Independent Retailer 06-13

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HANDY & PORTABLE

GR HO EAT F MA T O RS DOG R S HM AL & LO WS

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Toy & Novelty Forecast 88

Whether for youngsters, oldsters or pranksters, trending products offer affordable fun and proven proďŹ ts.

38 Summer Arrival at Promier

Versatile lights attach to bikes, belt loops and more.

44 Ghost Armor

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70 DMA Security and Safety

Stun guns and pepper sprays are predictable sellers among consumers.

71 Foleo Empowers Small Business

Cloud based solutions solve key industry issues for SMEs.

100 Retailers’ Guide to Social Media

Simple strategies to rapidly grow your fan base.

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News 14 | OFFPRICE Recognized 16 | Marketplace Fairness Act

Gifts & Souvenirs 22 | Heritage America Gifts & Souvenirs 26 | Chesapeake Bay Home DĂŠcor & More

Apparel 48 | Fall Fashion Trends for 2013 50 | Tye Dye Bonanza for Retailers

Jewelry & Accessories 52 | Animal-Themed Accessories 54 | Jewelry & Fedoras Hot for Fall

Web Profits 56 | Traffic Wars: Win Qualified Buyers 58 | 5 Strategies for Holiday Sales 66 | Wholesale Supplier Directory

Closeouts/Liquidations 78 | Smart Surplus for Strategic Solutions 84 | How to Profit in the Closeouts Market 86 | Closeout Supplier Directory

Tradeshows 110 | IGES 114 | Tradeshow Calendar 116 | Product Spotlight Facebook.com/IndependentRetailerMagazine @indretailer

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L & V CREATIONS

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news OFFPRICE’s Show Floor Recognized by TSNN Top 250 THE OFFPRICE Show is once again being recognized for its growth in net square footage. The Trade Show News Network (TSNN) recently announced its 2012 Top 250 Trade Shows in the United States in terms of net square footage, and both the February and August OFFPRICE Shows ranked in the top 200. Checking in at number 163 is the February 2012 OFFPRICE Show 126,245 sq. feet. Right behind at number 164 is the August 2012 OFFPRICE Show 124,544 sq. feet. Both shows take place at the Sands Expo at Venetian/ Palazzo in Las Vegas, NV. “In order to be recognized on TSNN’s Top 250 List, several things have to happen at the same time. There needs to be quality exhibitors who want to be at the show, coupled with thousands of retailers in attendance writing orders,� says Stephen Krogulski, CEO. “No show can grow without a hard working staff, eager exhibitors and a healthy attendance.� An integral part of Fashion Week each August and February in Las Vegas, the OFFPRICE Show is set

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to feature another large show floor at its upcoming 38th show, August 17–20, 2013, at the Sands Expo at Venetian/Palazzo. OFFPRICE has established itself as the best source for buyers to find apparel, accessories, footwear, jewelry, and more, often times at up to 70 percent below wholesale prices. More and more exhibitors are carrying brand name apparel than in years past as buyers desire to find brand names at value prices continues to increase. The OFFPRICE Show and publications are produced by Tarsus Group plc, an international media group with interests in exhibitions, conferences, publishing and the Internet. Headquartered in Dublin, with offices in London, Paris, Shanghai and Milwaukee (home of OFFPRICE), Tarsus serves niche markets with trade events and online media. For more information on Tarsus, go to www.tarsus.com. To learn more about OFFPRICE, visit www.offpriceshow.com or call 262-754-6910. â–

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InterTradeCorp.com Where you can find the BEST products, with the BEST quality, at the BEST price!

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news The Marketplace Fairness Act and Shopping Behavior THE LONG-DEBATED Internet sales tax issue is nearing an end with the U.S. Senate’s passage of the Marketplace Fairness Act, by a binding vote of 69 to 27. Now the bill must go before the U.S. House of Representatives for approval. The legislation would allow the 45 states and the District of Columbia, that currently charge sales tax, to require large online retailers to collect tax on purchases made by their residents. The law would only apply to online sellers that have sales of at least $1 million in states where they do not have physical operations. Under current law, online sellers are only required to collect tax in states where they have a physical presence. Proponents argue that the proposal would not cre-

ate a new tax, but rather enforce the collection of taxes already charged at brick and mortar shops. Furthermore, most states require shoppers to pay a use tax when a sales tax is not collected at online checkout, however few consumers actually follow through. Studies estimate that more than $12 billion in additional sales taxes will be collected from online purchases each year if the bill is enacted. On the minds of both online and brick and mortar retailers is how shoppers’ behavior will change if the legislation is enacted. Recent surveys indicate it is a close call as to whether or not the sales tax will drive consumers away from the Internet and continued on page 20

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news The Marketplace Fairness Act

at all. The survey also revealed that eight percent of respondents do all of their shopping online, 24 percent continued from page 16 do most of their shopping online, 32 percent do about into physical stores. half of their shopping online and six percent never In a survey of 2,500 consumers by advisory firm shop online. AlixPartners, close to 30 percent of online shoppers Conversely, a PricewaterhouseCoopers (PwC) said they will shop more at survey of more than 10,000 brick and mortar retailers consumers found that 23 Will Tax Change Consumer’s if the tax becomes a reality. percent of buyers research pp g Behavior? Shopping Nearly half of respondents, consumer electronics online though, say that an Internet and then buy products in24% Big Impact 29% No Impact sales tax will have no effect on store, while only two percent their online shopping habits. do the opposite. Shoppers are 47% Somewhat Impacted A survey of 400 consumers attracted by the ability to get by Ask Your Target Market, products immediately, and to conducted April 25th, also see and try them in the store, revealed that many consumaccording to the report. “We ers do not plan to change their also can’t emphasize enough shopping patterns. While 24 percent of online shoppers that the physical store remains the centerpiece of the say that an online sales tax will have a very large impact purchase journey for many categories,â€? PwC added. on their online shopping decisions, 47 percent say their “In nine out of 11 categories, in fact, the majority of shopping decisions may be somewhat impacted, and consumers use physical stores for both researching and 29 percent say their shopping habits will not change purchasing the products they want to buy.â€? â–

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gifts & souvenirs Heritage America Gifts & Souvenirs HERITAGE AMERICA Gifts, by Morco, manufactures a unique line of gifts, including thermometers, rain gauges, slate clocks and license plates. “Our products are both functional and beautiful,” states David Hart, president. Heritage America offers name drop printing, making its products popular giveaways for businesses as well gifts for consumers. “We have a wide spectrum of graphics, including military, floral, agriculture, inspirational, religious, states and wildlife,” Hart says. “It’s quite a mix, and we continually add more designs. We have 110 designs that can go on 15 products, giving retailers more than 1,500 options to reach any taste or décor.” Two of the company’s best selling products are the 15 and 20-inch thermometers, which are made of heavy plastic so they will not rust. Eco-friendly, the thermometers do not contain mercury. They are solar powered by

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June 2013 | INDEPENDENT RETAILER

day and will tell you how hot it is, and lunar powered at night and will reveal how cool it becomes. The 20-inch thermometer wholesales for $7.50 and retails for $15 to $18. Heritage America recently introduced several new items, including a letter size clipboard, magnetic paperclips, a 12-inch ruler, bag tags and switch plates. “They are popular sellers at gift and souvenir shops, theme park shops, drug stores, and other types of stores,” Hart points out. “We offer the paperclips in two sizes, and they are a very affordable, attractive gift or keepsake. Paperclips work anywhere and you often find them in the kitchen on the refrigerator, holding up kids’ artwork or notes, and clipping bagged foods closed to keep them fresh.” The large paperclip wholesales for $3.50 and the small paperclip wholesales for $1.25. “The ruler is a nice back-to-school item because it can be personalized to each child’s taste, and the bag tag is great for a backpack continued on page 24

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gifts & souvenirs Heritage America Gifts & Souvenirs continued from page 22

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June 2013 | INDEPENDENT RETAILER

DISC VER NETWORK

or a gym bag,” Hart continues. The ruler wholesales for $1.45 and the bag tag wholesales for $1. Switch plates are also fun for kids, and can dress up a child’s room with a wildlife scene or another favorite design. The switch plate wholesales for $1.35 and the clipboard wholesales for $6.25. Retail pricing for all of Heritage America’s products is generally keystone. All of Morco’s products are designed, printed and produced in the USA. “We’re proud of that heritage,” Hart remarks. Hart is also pleased to report that Morco listens and responds to its customers. As the result of customer requests, the company recently expanded its graphics to include a wolf, now part of its wildlife series, and a butterfly, now part of its floral series. “If it is something someone is interested in, and we can find images we can use, and we feel it’s something other people would be interested in as well, we’ll add it to our line,” Hart shares. “Retailers can call us and we’ll send them a catalog with wholesale pricing, but it’s a good idea to check our website to see our most recent designs,” Hart adds. The minimum order is one case of 25 pieces, and customers can mix and match designs. For name drop printing, there is a two case minimum and a set up fee. Products are printed upon order, and Heritage America asks for a two-week delivery period. ■

Heritage America Gifts 125 High Street, Cochranton, PA 16314 Toll free: 800-247-4093 Website: www.heritageamericagifts.com

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gifts & souvenirs Chesapeake Bay Home Décor & More J.D. YEATTS & Son was launched in 1975 975 by the late J.D. Yeatts Sr., and sells its brand nd of products under the trademark name, me, “Chesapeake Bay Ltd.” The product line connsists of about 2,400 items in several categories ries and themes, including Home Décor, Giftware, are, Lawn & Garden, Nautical, Western and Fleur de Lis. “Our goal is to stay on top of current trends,” says owner Robert Yeatts. “We offer top quality products that consumers want for their homes, and to give to friends and family. “Our team attends trade shows and reads magazines, including Independent Retailer, to see where the trends are going,” Yeatts continues. “In addition to importing products, we have a great design team that develops new product ideas in-house. We create a lot of the nautical merchandise our-

selves.” Chesapeake Bay’s nautical line is very se popular with consumers, and the present move is toward bright colors such as coral, turquoise and rainbow. The company offers a large assortment of merchandise in this category, including lamps, birdhouses, wind chimes and table art, plus decorative table sculptures like pelicans, fish, seahorses, turtles and boats. “Nautical wall art is one of our biggest sellers,” Yeatts notes. Wall art is available in a variety of landscape scenes, shorelines, welcome signs and sea life, and ranges in size from six by 10 to 24 by 36 inches. Smaller pieces wholesale for around $1.25 and retail for $4.99, and larger items wholesale for $12.50 and retail for $29.99. Bulk bags of seashells are also very popular with consumers. “Many continued on page 28

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June 2013 | INDEPENDENT RETAILER

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Shoes, Sandals, Slippers, Aqua Socks, Clog Shoes, Fashion Shoes, Boots & More!

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gifts & souvenirs Chesapeake Bay Home Décor & More continued from page 26 women are very creative with these sorts of things,” Yeatts shares. “One interesting thing I see a lot is to pour the shells into a big glass bowl, fill it up with water and float candles on top.” Another upcoming trend Yeatts is sure will be a winner is the yard flag. “It was really big a few years ago, and it’s a promising novelty again. We’re going to carry 50 to 75 designs, including floral and wildlife scenes, and a variety of other designs.” General home décor products the company sells range from vases, planters and oil lamps, to candleholders and more. The wide selection of lawn and garden merchandise includes such favorites as a Stars and Stripes house flag, flower garden sticks, birdhouses, garden statues and decorative rocks. The fleur de lis line includes bowls, tealight holders, frames, jars and jewelry. Chesapeake Bay, LLC J.D. Yeatts & Son has a minimum order of $300. J.D. Yeatts & Son, Inc. Showrooms are located in Danville, VA and Atlanta, PO Box 801, 680 Lynn Street, Danville, VA 24543 GA, and the company ships to all 50 states as well as Tel.: 434-797-1949 • Fax: 434-797-2066 other countries. Whether you are a small gift shop or Email: jdyeatts@mindspring.com Website: www.jdyeatts.com an 800-store chain, J.D. Yeatts & Son is dedicated to increasing your profit margins. ■

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June 2013 | INDEPENDENT RETAILER

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I NDEPENDENT R ETAILER.com | June 2013

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CLEVER WHALE

J

J

Be your own designer with Barnacles “snap on” interchangeable products. Your customers will love being able to customize their own designs for their jewelry, iphone cases or ipod.

Rare Gemstones has a unique selection of beaded jewelry in various styles. They create their jewelry with everything from gold to silver and gems to precious/semi-precious stones.

(661) 993-6052

(917) 207-5317

www.buybarnacles.com

www.rgi4u.com

Location at ASD: Value & Variety

Location at ASD: Jewelry

MAKANI HAWAII

J

Featured are watches and Koa Wood Rings that are made with Koa Wood, Sandalwood, Maple wood and bamboo which gives them a unique style and touch. Makani Hawaii also creates exquisite jewelry for any occasion such as rings, necklaces, bracelets, pendants, anklets and belly rings made with gold, silver, wood, bamboo, opal and more. (808) 536-0915 www.makanijewelry.com Location at ASD: Jewelry (within Style & Beauty)

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CHARM 14

The PursePlus Touch is a small purse [OH[ JHU OVSK H SV[ 0[ OHZ ZSV[Z [V Ä[ money, credit cards as well as a back slot for any type of smart phone with touch screen capability. The purse includes two straps, a wristlet and cross body strap. Licensed sports purses are also available. (585) 563-6209 www.charm14.com Location at ASD: Gift & Home

REGISTER TODAY AT ASDONLINE.COM 30

RARE GEMSTONES

June 2013 | INDEPENDENT RETAILER

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J

CREATIVE KNITWEAR

The largest manufacturer of collegiate apparel & accessories for newborns, infants and toddlers. (770) 530-5984 www.creativeknitwear.com Location at ASD: Gift & Home

YOUNG TOWN

J

Stainless steel skull women’s ring with CZ (eight CZ colors available). Ring is stackable. (212) 686-0771 www.ytc925.com Location at ASD: Jewelry

SPICY SHOES

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Spicy Shoes has a variety of shoes, including pumps, L]LUPUN ZOVLZ ÅH[Z JHZ\HS sandals and boots.

TWIN TIGER

Help with the battle against cancer by donating a percentage of all sales to KPɈLYLU[ VYNHUPaH[PVUZ HUK OVZWP[HSZ Boobies rule!!! also has an array of products including t-shirts, hats, beanies, bracelets, lanyards, pins, sunglasses, stickers and hoodies.

(626) 854-8189 www.spicyfootwear.com Location at ASD: Apparel & Footwear (within Style & Beauty)

(407) 574-9543 www.boobiesrule.org Location at ASD: Gift & Home

KIDKRAFT

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This creative sand boat has convenient storage space for keeping buckets, shovels and other sand toys. Also includes a canopy that helps keep kids in the shade and out of the hot sun. KidKraft creates, manufactures and distributes toys, playsets, furniture, décor and licensed products for kids. (972) 385-0100 www.kidkraft.com Location at ASD: Gift & Toy

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DIRECT GREEN BAGS

J

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The Ballgame Bag is a jersey style shopping bag that also turns into a ball-shaped pouch. It has a built-in stretchy pouch for fast folding and includes full color, full bleed sublimation printing.

THERMOSERV

This collegiate 16 ounce travel [\TISLY ^P[O ÅPW [VW JSVZ\YL SPK comes in a camo design. TherTV:LY] VɈLYZ [OL TVZ[ JVTWSL[L line of insulated beverageware in the industry. Double-wall plus foam insulation keeps beverages hot or cold longer and eliminates condensation. Their products are made in the USA and are BPA free.

(347) 269-4025 www.directgreenbags.com Location at ASD: Value & Variety

(800) 635-5559 www.thermoserv.com Location at ASD: Gift & Home

SMACK APPAREL

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Dick is the guy that no one likes and cheers for the team we despise. Smack Apparel has been making unlicensed, creative, one of a kind shirts for the real sports fan with apparel that let’s everyone know their true feelings. (877) 762-2511 www.smackapparel.com Location at ASD: Apparel & Footwear (within Style & Beauty)

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PARTY ANIMAL

TeenyMates are the ultimate 1” TPUP JVSSLJ[PISL 5-3 ÄN\YLZ ,HJO TeenyMates 4-Piece Set blind pack JVTLZ ^P[O YHUKVT 5-3 ÄN\YLZ and 2 random double-sided puzzle pieces. TeenyMates are available in a gravity feed display box which hold 32 packs. Party Animal also ZLSSZ SPJLUZLK ÅHNZ IHUULYZ ZPNUZ and accessories. (800) 456-0145 www.partyanimalinc.com Location at ASD: Gift & Toy

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June 2013 | INDEPENDENT RETAILER

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QUALITY INNOVATIONS

Quality Innovations has a wide range of “One Direction” merchandise that is expected to be the best and hottest product category this year. UK pop sensation, One Direction is expected to begin their tour in USA this summer. Be ready by stocking up with One Direction plush, stationery, toys, pillows, keychains and other gift items that we’re sure will sell out too. (626) 380-6862 www.qualityinnovation.net Location at ASD: Gift & Home

JELLY BELLY

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A beautiful pearlescent coating adds a shimmer of brilliance to each bean’s rich color. These glamorous jelly beans make for a stylish gift and are a beautiful HKKP[PVU [V JHUK` I\ɈL[Z [HZ[PUN bars and favors for weddings, showers and birthday parties. (800) 323-9380 www.jellybelly.com

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JOHN N HANSEN

Throw, bounce, spin, roll, grow and shrink this incredible sphere. Kids and adults alike will be fascinated by this dynamic structure that expands and contracts in a second to create a sphere scaled to almost any size. The award-winning Original Hoberman Sphere is just a smaller version of similar spheres on display in science museums all over the world. (650) 697-7353 www.johnhansenco.com

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Location at ASD: Gourmet (within Gift & Home)

SUPER KENDAMA

This wooden skill toy is extremely addictive. It helps strengthen hand eye coordination, balance and YLÅL_ 0[ JHU IL WSH`LK HU`^OLYL and by anyone, both men and women, young and old. There are endless trick possibilities for both the beginner and the seasoned master. (320) 224-9477 www.superkendama.com Location at ASD: Gift & Toy

Location at ASD: Gift & Toy

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NECA

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The Roo-Go is the only diaper bag that can be carried over the shoulder or attached to an infant car seat, stroller, shopping cart or around the waist for hands free carry. It has individual compartments, is machine washable and perfect for parents on the go.

