Business Day Courier Services Insight (March 17 2022)

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BusinessDay www.businessday.co.za Thursday 17 March 2022

INSIGHTS

COURIER SERVICES Sponsored content

Industry responds to Covid-19fuelled boom in e-commerce panies •mixCom it up as

pandemic disrupts ‘business as usual’, writes Lynette Dicey

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A’s economy might be struggling but one sector that is seeing good growth is the courier services — also known as the express parcel or express logistics — sector. Specialising in moving shipments within a 48-hour timeframe, the industry consists of hundreds of companies, employing about 18,000 employees with more than 10,000 vehicles in operation. Garry Marshall, CEO of the SA Express Parcels Association (Saepa), the industry association representing a number of courier companies including FedEx, DHL, UPS, CourierIT, PostNet, RAM, DSV and

Garry Marshall … more options. Globeflight, among others, says the express logistics industry plays a critical role in supply chains across sea, land and air, ensuring time-sensitive commodities reach their intended destinations quickly and efficiently. Prior to the Covid-19 pandemic, SA’s express logistics industry was behind the global curve insofar as e-commerce transactions were concerned, says Marshall. Courier delivery vehicles often battled to make door-to-door home deliveries on the first attempt, often

because nobody was at home to take delivery of the item and, in the case of estates, because vehicles were refused access. “As drivers often only managed to make the delivery on the second or even third attempt, the cost of providing the service was expensive,” explains Marshall. The pandemic acted as the big disruptor, creating an environment that was more conducive to deliveries. “Suddenly everybody was at home. Homeowners in estates pushed for their estates to give courier drivers access so that deliveries could be made. Technology started to become more user friendly, allowing senders and recipients to track the progress of their delivery.” The pandemic resulted in rapid growth in some areas of the industry, including business-to-consumer home deliveries which saw 60% growth. It also resulted in the growth of e-commerce. “Fast forward two years and e-commerce and express logistics have become a standardised product and the

/123RF — RIDO industry is maturing,” says Marshall, adding that growing volumes mean that prices have stabilised. That’s not to say the industry is without its challenges, among which is inflation and poorly maintained road infrastructure which means that delivery vehicles frequently suffer damage. Rapidly rising fuel costs are also a significant variable which the industry has to take into consideration. The pandemic also saw a rise in e-commerce. Many courier companies and even road freight businesses started offering deliveries of grocery

retailers. “RTT was a classic road freight company before it started working with Checkers to fulfil its popular Checkers Sixty60 delivery platform, or DPD Laser which shifted from conventional deliveries to fulfilling Pick n Pay’s Asap platform,” says Marshall. Innovation has also been the name of the game, frequently using technology to drive down costs and increase efficiencies. DSV introduced an anytime courier option called DSV Lockers which means that neither the driver, parcel, recipient nor sender need to be at the same place at the same time. Strategically positioned at fuel forecourts and other publicly accessible locations, they are a direct to consumer service which cuts costs and increases efficiencies. “These locker boxes are a fantastic product, providing consumers with an alternative option,” says Marshall. The Courier Guy has introduced a similar service called PUDO — which stands for “pick-up, drop-off” — an appbased platform that gives

consumers access to a smart locker delivery system. Once the sender has completed all the delivery details on the app, the package is picked up by a courier and delivered to a PUDO locker. The recipient is notified their package has arrived and accesses the locker via a pin code which has been sent to them via SMS. Another exciting trend which will in all likelihood also be shaping the industry is a growing number of start-ups in areas such as Soweto focusing on the delivery of fresh vegetables and other grocery items to consumers. “What is not in doubt is the industry is innovating at a remarkably rapid pace,” says Marshall.

