Clicks ClubCard is customer favourite for many good reasons

Clicks ClubCard was voted the most used loyalty programme in South Africa by the 2022 Truth and BrandMapp Loyalty Whitepaper This was the fourth time it received this accolade One of the oldest retail loyalty programmes in the country, ClubCard has more than 10-million active users Its success is rooted in its convenience, value and differentiated proposition

Dr Melanie van Rooy, head of marketing at Clicks Group, says ClubCard has played a critically important role in growing customer loyalty ClubCard members are more valuable and loyal to the business, with an average basket value which is 85% higher than a non-loyalty customer

She attributes ClubCard s sustained growth and longevity to the programme s simplicity, easily redeemable rewards and relevance

It s a very transparent programme and rewards are easy to earn compared with many other loyalty programmes

Members earn 2% cashback when they shop at Clicks and The Body Shop, and can increase this to 4% when they spend more than R1,000 in a two-month cycle Seniors Club members over the age of 60 earn 4% cashback on a Wednesday, while Baby Club members earn 4% cashback on most baby products at Clicks and Clicks Baby Stores

To remain relevant with its members, ClubCard focuses on evolving the programme based on consumer needs, while continuing to support Clicks’s core offering as a health and beauty retailer, reveals Van Rooy Recent innovations include the launch of Flexicare, affordable private health insurance with partners Discovery and Auto & General, where members earn 10% cashback on their monthly premiums and ClubCard-only deals that offer even further instant savings to members

Van Rooy explains that brand partners are selected based on their strategic relevance and the value they add to ClubCard membership, such as bigger discounts and cashback, and the enhancement they can add to a member’s lifestyle “This includes our partnership with FNB eBucks, the largest bank loyalty programme in South Africa, as the exclusive health and beauty earn and spend partner, and our partnership with Engen, which provides members with a wide fuel network from which to earn cashback, with an opportunity to