This highly detailed poseable HJ[PVU ÄN\YL HZZVY[TLU[ includes the heroine Katniss HUK 7LL[H 5,*( ZLSSZ SPJLUZLK toys, collectibles and apparel from movies, music, pop culture, TV and video games. (908) 686-3300

(435) 691-0042

www.necaonline.com

www.royalbabyconnection.com

Location at ASD: Gift & Toy

Location at ASD: Gift & Home

MEDIMASSAGER.COM

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This equipment is capable of operating up to 4,000 rpm and requires zero maintenance. These are by far, the most powerful massagers available in the world for in-home therapy. (828) 301-6334 www.medimassager.com Location at ASD: Gift & Home

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KAWAII MASSAGE CHAIR

Reclinable Massage Chair, Model HG-1310 *OLZ[ ZOV\SKLY THZZHNL (YTZ HPY WYLZZ\YL THZZHNL :^PUN /PW *HYIVU ÄILY MHY PUMYHYLK OLH[PUN +LZPNULK ^P[O MYLLS` HKQ\Z[HISL OLHK J\ZOPVU 0U[LNYH[LK 47 (888) 378-9587 www.kawaiichair.com Location at ASD: Style & Beauty

REGISTER TODAY AT ASDONLINE.COM 34

ROYAL BABY CONNECTION

June 2013 | INDEPENDENT RETAILER

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J

SUNSHINE IMPORTS

:\UZOPUL 0TWVY[Z VɈLYZ H ^PKL ]HYPL[` VM OHUKPJYHM[Z NPM[ P[LTZ HUK V[OLY decorative accessories for the home and business. Find everything from candles to cellphone cases, crosses to home decorative items and kitchenwares to rhinestone collections. (800) 554-3636 www.sunshineimportsonline.com Location at ASD: Gift & Home

PERFECT COMPANY

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Find all your Christmas decoration needs ^P[O [OL 7LYMLJ[ *VTWHU` ,]LY`[OPUN MYVT *OYPZ[THZ [YLLZ [V ^YLH[OZ ÅV^LYZ to ornaments and decorations to lights. (213) 623-8080 www.theperfectco.com Location at ASD: Gift & Home

ECCOLO

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,JJVSV JVTIPULZ 0[HSPHU MH\_ SLH[OLY ^P[O an everyday price to blend a perfect value TP_ ,JJVSV HSZV THU\MHJ[\YLZ YLJPWL IVVRZ e-cases, journals, specialty books, albums, frames and beautiful paper weights that are unique and stylish.

SARO

These brand new Ikat design scarves are semi-sheer and lightweight and come in vivacious, vibrant colors such as fuchsia, tangerine and turquoise. 100% polyester, retail: $20.

(718) 686-8486

(818) 846-3314

www.eccololtd.com

www.saro.com

Location at ASD: Gift & Home

Location at ASD: Style & Beauty

WORLDWIDE PRODUCTS UNLIMITED

J

Worldwide Products Unlimited is a wholesale distributor of cell phones and consumer electronics such as cameras, GPS, bluetooth, headphones, projectors, speaker systems and tablets. (818) 988-9496 www.wpuonline.com Location at ASD: Value & Variety

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SEVEN SHOWS IN ONE 2,800+ VENDORS Get All Your Buying Done Here!

Contract Manufacturing Companies from around the world

GIFT & HOME

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new products Safety Light Attaches in Seconds PROMIER PRODUCTS is a leading supplier of bright, high quality, affordable LED flashlights that provide cool light and use less energy than old-fashioned flashlights. The company recently introduced the Promier Bike Light, a silicone product with two bright LED lights. The lights are water resistant and have three modes, including steady, flash and strobe. The flash and strobe lights are especially effective in heavy traffic to alert oncoming vehicles, notes Cody Grandadam, president and co-owner of the company. The Bike Light is available in white and red, for use on a bike’s handlebars and rear seat, respectively. No tools are necessary to attach a light to a bike, as users simply wrap the strap around the handlebar. “It is so convenient, you can literally put it on your bike in five seconds,” Grandadam remarks. In addition, because the light is small and the strap is soft, a rider can take the light off a bike, and carry it in his or her pocket. The versatile Promier Bike Light also can act as a flashlight, Grandadam continues. “It’s really good to use when kids are outdoors doing just about anything. It can be attached to a belt loop,

a skateboard, rollerblades or a backpack.” The Bike Light comes with replaceable button cell batteries, which last around 60 hours. “Everyone is talking about being safe when doing recreational activities and the Bike Light is extremely affordable,” Grandadam points out. The light wholesales for $1.50 and retails for $2.99. The distributor price is less than $1.50. Promier Products packages its Bike Lights in a twotier display that contains 12 white lights and 12 red lights. “The display is seven inches wide by seven inches deep, so it takes up very little space,” Grandadam adds. A blister card with one white and one red light is also available. It wholesales for $2.50 and retails for $4.99. There is no minimum order for any of the company’s products. Promier Products’ goods are available in the U.S., Philippines, Canada and Mexico. To meet the burgeoning interest in LED lights, the company recently opened an office in China, where it works on product design, and expanded its Peru, IL, warehouse to 200,000 square feet. In addition, the company hired an international sales manager, Cal Garcia, to support expanding sales in both Puerto Rico and Mexico. “We’re trying to make everyone’s lives a little brighter,” Grandadam notes. ■

Promier Products

The Bike Light is available in white and red, for use on a bike’s handlebars and rear seat

38

June 2013 | INDEPENDENT RETAILER

304 5th Street, Peru, IL 61301 Tel.: 815-223-3393 Email: Sales@promierproducts.com Website: www.promierproducts.com

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new products Hat Trick Bottle Openers and Accessories R2B INC. has developed a new kind of bottle opener, called the Hat Trick, designed to keep the device comfortably close. “I created a bottle opener that attaches to the strap on the back of a baseball hat,” explains Rick Beard, owner. “The opener has a magnet so, when you pop the bottle, the cap doesn’t fall to the ground and people think twice about littering. It’s curved to fit the head and is lightweight. It also has a can tab opener so ladies don’t break their finger nails.” Hat Trick is available with sayings such as, “USA,” “Big Buck Country” and “Cheers,” and offers branding opportunities as well. Soon after introducing the original Hat Trick, Beard expanded his product line with the Hat Trick Cooly Cup Combo for cans, and the Hat Trick Bottle Cooly Combo. Made of neoprene to keep beverages chilled, the coolies are available in a variety of colors and sayings. For added versatility, the opener can be removed from the Cooly and attached to the back of a baseball cap. A Cooly Combo wholesales for $2 and retails for $4. R2B Inc. also produces the Hat Trick EyeOpener, a 16-inch neoprene strap that attaches the opener to a pair of sunglasses, and sells embroidered hats with the opener included. For golf enthusiasts, the company has adapted its original line to integrate a golf theme and ball marker, and recently introduced its newest product, the 6 in 1 Divot Tool. “Golfers use it to fix the divot

on the green, and it also has a ball marker, club rest, cigar holder, bottle opener with magnet and a can tab opener,” Beard explains. Licensed with 150 colleges, “the product has really taken off.” The standard logo divot tool wholesales for $5 and retails for $10, compared to a simple divot tool, which sells in a golf shop for around $15, Beard notes. There are many markets where the Hat Trick line of openers would be popular, he points out. “I’ve customized the Hat Trick for companies such as Anheuser-Busch, Dr. Pepper/7-Up and Seimens Corporation, as well as for smaller retailers. My products are great impulse buys.” R2B Inc. offers a 12-unit case pack, in clip strip or counter display, with four different logos and colors so retailers can attract a broad range of consumers. The clip strip comes with a suction cup for another merchandising option. The minimum order is one case of 12 units, and shipping is free with an order of $150 or more. In addition, the company is offering a ten percent discount on orders placed throughout the month of June. Retailers can mix and match products. “Customer service is very important to me,” Beard continues. “I always call my customers once they receive the products to see if they have any questions, and to make sure they are satisfied. Once buyers sell these products, they always reorder.” In addition to his current line up, Beard is working on obtaining more sports licenses, as well as on developing new concepts and products. ■

R2B Inc. See product video Portland, ME 04103 in this article online at Toll Free: 877-797-0019 IndependentRetailer.com Tel.: 207-797-0019 Email: wholeasale@hattrickopeners.com Website: www.hattrickopeners.com

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new products Hybrid Cases Protect iPads and MacBooks PONTIAC ELEVEN LLC has designed a line of protective nylon hybrid bag and case units for Apple iPads and MacBooks. In addition, the portable cases offer easy access to the tablets for consumers on the go, and attach easily to the body so they won’t accidentally be left behind. The company offers two versions for the iPad, as well as a design for the MacBook. The Padded Ballistic Nylon Hybrid Travel Case with Strap displays the iPad in a portrait orientation, and the Padded Ballistic Nylon Hybrid Travel Case/Mini-Messenger Bag provides users a landscape direction. Each unit zips open to reveal the tablet, and fits iPads 1-4. “My iPad product allows consumers to use their iPads while commuting, on a plane, train or bus, for example, in a coffee shop, or anywhere really,” explains Jerome Jao, CEO. The comfortable strap can be placed over the shoulder or around the neck. “It is really convenient because it’s a bag and case in one.” For the MacBook Air and MacBook Pro, Pontiac Eleven recently introduced the Transform Hybrid Messenger-Case for MacBook Air/MacBook Pro. “I’m excited about it,” Jao continues. “Consumers who travel or go to a Starbucks to use their MacBooks

used to have to put it in a sleeve and put the sleeve in a bag. Ours is a messenger bag that is the sleeve, so you just put it on the table and flip it open to use the MacBook. It protects the computer and is very easy to use.” The Transform for the MacBook is available in all the MacBook sizes, including 11, 13 and 15-inch. With so many consumers using iPads and MacBooks, Jao points out, the market for these cases is huge. “And there aren’t any other products like ours on the market.” Jao is in the process of patenting his designs. The bag and case combos are popular sellers in electronics stores, gift shops, kiosks and other retail shops. “Not only are these products great for retail sales, they often are used by retailers themselves,” Jao notes. Many merchants take payments with apps that attach to their iPads, and they benefit by having their devices close at hand at all times. In addition, Pontiac Eleven receives orders from schools and rehabilitation centers that use iPad therapy for children and older adults. “With the strap and case functionality, no one has to worry about anyone dropping and damaging a tablet.” Color options for the products include black and red ballistic nylon, blue denim, olive green canvas and black leatherette. The iPad cases wholesale for less than $20 and retail for $39.99 each, and the Transform for the MacBook wholesales for around $25 and retails for $49.99. The minimum order is $500. “We can do customized private label branding, for orders starting at 500 units, at a lower wholesale price,” Jao adds. ■

Pontiac Eleven LLC 405 Tarrytown Road, White Plains, NY Toll Free: 800-701-8478 ext. 3 Email: support@gotabletstore.com Website: www.gotabletstore.com

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June 2013 | INDEPENDENT RETAILER

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product trends Ghost Armor Protects Personal Electronic Devices GHOST ARMOR™ is a proprietarily engineered clear polyurethane film that protects cell phones, cameras, GPS units, game systems, tablets, watches, laptops, MP3 players and more. The product prevents scratches, as well as hides existing scuffs on devices, and gives them a fresh appearance. Made in the USA, Ghost Armor is based on the same polyurethane film used on the leading edge of helicopter blades and fighter jet wings to reduce damage to these very expensive parts. “The quality is unmatched in the marketplace,” says Wesley Garrett, one of the company’s three owners. In addition to this extremely durable polyurethane film, Ghost Armor incorporates a ZeroGrease™ TopCoat barrier that repels fingerprints, smudges, makeup and oil. The product also has SmartRelease™ technology, which provides the easy installation and clean removal of the proper amount of adhesive. Ghost Armor is backed by a lifetime warranty, and can be custom designed to protect thousands of electronic devices. Ghost Armor is available in full body or screenonly coverage options. Full body coverage is ideal for the consumer who wishes to keep his or her entire cell phone and screen protected yet free of a bulky case. The case friendly version, for select devices, is for customers who want as much protection as possible, while using an external case. Ghost Armor is available in several colors.

The Matte Armor™ and Carbon Armor™ products extend the Ghost Armor line. Matte Armor provides an anti-glare screen and full body matte appeal, while Carbon Armor offers the look and feel of carbon fiber. Each provides the same protection as the company’s other Armors. Ghost Armor takes 20 to 30 minutes for installers to apply, using the firm’s state of the art dry box system. “Our innovative dry box cuts down the wait time for customers, optimizes counter space and gives retailers a secure place to keep devices,” Garrett states. “Not only that, the system creates a buzz that attracts attention.” Ghost Armor products offer merchants healthy profit margins and, with the ongoing surge in the popularity of smartphones and electronics, are strong sellers in many kinds of shops. Retailers can contact the company for wholesale pricing. “We are willing to work with merchants,” Garrett expresses. “For discounts, orders are generally at least 100 units, but we make special considerations for schools and nonprofit organizations.” In addition to selling directly to retailers, Ghost Armor offers a mall cart program. The turnkey system provides exclusive territory rights, as well as comprehensive marketing and training materials, and there is no perpetual percentage to pay. Ghost Armor, launched in 2007 by Benjamin Blatter, Jesse Hallock and Wesley Garrett, opened its first retail location at Arizona Mills Mall in Tempe, AZ. The firm started its licensee department in 2009. Ghost Armor now has successful operators in 200 locations in four countries, Garrett shares. “Our philosophy is to take care of our customers and, in return, they will take care of us by becoming customers for life.” ■

Ghost Armor 1470 N. Horne St., Gilbert, AZ 85233 Tel.: 888-960-ARMOR (888-960-2766) Email: reselleropportunities@ghost-armor.com Website: www.ghost-armor.com

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June 2013 | INDEPENDENT RETAILER

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product trends Stylus Pen for Tomorrow’s Touch Screens FUN ZONE, a wholesaler of a variety of fun and functional products, is now carrying the latest and most essential tool for touch screens. Fun Zone’s Stylus Pen “is a very handy item,” says Ken Wortkoetter, company owner. “It provides a smooth user experience with any tablet or touch screen product, including iPad, iPod, iPhone, smartphone and android devices, as well as gaming units.” The stylus is lightweight and makes it easy to select items as well as to write in a pen-like fashion. “It’s great for women who don’t want to damage their nails tapping on a touch screen and for use in chilly temperatures when people don’t want to take off their gloves,” Wortkoetter adds. Fun Zone’s Stylus Pen is available in assorted colors, such as purple, blue and green. The company offers two styles, including a pen with a pocket clip and a small stylus with a plug for an earphone jack. “Our stylus pens are very popular sellers,” Wortkoetter continues.

“My vendors sell them quite rapidly.” People of all ages are using touch screens, from toddlers to seniors. “It’s estimated that there are up to 600,000 touch screen items in the U.S. Technology manufacturers are even making laptops with touch screens.” The touch screen market scaled approximately $13.8 billion in 2012 in the U.S., an increase of 27.8 percent compared with $10.8 billion in 2011. It is expected that the market size in 2013 will climb 26.8 percent yearover-year to $17.5 billion. “This market offers retailers a huge opportunity for sales in related products.” Stylus pens usually retail for $12 to $15 each, and Fun Zone wholesales 50 pieces for $25. “At $.50 apiece, there is a high profit margin even when vendors sell them on the low end of $3 to $5,” Wortkoetter adds. Fun Zone’s wide selection of merchandise includes toys, air soft guns, novelties, pet supplies, and bracelets and necklaces. Another of the company’s best sellers is the titanium health and sports necklace. Processed with special treatments to make the water-soluble germanium, titanium and negative ions stay absorbed in the fabric, the necklace helps relieve stress and fatigue by improving blood flow and circulation. Fun Zone has a minimum order of $100. Shipping is free on orders over the minimum. ■

Fun Zone 1530 East High Street, Bryan, OH 43506 Tel.: 419-553-7030 Email: kenwortkoetter@roadrunner.com Website: www.wholesalecentral.com/funzonedist

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June 2013 | INDEPENDENT RETAILER

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apparel Fall Fashion Trends for 2013 AS SUMMER gears up, retailers must predict up and coming trends for fall 2013 to ensure high sales and repeat customers. Next season’s must-haves include retro midi-skirts and large overcoats for women, and cuffed pants and chunky boots for men. Fashionable this fall are women’s pantsuits with a jacket featuring a full-length train, dubbed “training pants.” Skirts are dropping below the knee and above the ankle, as “midi-skirts” make a comeback. Alternately, nightlife will see thigh-baring skirts paired with vampy thigh-high leather boots. Pointy pumps in patent leather with flirty tips are also striking contenders for sales. Men will be courting cuffed pants across the board, in both casual and dress attire. Denim cuffs often will be paired with

48

June 2013 | INDEPENDENT RETAILER

by Kirk Bachelder

chunky military style boots for a casual look. Meanwhile, when dressed to impress, it’s the ultra-slim, all-grey suit that’s cutting a dashing path through the fall months. Suits overall will favor the doublebreasted jacket. Women’s overcoats will be large with rounded shoulders. Not just for superheroes anymore, ladies also will enjoy the freedom of movement found in capes. Men will be sporting outerwear with strong lines and sharp cuts enhanced by black leather, as well as staple double-breasted coats. Knit statement scarves, long favored by women, are expected to be a hit with men this fall. Large enough to be draped over the shoulders or knotted and twisted up tight, scarves will be popular in conservative solids and dashing plaids.