INNOVATION HAS ALSO BEEN THE NAME OF THE GAME, USING TECHNOLOGY TO DRIVE DOWN COSTS AND INCREASE EFFICIENCIES

Providing logistics for a global reach The local logistics industry has evolved throughout the pandemic as consumers become increasingly comfortable with purchasing a variety of goods online. Natasha Parmanand, MD of Sub Sahara Africa Operations for FedEx Express, points out that e-commerce has evolved as one of the largest drivers of retail today, providing consumers with a convenient way to shop for goods. “Consumers today aren’t just online, they’re on their phones buying what they want wherever they are. For small and medium-sized businesses looking to expand to international audiences and reach more customers and new markets, investing in e-commerce while considering how this will look and if it will be easily accessed via mobile devices is vital.” She says matching this expanded audience with the services and solutions provided by a logistics provider such as FedEx means that businesses benefit from global reach, and a seamless shipping experience. “We continuously review our systems and solutions to deliver an outstanding experience, including air and ground connectivity and reach to crossborder and global markets,

Natasha Parmanand … review. and access to tools and solutions, such as those offered for e-commerce and supply chain solutions.” FedEx client Gary Swinson, head of Global Trade at DG Capital, says the delay on the fulfilment of orders for clients from their international suppliers made the company re-assess how it drafts its export project plans and plans its supply chain efficiently. “Gone are the days of booking the freight portion of our transactions last minute. We now plan months in advance. The process of checking and drawing of samples way ahead is pivotal to ensure goods meet shipping specifications. Thanks to FedEx and their global team, this part of the supply chain now runs seamlessly.”

Expansion plan puts firm on path to being a ‘game-changer’ In the first phase of its global expansion strategy, SkyNet South Africa recently acquired SkyNet’s operations in the UK, Germany, Belgium, Mozambique. Its expansion strategy is designed to provide access to international lanes, reveals Tommy Erasmus, CEO of Skynet Worldwide Express. “We plan to remain proudly South African and will continue to encourage the entrepreneurial culture inherent in our local operations.” SkyNet’s market share is significant within the European countries in which the company operates where it is a notable player within the e-commerce space. The company also provides logistic solutions to a number of small and large local e-tailers that are looking at ways to grow their business both locally and globally. “The efficiencies realised from the acquisition will provide cost-effective opportunities our customers can leverage to support their international business growth,” says Erasmus. “The combined offering resulting from the acquisition makes SkyNet a global player of scale while retaining the high levels of innovation and agility which are core to our operations. Our ambition is to become the game-changers in the express courier parcel market,” he adds.

Being a game-changer, he explains, requires ongoing innovation and re-invention to stay ahead of the pack. One of these areas is the e-commerce industry. “With an increased appetite for online shopping and a prediction that SA’s e-commerce transactions will soar to R225bn by 2025, e-tailers are looking to expand their brands into the global markets. As an independentlyowned network and with a

WE CREATE SOLUTIONS TO SOLVE PAIN POINTS, ALLOWING OUR CUSTOMERS TO FOCUS ON GROWING THEIR BRAND AND THEIR BUSINESS footprint in more than 170 countries SkyNet is well positioned to support the growth opportunities presented to e-tailers, not only with domestic services but also through international service options,” says Erasmus. Diederick Stopforth, commercial executive of SkyNet Worldwide Express, adds that solving customers’ pain points is the business’s biggest priority. “In the e-commerce industry

Your delivery choice. Your payment choice. DSV Direct puts the power to choose in your hands. We’ll collect your package and deliver it to a DSV Locker or a delivery address via DSV Courier. Either way, you pay by credit card, online, whenever it suits you! Or you can go to a DSV Locker yourself and pay as you send your parcel. Whichever option you choose, your parcel will get to its destination safely. DSV Direct. Your anytime, anywhere convenient courier. dsv.com/en-za

these pain points often include IT integration solutions, warehousing, providing the appropriate payment gateways and, most importantly, the last mile delivery. We are able to create solutions to solve these and other pain points, allowing our customers to focus on what’s important to them — growing their brand and their business,” he says. In addition to providing the best-in-class solutions to the e-commerce industry, the company also continues to adapt and scale its solutions to address the requirements of other industries such as ITC, high-end consumer goods and cosmetics, lifesaving pharmaceuticals and critical medical devices. “Skynet’s Secure Solutions division has gained enormous traction in the market and we continue to advance this offering as part of our omnichannel approach with home, business, counter and contactless deliveries through various partners, including ADT Fidelity,” says Stopforth. Erasmus adds that one of the biggest benefits for customers is that they don’t need to wait for IT solutions governed by red tape, but instead have on-tap solutions available. “We’re an agile business with a game-changing mindset, wholly invested in our customers,” he says.


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