2014 | INDEPENDENT RETAILER

everyday use, such as opening mail and boxes, and cutting string. The firm also has knives designed specifically for self-defense and tactical use. “We offer a range of styles, types and brands, and we have something for everyone’s taste,” Ellington states. “We have several top quality brands, including Kershaw, Zero Tolerance and Spyderco, which are all made with top-end steel. Many of our knives are made with cold steel.”

Made in USA blowguns Another top seller this year is the company’s selection of Avenger blowguns, all manufactured here in the U.S. The Warrior blowgun kit comes with a total of 40 darts, in four styles: target, spearhead, broadhead and stun, along with quivers to hold the darts. “This is one of

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our hottest selling blowguns,” Ellington reports. “It’s a great package that is loaded with value.” The Ninja blowgun includes 20 target and stun darts, and two quivers. Eagle Flight comes with target darts. “They are for sport and target shooting,” Ellington explains. “You load the dart and propel it out with a puff of air.” Targets are sold separately. Avenger blowguns wholesale for $4 to $14, and starter packs are available.

Stun guns Self Defense Supply distributes several well-known brands of stun guns, including Taser, Mace, and Smith & Wesson. The firm also manufactures its own brand, Crime Halter, and starter packs are available. In addition, security systems are available for a home or business, enabling users to view the premises on a cell phone. The company also sells survivalist gear and freeze dried foods by Wise and Mountain House, for customers

concerned about survival and preparedness. In general, retail is easily double and often triple wholesale pricing, Ellington notes. Volume discounts and marketing materials are available. Retailers are required to fill out an application and create a login to view wholesale prices on the company’s website.

ASIA AMERICA Buyers can visit Self Defense Supply at the ASIA AMERICA show, April 8-10 in Miami, FL, at booth 1309. The firm will be exhibiting here for the first time. “We want to put our products in front of new customers,” Ellington shares. “Since we do carry a wide array of merchandise, we fit in with many retailers’ product lines.” ■

Self Defense Supply 1819 Firman Dr. #101, Richardson, TX 75081 Tel.: 972-644-6800 • Website: selfdefensesupply.com

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tradeshows China Sourcing Fair NOW IN its fourth year, Global Sources’ China Sourcing Fair runs June 19-21 at the Miami Beach Convention Center in Miami, FL. The import/export fair enables retailers to source directly from quality suppliers in China, Hong Kong and Taiwan, and save on sourcing costs by eliminating the middleman. The Miami event provides a convenient, regional location, and attracts retailers and merchants from the U.S., Canada and Latin America. Last year, the fair drew around 800 manufacturers and suppliers, as well as more than 6,000 attendees. Bill Janeri, general manager of Global Sources, expects the number of exhibitors and buyers to continue to grow, forecasting 7,500 show visitors this June.

Wide variety of products The China Sourcing Fair is organized into five product pavilions: Electronics, Gifts & Premiums, Home Products, Fashion Accessories, and Garments &

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Textiles. The show provides an opportunity for buyers to form relationships with an array of potential suppliers, and find deals on new products. “With the willingness of manufacturers that come to our shows to work with smaller retailers, they have more direct sources for products. That positively impacts quality, design and turnaround time. Many manufacturers are looking to expand into other markets, and are willing to start with smaller orders and grow with customers as they grow,” Janeri explains.

Free educational program In addition to sourcing products, show attendees can attend the fair’s free conference program, “How to Source from Asia.” The first session provides tips on how to evaluate manufacturers at the show. Another session, presented by Mike Bellamy, will offer strategies retailers can use to work with manufacturers in Asia on product quality control, logistics and supplier

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payments. Bellamy has been sourcing products from Asia for 17 years, and represents several large buying corporations. He is able to evaluate the pros and cons of different suppliers, and knows what to look for to get the best deals. There will also be a session on how to buy online. The conference schedule is available on the China Sourcing Fair website, under the “Visitor Services” link.

Lucky Draw giveaway Again this year, the China Sourcing Fair is hosting a Lucky Draw giveaway. “We will be giving away eight iPads during the three-day show,” Janeri shares. “We recognize that B2B trade shows can be exhausting, so we are including this Lucky Draw to add a little more fun.”

