May 12, 2013
Rendezvous
The
Halepoto factor Somal Halepoto.
mother’s day special
To
MUm
with L ve interview
Beauty, Brains, Businesswoman Afreen Shiraz STYLE
Bohemian Rhapsody ELECTION 2013
Electioneering comes of age
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travel Sunday Plus
By HIRA ASIM
Travellers p
KUALA L
sunday plus MAy 12, 2013
travel
Landing on the international airport of Kuala Lumpur itself is an amazing experience and I experienced it for the second time. In year 2010, me and my husband went alone, this year we are all together for an amazing and remarkable holidays. Me , my husband and three boys after landing, boarded off the aircraft. Boys were very excited to see such a beautiful airport.
paradise
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To
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interview
By Ayaz Ramiz Malik
62 sunday plus May 12, 2013
comment
Once upon a time there was Lawn. Not the one in your house’s front or backyard. It was called malmal and malmal always went with latha. This was the dress of shurfaa – who were called at that time, safaid poash. Meaning wearers of white dress. Shalwar used to be of latha, a product of pure cotton and the shirt or kurta used to be of malmal – again white. Thus the word sufaid poash! Latha developed into poplin and malmal into lawn after being printed. And this happened over years ago. The Lyallpur and Faisalabad took over the opportunity and popularised it into lawn. This is the lawn that is the heartthrob of everyone now. The poor rich lawn does not have an illustrious history. Perhaps people wore it in olden times. But who cares now? Oh you do? And why not? You’re buying the cloth at a premium. And it has become a premium product. The mergers, the billboards, the exhibitions and the bags ladies pile up while retiring from a Lawn exhibition. It is premium - Now. It was a product for summers a decade ago. Or was it a decade? But now Lawn is a brand. And a brand stamped by more names then you can count digits on your fingers (an understatement). As luck would have it! This fine inexpensive printed cloth of yesteryears that mother used to love for summers perhaps in the kitchen or while hanging out with family has become the product to fill in the opportunity areas for designers, and well, the consumer is only too cognisant. Oh even the textile mills have stepped in to popularise Lawn. Strategies to enhance the product to brand level and endorsed by names you will buy or
As the Fashion Doctors ordered!
It’s the LAWN Revolution better still -should buy. It is that same cheap ever-day use lawn. The healthiest step is that there is an unending competition now in the Lawn parade. Competition is good for the market and consumer alike. Let my imagination take an alternate course here. Remember when Levis got their competition from Arizona Jean and Guess? Levis cut their prices down so did the competition and Jeans and denim was the order of the day. The lawn’s evolution is analogous to that of the Italian pizza. Do not confuse the issue at hand. No One is reducing any prices where lawn is concerned. The comic situation is that it is all going backwards. The more the lawn is glamourised and the more mergers, make it even 'more' desirable the 'more' the prices have risen. Strange but true! 10 years ago a lady would not know Lawn by a Designer name. But that was then, this is now! The Lawn is the Big-in-thing now. Although it always was but to top it all with the concept too has changed. The beautiful summers (let’s call them beautiful and not perspiring) bring along the sunshine, nice trendy tops and palazzos, etc. And it’s now all Lawn. Funny enough Lawn was a printed fabric. Now it has handiwork and karhai on it. A Lawn revolution indeed! And the price tag? It can be a bit of a dent to the pocket. Good old malmal, or better still, the uber lawn now is the hip thing in selling at a profitable price and even mother bought it. So much for a testimonial. Let’s see what they come up with next!
May 12, 2013 sunday plus 63