IWG Editorial June 2022

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OCCUPIER SPACE

The Workspace open-plan communal office space.

FLEXIBLE OFFICE SPACE

Hybrid workspaces are trending. ITUMELENG MOGAKI talks to the experts about this and other trends within the sector

H

ybrid workspaces are gaining popularity in the post-pandemic era, according to The Workspace CEO Beyers Müller. “When flexible office space became a ‘thing’, it was perceived as only fit for freelancers, small businesses, and entrepreneurs. “However, after COVID-19, this perception changed quite dramatically. Even the bigger companies now understand the value of being agile, flexible, and managing risk effectively,” says Müller. He says that the hybrid model allows employers and employees to balance needs, namely, productivity, cost savings, risks, flexibility, and various working environments. In addition, Müller says companies are future-proofing their businesses against the risk (fixed cost) of future pandemics. “Using the hybrid model has lower financial risks because of the flexibility it allows,” says Müller. Joanne Bushell, MD of IWG South Africa, says even though they have seen a massive acceleration in the uptake of hybrid working, there is often a need to work with no distractions such as children, dogs, and vacuum cleaners, as well as have a place to conduct professional meetings. This is where flexible workspace solutions come in, providing an IT infrastructure that far outweighs home networks, while simultaneously cutting down on crippling real estate costs, along with productivity gains and a greater ability to attract talent,” she says. “Employees want to work either at the head offi ce or a fl exible workspace closer to their home to interact with other like-minded

people, avoiding that feeling of isolation,” adds Bushell. “They want the personal productivity benefi ts of living and working how and where they want. “Businesses that opt for a fully equipped workspace often see an immediate halving of their property costs, releasing capital to invest in generating stakeholder value,” she says.

FAST FACT

The 2020 Workforce Sentiment Survey that collected data around employee experience and expectations while working remotely reports that 43 per cent of respondents would consider working from a company-provided location nearer to their home at least a few times a week.

WHAT’S TRENDING?

CHALLENGES AND ADVANTAGES

According to Müller, some of the leading trends in the hybrid workspace environment include: • Short-term office rental agreements, boardroom requests, and day packages are increasingly in high demand. • Some employees enjoy working from the comfort of their homes, but many are returning to the office because they feel isolated and want some form of normality. • Some clients want to see their teams face-to-face at the office (at least) weekly. Müller says: “This remains a priority as it enhances company culture, teamwork, creativity, and recognition.” • Some clients spend two to three days a week at their regular office and the rest at home. • Employers continuously weigh the pros and cons of having employees in the office full-time versus the hybrid model. After evaluating the job function, employers consider which employees need to be office-bound to get the correct focus and performance. “In short, if you find the right flexible office partner, the hybrid workspace model can fit anyone and everyone,” says Müller.

Bushell says the biggest challenge to a hybrid workspace model is co-ordination. “Working in hybrid teams presents significantly more co-ordination challenges than working face-to-face. A culture of trust is essential for managing employees working autonomously and remotely,” she says. “Frequent communication through well-established channels is key. It helps if you have well-thought-out management tools.” Commenting on the advantages, Bushell says that using hybrid workspaces allows companies the financial flexibility to invest in their staff and grow the business, instead of the buildings from which they operate. “In our experience, businesses that opt for a fully equipped workspace, with everything from furniture to super-fast Wi-Fi, have more productive and mentally healther workforces, as employees spend less time travelling to city centres due to the proximity of flexible office spaces to their homes.” In addition, she says companies view addressing the need for their people to commute to work as the single greatest contribution they can make to reducing their carbon footprint. “They understand that by bringing work closer to home, they will immediately and significantly reduce the weight of traffic on roads and in cities across the world,” says Bushell.

“EVEN THE BIGGER COMPANIES NOW UNDERSTAND THE VALUE OF BEING AGILE, FLEXIBLE, AND MANAGING RISK EFFECTIVELY.” – BEYERS MÜLLER 18

IWG’s co-working space.

IMAGES: ISTOCKPHOTO.COM, SUPPLIED

GAINING POPULARITY

COMMERCIAL PROPERTY

CP_Occupier Space _1.indd 18

2022/05/18 11:29 AM


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IWG Editorial June 2022 by SundayTimesZA - Issuu