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America and Latin America. Of the 562 respondents to its February 2014 survey, more than half (55 percent) have been in business for over 10 years. “This indicates that these show visitors are well-established buyers and importers of consumer products for the Latin American market,” Janeri notes. The survey also revealed that 91 percent of respondents are buying more or plan to buy more products from Asia this year. Nearly three quarters (74 percent) of respondents are small companies with less than 50 employees. More than half of respondents (53 percent) have been importing products from Asia for more than five years. Qualified buyers can attend the show for free, and visitors must present a business card with name and company name. No one under 18 will be admitted. ■

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tradeshows Miami International Mart MIAMI INTERNATIONAL Mart in Miami Gardens, FL brings together retail buyers and leading distributors of thousands of products from across the U.S. Held four times a year, the remaining 2014 show dates are April 6-8, June 22-24, and September 7-9. The first show in 2015 is scheduled for January 25-27. Offering a huge variety of products under one roof, the show is a great one-stop shop. Retailers will find merchandise at all price points, from low-end and closeout products to name brands and high-end items. Product categories are: Housewares, Bath Accessories, Storage, Closeouts, Electronics, Back to School, Linens, Kitchen Textiles, Candles, Food & Candy, Linens & Comforters, Towels, Kitchen & Bath, Health & Beauty Aids, Hair Accessories, Toys, Hosiery & Socks, and Party Supplies & Accessories. Booths are staffed during the shows so customers can speak with representatives and place orders. Miami International Mart attracts many interna-

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wholesalecentral.com The Webâ&#x20AC;&#x2122;s Largest Network of Active Wholesale Buyers & Sellers.

VISIT TODAY For more information, call 1-800-999-8281

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expenses for qualified buyers. The Miami wholesale facility permanently houses 25 distributors in an open floor plan, and retail merchants can also visit the showroom year round. In between shows, there is a representative available to assist you. To learn more about the exhibitors and their merchandise, please visit Miami International Mart’s website. ■

Phone: 305-624-6623

Bringing Together Leading Wholesalers With Thousands Of Products From Across The United States Featuring Over 25 Companies Under One Roof 20600 NW 47th Ave., Miami Gardens, FL 33055

Miami International Mart 20600 NW 47th Ave. Miami Gardens, FL 33055 Tel.: 305-624-6623 Website: martofmiami.com

JUNE

SEPT

JAN

6-8, 2014

22-24, 2014

7-9, 2014

25-27, 2015

Show Hours 9am-5pm

Breakfast & Lunch Served Daily

ASIA AMERICA Wholesale Show

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v ÀÌiÀÃÊUÊ/ Üi ÃÊUÊ i> Ì ÊEÊ i>ÕÌÞÊ `Ã > ÀÊ VViÃÃ À iÃÊUÊ/ ÞÃ Ã iÀÞÊEÊ- V ÃÊUÊ*>ÀÌÞÊ-Õ«« iÃÊÉÊ VViÃÃ À iÃÊ> `Ê ÕV Ê Ài°°°

Website: asiaamericatradeshow.com

Glass Pipes Metal Pipes Grinders Hookahs

APRIL

Bi-Win Novelty

Phone: 713-278-7677

www.wholesalecentral.com/unishow

Email: biwin166@gmail.com

Scales Incense Vaporizers & MUCH MORE!

Fax: 713-789-1116

SEX ENHANCEMENT Tobacco Pipes

Zippo Style Metal Pipes

Metal Pipe Premium Disposable E-Hookah

Figurine HookahS

Pistol Pipe

Bracelet Metal Pipe

SA LE! Monkey Bubbler

Glass Hookah Style Water Pipe

Scales Ash Catcher

E-VAPES

NEW!! 6” Plain Color Oil Burner Glass Figurine Handgun Pipes

NEW!!