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1-800-621-8823 | www.fantuspaper.com For women, leopard and radical floral prints and non-traditional plaids are in. Solid colors making a splash include scarlet and “royal velvet� purple, and a bold ice blue on black color combination. Also hot this fall are neon pinks, yellows, greens and oranges. For men, burgundy is a major color choice along with denim blue, and camouflage prints maintain their stronghold. Consider slate the new neutral in wardrobes for both genders. Fall is crisp and clear, so to achieve additional sales be sure to offer men’s and women’s sunglasses that will complement the latest fashion trends. You’ll find a great selection at CTS Wholesale Sunglasses. ■Kirk Bachelder is owner of CTS Wholesale Sunglasses. With more than 20 years of buying and selling sunglasses, in both wholesale and retail arenas, CTS has firsthand knowledge of styles that retail well.

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apparel

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Tye Dye Bonanza for Retailers TYE DYE Bonanza of Sunrise, FL sells a large selection of tie-dye merchandise, including tee shirts, sweatshirts, pants, dresses, pocketbooks and hats for adults, juniors and children. “Tie-dye dates back to the 60s hippie era, and like many styles from the past, it is very popular today,” says Lori Ruggieri, office manager. “Retailers do very well with tie-dye. Many adults love the retro look, and we have certain styles available up to size 6X.”

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Tye Dye Bonanza’s products are manufactured in the USA. “It’s important to have the proper quality cotton to tie-dye on, and we make sure we have the right cotton for the right items,” Ruggieri points out. The company carries 35 to 40 designs, adding new ones each year, and generally tests a new design on a tee shirt first. If it is well received, the design is expanded into other merchandise. “Our newest design is really very pretty,” Ruggieri notes. “It’s green, purple and pink, and we named it Watermelon. We name all our designs, and it’s fun to match a name with a print.” “Tee shirts are one of our biggest sellers,” Ruggieri reports. Adult tee shirts up to size extra large wholesale for $4.25 each; 2X

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and 3X, $5.25; and 4X, 5X and 6X, $6.25 each. Equally popular are the company’s dresses. Spaghetti strap dresses sell especially well, and are available in four colors, with additional colors coming soon. “We just got a brand new line of onesies for babies,” Ruggieri continues, “and they are adorable and made very well.” Tye Dye Bonanza also is expanding into tie-dye sunglasses. “They are fun accessories for a beach cover up or a tee shirt. I got them at a very good price, and we will offer them priced to retailers so they’ll make a nice profit. There are four designs per dozen sunglasses.” All the company’s merchandise is displayed on its website, and the closeout page offers special deals. The minimum order is a dozen pieces, and retailers can mix and match products. Tye Dye Bonanza is a family-run business, launched in 1979 by Marty Ruggieri, whose son, Marc, is at the helm today. “We are extremely customer oriented. Many of our customers have been with us for 15 or 20 years and they are very loyal,” Lori Ruggieri shares. “In honor of our father, we strive to continue the success he established.” ■

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jewelry & accessories Animal-Themed Accessories Still Strong BUY4STORE.COM IS a wholesaler of an eclectic blend of hot ticket items, including animal inspired accessories, hats and caps, jewelry concepts and Murano glass jewelry, with new merchandise arriving on a regular basis. Known for its swirling color patterns and organic shapes, Murano glass is commonly formed into beads and pendants. Buy4Store.com’s customers can choose from bracelets, cords and European pendants in a variety of styles including leaf shaped charms, beaded bracelets and millefiori pendants, which are made using a technique that creates floral patterns in the glass. The company offers Murano jewelry gift sets, as well, which come packaged in red,

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June 2013 | INDEPENDENT RETAILER

heart shaped boxes. A case of one dozen wholesales for $24, offering a high profit margin for sellers who retail the gift sets for at least $6 apiece. Among Buy4Store.com’s most popular sellers is its line of faux fur plush animal merchandise, including hats, CD cases, notebooks and banks, which continue to be popular year after year. The company offers animal hats in dozens of species, including wolves, tigers, pandas, pigs and more. Hats wholesale for $3 each, with a minimum order of two per style, and CD cases wholesale for $2.50, with a four-piece minimum. Customers can mix and match animal pieces, as long as they meet the storewide minimum order of $150.

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Buy4Store.com regularly expands its inventory of summer apparel and winter items. For example, the company now offers an extensive line of men’s, women’s and children’s summer and winter hats, including beanies, fedoras, cowboy hats, chullos and trooper hats. Beyond hats, the company sells a vast array of fashion accessories, including eyeglasses, scarves, iPhone accessories, toys and slippers. Online buyers have a number of resources at their fingertips when ordering from Buy4Store.com. If a customer has questions, the website has a live chat feature to answer them. Buyers have access to tracking, and can input the UPS shipment number from their order to keep an eye on its transit without having to launch the UPS website separately. Whether it is a schedule of trade shows where Buy4Store.com will be exhibiting, or the estimated length of time it will take for an order to arrive, the website has all of this information readily available. To keep customers informed of its expanding product line, Buy4Store updates its website daily. â–

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JEWELRY ACCESSORY CENTER Visit Our Shopping Experience @ www.wholesalecentral.com/earrs UĂŠ-ĂŒi>`ÞÊ,iÂœĂ€`iÀÊ Ă•ĂƒÂˆÂ˜iĂƒĂƒ UĂŠ ÂœÂ˜ĂƒÂˆĂƒĂŒiÂ˜ĂŒĂŠ9i>À‡,ÂœĂ•Â˜`ĂŠ->Â?iĂƒ UĂŠ œ˜‡-i>ĂƒÂœÂ˜>Â?ĂŠ*Ă€Âœ`Ă•VĂŒĂƒ UĂŠ ˆ}Â…ĂŠ*Ă€ÂœvÂˆĂŒĂŠ >Ă€}ÂˆÂ˜Ăƒ UĂŠ9ÂœĂ•Ă€ĂŠ Ă•ĂƒĂŒÂœÂ“iÀÊ ĂƒĂŠ Â˜ĂžÂœÂ˜i ĂŠ 7Â…ÂœĂŠ7i>Ă€ĂƒĂŠ iĂœiÂ?ÀÞ UĂŠ*iĂ€viVĂŒĂŠ ÂœĂ€ĂŠ Â?Â?ÂœĂœÂˆÂ˜}ĂŠ*iÂœÂŤÂ?iĂŠ ĂŠĂŠĂŠ7ÂˆĂŒÂ…ĂŠ iĂŒ>Â?ĂŠ-iÂ˜ĂƒÂˆĂŒÂˆĂ›ÂˆĂŒĂžĂŠ/ÂœĂŠ ĂŠ 7i>Ă€ iĂœiÂ?ÀÞÊ7ÂˆĂŒÂ…ÂœĂ•ĂŒĂŠ ĂŠ *Ă€ÂœLÂ?iÂ“ĂƒĂŠ UĂŠ ˆVÂŽiÂ?ĂŠ->viĂŠ ˜`ĂŠ i>` ĂŠ ->viĂŠ*Ă€Âœ`Ă•VĂŒĂƒ UĂŠ Âż>Ă€Ă€ĂƒĂŠ iĂœiÂ?ÀÞÊ VViĂƒĂƒÂœĂ€ÂˆiĂƒĂŠ ĂŠ >Ă›iĂŠ"Ă›iÀÊ ĂŠĂ“xĂŠ9i>ÀÊ ÂˆĂƒĂŒÂœĂ€ĂžĂŠ ĂŠ "vĂŠ*Ă€ÂœĂ›iÂ˜ĂŠ->Â?iĂƒĂŠ-Ă•VViĂƒĂƒ UĂŠ"vviĂ€ĂƒĂŠ Ă•Â?ĂŒÂˆÂŤÂ?iĂŠ->Â?iĂƒ

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jewelry & accessories Jewelry & Fedoras Hot for Fall A M E R I C A N DISTR IBUTION Company LLC provides the newest and most fashion forward products and designs in accessories and general merchandise, according to Adam Dawe, president and CEO. “I’m in China about every ten weeks, and I get a feel for what is going to sell in the States and in Europe.” Leather and stainless steel religious and spiritual jewelry are big sellers right now, Dawe shares. “Many jewelry trends have a longer cycle than other product categories, and I think this one will carry through to 2014.” To help retailers meet this growing demand,

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June 2013 | INDEPENDENT RETAILER

American Distribution offers several religiousthemed bracelets and pendants. The company’s “I Stand” 100 percent leather wristband, for example, has a pewter cross emblem. Adjustable to fit any wrist, it is available in six styles and retails for around $14.99. Another popular item is “The Lord’s Prayer” stainless steel pendant with 16-inch necklace. It is offered in six styles and retails for up to $40. The “Jesus” stainless steel unisex necklace is another big seller, and retails for around $9.99. Attractive to both religious and fashion conscious consumers, spiritual jewelry has a timeless appeal. Moreover, Dawe notes,

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“Religious merchandise may be popular because of the world we live in. Everyone is looking for a little hope.â€? Hats are also taking off, Dawe points out. Fedora hats are back, and they are one of the hottest styles around, as celebrities including Brad Pitt, Jessica Alba and Brittney Spears take the lead donning this old-fashioned accessory. The topper is typically creased lengthwise down the crown and pinched in the front on both sides. American Distribution can help retailers stay on the front end of this fall fashion fad, as it offers fedoras in a wide selection of colors and fabrics. Among other trending headwear is ReVived, a cloth cap with an edgy design, blending skulls, wings and crosses. Dawe says he expects the ReVived cap, which is the same style as those sold at major fashion stores, to be extremely popular in the months to come. It is available in a 12-piece counter display. As for profit margins, sellers can expect the retail price to be at least double wholesale cost, but it depends on the season, Dawe stresses. “People will spend more September through December on high quality items.â€? American Distribution Company has different price structures, and sells by the case, all the way up to containers. The company ships throughout the U.S., Canada and Mexico, and invites retailers to visit its showroom in Mobile, AL. â–

American Distribution Company LLC 3140 Lees Lane, Mobile, AL 36693 Tel.: 251-661-0378 Email: craines_adc@yahoo.com Website: americandistributioncompany.net

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web profits Traffic Wars: Win Qualified Buyers WEBSITE TRAFFIC can be separated into different segments. At the most basic level, there are two types, qualified and unqualified traffic, and variations between the two will determine whether or not sales are achieved. An example of unqualified traffic is a wholesale jewelry supplier whose website mainly attracts consumers who are not qualified to buy what is being sold. Unqualified traffic will increase the number of unique visitors per month, but it will not increase sales. Qualified traffic, on the other hand, would be a wholesale jewelry supplier whose website draws mainly jewelry retailers looking for products to sell. Qualified traffic consists of visitors who want what is being sold and, as a result, provides a better chance of increasing online sales.

Important points to consider All traffic is not created equal. Take, for example, a traditional brick and mortar store that is located on a

by Eric Leuenberger

busy street. The store may get a lot of visitors walking by that look in the window but have no intention of entering the store. These window shoppers probably will not buy. A person who actually walks into the brick and mortar store is more likely to make a purchase, and therefore is more qualified. On the Internet, however, just because visitors arrive at a website does not mean they are qualified to buy. Some retailers invest tens of thousands of dollars in a professionally designed website only to find that the site is not attracting qualified buyers.

The inconclusive “hit� It may be difficult to believe, but many retailers still focus on the number of “hits� their websites receive. A hit occurs when a visitor requests information from a website or server, such as an image, document or copy. Even a non-human BOT can create a hit. Furthermore, a visitor who arrives at a page with ten pictures on it and nothing else, for example, generates ten hits, although

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T

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web profits they are only one unique visitor. If another visitor comes to the site, ten more hits are generated, but there are only two real unique visitors. The amount of hits is not the metric that should be considered to determine the number of website visitors. The metric that should be examined is the number of unique visitors. Proper tracking and analysis enables you to narrow down the type of visitors who are more qualified. The qualification must begin from the first moment consumers come in contact with the brand, through organic search (SEO), paid search (PPC) or other advertising means.

How to attract qualified traffic using paid search Understanding target customers, bringing them to your site through proper advertising channels, and speaking to them in their language goes a long way toward increasing website sales. Attracting more qualified traffic to a website can be accomplished in many ways. Here are a few tips to best utilize pay-per-click (PPC) marketing:

1) Use more descriptive words in titles and descriptions. Words like “shop,� “wholesale,� “quantity,� “order� and “buy,� for example, will attract traffic that arrives with the knowledge that something is being sold at wholesale prices. Qualifiers such as these can be instituted to increase the amount of targeted traffic a site receives. 2) Use less broad match keywords, and more phrase match and exact match keywords. These will typically drive less traffic, but that traffic will be more qualified to purchase. 3) Add negative keywords to a broad match campaign to eliminate wasted clicks. Adding words such as “cheap� or “free� to broad match keywords such as “wholesale electronics,� for example, will cut down on or eliminate visitors who are looking for, “cheap wholesale electronics,� but will not eliminate those looking for name brand wholesale electronics. continued on page 64

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web profits 5 Strategies For Holiday Sales WITH SUMMER finally here in many parts of the country, you might balk at the idea of planning ahead for holiday sales. Believe it or not, you must gear up for the big season now, to ensure your online store has maximum impact during the key buying months ahead. To engage and prepare shoppers, retailers should schedule promotions such as emails and special offers, update their online stores and educate their buying audiences. To achieve super holiday sales, following are several ecommerce elements to consider.

1) Keep your website up-to-date • Check to ensure coding and tracking information is properly installed and working. • Optimize page titles and meta-data.

By Mike Auger

• Make sure you have a positive user interface with clean and clear navigation. Reduce the number of clicks a buyer must make to get to the final purchasing stage. • Ensure that payment checkout is correctly processing, and your site uses a secure provider like PayPal or Symantec. • Add an “about us” and “contact us” page. • Create new product categories. • Generate promotional codes. • Create engaging videos.

2) Prepare messaging and set dates

• Review your logo and visual messaging to be sure it appears properly. Online shopping is a visual experience, and your website should be pleasing to the eye.

Plan and schedule messages ahead of time, to go out by eNewsletter and social media. Use affordable tools like Hootsuite, SproutSocial and Mention to schedule and track. continued on page 60

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I NDEPENDENT R ETAILER.com | June 2013

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web profits 5 Strategies For Holiday Sales continued from page 58

3) Strategize with social media Get to know your target market demographics (age, income, location, how they spend their time online, etc.), and speak in a tone they relate to. Every audience is different and it is important to know their buying motivations. Gamers, for example, tend to talk online consistently with strategic and aggressive tones, while pet owners post less often and tend to have a humorous tone, and enjoy pictures.

4) Make use of mobile To help your business reach the masses, consider implementing a mobile friendly website. As the applications market grows, it is becoming a more vital ecommerce platform. The number of smartphone users is increasing on a daily basis, and will continue to grow, offering an abundance of opportunities for online businesses. According to BI Intelligence, in January 2013 nearly 30 percent of mobile users made purchases using their

60

June 2013 | INDEPENDENT RETAILER

phones. By 2015, the purchases made from mobile devices in Europe and the U.S will generate revenue of $67.1 billion.

