• H U N T E R
C A T T L E •
GRAPHIC • U S A G E
G U I D E L I N E S •
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The way we look is a reflection of who we are. The logo, the color palette, and the typography are the basic elements of visual language. This section introduces Hunter Cattle’s specific brand elements, and provides guidelines on how to use them.
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GRAPHIC USAGE GUIDELINES
Main Logotype
This is the main logotype of Hunter Cattle; it reflects the family values and the core activity of the company.
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LOGO USAGE GUIDELINES
Logo Components
Logo Construction
Tagline
Symbol
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The Hunter Cattle logotype has two elements: the symbol and the tagline.
This grid serves as a reference for the construction of the logotype and to identify the relationships between the elements’ proportions. Here, the height of the “o” is used as the base for the grid.
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LOGO USAGE GUIDELINES
Clear Space
Minimum Size
.8 inch
When using the logo, it is important that the area immediately surrounding the logo remains free of type or design images, so that nothing competes visually with the logo itself.
The logo must never be printed smaller than 0.8” to preserve legibility.
This grid serves as a reference for determining this required space using the “o” height.
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LOGO USAGE GUIDELINES
Logotype Versions
This logotype should be included in all Hunter Cattle products.
This logotype should be included in all Hunter Cattle services and experiences, i.e. Educational tours and barn lofts.
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Services Logotype
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Product Logotype
Product Stamp
Services Stamp
This stamp can be used as brand support and as a condensed version of the logotype.
This stamp can be used as brand support and as a condensed version of the services logotype.
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LOGO USAGE GUIDELINES
Logotype Color Versions 2 Color Version
Pantone 574 Version
Pantone 4625 Version
Black Version
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LOGO USAGE GUIDELINES
Color Palette Print
Pantone 574
34 0 81 71
C M Y K
Pantone 4625
0 60 100 79
C M Y K
Pantone 465
220 27 58 6
C M Y K
Black
0 0 0 100
C M Y K
Screen
79 R 91 G 49 B
RGB
81 R 44 G 29 B
189 R 149 G 91 B
0 R 0 G 0 B
Hexadecimal
#4E5A30
#512B1C
#BD955A
#000000
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LOGO USAGE GUIDELINES
Background Correct Usage On light backgrounds, use the 2 color logotype When using a colored background, it is imporant to be sure that the logotype is legible. The following examples serve as a reference of the appropiate use of backgrounds when using the different versions of the logotype.
On dark backgrounds use one color logotype
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LOGO USAGE GUIDELINES
Background Incorrect Usage These examples reflect some background usages that should be avoided, given the lack of readability.
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LOGO USAGE GUIDELINES
Logotype Typography LHF Tonic Nerve This is the logotype typography and should not be used for other purposes.
Knockout This is the typography that should be used for headings and titles Knockout HTF47 Bantamweight
Knockout HTF69 FullLiteweight
Knockout HTF90 UltmtWelterwt
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Headings Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890 ABCDEFGHIJKLMNOPQR STUVWXYZ 1234567890
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LOGO USAGE GUIDELINES
Body Text Typography
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
Whitney HTF This is the typography that should be used for body text
Whitney HTF Medium
Whitney HTF SemiBold Italic
Whitney HTF Black
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LOGO USAGE GUIDELINES
Original
Recommendation
Here is an example of the appropriate use of the typographies. On the left side is a current example of a poster and on the right side is an example of a recommended version. 14
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LOGO USAGE GUIDELINES
recipes!
BEEF | Tongue
SAFE HANDLING INSTRUCTIONS This product was prepared from inspected and passed meat and/or poultry. Some food products may contain bacteria that could cause illness if the product is mishandled or cooked improperly. For your protection, follow these safe handling instructions.
Keep refrigerated or frozen. Thaw in refrigerator or microwave. Keep raw meat and poultry separate from other foods. Wash working surfaces (including cutting boards), utensils, and hands after touching raw meat or poultry. Cook thoroughly. Keep hot foods hot. Refrigerate leftovers immediately or discard.
DATE
QUANTITY
Hunter Cattle CO., 430 Driggers Rd., Brooklet, Ga 30415 912-823-BEEF | www.huntercattle.com
Here is an example of the appropriate use of the typographies on the labels.
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CONTENT CREATED, DEVELOPED AND COMPILED BY:
DMGT 720 Spring 2013 Design Innovation Development and Marketing Strategies
Atthaves Borriraklert Laura Campos Michael Denman Phillip Evans Alexandra Jackson Liu Xin
Carol Lora JaKenna Martin Priscila Mendoza Mariana Ortiz Reyes Lauren Peters Diane Seaver
Bhavika Shah Sun Tianjie Nathan Sundberg Wang You Zhang Haoting Professor Verena Paepcke-Hjeltness
Courtesy of the School of Design Savannah College of Art and Design 16
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