Mods

Glass Water Pipe Oil Burner Vamo

Gas Mask Pipe

Glass Water Pipe

8” Glass Oil Burner Pipe

6 Shot Ginder/Pipe

Glass Side Cart Bubbler

Protank3

Drip tip

Bob Marley Grinder

G on G Burner

Ask for Discounts on Big Orders. I NDEPENDENT R ETAILER.com | April 2014

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tradeshows Vapor World Expo

by Ed O’Connor

VAPOR WORLD Expo is scheduled May 7-8 and rapidly becoming a tobacco behemoth. Electronic at the Donald E. Stephens Convention Center in cigarettes are innovative, unique and capturing enorRosemont, IL. It is a must attend event for innovators, mous consumer appeal. The American Etiquette manufacturers, distributors and retailers that have a E-cigarette study of over 1,000 individuals, commisstake in the electronic cigarette industry. This first of sioned by Mystic Electronic Cigarettes, found that 63 its kind trade show will bring percent of respondents approve the world of vapor together for of them. Vapor World Expo is two days to meet, do business Lightning market growth and learn what to expect as the poses complex questions. Product scheduled May 7-8 at vapor phenomenon continues safety, “science-based” regulation, the Donald E. Stephens store layout, dedicated shelf-space, to expand across the globe. wholesale distribution, advertisMore than 200 suppliers of Convention Center in vapor products and accessoing, capital planning, human Rosemont, IL ries are expected. resource allocation, world supply and competitive positioning rank as top concerns. All of this is coupled with now evident Market growth Electronic cigarettes and related vapor devices have product fragmentation; specifically, differentiation reached the tipping point. Having passed through the between the traditional ecigarette and, as Tobacco fad stage, the market is trending substantially higher Merchants Association president Farrell Delman

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characterizes it, the “$/puff ” advantage of personal vaporizers. Vapor World Expo seeks to set the stage for innovation, product safety, harm reduction, education and market profitability. The show offers a “big tent” approach to the tobacco market, believing an open source forum presenting alternative and conflicting points of view allows the market to competitively sort and develop in such a way as to foster safe products, consumer satisfaction and profitable supply. ■

Vapor World Expo Reuter Exposition Services LLC Tel.: 203-483-5774 Email: info@reuterexpo.com Website: vaporworldexpo.com

The goals of Vapor World Expo are: 1. Attract electronic medium exhibitors and suppliers to the expo. 2. Bring together buyers, wholesalers, manufacturers and retailers from convenience and drug stores, supermarket chains and the tobacco outlet store communities to consider, evaluate and make purchasing decisions, supporting their electronic marketing strategies for the upcoming months. 3. Identify and attract the most knowledgeable market, product and regulatory specialists, bringing perspective and direction to burning marketplace issues through seminars, round tables and attendee collaboration.

Ed O’Connor is president and CEO of TMG International, the holding company of Tobacco Business International magazine and Vapor World Expo.

This year’s hottest C-Store item!

NEW 2014 VENUS EXPRESS STARTER KITS Venus Original Express Starter Kit Wholesale Price $14.99 MSRP $29.99 • Stylish design • Available in 7 colors • Premium v-Juice, Chocolate de Menthe, or Black Ice Comes with 1 Venus Original e-cigarette, 1 - 5ML bottle of v-Juice, and 1 USB charging cable.

Venus Velocity Express Starter Kit Wholesale Price $24.99

FREE SHIPPING on Most Orders* *Call for details

MSRP $49.99 • Extreme Vapor Output • Available in 5 colors • Premium v-Juice, Chocolate de Menthe, or Black Ice Comes with 1 Venus Velocity e-cigarette, 1 - 5ML bottle of v-Juice, and 1 USB charging cable.

v-Juice is 100% USA Made Venus Vapor provides you with the most elegant and highest quality e-cigs and accessories available! We supply Retail Estblishments direct, Wholesale Distributors and Other Suppliers within the Industry Convenience Stores – Mall Shops – Gas Stations Retail Outlets – Small Grocery Stores – Dollar Stores Retail Shops – Wholesale Reseller

Call us now: 1-678-825-8007 ext. 1

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Live. Love. Venus Call for High Volume Discounts & Distributor Pricing