5) Plan paid search campaigns If you have an advertising budget, spend around the holidays. Select keywords to target based on research, and consider hiring an outside SEO firm to begin work in the fall. For organic SEO campaigns, allot three months to witness the effects. The key 2013 online holiday shopping dates for 2013 are coming fast. They include: • Black Friday—Friday, November 29th. • Cyber Monday—Monday, December 2nd. • Free Shipping Day—Mid-December. • After Christmas Sales—The day after Christmas and in the weeks that follow. continued on page 64

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The Woods Collection 息

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web profits United States Based Distributor

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5 Strategies For Holiday Sales

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continued from page 60

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According to comScore, a provider of digital metrics, $42.3 billion was spent online during November and December 2012, marking a 14 percent increase over 2011. Online retail buying continues to grow year over year, in particular during holiday months, and planning your holiday profitability program should be a focus starting now. â–

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Mike Auger is president and CEO of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. www.pinnaclecart.com.

www.WholesaleCentral.com/FunZoneDist | 419.553.7030

DISASTER PREPAREDNESS MANUFACTURER & WHOLESALER Our flagship products are the Mayday food and water rations that we manufacture. These items have a five-year shelf life and are U.S. Coast Guard approved. We also stock a complete line of disaster related supplies such as; Sanitation, First Aid, Shelter, Communication, Lighting, Search & Rescue, Triage, Water, and more. UĂŠ7iĂŠ`Ă€ÂœÂŤĂŠĂƒÂ…ÂˆÂŤĂŠ`ÂˆĂ€iVĂŒÂ?ĂžĂŠĂŒÂœ ĂŠ ĂžÂœĂ•Ă€ĂŠVĂ•ĂƒĂŒÂœÂ“iĂ€Ăƒ UĂŠ Ă•Â˜`Ă€i`ĂƒĂŠÂœvĂŠ`ÂˆĂƒ>ĂƒĂŒiĂ€ ĂŠ ÂŤĂ€iÂŤ>Ă€i`˜iĂƒĂƒĂŠĂ€iÂ?>ĂŒi`ĂŠĂƒĂ•ÂŤÂŤÂ?ˆiĂƒ UĂŠ iĂƒĂŒĂŠÂŤĂ€ÂˆVˆ˜}ĂŠÂˆÂ˜ĂŠĂŒÂ…iĂŠÂˆÂ˜`Ă•ĂƒĂŒĂ€Ăž UĂŠ <ĂŠĂœiLĂŠĂƒÂˆĂŒiĂŠ

ĂŠ>Ă›>ˆÂ?>LÂ?i We will custom design ĂŠ ĂœÂˆĂŒÂ…ĂŠÂŁĂˆxĂŠÂŤÂ…ÂœĂŒÂœĂƒ° any kit to fit your customer’s needs. UĂŠ ÂˆĂŒĂƒ]ĂŠ,>`ÂˆÂœĂƒ]->Â˜ÂˆĂŒ>ĂŒÂˆÂœÂ˜] This can include custom ĂŠ ÂˆĂ€ĂƒĂŒĂŠ ˆ`]-Â…iÂ?ĂŒiÀÊ>˜`ĂŠÂ“ÂœĂ€i silkscreen on many of the kits.

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64

714-893-5410 mayday@maydayindustries.com

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Trac Wars: Win Qualified Buyers continued from page 57 As discussed, there are two types of website traffic. To get the biggest bang for your advertising and marketing bucks, implement best practices that will attract the most qualified traffic to your online store. ■Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC whose products and services help storeowners and operators increase traffic, maximize ROI, decrease expenses and increase revenue. He can be contacted online at www.TheEcommerceExpert.com or by phone at 866-602-2673.

For More Internet Strategies Visit IndependentRetailer.com

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w LMinio er! mum Ord

Anger Management Mug

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This is a small sample of the supplier you will find on WholesaleCentral.com. Find suppliers by category or product! Suppliers, to list your company here and reach 125,000 retailers monthly, call 1-800-999-8281 ext. 126.

APPAREL/ CLOTHING

STEAL DEAL www.stealdealinc.com

800-416-6149

CRAFTS & SUPPLIES

TASHA APPAREL www.tashaapparel.com

213-742-0974

CONQUEST USA LLC www.featherroses.com

Manufacturer of “JUST DARLING COLLECTION”. Importer & Wholesaler of Over 4,000 Products: Childrenswear, Accessories, Shoes, T-Shirts, School Uniforms, Christening Wear, Formal Wear, Baby Goods, Christian & Hispanic/Mexican Products, Baseball Caps, Bridals, Rhinestone Jewelry, Hosiery, Etc. We Ship Worldwide. Our 22nd Year!!

TURNING POINT APPAREL www.offpriceshowroom.com

213-629-0058

DOLLAR STORE

FASHION WEAR PLUS INC. fashionwearplus.com

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F E AT U R E D S E L L E R S BANIAN TRADING www.baniantrading.com

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SWEET CHEEKS sweetcheekswholesale.com

719-748-1211

Amazing variety of items for children and crafts. Apparel, leg warmers, hats, bloomers, hair accessories, jewelry, squeaker shoes, decorative resins, felties and more.

WHOLESALE FASHION BUYS 213-624-4242 www.wholesalefashionbuys.com Find all of your clothing needs in one place. $5.00 shipping with $150.00 or more purchase. Save up to 75% below wholesale on tops, pants, jeans, skirts, dresses, sweaters, jackets, true plus sizes Junior, Missy, Girls, Boys, & Mens.

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APPARELCANDY.COM www.ApparelCandy.com

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KAY BOUTIQUE LLC 406-222-4853 wholesalegirls.kay-boutique.com

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CRESWELL SOCK MILLS www.sockmills.com

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EROS HOSIERY CO. www.eroswholesale.com

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INTERTRADE CORP. www.intertradecorp.com

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JACK LEVY SALES www.jacklevysales.com

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DVDS & VIDEOS Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300.

DVD PLAYLAND LLC 501-499-9489 www.shop.wholesalexxxdvd.com DVD RELOAD www.dvdreload.com/specials

303-881-6146

INETVIDEO.COM 514-956-7482 www.wholesalecentral.com/inetvi0001/ wholesale-form.html

ELECTRONICS CLOSEOUT STORE www.closeoutstore.net

800-996-1601

FASHION ACCESSORIES BUCKWHOLESALE.COM www.buckwholesale.com D & D FLORIDA IMPORT www.ddflimport.com FASHION UNIC fashionunic.com

908-660-0985

HERDIRECT.COM www.herdirect.com

212-271-2440

KP TRADING GROUP www.kptradinggroup.com

416-602-9065

LANCY ONLINE INC. www.LancyNY.com

718-821-8168

MICHELLE AND SCOTT’S www.wholesaleimport.com

901-767-0838

MO ORIGINALS www.moriginalswholesale.com

213-747-2111

Patches, Pins & Transfers!! Over 2000 designs to choose from! Military, NRA, Patriotic, American Flag, Religious, Motorcycle and More! Great Novelty Item.

WHOLESALE EXPRESS 856-939-5151 https://secure1.nitrosell.com/wsesports.com/ store/member.asp

June 2013 | INDEPENDENT RETAILER

386-424-1662

GOLD HOUSE GREETINGS 366-235-7488 www.wholesalecentral.com/goldhousegreeting KELLI’S GIFT SHOP www.kellisgifts.com

888-609-8860

WORLD BUYERS www.worldbuyers.com

800-996-7531

HANDBAGS & LUGGAGE CHOICEHANDBAGS www.choicehandbag.com

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E-BESTCHOICE.COM www.e-bestchoice.com

972-247-4514

FASHION WORLD www.handbagfashion.com

213-747-7145

HUA FU INTERNATIONAL www.huafu.org

212-268-9985

KLASSY BAGS www.klassybags.com

562-735-3292

MAD BAGS LLC mad-bags.com

877-623-2247

ON SALE HANDBAG www.onsalehandbag.com

213-745-6811

SHOPFORBAGS.COM www.shopforbags.com

214-637-5300

786-472-1888

213-488-0691

COLLECTIBLES

GIFTS GLOBAL CRAFTS www.globalcraftsb2b.com

866-408-2825

LA WHOLESALE ROUTE www.lawholesaleroute.com

213-627-2398

800-849-9949

800-375-3520

800-543-7177

888-882-0005

IRWIN SALES 281-424-7651 www.irwinembroiderypatches.com

SHEEHAN SALES, INC. www.sheehansales.org

DPJ WHOLESALE dpjwholesale.com

PLUM ISLAND SILVER www.plumislandsilver.com

GLOBAL IMPORTS INC www.Hunnt.com

F E AT U R E D S E L L E R

213-748-9469

877-837-9569

877-321-3622

800-538-3873

Wholesaler/Distributor of 3000+ Convenience Store,Dollar Store,Discount Store items. *BEST SERVICE & FAST DELIVERY* FREE SHIPPING deals available throughout USA! HBA, Energy products, Batteries, Condoms, Cig. Tobacco products, General Merchandise, Household products, Novelty, MUCH MUCH MORE...

213-687-4100

SEVEN SEAS, INC. www.sevenwholesale.com

66

PRICE MASTER PriceMaster.com

VK WHOLESALE www.vkwholesale.com

MAIN STREET WHOLESALE 336-419-0730 www.mainstreetwholesalers.com ORANGE ZONE www.Orangezoneinc.com

F E AT U R E D S E L L E R

R2B INC. DBA HAT TRICK 207-797-0019 www.wholesalecentral.com/hattrickopeners

LEMON TREE TRADING CO. 213-747-3410 www.wholesalefashionplace.com LUMIERE www.lumierefashion.com

C-STORE ITEMS

417-762-5511

26 CALIFORNIA BAZAR INC. 323-588-3026 www.26cb.com

SUNRISE WHOLESALE 877-250-5045 sunrisewholesalemerchandise.com

877-892-3144

F E AT U R E D S E L L E R

DOLLARDAYS INT’L www.dollardays.com

DOBA www.doba.com

APPAREL TIME www.appareltime.com

BH WHOLESALE INC. www.bhwholesale.com

GENERAL MERCHANDISE

718-786-8540

DROPSHIPPERS

BABY ITEMS

BEVERLY HILLS UNIFORMS 718-378-1188 bhuniforms.com

800-725-2234

Wholesaler of general merchandise. Handbags, Tools, Fashion Access., Gifts, Luggage, Knives, Toys, Novelties, Candles, Automotive and more.

314-221-5343

256-845-4411

888-261-8277

800-874-7766

WHOLESALE PRINCESS www.wholesaleprincess.com

219-742-2208

ROYAL ENTERPRISES www.royalwholesalecandy.com

KOLE IMPORTS www.koleimports.com PRICE KING INC. www.priceking.com

GOLDEN LUBRICANTS www.goldenlubricants.com

FOOD & GROCERY

MARK’S WHOLESALE markswholesale.com

213-270-1190

AUTOMOTIVE

718-639-3588

800-344-4557

GREAT LAKES WHOLESALE 616-261-9393 www.glwholesale.com

WHOLESALE LINKED www.wholesalelinked.com

ALABAMA WHOLESALE www.bamasocks.com

APPARELSHOWROOM.COM 800-243-4131 www.apparelshowroom.com

ACCESSORIES PALACE shop.accessoriespalace.com

UR ETERNITY www.ureternity.com

T & L INT’L GROUP www.tnlusa.net TEXCYN WHOLESALE www.texcynwholesale.com

MY WHOLESALE ROUTE INC 201-567-2827 www.mywholesaleroute.com ROCKEY TRADING CO. www.rockeytrading.com

813-888-9400

S & J ENTERPRISES www.sandjwholesale.com

336-271-6755

213-748-6969

210-682-8600

THE HANDBAG WAREHOUSE 972-243-1786 www.thehandbagwarehouse.com

continued on page 68

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ALABAMA WHOLESALE SOCKS The Best Amercian Source For Wholesale Socks

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continued from page 66

MKM JEWELRY, INC. www.belchousa.com/

213-347-0007

PHILLIPS INTERN’L 800-432-3636 www.cooljewels.com/emailland2.aspx

HEALTH & BEAUTY F E AT U R E D S E L L E R

STOCKWELL GREETINGS www.stockwellgreetings.com

877-906-2211

NHAT VU LLC 405-708-8944 www.wholesalecentral.com/azvapor

PERFUME

PRIMECO SMOKE SHOP www.primecowholesale.com

650-871-5500

REAL FEEL E-CIGARETTES 772-341-8301 www.wholesalecentral.com/realfeelecigs

PURSE IMPORT www.herstationhandbags.com

972-243-9090

A 2 Z PERFUMES INC. www.a2zperfumes.net

TC instruments, veterinary, medical instruments, piercing instruments, sports goods, first aid instruments and more.

RINADON.COM www.rinadon.com

877-746-2966

FRAGRANCENET.COM www.fragrancenet.com

800-727-3867

TRIANGLE WHOLESALE www.triangle-wholesale.com

PRICE MASTER PriceMaster.com

SALES ONE LLC www.bodyvibe.com

866-507-2537

FRAGRANCEX.COM INC. www.fragrancex.com

888-557-3738

TRIPPO NOVELTY, INC. 800-536-5559 www.wholesalecentral.com/trippo/Store.cfm

SAM’S ONE www.samsoneinc.com

213-622-6661

LUXURY PERFUME www.luxuryperfume.com

213-688-9600

THE WELMAN GROUP www.wholesalesterling.com

301-907-7916

PERFUME CENTER www.perfume-center.com

516-348-1124

UNITED GEMCO unitedgemco.com

212-840-9380

PERFUME MARKET www.perfumemarket.net

305-593-9017

WHOLESALE SILVER www.wholesalesilver.com

855-333-6283

PROMOTIONAL

ZIVA GEM www.zivagem.com

646-416-5828

VALUE ARTS CO., INC. www.toothbrushprotectors.com

DADDY D PRO 305-477-6636 wholesalecentral.com/newsub0001

800-538-3873

Wholesaler/Distributor of 3000+ Convenience Store,Dollar Store,Discount Store items. *BEST SERVICE & FAST DELIVERY* FREE SHIPPING deals available throughout USA! HBA, Energy products, Batteries, Condoms, Cig. Tobacco products, General Merchandise, Household products, Novelty, MUCH MUCH MORE...

ALTERNATIVE HEALTH CARE 224-333-0660 www.althealthcare.com BEAUTYMAX COSMETICS www.makeupcolors.com

626-200-8785

CALIFORNIA WHOLESALE www.cwdiscounts.com

713-977-3577

DISCOUNT WHOLESALERS 610-458-1131 www.discountwholesalersinc.com DRUGSTORE PRODUCTS 732-606-4242 www.wholesalecentral.com/dspsales MERCHANDIZE LIQUID. 754-204-0740 www.merchandizeliquidators.com MVP TRADING CO., INC. www.mvptrading.com

240-235-5029

ONE TREE LLC www.onetreebrands.com

913-402-0322

SISQUOC HEALTHCARE 888-909-9910 sisquochealthcare.com/wholesale.html TASTEES CONDOMS tasteescondoms.com

888-852-2833

HOME DÉCOR / HOUSEWARES COUNTRY CLUB USA www.countryclubproducts.com

908-352-5400

CTS IMPORTS LLC www.ctsimports.com

305-414-9708

DUKE IMPORTS, INC. 260-665-1100 www.dukeimports.com/memnew.php MERLING INC merlingwholesale.com

301-729-2571

TURKISHTOWELS.COM LLC 888-878-6935 www.turkishtowels.com

RELIGIOUS ITEMS

EDGEWORK IMPORTS INC. www.edgeimport.com

HENRY BRANDT & CO www.HENRYBRANDT.COM

MASTER CUTLERY INC. www.mastercutlery.com

800-799-6955

888-271-7229

972-484-0100

STORE / DEALER SUPPLIES SUNGLASSES & EYEWEAR F E AT U R E D S E L L E R

SELF-DEFENSE, SECURITY JAGUAR IMPORTS www.jaguarimports.com

SHARP IMPORT www.cutlerywholesaler.com

877-286-4139

NORTHLAND AUTO ENTERPRISES 800-879-3433 www.wholesalecentral.com/rfidblocker

888-242-7903

PR SUNGLASSES www.prsunglasses.com

800-777-7656

At PR Sunglasses, we have a great selection of wholesale sunglasses that are updated monthly - from our promotional low-cost line to high quality fashion lines. We also carry reading glasses, goggles, kids sunglasses, sunglass displays and a wide variety of accessories.

ARTEZZI LLC www.SunglassWholesale.com

866-611-9740

CTS WHOLESALE LLC 800-796-3486 www.ctswholesalesunglasses.com

TURKEY CREEK TRADING 410-368-8307 www.wholesalecentral.com/turkeycreekco/ Store.cfm

SHOES & FOOTWEAR

EFASHION WHOLESALE www.efashionwholesale.com

732-866-9976

LEATHER

24/7 WHOLESALE 877-247-9465 www.wholesalecentral.com/247wholesale/ store.cfm

NEVA ENTERPRISES, INC. www.olympiceyewear.com

888-303-9393

CHENG’S ENTERPRISE, INC. 800-886-3288 www.easyusafootwear.com

RUBY IMPORTS www.rubyimports.net

901-375-4377

ONE NINE TRADING www.1ninetrading.com

832-213-6923

SOLAR FASHIONS INC. 212-448-1069 www.solarfashionsnyc.com

S & S SPORTS INC www.sports456.com

313-444-0277

JAFRUM INTERNATIONAL www.jafrum.com

704-494-4313

MYLEATHER.COM www.myleather.com

213-765-0222

MILITARY GOODS HOOVER’S MANUFACT. www.hmchonors.com

800-223-1159

KALAN LP www.kalanlp.com

800-345-8138

714-636-4237

AZUR GLOBAL IMPORTS www.azur1.com

303-980-1218

NOVELTEES WHOLESALE 801-484-6769 www.wholesalecentral.com/NovelteesWholesale

CERIJEWELRY.COM www.cerijewelry.com

626-810-3283

SMART BLONDE www.smartblonde.net

CONKLIN FASHIONS www.wholesalejewelry.net

888-563-4411

CREATIVE GEMS, LLC www.bikerjewelryshop.com

888-969-7464

FUN ZONE 419-553-7030 www.wholesalecentral.com/funzonedist/Store.cfm

417-334-0988

800-237-7640

ALAMODEONLINE.COM www.alamodeonline.com

CRYSTAL FLORIDA INC. 239-732-6611 www.wholesalemuranojewelry.com

518-383-9084

MERCHANT SOLUTIONS 888-707-2836 www.themerchantsolutions.com

REX INTERNATIONAL www.rexdist.com

Lansdowne, Pennsylvania United States Market leader in humorous and personalized programs. Specialize in the newest Impulse products. PERSONALIZED PRODUCTS: Mini lanyard key rings & hot pink key rings. Also, tin signs, shot glasses, magnetic stickers, party goods, birthday candles, balloons and confetti. Over 10,000 items in-stock.

