Sun Branding Creative

HELLO! WE ARE THE CREATIVE TEAM

WHO WE ARE

A creative brand studio with talented individuals, great ideas and happy clients!

With years of design expertise across numerous brands and retailers we create design solutions that really work.

Collaboratively working alongside our Sun Branding Solutions’ family, we evolve established brands and bring new ones to life.

WHAT WE DO

packaging design

brand creation & identity

creative

artwork & adaptation illustration photography brainstorm visualise

design think

communicate

things

listen

smile

problem solve

tweak

stuff

evolve respond

shoot create

deliver

draw organise

work hard

MEET THE TEAM

Our closeknit team is made up of designers, art directors, illustrators, creative artworkers and account managers.

One happy little family!

LOUD, PROUD & LIMITED EDITION RYVITA CRISPBREAD

DESIGN CONCEPT BRAND DEVELOPMENT ILLUSTRATION

What with our Olympic success and the Royal Jubilee, 2012 was a cracking year for Great Britain.

To celebrate, Ryvita asked us to create a limited edition pack for their Crispbreads. As Ryvita products come with the Royal Warrant, the union jack felt the right way to go.

Bold, simple and confident!

BRAND CREATION & IDENTITY DESIGN CONCEPT ILLUSTRATION CREATIVE COPY PACK DEVELOPMENT

IN A PICKLE! PETS AT HOME Cats love the odd indulgent treat. Not unlike many of their owners.

So for Pets At Home, we had a lovely time creating a new ‘cat treats’ range.

From scratch, you might say.

MEO W

Where ’s the cheese?

BRAND CREATION & IDENTITY DESIGN CONCEPT ILLUSRATION CREATIVE COPY PACK DEVELOPMENT

PICKLE’S HAS A DAY OUT PETS AT HOME Following the success of Pickle’s cat treats, Pets At Home launched two new products. It was time for Pickle’s to explore the great outdoors!

WHAT A TREAT! PETS AT HOME The dog treat category is a crowded space, so Pets At Home were looking for a design that really had impact on shelf. There aren’t many dog treat brands exploring full illustration on-pack, so it was a project we had a lot of fun with.

We chose a style that added personality through use of a lead character,

BRAND CREATION & IDENTITY DESIGN CONCEPT ILLUSRATION

Pepper, and a playful tone of voice. Pets At Home has seen real success

CREATIVE COPY

with Pepper’s and we’ve supported the growth of the brand right from initial

PACK DEVELOPMENT

concept stages.

e

KEEP YOUR PAWS OFF They’re all mine!

Pets At Home launched Pepper’s Dog Treats last year to such success that we wanted to grow the brand.

Claire Gavin, head of private brands

and innovation, Pickles and Peppers, PETS AT HOME

Mmmmm...

PACKAGING DEVELOPMENT BRAND DEVELOPMENT PHOTOGRAPHY

KEEPING IT FRESH RYVITA FOIL FRESH

With a new innovative foil substrate to keep their crispbreads fresh, Ryvita wanted to shout about their new feature without completely changing their well known pack design. Using the foil and a matt varnish we created an impactful but unobtrusive flash design that looked like it was always meant to be there.

BRAND DEVELOPMENT PHOTOGRAPHY RANGE EXTENSIONS

A FESTIVE FEAST ALDI OAKHURST ROASTING JOINTS

A simple yet bold approach to a frozen roast joint range with a sprinkle of christmas cheer! The Aldi brand Oakhurst is a warm and festive brand of roasts for all year round and gains gold ornaments for the Christmas season.

We relished in creating a new look for this brand. And of course we especially enjoyed photographing all of the warm homely food.

After a trial re-design Aldi saw a 100% uplift in sales ALDI BRAND MANAGEMENT

DELI-ICIOUS ALDI – THE DELI ‘The Deli’ is a small but mighty brand of dips and houmous products, created for Aldi as a new private brand. After a trial period in store, the result was a great success. Aldi saw a 100% uplift in sales.

BRAND CREATION AND IDENTITY DESIGN CONCEPT ILLUSTRATION PACK DEVELOPMENT

A COMPLETE MAKEOVER WALMART PERSONAL CARE - EQUATE BEAUTY

BRAND CREATION & IDENTITY RANGE DEVELOPMENT ILLUSTRATION BRAND GUIDELINES

From Face Care to Personal Care, the Walmart Health & Beauty review exercised all areas of our design expertise. Managing the entire Brand Development process for the ‘Equate Beauty’ brand, we had an intimate understanding of the design architecture and became brand guardians overseeing a consistent application of the brand across the range.

We worked closely with the Sun Branding Solutions’ family to oversee artwork stages and print finishes.

KNIGHT IN ‘SHINING CLEAN’ ARMOUR UNILEVER PROMOTIONAL CIF PACK

CREATIVE BRAND ADAPTATION

Incorporating a knight in armour onto the label of this classic brand was a quest for the brave.

Unilever joined forces with the animated movie ‘Justin and the Knights of Valour’ to create a promotional Cif pack.

Working with guidelines from the film company, but staying loyal to the Cif branding, we achieved an eye catching label promo with a fairytale ending.

DESIGN CONCEPT ILLUSTRATION

PREVIOUS DESIGN

A REFRESHING CHANGE ALDI DIPLOMAT HERBAL TEA

We worked with Aldi to revitalise their herbal tea range. A blend of vibrant colour cues, contemporary illustration style and a soothing watercolour background gave these packs a new lease of life. So why not sit back, relax and have a sip of refreshing herbal tea.

CONCEPT SKETCH - FRONT VIEW

SIDE VIEW

BACK VIEW

TOP VIEW

PACKAGING INNOVATION CONCEPTUAL SKETCHES

PACKAGING INNOVATION

STRUCTURAL ILLUSTRATION

UNILEVER - DOVE PERFORATED SHELF PACKAGING

TECHNICAL DRAWING

DETAIL OF PERFORATION

The brief was to reduce cost on shelf packaging, deliver weight reduction and innovation without being limited to corrugate or existing capabilities within Unilever.

Our packaging specialists developed an innovative format working with our design adaptation team to bring them to life through detailed sketches and visualisations.

The result was a 36% cost reduction, 82% weight reduction and is being tested in USA.

GET IN TOUCH We’d love to hear from you.

Please contact Kate Fischer, Senior Account Manager for a chat on +44 (0) 01274 202 418 or at kfischer@sunbrandingsolutions.com Sun Branding Solutions Albion Mills, Albion Road Bradford, UK, BD10 9TQ