888-743-7749 VenusVapor.com

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INDEPENDENT

RETAILER T

Product Spotlight p g PHILLIPS INTERNATIONAL INC Newest designs & hottest trends in mood jewelry, shark teeth, stainless steel, friendship bracelets, Rasta, shell, rhinestones & glitz, zoo & aquarium and more. s WWW COOLJEWELS COM

KALAN Trendsetting gifts & novelties. 20 oz Plastic Cups. s WWW KALANLP COM

BIG MOUTH TOYS We design, create and manufacture an outrageous line of products. High quality novelty items. s WWW "IG-OUTH4OYS COM

HANGERWARE INC. The GlideHangerâ&#x201E;˘ is a clothing hanger with improvements for narrow necked garments. The GlideHangerâ&#x201E;˘ can be quickly and easily inserted or removed through the neck of the garment, and is still fully functional for all other clothes. s WWW HANGERWARE COM

WOW BACON You can now get that great frying pan taste without the messy splatter that can burn you and soil your range. s WWW WOWBACON COM

ANCIENT ESSENCE, INC. The Essence of Health and Beauty! Fast selling high profit oils sold in stores. s ANCIENTESSENCE COM

SPORTULA PRODUCTS We don't just sell spatulas, coasters, and barbecue sets. We connect brands with lifestyles. s WWW SPORTULA COM

BETANI FOOTWEAR INC. Betani Footwear is a B2B womenâ&#x20AC;&#x2122;s footwear manufacturer, distributor, and wholesaler. Our product line consists of women's sandals, dress shoes, flats, boots, booties, wedges and EVA. s BETANIWHOLESALE COM

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LAWHOLESALEROUTE.COM Ultimate destination for Costume Jewelry & Fashion Accessories. Our mission is to deliver the most compelling shopping experience. s WWW ,!7HOLESALE2OUTE COM

SIMPLY SOUTHERN TEES We are the leading producer of charming t-shirts and innovative gift products. We can help you maximize your sales to these loyal customers. s WWW SIMPLYSOUTHERNTEES COM

MYWHOLESALEROUTE.COM Welcome to the ultimate destination for costume jewelry & fashion accessories such as scarves, Pashmina's, ponchos, shawls & more. s WWW -97HOLESALE2OUTE COM

PACIFIC LINK WHOLESALE SUNGLASSES Manufacturer of quality eye wear and accessories. Over 800 styles from sport to fashion sunglasses. s WWW SUNGLASSESPACIFICLINK COM

RUBYWHOLESALE.COM Wholesale fashion accessories and more. s WWW 2UBY7HOLESALE COM

SELF DEFENSE SUPPLY Your Wholesale Source for Airguns, Knives, Self Defense, Security Cameras, Tactical Gear & Much More. Only $100 minimum order. s WWW SELFDEFENSESUPPLY COM

MAD MAGS MAGNETS Whimsical car magnets for every occasion - from Halloween & Christmas to New Bride or New Driver and Pets. Made in USA - great hostess and teacher gifts! s MADMAGSMAGNETS COM

HEMP MEDS The HempMedsPXâ&#x201E;˘ mission is to bring natural, CBD-rich hemp oil products to everyone, and to be the leading natural CBD source for the world. s s WHOLESALE(-08 COM

WIREOX US based company that leads in the manufacturing and distribution of Cellular Phone Accessories. s MVOLTUSA COM

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tradeshow calendar APRIL 2014

APR 11-13

APR 25-27

River Centre St. Paul, MN

Greater Philadelphia Expo Center At Oaks Philadelphia, PA

AmericasMart*Atlanta Atlanta, GA

612-206-3100 www.craftcouncil.org

301-294-1640 www.intergem.net

404-220-2234 www.americasmart.com

APR 11-13

APR 29-30

APR 3-7

Atlanta Women’s & Children’s Apparel/ Accessories Market

APR 4-5

OASIS Albuquerque Gift Show Albuquerque Convention Center Albuquerque, NM

602-952-2050, 800-424-9519 www.oasis.org

APR 4-6

ACC Craft Fair - St. Paul

Great American Gem Show - InterGem Los Angeles Convention Center Los Angeles, CA

301-294-1640 www.intergem.net

APR 11-13

Hawaii Market January Merchandise Expo

Great American Gem Show - InterGem

The Heritage Cash & Carry Wholesale Market Eisenhower Inn Allstar Complex Gettysburg, PA