We carry the highest quality sterling silver, stainless steel, tungsten & Hip-Hop jewelry from all over the world at factory direct prices.

800-815-3855

CUTTING EDGE PRODUCTS 252-830-5577 www.cuttingedgeproducts.net

F E AT U R E D S E L L E R

F E AT U R E D S E L L E R

213-626-6005

SPORTING GOODS THE EXTRA MILE www.thextramile.com

PANTHER TRADING CO. INC. 866-644-0134 www.pantherwholesale.com

NOVELTIES

JEWELRY SILVER FACTORY directsilverfactory.com

KNIVES & SWORDS

US GLOBAL IMPORTS www.usglobalimports.com

888-396-3963

800-637-0786

VERONACOLLECTION www.veronacollection.net

212-714-9606 /

ST LOUIS WHOLESALE LLC 800-340-7642 stlouiswholesale.com 213-765-9595

WHOLESALE SHOE STOP, INC. 877-815-8998 www.wholesaleshoestop.com

SMOKING PRODUCTS 777 ECIGS 818-427-1997 / 855-468-3244 www.777ecigs.com

TOPPER INTERNATIONAL LIQUIDATORS 800-867-7371 www.topperliquidators.com

TOOLS & HARDWARE OMAHA DISTRIBUTING CO., INC. 800-228-2765 www.mercantilebuyersservice.com

BEDFORD SLIMS 866-960-1313 bedfordslims.com/pages/wholesale

USELL-WESOURCE.COM 424-232-6457 www.wholesalecentral.com/usellw0001

ELECTRONIC CIGARETTES INC. 800-332-0916 www.electroniccigarettesinc.com/wholesaleelectronic-cigarettes.html

TOYS & HOBBIES

FUNKY MUNKY 985-429-1325 www.wholesalecentral.com/funkymunky

ESCO IMPORTS TOY COMPANY 800-445-3836 www.escoimports.com

PARTY SUPPLIES & GREETING CARDS

GREEN SMOKE wholesale.greensmoke.com

DMC ENTERPRISES 800-362-1782 www.wholesalecentral.com/dmcmfg/store.cfm

HABIB IMPORTS INC 916-739-8488 www.wholesalecentral.com/habib

WATCHES

FORTUNE PRODUCTS, INC. www.fortuneproducts.com

800-345-4833

INFYNITI SCALES www.infynitiscales.com

905-568-1823

ELEGANT WATCHES, INC. www.elegantwatchesny.com

212-685-3371

LOCO NOVELTIES, INC. loconov.com/store

915-544-9057

JJ WHOLESALE LLC www.jj-wholesale.com

816-646-4856

TIME FACTORY INC. www.timefactoryinc.com

713-780-3786

305-290-3669

INNEX INC www.innexinc.com

866-659-7177

HIPHOPJEWELRYWHOLESALE.COM 410-493-2269 www.hiphopjewelrywholesale.com

PICTURE FRAME KING, INC. 631-551-8183 www.pictureframeking.com

JK IMPORTS, INC. www.jkimportsla.com

213-617-0609

WATCH TIME INC. 213-748-9942 www.wholesalecentral.com/watchtime/Store.cfm

JUDSON & CO www.judson.biz

SAV-ON www.sav-on-closeouts.com

NEXGEN SMOKE www.nexgensmoke.com

855-639-4367

WATCHES INTERNATIONAL www.wintl.com

682

256-355-8844

June 2013 | INDEPENDENT September 2012RETAILER

906-346-7065

713-780-8463

Go Back to www.IndependentRetailer.com

glwshows.com Look what Wholesale Gem and Jewelry Trade Shows are coming up! Detroit, MI - July 12, 13 &14 2013 Embassy Suites - 19525 Victor Parkway Livonia, MI 48152-1081

Franklin, NC - July 25, 26, 27 &28 2013 Watauga Festival Center - 426 Watauga Rd., Franklin, NC 28734-2324

2013 Da te s Orlando, FL ..............................January 4-5-6 Asheville, NC............................... January 8-9 Tucson (Gem Mall) AZ ............. February 2-15 Tucson (Holidome) AZ ............. February 7-15 Minneapolis, MN................................ April 7-8 Detroit, MI.................................. April 12-13-14 Chicago, IL .................................... April 19-20 West Springfield, MA ..................... April 26-27 Orlando, FL .................................... May 3-4-5 Franklin, NC................................May 10-11-12

Detroit, MI.................................. July 12-13-14 Franklin, NC......................... July 25-26-27-28 Spruce Pine, NC..................... August 1-2-3-4 Tucson, AZ .......................September 5-6-7-8 Minneapolis, MN................. September 29-30 Detroit, MI................................ October 4-5-6 West Springfield, MA ................October 11-12 Asheville, NC........................... October 22-23 Orlando, FL ........................October 25-26-27 ***Dates are Subject to Change***

Gem & Lapidary Wholesalers, Inc. U Ê*°"°Ê ÝÊ nÊUÊ À>]Ê -ÊÎ äÇ£ ää n * i\Ê­È䣮ÊnÇ nnÎÓÊ U >Ý\Ê­È䣮ÊnÇ ÎÓnÓÊUÊ > Ê Ê v J} Üà ÜðV

I NDEPENDENT R ETAILER.com | June 2013

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company profile DMA Security & Safety Products DMA INC. is a wholesale distributor of gun accessories, airsoft guns, knives, swords, law enforcement and tactical gear, personal security items, security cameras and closed-circuit television (CCTV) equipment. The company is continuing to expand in several categories. “We are adding to our gun accessory line and it is very strong,” says owner Rohit Oberoi, who launched the company in 1991. The accessory line includes buttpads, flashlights, grips, handguards, magazines, mounts, scopes, sights and much more. “We offer quick acquisition sites, lasers for pistols and rifles, rifle accessories like rails, and anything related to a law enforcement tactical rifle and hunting rifle,” Oberoi explains. “We also carry a full line of commercial grade CCTV equipment that we install in police and fire departments, as well

as in businesses like gas stations and liquor stores.” The self-defense market is huge, Oberoi reports, and products in this category will maintain their popularity with consumers as long as there is crime. “Women and senior citizens can be especially concerned about their safety, and many people like to carry some kind of self-defense tool such as pepper spray or a stun gun. This is perfectly legal in most states,” he adds. Pepper sprays and stun guns are good ways to deter perpetrators, Oberoi notes. “If someone attacks a woman from the back, she can use a stun gun that gives a shock which will put an assailant down to the ground in a matter of seconds, and completely paralyze him for ten to 15 minutes.” In DMA’s self-defense line, the half-ounce pepper spray key chain wholesales continued on page 74

www.goldfathers.com

Ubid

1-800-642-2545

We Sell 100% Authentic and Original Products

Fax: 1-702-891-8837

GOLDFATHERS JEWELRY, INC

Email us at

GFJWS@aol.com

We offer both Gold & Rhodium layered Jewelry, protected by an organic clear guard which is backed by our UNCONDITIONAL LIFETIME GUARANTEE.

BUY or BID!

BUY NOW: $19.99 Ed Hardy

Choose from over 260 styles of chains

BUY NOW: ONLY $0.99

Choose from over 430 styles of rings

Choose from over 3,400 charms

Retail: $11.99 L’Oréal Mascara Retail: $69.99

BUY NOW: $29.99 Adidas

BUY NOW: $4.99 Retail: $75.00

Retail: $69.99

Choose from over 270 styles of bracelets

Choose from over 470 styles of earrings Choose from over 80 styles of bangles

Over 100 Different starter kits to start or enhance your existing business!

Buy Or Bid On Our Website Today!

UbidDeals.com 70

June 2013 | INDEPENDENT RETAILER

30 Years Serving Your High Quality Fashion Jewelry Needs

Go Back to www.IndependentRetailer.com

Foleo Offers End-to-End Business Management FOLEO IS a technology company that aims to empower small and medium sized businesses (SMEs) with cloud based solutions that solve key problems, such as lack of resources, lack of capital to invest in new tools and services, and lack of growth and revenue. It offers digital signage, targeted advertising and business applications, which includes point-of-sale (POS).

“Our 360-degree approach is built from open source standards that are widely accepted as best practices, and enables small and medium sized firms to take control of their growth,” explains Nathan Ramasarma, co-founder and CEO. “They need leading edge solutions to compete with large enterprises that are trying to encroach on their businesses.” Foleo starts with digital signage to entice customers to visit retailers’ stores. “We make it easy and accessible because we use a cloud based approach. We then offer targeted advertising campaigns to ensure the customer feels valued. Importantly, retailers must complete the sale, or the first two components are useless,” Ramasarma stresses. That is why Foleo designed a POS solution that not only enables the retailer to accept payments and do continued on page 73

Helping Retailers Succeed Since 2001

Wholesale Trade Expo Florida Jewelry & Apparel Expo ORLANDO, FL June 22-24 2013 November 9-11 2013

September 14-16 2013

Greensboro Jewelry & Accessories Expo GREENSBORO, NC August 10-12 2013 December 7-9 2013

October 5-7 2013

www.gtshows.com 770-410-9771 “The Largest Wholesale Immediate Delivery Shows in the South”

I NDEPENDENT R ETAILER.com | June 2013

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company profile Cell Accessories Galore REIKO WIRELESS Accessories wholesales cell phone accessories, including cases, covers, pouches, headsets, chargers and screen protectors. Available in an assortment of colors, patterns and materials, the company designs products for all mobile brands. “We have our own design team and we manufacture many of our own products,” states Ken Chang, salesman. “We work directly with our factories, so we can control the quality of our products.” Reiko is well known for its cell phone pouches, Chang points out. “Many of our pouches are universal and work with all sizes, brands and styles of phones. They wholesale for around $1.50 to $2 apiece, and retail for around $5.” The company recently added a new line of colored

leather cell phone pouches, wholesaling for $2.50 each. Another new introduction is Reiko Wireless’ patent-pending belt clip polymer case. “Polymer is a rubbery, protective material, and the case clips to the user’s belt,” Chang explains. The product is available in several colors, including white, black, hot pink, green, orange, purple and brown. The belt clip polymer case wholesales for $3.50 for the iPhone 4 and 5, and retails for $10. The company also produces a line of strong, secure hybrid cases, made primarily of silicone and TPU (thermoplastic polyurethane). “Retailers do very well with this case, as it is a popular style with consumers,” Chang shares. Cell phone accessory continued on page 75

Visit Us At The Las Vegas ASD Show August 4-7, 2013

72

June 2013 | INDEPENDENT RETAILER

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Foleo

Over 15,000 Brand Name Original Fragrances, Skin Care & Cosmetic Products

continued from page 71 everything necessary at the front end, but also delivers a back-end business applications suite that includes vendor, order, customer and employee management. “Because our solution is cloud based, a store owner can be anywhere in the world and still be in constant connection with his business. He can generate and monitor all kinds of reports, and he can make decisions based on that.” Wholesalers do not need the POS part, he acknowledges, but the backend functions to manage vendors, customers, royalties, taxes and more are essential to their success. Foleo’s system is lucrative for small businesses because it is extremely affordable, Ramasarma states. “Small businesses don’t need to hesitate because the barrier to entry is low.” Pricing is tiered and the basic plan is $49 a month. It includes 24/7 customer support, and allows retailers to scale their businesses from one to two, three, four or more stores. “We provide all the tools required to manage a business. There is no need to ever change the software, as our system is easily scalable. Other providers install new software as a retailer grows, creating problems such as transferring data.” In addition to selling his products to SMEs, Ramasarma is seeking to partner with multiple chambers of commerce. “I know those folks have similar ambitions to help small businesses succeed, and I’m setting up a plan to assist businesses in distress. I’m going to help them, even if it means in the short term I’m not going to make continued on page 75

Register for wholesale today at www.fragranceX.com/wholesale or Call 718-482-6970

No Minimum Order

All at wholesale or Closeout Pricing! Cards

100% Original & Authentic

COD

Get all of your leather needs at Tanner Leather / "1- -Ê " Ê / -Ê "/Ê -/

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We bring thousands of items together in one place for your convenience. So many items we can’t list them all!

iÀÊ ««>Ài ÊUÊ->`` iÊ >}ÃÊUÊ" Ê/> Ê ÀiÃÃÊ7> iÌÃÊUÊ > Ê/À v `Ê iÀÊ7> iÌÃÊ £äää½ÃÊ vÊ i ÌÃÊUÊ£äää½ÃÊ vÊ ÕV iÃÊUÊ >ÌÃÊUÊ i>Ì iÀÊ Ì }ÊÊ6iÃÌÃ]Ê >«Ã]Ê

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Mon – Fri 8-5

765-935-3997 I NDEPENDENT R ETAILER.com | June 2013

73

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company profile

Di Galan

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DMA Security & Safety Products

by

Oro Laminado 18Kt

continued from page 70

Prestigio y SofisticaciĂłn, hecho para usted...

for $2.50 and retails for $5.95. For hunters, the company’s nine-ounce fogger, which can be used as a bear deterrent, wholesales for around $12.50 and retails for $24.95.

Best Quality Gold Layered Over 5,000 Styles

SEA SU PROPIO JEFE!

Con una inversiĂłn minima podrĂĄ entrar al exitoso mundo de la joyeria.

JUNE SPECIALS! FREE GIFT *ORDERS OVER $300

LlĂĄmenos Ya! 305-545-5880

Firenze Jewelry: 1880 NW 20th Street, Miami, FL 33142 Toll Free: 1-866-318-5880 / Fax: 305-874-2163 / sales@firenzegoldfilled.com

www.digalan.com

CLOSEOUT DEALS! YOUR SOURCE FOR PALLETS AND LARGE VOLUME ORDERS!

1 ĂŠ-* -t 1ST QUALITY TEE SHIRTS $1.00

" ĂŠ- ,/$2.00

Large Load Of Cigarette Accessories Lighters, Cases, Etc. Nfl, Mlb & Nhl Bobble Heads $2.00 Ea. ~ Retail Value $20.00

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continued from page 73 money doing so. For me, it’s about the long term investment. These are the things anybody should be doing because the economy needs motivated thinkers who look at the long term.” ■

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Cell Accessories Galore continued from page 72 sales are a very good business for independent retailers, because a new cell phone comes out every few months, Chang explains. “Who do you know who doesn’t have a cell phone? There are always new products to sell in this category, and the quality of our merchandise is unbeatable.” The minimum order is $100, drop shipping is available, and the company offers OEM branding on orders of 10,000 pieces or more. “We feature our products on our website, and retailers can place orders online or by telephone,” Chang adds. “We also have two showrooms in Manhattan, NY, and offices all over the U.S.” ■

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company update Clear Smoke Puffs up Product Line INDUSTRY EXPERTS say U.S. sales of electronic cigarettes could reach $1 billion this year. To meet this huge demand, Clear Smoke LLC is expanding its product line. “Tax hikes, smoking bans and health concerns are making alternatives to tobacco cigarettes extremely popular,� says Clear Smoke founder and CEO Tommy Hoang. “E-cigarettes are odorless, don’t require lighters and are free of tar. They can go anywhere, including restaurants, parks and offices, and consumers love that.� Since 2011, Clear Smoke has wholesaled an assortment of e-cigarettes and accessories. “Our manual e-cigarettes sell very well because they allow users to control how much of the liquid vapor hits their mouths and fine tune their smoking experience,� Hoang points out. “The technology enables

people to take longer, more frequent drags, without draining extra battery life.� Another advantage is that a manual e-cigarette will not activate in circumstances like a concert or club, where loud music causes vibration and pressure changes. Manual e-cigarettes are popular with many smokers, as are several other products in this category, and Clear Smoke will be introducing a selection of automatic e-cigarettes, vaporizers and electronic hookahs in the upcoming months. “While many people like the manual e-cig because they can regulate the vapor flow, others like the automatic e-cigarette,� he asserts. As its name indicates, this e-cigarette automatically adjusts the flow of vapor when the user puffs on the device. Tobacco vaporizers are also emerging as a great

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alternative to tobacco cigarettes. Instead of burning tobacco that generates toxins and carcinogens, a vaporizer heats the tobacco to a temperature that releases most of the desirable compounds but not the unhealthy chemicals. “Vaporizers are popular with consumers because they allow them to inhale only the vapor, without the smoke,â€? Hoang shares. Another product in great demand is the electronic hookah. It is used for vaporizing and smoking flavored tobacco called shisha. Unlike traditional hookah smoking, electronic hookahs do not contain tar or smoke, and emit only water vapor. Clear Smoke also carries a line of products that alleviates issues connected to smoking, such as detoxification body cleansers and mouthwash. “These are very popular among electronic cigarette consumers,â€? Hoang notes. “One big seller is our 420 Odor Eliminator, which helps to remove the smoke smell from any place or object after you smoke. It actually eliminates the odor, rather than cover it up.â€? E-cigarettes, vaporizers and electronic hookahs are popular sellers at all kinds of retail outlets, including gas stations, convenience stores and smoke shops. “The addition of these products to our line will help our customers meet consumers’ varying tastes,â€? Hoang states. The company has a three case minimum order, and wholesale pricing is available upon request. â–

