Better health starts with Dis-Chem’s Benefit Programme

No-one should miss out on the benefits of being healthy Even with limited funds, consumers should not have to compromise, and that’s where loyalty programmes can play a crucial role,” says Lynne Blignaut, head of loyalty and customer rewards at Dis-Chem, discussing the company’s Benefit Programme and the way it adds value to shoppers’ lives, no matter the life stage they are in

The Dis-Chem Benefit card enables millions of citizens to earn rewards at DisChem Pharmacy and Dis-Chem Baby City

The multi-partner programme has a base reward which is enhanced by instant discounts, free quarterly benefit magazines, personalised newsletters, double rewards days and automatic entry into competitions

In addition, members earn a percentage of their spend back in Benefit rewards on qualifying transactions These rewards are awarded at purchase in-store, online or via the DisChem DeliverD app, and are available for redemption at any stage

The programme takes a holistic approach to its members daily lives and extends the value offered through affiliated partners A member can earn points by swiping partnering bank cards at tills (Absa Rewards, Standard Bank UCount, Capitec Live Better, Sanlam Reality) for health, education and lifestyle products (School-Days, Discovery Vitality, Momentum Multiply, Planet Fitness, Legacy Lifestyle), and by filling up with fuel (TotalEnergies)

The Benefit Programme also recognises its members changing needs through their life stages To that end, it offers a

Baby Programme, which is tailor-made for expectant and new parents It provides exclusive vouchers and instant discounts on selected products, access to Well Baby Clinics and a free baby bag, among other perks A YOUth programme, for those aged 18 to 25, offers tailored discounts and double rewards on #DoubleitupMondays

The 60Plus focus group offers double points on a Wednesday

The biggest advantage of the Benefit Programme, reveals Blignaut, is that customers aren’t restricted to one offer per basket “Customers can earn multiple rewards on the same purchase DisChem’s Benefit Programme takes advantage of instant discounts on selected products, while also earning partner and base rewards In other words, customers are not earning one reward at the expense of another reward,” says Blignaut

For example, if a Benefit Programme member is also a member of Planet Fitness (an affiliated partner) and pays using their Standard Bank card (another