717-249-9404 www.heritagemarkets.com

APR 29 - MAY 1

Atlanta Spring Immediate Delivery Show

Great American Gem Show - InterGem

Neal Blaisdell Center Honolulu , HI

AmericasMart*Atlanta Atlanta, GA

San Mateo County Event Center San Mateo, CA

800-525-5275, 808-254-1773 www.douglastradeshows.com

404-220-2234 www.americasmart.com

301-294-1640 www.intergem.net

APR 5-6

Gem, Jewelry & Lapidary Trade Show Embassy Suites/Lovinia/Novi Detroit, MI

601-879-8832 www.glwshows.com

APR 6-8

Miami International Mart Show Miami International Mart Miami Gardens, FL

305-624-6623 www.martofmiami.com/show_info.html

APR 8-10

Asia America Trade Show Miami Miami Beach Convention Center - South Beach Miami, FL

305-262-3200 www.acsshow.org

APR 8-10

SPREE East Specialty Retail Entrepreneur Expo & Conference Rio All Suites Hotel & Casino Las Vegas, NV

APR 18-20

MAY 2014

Great American Gem Show - InterGem Reliant Center At Reliant Park Houston, TX

MAY 2-4

301-294-1640 www.intergem.net

Gem, Jewelry & Lapidary Trade Show

APR 18-20

601-879-8832 www.glwshows.com

Reliant Center at Reliant Park Houston, TX

MAY 2-4

301-294-1640 www.intergem.net

Donald E. Stephens Convention Center Chicago, IL

Great American Gem Show - InterGem

APR 24-26

International Sign Expo Orange County Convention Center Orlando, FL

703-836-4012 www.signexpo.org

APR 24-27

TransWorld’s Jewelry, Fashion & Accessories (JF&A) Spring Donald E. Stephens Convention Center Rosemont, IL

Osceola Heritage Park Orlando, FL

Great American Gem Show - InterGem 301-294-1640 www.intergem.net

MAY 4-6

Accessories The Show Jacob K. Javits Convention Center New York, NY

866-696-6020, 212-710-7412 www.accessoriestheshow.com

MAY 4-6 FAME

Jacob K. Javits Convention Center New York, NY

800-936-6297, 781-312-1055 www.spreeshow.com

847-446-8434, 800-323-5462 www.jfashow.com

APR 9-11

APR 25-27

Gem, Jewelry & Lapidary Trade Show

America’s Family Pet Expo

Holiday Inn Rolling Meadows/Schaumburg Chicago, IL

OC Fair & Event Center Costa Mesa, CA

Jacob K. Javits Convention Center New York, NY

601-879-8832 www.glwshows.com

626-447-2222 www.petexpooc.com

866-696-6020, 212-710-7441 www.modamanhattan.com

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April 2014 | INDEPENDENT RETAILER

866-696-6020, 212-710-7439 www.fameshows.com

MAY 4-6

MODA Manhattan

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SUMNERCOMMUNICATIONS www.sumnercom.com

MAY 4-6

The Off-Price Specialist Show Gotham Hotel New York, NY

262-782-1600 www.offpriceshow.com

MAY 4-6

Value Merchandise Expo Atlantic Convention Center Atlantic City, NJ

877-248-5327, 562-988-9040 www.vpexpo.com

MAY 6-8

The National Hardware Show and Lawn & Garden World Las Vegas Convention Center Las Vegas, NV

888-425-9377, 203-840-5622 www.nationalhardwareshow.com

MAY 7-8

Vapor World Expo Donald E. Stephens Convention Center Rosemont, IL

203-483-5774- Show Management www.vaporworldexpo.com

MAY 9-11

Gem, Jewelry & Lapidary Trade Show Watauga Festival Center Franklin, NC

601-879-8832 www.glwshows.com

MAY 9-11

Mid-South Jewelry & Accessories Fair - Spring Memphis Cook Convention Center Memphis, TN