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closeouts/liquidations Smart Surplus For Strategic Solutions SMART SURPLUS, Inc. is a full service, worldwide liquidation and inventory management firm that provides a variety of strategic solutions to help customers with their inventory and warehousing needs. Since starting up in 2003, the company’s services include remarketing and purchasing of excess inventory, refurbishing and disposal solutions, returns management, warehouse space consulting, and customized reverse logistics programs. Smart Surplus sells primarily small to medium sized home appliances such as heaters, air conditioners, kegerators and dehumidifiers. The firm also sells some electronics and commercial items. “We used to deal in major and high-end appliances,” shares Matthew Scriff, company partner. “In the last two years, however, we’ve moved toward

small, medium and apartment sized appliances. We are looking for items that are more palatable for people, and we’re very pleased with that decision.” By repurposing, remanufacturing and reusing units, Smart Surplus keeps appliances out of landfills, and gives them a second chance at life. “We try to provide a full green solution to our customers,” Scriff continues. “It’s a zero landfill solution and there is no waste.” Smart Surplus works with organizations of any size on a variety of items. “We do things like revenue sharing, outright purchase of returns and work on service contracts,” Scriff explains, “whatever fits best with our customers’ needs.” The company’s pricing is good for the distributor or reseller, as well as the end user, Scriff points out. “There are continued on page 82

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AALIQUIDITY LIQUIDITYSERVICES SERVICESMARKETPLACE MARKETPLACE

We Webring bringbuyers buyersand andsellers sellerstogether. together. Join Jointhe themore morethan than two twomillion millionbuyers buyers who whohave haveused used Liquidation.com Liquidation.com to tosource sourcesurplus surplus inventory inventoryfor fortheir their businesses. businesses. ȏ ȏ 5HJLVWHU IRU IUHH 5HJLVWHU IRU IUHH ZLWKLQ WZR PLQXWHV ZLWKLQ WZR PLQXWHV ȏ ȏ )LQG LQYHQWRU\ LQ )LQG LQYHQWRU\ LQ PRUH WKDQ PRUH WKDQ SURGXFW FDWHJRULHV SURGXFW FDWHJRULHV ȏ ȏ )RXU FRQYHQLHQW )RXU FRQYHQLHQW ZDUHKRXVH ORFDWLRQV ZDUHKRXVH ORFDWLRQV DFURVV WKH FRXQWU\ DFURVV WKH FRXQWU\

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closeouts/liquidations Smart Surplus continued from page 78 economies of scale based on getting a large volume of an item that was going to be a problem for the vendor or manufacturer. There is probably a bigger margin on our type of items on the resale than you would see in the traditional overstock and closeout market. Resellers can sell our items at a good percentage below the cost of a new item, with almost impeccable quality.” Smart Surplus has two locations; one in Elverson, PA and another in New Holland, PA, the latter of which is solely dedicated to remanufacturing. “If customers want to come in and look at our merchandise, the bulk of the items are in the New Holland warehouse,” says Scriff. For customers who can not visit the showroom, Smart Surplus’s website provides a wealth of information. “It basically is our calling card,” Scriff reports. “A warehouse environment isn’t always the prettiest thing to show off, so we rely on our website and the videos we have there to attract new buyers, as well as to offer some credibility to our business. “We use companies like WholesaleCentral.com to find a variety of dealers and draw them back to our

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June 2013 | INDEPENDENT RETAILER

website. The videos show a little bit about our refurbishing and remanufacturing process, to give people an understanding of what we are doing. We want our customers to understand the remanufacturing process, so they are comfortable with the end product,” Scriff adds. Smart Surplus is continuing to grow the remanufacturing side of its business this year, and solidifying relationships with vendors to ensure new merchandise is constantly coming in. Smart Surplus is an A+ rated BBB business, and has been since its inception. “We will do whatever it takes to make sure our customers are extremely happy,” Scriff stresses. “We don’t want to leave a company unhappy, ever.” The minimum order is a pallet, and truckload orders are preferred. If there is potential for ongoing business with smaller companies, however, “we are willing to try a smaller order.” ■

Smart Surplus, Inc. 180 Earland Drive, Building #8, New Holland, PA 17557 Toll Free: 877-977-7627 • Tel. and Fax: 484-809-7627 Email: sales@smartsurplus.com Website: www.smartsurplus.com

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closeouts/liquidations How to Profit in the Closeouts Market TODAY’S CONSUMERS want the biggest bang for their buck, making the retail sales environment more competitive than ever. Closeout merchandise can offer merchants an opportunity to sell goods at low prices, as well as make large profits, if they know where to look and how to buy, says Howard Grodnick, president of Jacobs Trading Company (JTC). JTC sells returned and excess merchandise in every category by the truckload. JTC’s parent company, Liquidity Services (LSI), operates Liquidation.com, an online marketplace where buyers can source surplus inventory by the truckload, pallet or small lot. “We refer customers who aren’t ready to buy a load to LSI, and they can get started on a smaller scale,” Grodnick adds. “Closeouts are first quality goods that have reached the end of their shelf life and need to be liquidated,” Grodnick explains. When a buyer, such as JTC or LSI, purchases liquidation merchandise, they often get an exceptional deal on a big inventory and pass those cost savings on to retail buyers. To get started in close-

outs, Grodnick recommends that merchants develop relationships with several suppliers to find the best partners. Here are some steps to consider taking. 1) Determine if the liquidator has a business location with hours of operation. If feasible, visit the site. Also, gauge their reaction when you ask to visit their business, they should welcome you. 2) Find out if the liquidator owns the merchandise they are selling or if they are brokering it for someone else. Be aware that, if they are representing the goods for someone else, they might not have inspected them prior to sale and, if something is not right, they might not take responsibility for it. There are legitimate jobbers and brokers, and it could be a pleasant experience, but retailers should shop carefully. 3) Start out buying a small amount of goods to test the waters.

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4) Uncover any additional costs, such as freight charges or service fees. These are fine as long as the grand total is still at the price point you have in mind. 5) Ask for references. 6) If the liquidator is online, be sure they clearly classify their merchandise. They should provide easy access to photos and product details. Liquidation.com offers customers an array of product pictures as well as inventory descriptions. In addition, the website has a Buyer Education Center with articles, videos and advice to help retailers grow their businesses. “When merchants have successful results at their local flea market or store, and find out they spent $100 on a lot and made $200, they are happy. The risk and reward generate excitement,” Grodnick shares. “Many of our customers over the years started in this business because they needed extra money or were hosting a fundraiser, and then they realized it was fun and they could make a good living at it.” ■

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feature Toy and Novelty Trends TOYS AND novelties are consistent top sellers for independent retailers, since they are often both affordably priced and great impulse buys. Today’s trending products are designed for fun, while allowing consumers to make a personal statement. Following is a review of the latest hot trends. Big Mouth Toys was launched in 2001, and creates and produces humorous products targeting practical jokers of all ages. “This year, we came out with a selection of garden gnomes,” notes Lynn Polaski, national sales account manager. “The regular garden gnomes have been around for a long time. They are fun and people like them, but ours are a little edgier and they make people laugh.” Big Mouth Toys’ gnomes include the Naughty Dancin’ Garden Gnome, Garden Gnome on the Throne, and the Solar Mooning Gnome, each about ten inches tall.

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by Gloria Mellinger

Garden gnomes wholesale for $9 and retail for $18 to $20. Another new product created by company owner and head prankster, Steve Wampold, has already gone viral on Facebook. “It’s a wine bottle with a wine glass at the top, and it says, ‘Finally a wine glass that fits my needs,” Polaski explains. “Women love it.” The idea for the Wine Bottle Glass, like many of his designs, came to Wampold through a combination of intuition and observation. “Steve was at his kid’s basketball game and the women were saying they were looking forward to a glass of wine after the event,” Polaski reveals. “Steve designed the product knowing that women would relate to it. You have to have merchandise that people can relate to, and that’s what we strive for.” The wholesale price for the Wine Bottle Glass is $7.50, and retail is $15 and up. The product comes with colorful point-ofpurchase packaging.

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Another hot item from Big Mouth Toys is the Piggy on the Potty soap dispenser. “People think it’s hysterical to watch the soap come out of his nose, and because it’s entertaining, it can get kids to wash their hands,” Polaski continues. Piggy on the Potty wholesales for $7 and retails for around $15. Big Mouth Toys’ products are all original, and the company introduces 30 to 50 items each year. The minimum order is $50, and Big Mouth Toys will break cases. The firm caters to mom and pop stores, and retailers can buy as little as one piece of any item.

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Another product line sure to make people smile and possibly jump for joy is from Novelty Gifts. “We go with the trends, and we are selling what is hot right now,” states Jimmy Narine, VP. “One Direction is the number one band in the world, and their world tour sold out in less than one hour. We have a complete line of One Direction merchandise, including stationery, plush, key chains, pillows and figures.” Hailed as bigger than the Beatles, the band has sold over 12 million records. “One Direction has a strong fan base among women of all ages,” Narine adds, “and their popularity shows no signs of slowing down. Retailers should jump on this opportunity to increase sales.” Novelty Gifts is a one-stop-shop for One Direction merchandise, Narine notes, and profits are double wholesale price. “Usually, a smaller continued on page 90

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feature Toy and Novelty Trends continued from page 89 retailer cannot meet the manufacturers’ minimum order requirements, but we have contracts from manufacturers to distribute these One Direction items.” Novelty Gifts also carries several of the more popular “As Seen On TV” products, which give retailers the added bonus of television promotion. Pillow Pets Dream Lites, for example, are nightlights that make bedtime fun for youngsters by transforming a room into a starry sky. The face of the particular pet is also projected with the stars. Another novelty,

Novelty Gift Co. 81 North Forest Ave., Rockville Centre, NY 11570 Toll Free: 800-648-4818 • Tel.: 516-561-1378 Email: Jimmy@noveltytoys.com Website: www.noveltytoys.com

the Big Top Cupcake maker, is 25 times larger than a normal cupcake, and is sure to catch on as a fun, inexpensive way to bake a statement. Novelty Gifts’ minimum order is one case, and products are sold in 12 or 24 pack cases. On the cheekier side of what is trending today in novelties is merchandise that makes a bold, even racy declaration. Island Dogs has a selection of merchandise that includes a telescopic fork and knife, duck whistle and gun frying pan, as well as several adult-themed novelties. “We regularly introduce fun, fresh products,” asserts Bill Smith, managing partner. “We sell things that are different than what is out there.” Ceramic coffee mugs with sayings are doing very well for the company. “Our most popular mug says, ‘Coffee makes me poop.’” The 22-ounce mug, which is twice the size of a normal coffee mug, “jumps out at consumers,” and the company is expanding its line from 12 to 24 slogans. The broad selection of sayings ranges from the innocuous, continued on page 92

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feature Toy and Novelty Trends

Island Dogs

continued from page 90 such as “Respect the Stache,” and “I am the Boss,” to the risqué. Mugs wholesale for about $5 and retail for $10. In addition to mugs, Island Dogs carries a line of travel cups with sayings. Beer pong also continues to be a hot trend, and Island Dogs carries an extensive line of beer pong products that sell well, especially in gift and party stores, according to Smith. Beer pong sets are available in a variety of colors, and pong balls come in a selection of designs, including pink zebra. The company’s minimum order is $200. Products that allow people to show their personality are also today’s top sellers for Nostalgic Images, says Bill Westrick, president. In business for nearly 30 years, the company offers a large assortment of toys and novelties, including metal signs, fun bracelets and sock monkey merchandise, all

11407 Cronhill Drive, Suite F, Owings Mills, MD 21117 Toll Free: 877-810-5007 • Tel.: 443-927-9254 Website: www.islanddogs.com

of which wholesale for prices that allow retailers hefty profit margins. With more than 600 metal signs in numerous themes such as vintage cars and trucks, Betty Boop, Marilyn Monroe and Coca Cola, the company makes it easy for retailers to engage consumers of varying interests. “The garage and gun related signs are always strong,” Westrick points out. Two of the biggest sellers are “What happens in the garage stays in the garage,” and “Warning: if you can read this, you are in range.” “Whether they have something controversial or fun in mind, people want to make a statement, so they buy signs,” Westrick notes. Another product Bill Westrick expects to be a huge continued on page 94

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feature Toy and Novelty Trends

Nostalgic Images

continued from page 92 fad this fall is the plastic Zipper bracelet. “It is similar to the Silly Bandz. Kids snap them together, and they can wear one or one hundred. Once school starts and some kids wear them, all kids are going to want them.” The Zipper bracelet wholesales for .55 cents and retails for around $4.50. Zipper necklaces and cell phone cases are also available. The patented Water Wiz pump action squirt gun continues to be popular, Westrick shares. The product attaches to a pop bottle or can be used in a pool without a bottle. “One pump up and it picks up the water, one pump down and it shoots it 30 feet,” he explains. The product wholesales for $2.75 and retails for $9.99 to $12.99. “The Sky Lantern is doing very well, too,” Westrick reports. “It’s a small hot air balloon with a little candle that you light, and it shoots up into the sky for a great distance before coming down.” Nostalgic Images’ minimum order is $200, and all main items come in appealing shipper displays. “People are looking to have fun, and they’ll buy these things because they

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marketing Pin for Profits with Pinterest Business PINTEREST, ONE of the fastest expanding user bases on the web, now offers Business Accounts to help you maximize your time on this most social of social networks. Put simply, Pinterest is the world’s largest bulletin board. Users create boards, or collections of images, to showcase their interests. Each image, or pin, in addition to having a caption, has an embedded link that takes the user to the page where the image originated so he or she can learn more. Pinterest offers businesses the opportunity to share images and link with their fans, interact with followers and potential customers, and keep up with their fans’ interests by browsing their pinboards. Pinterest has a special tutorial site just for business users that will walk you through setting up your account. Before you start, you will want to have a few things ready: • Profile photo: Choose an image that is crisp, easy to read and reflects your brand. Your logo or an image

96

June 2013 | INDEPENDENT RETAILER

by Andreea Ayers

of your most popular product is best. Make sure it can be identified when it is very small, as your profile picture will appear on your pins and on comments you post. • Profile description: Offer users a view of your company and the pinner (that’s you). Pinterest users love knowing who they are following, so be ready to share a bit of yourself. • Ideas for your first few boards: You will obviously want to share your products, but, as with any social network, you have to balance message with content. Create three initial boards to complement your product board, and find other topics in your niche. If, for example, you sell women’s accessories, create a board of fun evening outfits.

Pinterest + video = traffic to your website It has been a year since Pinterest integrated the Vimeo continued on page 98

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marketing Pin for Profits with Pinterest Business continued from page 96 video sharing platform, but many business owners are still unaware of the amazing opportunity it offers. Share your favorite videos and make your own to win new followers, repins and, ultimately, more traffic to your website. Here are a few rules of thumb: • Keep videos short and sweet, and offer quick nuggets of knowledge. Strive to keep your message under two minutes and don’t forget to layer your website address over your video. • Share videos across your boards. Don’t pin all of your videos to one board called videos. Instead be sure to include at least one video within the theme of each board to make the most of searches. • Use your top key words in your pin descriptions and profile. First and foremost, however, strive to make your content readable.

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Bob Marley Grinder

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marketing Getting Social: A Beginners Guide to Facebook, Twitter and Pinterest IT’S NATURAL for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a natural routine is disrupted, it can take time to build the trust and familiarity necessary to accept that change. For those in the retail industry, one major disruption occurred about seven years ago in the form of social media marketing. Today, as industry leaders and fellow storeowners speak to the positive impact social media can have on business, many merchants are devoting time and energy to this type of marketing. Following a few best practices, every independent retailer can seamlessly integrate the three biggest social sites into their day-to-day operations.

Build the hub of your social community As a retailer, the roots of your social community begin

by Christian Kratsas

with a Facebook business page. If you have not created one yet, now is the time. Begin by completing your “About” section. This is one of the most important pieces of your business page because it enables you to be found when customers are searching for a local store through Google, Bing or Yahoo!, and can drive traffic to your store. As for the general information, be sure to include your store name, website URL, hours of operation and contact information. In the “Description” section, include what makes you unique, the variety of products you offer and some background about your business. When writing your description, include key words and phrases that your customers will use when searching for your business online, so you will have a better chance of appearing in their search results. Once your information has been optimized for search, start posting. Create a variety of content that will entertain and connect with your customers. Posts

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should include your products, promotions and special events, along with a mix of humor, inspirational messages, community happenings, charitable outreach and anything that resonates with consumers. Put yourself in your customers’ shoes, and think about the type of content that would interest you and keep you coming back.

Create a traffic driver Because more than 1.06 billion people are active Facebook users, you might think that it is the only network where you need a presence. Don’t forget about the little blue bird, however, as Twitter has more than 200 million active users. Twitter is a great tool for having one-on-one conversations with

Create a variety of content that will entertain and connect with your customers.

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Serving our customers since 1985 260 Burkhart Rd., Rutledge, TN 37861 Forty dozen assortment of FIRST QUALITY ankle and low cut socks, size 9-11, cotton blend, 20 dozen of each style, includes white, white with colored heel and toe and solid color. All banded and ready for sale. Item 222. WHILE QUANTITIES LAST.

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your customers while driving traffic to your Facebook page, website or other media. If you are new to Twitter, you should follow the same steps you took to complete the information in your Facebook profile. Twitter is a microblogging platform, so you are limited to 140 characters per post. Stay consistent and summarize what you have on your Facebook page. Twitter is a great venue to announce store events, post links from Facebook photo albums or tweet blurbs with product pictures. continued on page 102

Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric. We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular & Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.

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marketing Getting Social continued from page 101 You can also reach out to your customers directly by using the “@� symbol and their user name. Customers can consume quick snippets of information, and take action when interested. The trick is to entice consumers to take a trip to your store with brief tweets that represent your brand.

