GLOBAL OUT OF HOME
Bouncing back… A positive forecast for OOH BEN MILNE takes a look at PSI owner dentsu’s new forecast for ad spend in 2021. The good news is that with the predicted recovery of auto and passenger traffic, the global OOH market is forecast to grow at 14.9%.
INDUSTRY SECTORS THAT HAVE BEEN IMPACTED THE HARDEST BY COVID-19 WILL ALSO SEE THE BIGGEST BOUNCE-BACKS
IMAGE: SUPPLIED
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lobal advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. The report combines data from 59 markets and anticipates that $579-billion will be spent globally, with all regions enjoying positive growth to offset a fall of 8.8% in 2020. Western Europe (7.5%), Asia-Pacific (5.9%) and North America (4.0%) will see particularly strong growth figures, which will be driven by increasing investment in key countries such as India (10.8%), the United Kingdom (10.4%) and France (8.9%).
Ben Milne
themediaonline.co.za
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