BUSINESS LAW &TAX
MAY 2022 WWW.BUSINESSLIVE.CO.ZA
A REVIEW OF DEVELOPMENTS IN CORPORATE AND TAX LAW
Peppa Pig just one victim of Russia’s IP backlash
BUILDING A CASE
Moscow has detailed measures that •willWar-hungry affect intellectual property rights of critics Gaelyn Scott ENSafrica
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or the past few weeks, we’ve all been transfixed and horrified by events in Ukraine. Intellectual property (IP) is obviously not the major issue in this war, yet the conflict has had serious IP ramifications. Several major international law firms have left Russia as a result of the war — among them Linklaters, Norton Rose Fulbright and Squire Patton Boggs. IP-rich companies pulled out of Russia quickly. Among them were Adidas, Apple, Coca-Cola, Disney, Heineken, Hermes, Ikea, Levi’s, L’Oreal, McDonald’s, Nike and Starbucks. Some companies,
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such as Burger King and Marks & Spencer, have found leaving difficult, however, because of the complex franchising arrangements they have with Russian firms. Some Russian companies have responded to the withdrawal by filing trademark applications to register logos that look similar to the logos of those who have left.
RUSSIA CO-OPERATION
The European Intellectual Property Office (Euipo) cut ties with Russia because of the war, whereas the US Patent & Trademark Office (Uspto) announced it would terminate its Global Patent Prosecution Highway agreement with the Russian IP office, Rospatent. China’s IP Office, however, took a different
approach, announcing an extension of the Eurasian Patent Organisation’s Patent Prosecution Highway (PPH).
DOMAIN NAMES
The Ukrainian registry, which is in charge of the .ua domain names, moved its servers to the EU early on. It also asked the Internet Corporation for Assigned Names and Numbers (ICANN) to disconnect the Russian ccTLDs including .ru and .su, but ICANN
IP-RICH COMPANIES PULLED OUT OF RUSSIA QUICKLY. AMONG THEM WERE ADIDAS, APPLE, COCA-COLA, DISNEY AND NIKE
/123RF — ADIRUCH refused, saying it does not have the power to do this. There have been a number of developments and, frankly, they’re quite confusing, but this is our understanding: ● There’s a document in Russia entitled “Priority action plan for ensuring the development of the Russian economy in the conditions of external sanctions pressure”. The document sets out measures that will affect the IP rights of those who act against Russia’s interests. This document talks of “cancellation of liability for the use of software unlicensed in the Russian Federation, owned by a copyright holder from countries that have supported sanctions”. The document also proposes compulsory licensing
mechanisms for computer programs and databases, giving the government “rights to an invention, utility models, industrial design in relation to computer programs, databases, topologies of integrated circuits”. ● There’s a draft law that gives the government the power to temporarily annul the protection of IP rights. ● There’s also a law that allows Russian authorities to exclude specific goods from IP protection, thus allowing for parallel imports and IP infringement.
PEPPA PIG CASE
This has been much in the news. A company called Entertainment One (part of the Hasbro group) owns the trademark rights to a character called Peppa Pig. When
Hasbro sued a Russian company in a Russian court for infringement of its trademark, the judge ruled against it, making it quite clear that “the unfriendly actions of the US and affiliated foreign countries” had influenced his decision. The judge said this: “In view of the restrictive measures imposed on the Russian Federation (sanctions) and the plaintiff’s status (a foreign company), the court considers the plaintiff’s actions to be an abuse of right, which is an independent ground for refusing the claim.” Clearly, damages awards are not high in Russia — apparently, Hasbro would have been awarded the CONTINUED ON PAGE 2