Share an inspirational bulletin board Put your products in the spotlight with Pinterest, the hottest social network for retailers. Begin by creating three or four boards with specific titles such as “Products to Turn a House into a Home� or “Outfits for Summer Vacation.� Populate each board with enough images to gain the attention of your following. When pinning images to your boards, give each a short description filled with enough keywords so your followers can find them through Pinterest’s search feature. Always thank your customer for sharing your products. Pinterest makes this easy because you can see

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Christian Kratsas is the social media and content manager for SnapRetail, a ready-to-use marketing solution for local storeowners. He has educated thousands of retailers on email and social marketing through multiple speaking engagements and consultations. Kratsas has an advertising and technology background, earning a BA in Business and Marketing from the University of Pittsburgh, College of Business Administration.

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who repinned your items right from your profile. Now that you have a sense of how to begin marketing on the top three social networks for retail, start implementing what you have learned. It is time to harness the power of social media and drive customers to your store. â–

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Cards

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marketing Product Video is a Powerful Marketing Tool by Darcie King MORE THAN half of consumers say that watching a product video online makes them more confident in their purchase decision, according to a study by Invodo. As a result, many retailers are opting to showcase their products through short, compelling videos. Video is not only for online sellers. Many big-box and independent stores are utilizing this medium in their displays. User-generated content is becoming especially popular as a means to share one’s brand. It is an easy way to keep content on your website or social media fresh, which enhances Search Engine Optimization (SEO). It also increases word-of-mouth advertising, a key component to social media marketing. Doritos, as an example, invited user-generated video content in its “Crash The Super Bowl� contest, challenging people to create commercials for air during the big game. The company ended up with engaging videos that brought a genuine authenticity to their marketing. Disney is another major brand that has adopted usergenerated videos. The company encouraged parents to

record the moment they told their children that they were going to Disney World, and then used the best reactions in their television commercials. Businesses of all sizes and in all industries can capitalize on user-generated video content. Here are seven keys to maintaining a healthy user-generated video climate. 1. Keep it simple. The easier you make it for people to share video, the more likely they are to do so. Use video-friendly platforms and encourage sharing. Invite fans to post on your Facebook page, subscribe to your Twitter feed or use hashtags to track your efforts. 2. Tell people why they should post. Urge consumers to voice their opinions, let off steam or be part of an elite group. Develop a fun atmosphere. 3. Build rewards. In addition to fun, perhaps you want to provide a reward in the form of a prize or a discount. continued on page 106

OVER 12,000 ITEMS IN STOCK!!! 2" Colorful Glass Pipes $1.50

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Starting at $19.95

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Be a Part of the

Largest Gathering of Resort & Souvenir Gift Vendors and Buyers In America!

Over 2,000 Great Resort Gift Booths in the Smokies!

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marketing to your brand. Use bad reviews as an opportunity to show your humility by responding in a positive way and resolving the situation publically.

Product Videos continued from page 104 4. Promote variety. Find ways to attract videos of people using your products or have users create a jingle. Create a contest where other members of your community can vote on the videos. 5. Request videos. People are not going to post videos on your site unless you ask for them. Be direct and ask often. 6. Encourage testimonials. Choose happy customers that you have contact with and perform a case study. You can interview them on-camera, reveal the results of the study yourself on-camera or create a graphics-based video. Once you have a few case studies and success stories online, other users will begin submitting testimonials. 7. Monitor user-generated content. Make sure all videos follow the rules of the site and do not contain illegal material. Also, watch for videos that do not conform to your company’s code of ethics or are uncomplimentary

A well-planned video content campaign can increase awareness of your brand and lead to more sales. Draw attention to your products by adding visual content to your page or strategically placing it in your store. User generated content is a great way to create word-ofmouth advertising, and you need to create the environment, monitor it and keep it healthy at all times. ■ Darcie King, along with her husband Kristopher, launched E Video Productions (EVP) in 2001. EVP has created effective marketing pieces for such organizations as Viking Yachts, Kimball Medical Center, Axon Global, Girl Scouts of the Jersey Shore, and HealthSouth Tinton Falls & Toms River. Before starting EVP, Darcie worked for NBC30, CT as a studio camera operator and CGI Communications as an online video editor.

EVP

Tel.: 609-242-3760 Website: www.evideoproductions.net Email: Darcie@evideoproductions.net Facebook: evideoproductions Twitter: @evpDarcie • YouTube: evideopr

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tradeshow feature ASD Las Vegas Six Shows in One THE ASD Las Vegas consumer goods trade show runs Sunday, August 4, through Wednesday, August 7, at the Las Vegas Convention Center. The show brings together the world’s widest variety of merchandise in one event, making it easy for retailers to shop for their stores. Loaded with quality choices at every price point, this well-established trade event continues to grow, attracting approximately 45,000 attendees and hosting buyers from over 88 countries. Retailers will find a broad array of merchandise in six categories: Gift & Home, Fashion Accessories, Jewelry / Cash & Carry, Health & Beauty, Value & Variety, and Toys & Novelties. More than 2,800 vendors will showcase their newest offerings to every retail market segment and distribution channel. Retail buyers include mass merchants, independent specialty stores, convenience stores, department stores, hotels and resorts, car washes, airport gift shops, dollar stores and others. New to ASD Las Vegas is SOURCEDIRECT, a comprehensive sourcing show that will showcase

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June 2013 | INDEPENDENT RETAILER

more than 250 manufacturers, from countries such as China, India, Republic of Korea, Taiwan-Republic of China, Africa and Mexico, that produce Fashion Accessories, Housewares, Gifts & Toys, Apparel, Holiday and Seasonal merchandise, Souvenirs & Novelties, Consumer Electronics, Bedding & Bath, Health & Beauty products and General Merchandise of all types. The show will run concurrently with ASD Las Vegas, and offer volume buyers, such as larger retailers, importers, distributors and wholesalers, the opportunity to meet face-to-face. Held twice annually, ASD Las Vegas is the largest, and most comprehensive, trade show of its kind. Now more than ever, with the addition of SOURCEDIRECT, ASD Las Vegas is the marketplace for every retail market segment and distribution channel, large and small. â–

ASD

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tradeshow feature The Largest Souvenir & Resort Gift Expo in America THE INTERNATIONAL Gift Exposition in the Smokies (IGES) and Souvenir Super Show (SSS) will be celebrating its 14th annual Gift Expo November 5–9, 2013. “We are so grateful for our outstanding and loyal buyers and exhibitors, and for the overwhelming support they have shown IGES for well over a decade,” says co-owner Susan Mills. “Our buyers come first,” states co-owner Jerry Mayer. “If our buyers have successful experiences, exhibitors do as well, and everything else falls into place. Everyone benefits. Our continued success is due in large part to our incredibly loyal group of buyers and exhibitors.” In 2000, with only 272 booths and barely more

110

June 2013 | INDEPENDENT RETAILER

than 3,000 buyers, IGES was small but successful from the start. Now with more than 1,200 booths available in 2013, IGES/SSS has grown to become a part of the largest gathering of wholesale souvenir, resort and gift buyers and exhibitors in the world. This year, the show continues to extend its reach. Due to the overwhelming demand from buyers to showcase more top vendors with more products, IGES/SSS is expanding into two locales, the brand new LeConte Center in Pigeon Forge as well as the Sevierville Convention Center. “With two convenient locations for 2013, the Smoky Mountains in November is one continued on page 112

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tradeshow feature

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Souvenir & Resort Gift Expo in America continued from page 110 attraction buyers and exhibitors won’t want to miss,â€? Mills stresses. “This is truly the largest gathering of souvenir buyers and exhibitors in the world.â€? “While Sevierville has become our flagship location, we are delighted to expand back into Pigeon Forge this year,â€? Mills continues. “In utilizing both of these convention centers, we are able to honor exhibitor requests for expansion and offer 95 percent of our exhibitors main hall space. This is nearly unheard of in this industry.â€? Ultimately, it enables many IGES exhibitors to showcase their entire product lines, as opposed to partial exhibits, giving buyers a more rounded and complete buying experience. Again this year, IGES will be hosting national buying groups, including ZAG (Zoo and Aquarium Gift Buyers), the NCA (National Caves Association), Museum Buyers, Water Park Buyers, Campground Buyers and NARB (National Association of Retail Buyers), as each group celebrates its annual meeting and/or fundraising event in Sevierville and/or Pigeon Forge. “Large or small, all retailers are welcome and invited to join the festivities in November as we celebrate 14 years in the Smokies,â€? Mayer comments. â–

IGES 16ĂŠ >}ˆVĂŠ/ÂœiĂŠ,ˆ˜}Ăƒ

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112 No. 7th Street, Marshall, IL. Open 10-5, Mon-Fri Orders & Showroom 217-826-6230 Email: bargainoutlet@mediacombb.netĂŠĂŠUĂŠĂŠ >ˆÂ?ˆ˜}ĂŠ ``Ă€iĂƒĂƒ\ĂŠĂˆänĂŠ-Âœ°ĂŠĂ“˜`ĂŠ-ĂŒ°]ĂŠ >Ă€ĂƒÂ…>Â?Â?]ĂŠ ĂŠĂˆĂ“{{ÂŁĂŠ1-

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June 2013 | INDEPENDENT RETAILER

Toll Free: 800-430-7608 Email: info@iges.us Website: www.iges.us

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Order with us on our website: www.jrpalacios.com

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Ă€iĂƒĂƒĂŠ iÂ?ĂŒĂŠÂ›Ă“äĂ“ĂˆÂ‡äĂ“ĂŠUĂŠ$6.75

Most Cell Phone Cases Under $1.75

Baja

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Starting at $6.00 Call for Bulk Pricing

Authentic Puebla Dresses Call for #5628 Prices $2.25 #4000 $11.50

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/œœÂ?i`ĂŠ i>ĂŒÂ…iÀʛÓΣ™ÊUĂŠ$6.50 Ă?ÂœĂŒÂˆVĂŠ*Ă€ÂˆÂ˜ĂŒĂƒĂŠÂ›Ă“äĂŽĂˆÂ‡äxĂŠUĂŠ$10.00

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Log on to: www.mexicangoods.net for all your fiesta needs

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tradeshow calendar JUNE 2013 JUN 1-3, Gatlinburg Apparel & Jewelry Market Gatlinburg Convention Center - Gatlinburg, TN This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-and-Carry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865436-6151; Fax: 865-436-6152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

JUN 1-3, Norton’s Gatlinburg Gift & Variety Show

Mandalay Bay Convention Center - Las Vegas, NV Exhibit Description: Exhibits of properties representing characters, nostalgia, interactive and animation, team logos, entertainment & personalities, brand extension, lifestyle properties, original artwork/designs, trademarks, apparel based licensing, as well as support services offered by licensing agents and consultants. Attendee Description: Manufacturers, retailers, marketing, promotion & advertising executives of apparel and accessories, electronics, food & beverage, gift & novelties, health & beauty aids, home furnishings, housewares, publishing & stationery and sporting goods. For further information: Melanie Berkowitz, Advanstar Communications, Inc., P.O. Box 6469, Duluth, MN 55806-6469. Telephone: 888-644-2022, 212-951-6612; Fax: 212-951-6749; Email: info@advanstar.com; Website: www.licensingexpo.com.

Gatlinburg Convention Center - Gatlinburg, TN

JUN 21-23, Great American Gem Show - InterGem

This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-and-Carry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865-436-6151; Fax: 865-436-6152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

Reliant Center at Reliant Park - Houston, TX

JUN 2-4, Minneapolis Mart Home & Gift Show Minneapolis Mart - Minneapolis, MN Home, Gift and Accessories Show. For further information: Jeff Walton, General Manager, Minneapolis Mart, 10301 Bren Rd. West, Minneapolis, MN 55343. Telephone: 800-626-1298, 952-932-7200; Fax: 952-932-0847; Email: jeff.walton@mplsmart.com; Website: www.mplsmart.com.

JUN 7-9, Great American Gem Show - InterGem Suburban Collection Showplace - Novi, MI Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 9-10, Northstar Fashion Exhibitors Hyatt Regency - 1300 Nicollet Mall - Minneapolis, MN Manufacturer’s reps in the men’s, women’s and children’s apparel field and related accessories will be on hand to display their lines and take orders. For further information: Rick Siegel, Northstar Fashion Exhibitors, 3001 Hyatt Merchandise Mart, 1300 Nicollet Mall, Minneapolis, MN 55403. Telephone: 763-546-8717; Fax: 763-546-9176; Email: northstarfashion@gmail.com; Website: www.northstarfashion.com.

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JUN 18-20, Licensing International Expo

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 22-24, Charlotte Gift & Jewelry Show Charlotte Merchandise Mart - Charlotte, NC This show is a wholesale trade show for buyers of gifts, jewelry, housewares, silk flowers, stationery, toys, and much more. For further information: Michael Stephens, Mahone Associates, 800 Briarcreek Rd., Ste. BB503, Charlotte, NC 28205. Telephone: 704-377-5881; Fax: 704-358-9115; Email: michael@charlottegiftshow.com; Website: www.charlottegiftshow.com.

JUN 22-24, GTS Greensboro Florida Expo Osceola Heritage Park-Exhibition Hall - Kissimmee, FL Helping retailers and resellers succeed by offering multiple shows packed with world class importers, manufacturers, & wholesalers. GTS shows are filled with plenty of fashion jewelry, fine jewelry, beaded jewelry, handbags, apparel, closeouts, and accessories to satisfy all your businesses needs. These wholesale only expos provides our members a unique marketplace to explore new merchandise trends and new products for your business in a relaxed professional atmosphere. We help you be a better buyer by bringing you New Product Introductions and allowing you to examine New Products firsthand. For further information: Bobby Siddiqui, Golden Triangle Show, P.O. Box 4163, Alpharetta, GA 30023. Telephone: 770-410-9771; Fax: 866-807-0808; Email: bobby@gtshows.com; Website: www.gtshows.com.

JUN 10-12, Transit - Los Angeles Shoe Show

JUN 24-27, National Athletic Trainers Association Annual Meeting & Clinical Symposia

California Market Center - Los Angeles, CA

Las Vegas Convention Center - Las Vegas, NV

Showcases hundreds of premier footwear collections from burgeoning labels and established brands. For further information: Audrey Okulick, California Mart, 110 E. 9th St., Los Angeles, CA 90079. Telephone: 800-cal-mart (225-6278), 213-630-3737; Fax: 213630-3708; Email: aokulick@californiamarketcenter.com; Website: www.californiamarketcenter.com.

The NATA Trade Show, held in conjunction with the NATA Annual Meeting & Clinical Symposia is the largest exhibition of athletic training products and services in the world! For further information: Lindsey Anderson, National Athletic Trainers Association, 2952 Stemmons Freeway, Dallas, TX 75247. Telephone: 800-637-6282; Fax: 214-637-6282; Email: meetings@nata.org; Website: www.nata.org/annualmeeting.

JUN 14-16, Great American Gem Show - InterGem

JUN 28-30, Great American Gem Show - InterGem

Santa Monica Civic Auditorium - Santa Monica, CA

Timonium Fairgrounds - Timonium, MD

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

June 2013 | INDEPENDENT RETAILER

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INDEPENDENT

RETAILER

PRODUCT SPOTLIGHT

ST LOUIS WHOLESALE The largest NFL Wholesaler in the States! Shop our online catalog for over 20,000 products in stock and ready to ship. 1-800-340-7642 www.stlouiswholesale.com

POLAR-SPEC/ CHEAPER BUY THE DOZEN

SPORTULA PRODUCTS

Wholesale Of Imported Fashion Sunglasses, Reading Glasses, Sunglass Readers, Goggles, Motorcycle & ATV. 1-800-538-0048 www.cheaperbuythedozen.com

We don't just sell spatulas, coasters, and barbecue sets. We connect brands with lifestyles. 1-888-713-5343 www.sportula.com

KN095 10� Pink Polyresin Dragon

ISLAND DOGS Trendy and Unique Novelties, Gags & Gifts. Giant Sized 22 OZ Mugs. 1-877-810-5007 www.IslandDogs.com

GHOST ARMOR Fastest Growing Electronic Device Protection Customization Company In The World. 1-888-960-2766 www.GhostArmor.com

V3603WT Choju (Longevity) Umbrella

PACIFIC SOLUTION MARKETING INC. Manufacturer and importer of a wide range of folding pocket knives, hunting knives, tactical knives, novelty knives, medieval armors and weapons, and hand forged samurai swords and tantos. Pacific Solution is the solution for your knife needs! 1-877-810-4643 www.pacificsoluton.com

SJT ENTERPRISES HERITAGE AMERICA Vivid, full color thermometers and more. 1-800-247-4093 heritageamericagifts.com

Bone Shaped Car Magnets. You see them on cars all over, now YOU can sell these too! 2" x 7". Nearly 500 breeds, sayings, and teams! FREE floor display available. 1-800-326-7419 www.WholesaleDogSigns.com

MASTER CUTLERY KALAN Plastic Cups. Huge Variety. Plus Floor Display 1-800-345-8138 www.kalanlp.com

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NUBANI DISTRIBUTORS Your One Stop Shop for Regular, Overstocks, & Closeout Candy. We sell: Bulk, Seasonal, Rebags, Bars, & Food. 708-544-4740 nubanitradingcompany.com

The largest importer of knives in the United States.Over 3,000 products. We also produce 10 private label brands and are the leading manufacturer of licensed collectible knives and swords in the film industry. 1-888-271-7229 www.mastercutlery.com

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HUAFU INTERNATIONAL TRADING CORP. Fashion handbags & purses. 212-268-9985 www.huafu.org

BIG MOUTH TOYS We design, create and manufacture an outrageous line of products. High quality novelty items. 1-800-592-0293 www.NicStopFilters.com

ULTRAVIOLET

FLIPO

Your One Stop Wholesale Source stocking everything ultraviolet, blacklight reactive and « Ì Õ iÃVi Ì°Ê7 iÃ> iÊ*À V }Ê Ê Ài>Ì Profits! Great Flea Market Seller. Items Just Waiting To Come To Life! 1-866-608-6432 www.uvdist.com

Life Is Good. Our Products Make It Better! Flipo creates and releases innovative products that enhance your lifestyle and surroundings from home and patio accents to personal and pet safety to personal productivity. 815-223-9942 www.Flipo.com

NOSTALGIC IMAGES

DMA INCORPORATED

Extendable BBQ fork. with reverse forks for added safety. 419-784-1728 www.nostalgicimages.com

The Leading Distributor of Wholesale Gun Accessories, Knives & More. 1-800-337-2466 www.dma-inc.net

Q-T INTIMATES

FUN ZONE DISTRIBUTORS United States Based Distributor. We Specialize in Making You Successful with our High Profit, Fast Selling Products. Titanium Health / Sport Necklaces, Touch Stylus Pens & Glitter Head Bands. 419-553-7030 www.WholesaleCentral.com/FunZoneDist

One of the leading manufacturers & suppliers of lingerie and imtimate apparel, including: UÊ À>ÃÊEÊ*> Ì ià UÊ Õ ÕÃÌi`Ê EÊ Õ }ÕÀi` UÊ ÕÀà }ÊEÊ >ÌiÀ ÌÞ UÊ- >«iÜi>ÀÊUÊ > Vi UÊ À `> ÊUÊ* ÃÌ -ÕÀ} V> & Masectomy UÊ VViÃà À ià UÊ*À Û>ÌiÊ >Li www.qtbras.com 1-888-WE-R-BRAS

WATCH WHOLESALERS Wholesale Pricing on Name Brand Designer Watches 800-580-4608 www.watchwholesalers.com

NEW CoverGirl® Collection Now Available!