800-541-8171, 630-241-9865 ext. 22 www.helenbrett.com

MAY 13-13

The Heritage Cash & Carry Wholesale Market Allen County Memorial Coliseum Fort Wayne, IN

717-249-9404 www.heritagemarkets.com

MAY 16-18

Great American Gem Show InterGem Dulles Expo Center Chantilly, VA

301-294-1640 www.intergem.net

MAY 16-19

International Jewelry Fair / General Merchandise Show Spring New Orleans Morial Convention Center New Orleans, LA

800-541-8171, 630-241-9865 ext. 22 www.helenbrett.com

MAY 17-20

International Contemporary Furniture Fair Jacob K. Javits Convention Center New York, NY

914-421-3200, 800-272-7469 www.glmshows.com, www.icff.com

MAY 18-21

RETAILER

Mandalay Bay Resort and Casino Las Vegas, NV

#RTKN r 8QN r 0Q

203-840-5684 www.luxurybyjck.com

PUBLISHER

Luxury & Premiere by JCK

MAY 28-31

Dallas Apparel & Accessories Dallas Market Center Dallas, TX

214-655-6183, 800-325-6587 www.dallasmarketcenter.com

203-840-5380, 800-840-5614 www.bookexpoamerica.com

MAY 29 - JUN 1

Las Vegas Jewelry & Watch Show The Paris Hotel Las Vegas, NV

Robert Siel, Director robs@sumnercom.com Tracy Biagiarelli tracy@sumnercom.com Luke Calzone lukec@sumnercom.com

COMPTROLLER

Great American Gem Show InterGem San Mateo County Event Center San Mateo, CA

Lisa Evans lisae@sumnercom.com Virginia Ramirez virginia@sumnercom.com Nancy Savarese nancy@sumnercom.com

PUBLISHING OFFICES

301-294-1640 www.intergem.net

Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com

MAY 30 - JUN 1

SUBSCRIPTION INFORMATION

MAY 9-11

MAY 23-25

MAY 30 - JUN 2

301-294-1640 www.intergem.net

PRODUCTION

MAY 30 - JUN 1

301-294-1640 www.intergem.net

National Trade Associations

CIRCULATION

914-421-3394, 800-272-7469 www.glmshows.com, www. nationalstationeryshow.com

Veterans Memorial Columbus, OH

EDITORS

239-732-6642 www.lasvegasantiquejewelry andwatchshow.com

301-294-1640 www.intergem.net

Franklin County Veterans Memorial Columbus, OH

Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107

Minnesota State Fairgrounds St. Paul, MN

Great American Gem Show InterGem

ASSOCIATE PUBLISHER

Jacob K. Javits Center New York, NY

Book Expo America

Jacob K. Javits Convention Center New York, NY

Great American Gem Show InterGem

Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT

MAY 29-31

Great American Gem Show InterGem

Royal Plaza Trade Center Marlborough, MA

INDEPENDENTRETAILER.com

Bill McNulty billm@sumnercom.com @BMcNultyCT Corryn Henry corrynh@sumnercom.com

National Stationery Show

Great American Gem Show InterGem

INDEPENDENT

MAY 27 - JUN 2

The JCK Show - Las Vegas Mandalay Bay Convention Center Las Vegas, NV

203-840-5684, 800-257-3626 www.jcklasvegasshow.com

r 24 per year; 50 for 1st cl. r 48 for 2 years; 95 for 1st cl. r Canadian subscriptions 40. U.S. funds (Canadian 1st cl. 60) r 2NGCUG CNNQY FC[U HQT ɛTUV issue. For current issue Yith subscription add 7.00. r Individual Copies 7.00 ea. Email: lisae@sumnercom.com Phone: (203) 748-2050 ext. 127 Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2014 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing ofﬁces. POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801. Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.

www.sumnercom.com

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BUY YOUR SHELF PULLS NOW!!

WE SHIP ALL OVER THE WORLD Featuring Custom Loaded Containers

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Independent Retailer 24 Stony Hill Road Bethel, CT 06801-1166 04-14