ZIVA GEM PROMIER PRODUCTS 27 LED Work Light with stand. Two Tier Display! Make DOUBLE the sales and profits in half the space! See our website for more products. 815-223-3393 www.promierproducts.com

Exquisite Cubic Zirconia Designs In A Variety Of Settings From Plated To Sterling To 14k Gold. Top Quality CZ Line of Stud Earrings Available in every size shape & color. The stone are set in every metal from plated base metal to sterling silver & 14kt gold. 646-416-5828 www.zivagem.com

PONTIAC 11 Perfect Gift for your iPad or Macbook obsessed. Unique accessory you won’t find anywhere else. 1-800-701-8478 www.GoTabletStore.com

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tradeshow calendar JUNE continued from page 114

JUN 28-30, Great American Gem Show - InterGem

JUL 10-17, Atlanta International Gift & Home Furnishings Market

Seattle Center - Seattle, WA

AmericasMart*Atlanta - Atlanta, GA

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

This Show features manufacturers, representatives, wholesalers and distributors of gifts, decorative accessories, collectibles, stationery & related gifts, souvenirs, resort gifts, gourmet food & specialty food products, European gifts, glassware & tabletop products, handcrafted gifts & home accessories, designer gifts & home accents, floral products, seasonal items, books, pet products, garden products and accessories, furniture, fine linens and more. For further information: Mary Ellen Jackson, AmericasMart Atlanta, 240 Peachtree St. N.W., Ste. 2200, Atlanta, GA 30303. Telephone: 404-220-2234; Fax: 404-220-2299; Email: mjackson@americasmart.com; Website: www.americasmart.com.

JUN 28-30, San Antonio Wholesale Jewelry, Gift & Accessory Show San Antonio Event Center - San Antonio, TX This is a For Trade Only show of the finest in costume and genuine jewelry designs. Held four times a year. For further information: Parker Trade Publications, 206 Lido St., Austin, TX 78734. Telephone: 512-261-4223; Fax: 512-261-3503; Email: cmparker@austin.rr.com; Website: www.parkertradeshow.com.

JULY 2013

Embassy Suites/Lovinia/Novi - Detroit, MI This show specializes in gems, jewelry lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

JUL 8-10, July Midwest Market Days™

JUL 12-14, Great American Gem Show - InterGem

TransWorld Merchandise Center - Des Plaines, IL

San Mateo County Event Center - San Mateo, CA

The Midwest Market Days trade show attracts Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. For further information: TransWorld Merchandise Center, Inc., 20 N. Wacker Drive, Suite 1540, Chicago, IL 60606. Telephone: 312-201-3800; Fax: 312-201-3803; Website: www.twmerchcenter.com.

Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUL 8-10, Midwest Market Days Chicago

JUL 13-17, Retail Tobacco Dealers of America Trade Show

Regent Showroom, 8999 Palmer St. - River Grove, IL The Midwest Market Days trade show is conveniently located in the Midwest only 10 minutes from Chicago’s O’Hare International Airport. Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. We provide complimentary breakfast and buffet lunch to all buyers and shuttle transportation to other participating showroom locations just minutes away. For further information: Joanna Kastle, Trade Show Manager, Regent Products Corp., 8999 Palmer St., River Grove, IL 60171. Telephone: 916-376-9437; Fax: 916-376-9471; Email: jkastle@midwestmarketdays.com; Website: www.midwestmarketdays.com.

JUL 10-12, PAACE Automechanika Mexico Hipodromo de las Americas - Mexico City, MX Automotive supplies and care products - automotive replacement parts - OEM parts on road support and rescue organization storage, construction - automotive parts - accessories, turning parts, specialty gear, performance lines, high-line add-on components for personalization - service for the automotive trade-environment protection, recycling, waste disposal - workshop and service equipment. equipment and systems for automotive painting, corrosion protection and body repair - full line of remanufactured parts, cores and components. For further information: Messe Frankfurt, Inc. ASA, CIPH, PHCC, RPA, 1600 Parkwood Circle, Ste. 515., Atlanta, GA 30339. Telephone: 770-984-8016; Fax: 770-984-8023; Email: info@usa.messefrankfurt.com; Website: www.usa.messefrankfurt.com.

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June 2013 | INDEPENDENT RETAILER

Sands Expo Center - Las Vegas, NV This is a annual trade show for the benefit of association members selling premium tobacco products including cigars, pipes and gift items. NOT open to the public. For further information: Ira Fader - Executive Director, Retail Tobacco Dealers of America, 12 Galloway Ave., Ste. 1B, Cockeysville, MD 21030. Telephone: 410-628-1674; Fax: 410-628-1679; Email: info@ipcpr.org; Website: www.ipcpr.org.

JUL 16-23, Los Angeles Gift & Home Accessories Market California Market Center - Los Angeles, CA The premier marketplace for the latest gift, accessories, and home decor trends in L.A. With thousands of exclusive lifestyle showroom collections and temporary exhibitors conveniently located under one roof, the landmark California Market Center (CMC) is the essential discovery zone for retailers sourcing bright, saleable gift, home, and accessories product in Los Angeles. For further information: Audrey Okulick, California Mart, 110 E. 9th St., Los Angeles, CA 90079. Telephone: 800-cal-mart (225-6278), 213-630-3737; Fax: 213-630-3708; Email: aokulick@californiamarketcenter.com; Website: www.californiamarketcenter.com.

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tradeshow calendar JULY continued from page 118

JUL 25-28, Gem, Jewelry & Lapidary Trade Show Watauga Festival Center - Franklin, NC

JUL 18-21, TransWorld’s Jewelry, Fashion & Accessories (JF&A) Summer Donald E. Stephens Convention Center Rosemont, IL Show features all types of jewelry including gold, platinum, silver, diamonds and gemstones. Fashion including sportswear, furs, leather apparel and neckwear. Accessories such as belts, scarves, handbags, sunglasses, wallets, watches and eye wear. Home decor including giftware, cookware, housewares and gourmet food. Pre-registration is FREE. On-site registration is $5. For further information: TransWorld Exhibits, Inc., 1850 Oak St., Northfield, IL 60093. Telephone: 847-446-8434, 800-323-5462; Fax: 847-446-3523; Email: info@ tweshows.com; Website: www.tweshows.com.

JUL 18-24, Beckman Handcrafted Show Chicago Merchandise Mart - Chicago, IL Handcrafted gift and artisan products at wholesale prices. For further information: Sara Hall, Buyer Relations Manager, Chicago Merchandise Mart, 200 World Trade Center, Ste. 470, Chicago, IL 60654. Telephone: 312-527-6448; Fax: 312-379-6033; Email: shall@mmart.com; Website: www.beckmans.com.

JUL 19-21, Oklahoma City Summer Gem, Jewelry Show Oklahoma City Fairgrounds - Oklahoma, OK Wholesale/retail trade shows that are OPEN TO THE PUBLIC featuring fine jewelers, fashion jewelers, beads, beading suppliers, and more. Buyers can shop with confidence where they’ll find a great variety of products with the finest quality at the lowest prices. Take advantage of additional savings, by joining our mailing list below to receive exhibitor discount coupons, admission discounts, and advanced show notices for the shows of your choice! It’s not just a shwo... It’s a Great Experience! For further information: AKS Gem Shows, 4532 Kawanee Ave., Metairie, LA 70006. Telephone: 866-AKS-SHOW, 504-455-6101; Fax: 504-455-6157; Email: info@aksshow.com; Website: www.aksshow.com.

JUL 21-24, Philadelphia Gift Show Greater Philadelphia Expo Center at Oaks Oaks, PA The Philadelphia Gift Show provides retailers from the midatlantic and Tri-state regions an expansive product selection more than 1300 booths showcasing thousands of lines from national manufacturers and leading regional sales representatives in a hassle-free environment. With the debut of the Philadelphia International Handcrafted Expo, the July event will feature more new resources than ever before. It’s convenient suburban Philadelphia location makes it easily accessible and affordable for its large drive-in audience. For further information: Shelly Fulghum, Urban Expositions, 1690 Roberts Blvd, Ste 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: sfulghum@urban-expo.com; Website: www.philadelphiagiftshow.com.

This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

SUMNERCOMMUNICATIONS www.sumnercom.com

INDEPENDENT

RETAILER INDEPENDENTRETAILER.com

,WPG r 8QN r 0Q

PUBLISHER Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT

ASSOCIATE PUBLISHER

JUL 26-28, Pittsburgh Gift Show Monroeville Convention Center - Monroeville, PA Wholesale show (to trade only) featuring gifts, souvenirs, housewares, floral, baby & children’s goods, jewelry, stationary etc. NEW this year: Cash & Carry section. For further information: Patti Cartwright, Show Manager, Coral Productions, Inc., 100 Bickford St., Rochester, NY 14606. Telephone: 585-254-2580 ext. 231, 800-997-GIFT; Fax: 585-458-1511; Email: giftshows@coralproductions.com; Website: www.pittsburghgiftshow.com, www.westernnewyorkgiftshow.com.

Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107

EDITORS Gloria Mellinger gloriam@sumnercom.com @glorimel Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107 National Trade Associations

JUL 27-30, Orlando Gift Show Orange County Convention Center - Orlando, FL The Orlando Gift Show features hundreds of exhibiting companies, including leading Southeastern sales representatives and top manufacturers, showcasing items in virtually every product category, including general giftware, home and garden accents, gourmet gifts, party and paper goods, tabletop, holiday / Seasonal, collectibles, souvenir / resort merchandise, stationery, bed, bath and linen and more. For further information: Kathy Smart, Orlando Gift Show Director, Urban Expositions, 1690 Roberts Blvd, Suite 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: ksmart@urban-expo.com; Website: www.orlandogiftshow.com.

JUL 27-30, San Francisco International Gift Fair The Moscone Convention Center - San Francisco, CA This Fair is a semiannual event with 16 product categories which feature general giftware, tabletop, housewares, decorative and personal accessories, museum gifts, ethnic, traditional, country and contemporary crafts, souvenir items, stationery, contemporary design products, juvenile products and garden accessories and floral products. It attracts specialty and department stores, gift shops, jewelry stores, interior designers, importers and distributors of home products, mail order catalogs, museums and galleries, stationery stores, gourmet shops, juvenile stores and craft retailers. For further information: Cece Lee, Urban Expositions, 1690 Roberts Blvd, Suite 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: clee@urban-expo.com; Website: www.sfigf.com.

JUL 27-31, Independent Jewelers Organization Gaylord National Harbor Hotel - Washington, DC Elite group of retailers hand-selected for membership in the Independent Jewelers Organization (IJO). IJO is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to over 1,000 members worldwide. For further information: Independent Jewelers Organization, 25 Seir Hill Road, Norwalk, CT 06850. Telephone: 800-624-9252, 203-846-4215; Fax: 203-846-8571; Email: ijo@ijo.com; Website: www.ijo.com.

PRODUCTION Robert Siel, Director robs@sumnercom.com Tracy Parisi tracy@sumnercom.com Keri Hanson keri@sumnercom.com Luke Calzone lukec@sumnercom.com

CIRCULATION Lisa Evans lisae@sumnercom.com Virginia Ramirez virginia@sumnercom.com

PUBLISHING OFFICES Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com

SUBSCRIPTION INFORMATION r 24 per year; 50 for 1st cl. r 48 for 2 years; 95 for 1st cl. r Canadian subscriptions 40. U.S. funds (Canadian 1st cl. 60) r 2NGCUG CNNQY FC[U HQT ɛTUV issue. For current issue Yith subscription add 7.00. r Individual Copies 7.00 ea. Email: lisae@sumnercom.com Phone: (203) 748-2050 ext. 127 Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2013 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing offices. POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801. Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.

© 2013 SUMNERCOMMUNICATIONS

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June 2013 | INDEPENDENT RETAILER

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WHOLESALE HANDMADE SOAP $1.00/BAR BUY Wholesale Soap Bars by the Case!

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2IJ /O;FCNS 5BIF?M;F? &;NM !;JM @IL *?MM 1CH=?

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RETAILERS

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GoliathFalls.com I NDEPENDENT R ETAILER.com | June 2013

121

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AMERICA’S #1 SELLING GIFT ITEM!

Retails $7.99 to $9.99

WOOD PLAQUES

ONLY

$2.97/ea

Our customers tell us all the time: “The dog signs are my best selling item in the store!”

ASK ABOUT OUR 100% MONEY BACK GUARANTEE! YOU HAVE NOTHING TO LOSE!

SEE US AT AN UPCOMING SHOW: Super Zoo in Las Vegas July 23-25, Booth 2466 ASD Show in Las Vegas August 4-7, Booth SL1003

Display Contains 28 of the Most Common Breeds 6 of each = 168 pcs at $2.97 each = $498.96

FAN CAVE RULES Wood Signs

5”x 10” IN SIZE OVER 100 DOGS, CATS & HORSES!

SPORTS TEAM PLAQUES Any College or Pro Team Name Available! Measures 5” x 10”

USA Made

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Display when you order 168+ assorted Sports Plaques!

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UÊ ÞÊ i}iÊ ÀÊ*À Ê/i> Ê > iÊ Û> >L i UÊ Ài>ÌÊv ÀÊÌ iÊ > Ê >Ûi]Ê,iVÊ, ]Ê >À]Ê À ]ÊiÌV° UÊ >À}iÊ£ä»Ý£È»Ê- âi]Ê > >Ìi`Êv ÀÊ ÕÀ>L ÌÞ UÊfÇ°{ Ê7 iÃ> iÊ ÃÌ UÊ , Ê ÀÊ Ã« >ÞÊ Û> >L i

1-800-326-7419 www.WholesaleDogSigns.com FREE SHIPPING FOR INDEPENDENT RETAILER MAGAZINE READERS!*

Call Your Representative Now For More Details! * In the Continental USA, on full floor display only

122

June 2013 | INDEPENDENT RETAILER

*GUARANTEED SALE* We are SO confident you’ll do well we offer a MONEY BACK GUARANTEE! You can return them if you sell less than 50% in 6 Months. Restrictions apply. Call us for details. PRODUCTS MADE IN USA NOT IN CHINA

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FAN ZONE SPORTS PLAQUES SEE US AT AN UPCOMING SHOW: Super Zoo in Las Vegas July 23-25, Booth 2466 ASD Show in Las Vegas August 4-7, Booth SL1003

NEW

Measures 5" x 15" Any college OR pro team name $4.50 wholesale, $10 to $15 retail Order 110 pcs – teams of your choice – and get a FREE floor display!

MADE IN THE USA

Great Sellers!

DOG BONE SPORTS MAGNETS Great Sellers!

ANY pro OR college team name Measures 2" x 7" in size Waterproof and UV resistent $1.25 cost - retail for $2.99 to $4.99 People LOVE their dogs AND their teams so these sell great!

CUSTOM BONE MAGNETS TOO!

1-800-326-7419 www.WholesaleSportsSigns.com Call Your Representative Now For More Details!

Õ Õ Ê"À`iÀÊ" ÞÊxä«VÃ]Ê-> iÊf£°ÓxÊ ÃÌt PRODUCTS MADE IN USA NOT IN CHINA

I NDEPENDENT R ETAILER.com | June 2013

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Go Back to www.IndependentRetailer.com POSTMASTER: Please Send Address Changes to:

Independent Retailer 24 Stony Hill Road Bethel, CT 06801-1166 06-13

Oriental Apparel Inc. t t Email: orientalclothes@bellsouth.net www.wholesalecentral.com/orientalapparel/store.cfm Brand New

NEW STYLES FOR SUMMER!

Just Arrived

Plus Size Available in Juniors and Ladies!

WHOLESALE ONLY

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