[ PAGE \ 02 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
I n s e c t o p h o bia \ 0 9
[ PAGE \ 03 ]
[ PAGE \ 02 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
SELECTED WORK BY SEU N GHYU N SON G
Recovery /
[ PAGE / 02 ]
M A R Y S C OT T
[ COURSE DIRECTOR /
SENIOR PORTFOLIO
[ COURSE /
S A N F R A N C I S C O C A 9 4111
7 9 N E W M O N TG O M E R Y S T.
[ ACADEMY OF ART UNIVERSITY /
S U N N Y S O N G D E S I G N .C O M
0 117S O N G @ G M A I L .C O M /
415 9 71 2476 /
[ SUNNY SONG /
FROM SEUNGHYUN SONG
WITHOUT E XPRESS PERMISSION
C AN BE USED OR REPRODUCED
N O PA R T O F T H I S P U B L I C AT I O N
ALL RIGHTS RESERVED /
[ COPYRIGHT @ 2013 /
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
made me strong.
ents, t wo Bs and the suf fering that
my greatest suppor ters — my par-
This book is dedicated with love to
+
[ PAGE / 03 ]
Arthritis /
to Light /
Sensitivity
Pains /
Growing
Tinnitus /
04
03
02
01
Foreword /
[ PAGE / 0 66 _ 077 ]
[ PAG E / 05 0 _ 0 65 ]
[ PAG E / 03 2 _ 0 49 ]
[ PAG E / 0 8 _ 031 ]
Contents /
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
phobia /
Chromato–
phobia /
Insecto–
Anorexia /
with Vision /
Trouble
Acrophobia /
Thanks to /
09
08
07
06
05
[ PAG E / 14 2 _ 149 ]
[ PAG E / 1 2 6 _ 141 ]
[ PAG E / 114 _ 1 25 ]
[ PAG E / 0 9 4 _ 113 ]
[ PAG E / 078 _ 0 93 ]
[ PAGE / 06 ]
2009– 2013
Foreword /
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
through experimentation, creativit y, and process. It will all work out.
ers are the means of recover y. Ever y issue, ever y problem finds its recover y
Designers star t with problems and find ways for them to resolve. Design-
forces a human, there is always a chance, a hope of get ting well.
a system. The concept of my por t folio is Recover y with ever y problems that
and a human body have many things in common because they are based on
with its science based on an unchangeable analog system. I think a design
I am always fascinated by human anatomy. The human body is small universe
Fo r e w o r d / 0 0
[ PAGE / 07 ]
[ PAGE / 08 ]
Tinnitus /
01
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
3 POSTER
2 SPRE ADS
1 M O O D B OA R D
[ SPECS /
ing all forms of ambient and experimental music.
also applied to t ypography. This conference is three days with events cover-
proper ties of sound are amplitude, duration, pitch and timbre which can be
music and t ypography and how music can translate into t ypography. The main
wavelength and sound. The conference is about the comparisons bet ween
Type and music have so many things in common such as movement, rhy thm,
[ APPROACH /
music. Each day has a dif ferent event topic with guest speakers.
visual event that spans classical music , jazz music and modern experimental
Design for a possible t ype conference in San Francisco. A three day music and
[ BRIEF /
E XPERIMENT
[ OBJECTIVES /
HOEFLER TE X T
K I E V I T OT /
[ FONTS /
T YPOGR APHY
[ CATEGORY /
15 W E E K S
[ DURATION /
ARIEL GRE Y
[ INSTRUCTOR /
S U M M E R / 13
[ STUDY DATE /
T YPE CONFERENCE
T YPOGR APHY 0 4 /
[ STUDY ID /
Tin nitu s / 01
[ PAGE / 09 ]
[ PAGE / 10 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 011 ]
[ PAGE / 12 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 013 ]
[ PAGE / 014 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 015 ]
[ PAGE / 016 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 017 ]
[ PAGE / 018 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 019 ]
[ PAGE / 020 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 021 ]
[ PAGE / 022 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 023 ]
[ PAGE / 024 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 025 ]
[ PAGE / 026 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 027 ]
[ PAGE / 028 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 029 ]
[ PAGE / 30 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tin nitu s / 01
[ PAGE / 031 ]
[ PAGE / 032 ]
Growing Pains /
02
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
K A E W TA A M O R N S I R I DAT H
S A R AW U T K U M S AWA D
EKK APHAP BOONOON
AMY C.LEE
SEUNGHYUN SONG
[ TEAM PROJECT /
3 MUR AL DESIGNS
2 IDENTIT Y
1 M O O D B OA R D
[ SPECS /
convey the message of equalit y and wholesomeness.
school environment and surroundings. The school logo and mural projec ts
K-8 school while the background behind the designs reflec t the image of the
Each piece of color and shape within the series represents a child at Venetia
The concept for this series of mural designs is based on the mosaic technique.
[ A P P ROACH /
sponsored projec t to help elementar y school students.
an identit y system that included logo and mural design. This was a Pantone-
Design for Venetia Valley K-8 school in San Rafael, CA. These projec ts were
[ B RIEF /
GEOMETRIC / MOSAIC
[ OBJECTIVES /
DIN BL ACK
[ FONT /
VISUAL PROJEC T
[ CATEGORY /
8 WEEKS
[ DURATION /
TO M S I E U
[ INSTRUCTOR /
S P R I N G / 13
[ STUDY DATE /
PROJECT IC AN
PRINT 02 /
[ STUDY ID /
G r o win g Pain s / 0 2
[ PAGE / 033 ]
[ PAGE / 034 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 035 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
PANTONE P27-7 C ORANG E
PANTONE P157-8C GREEN
PANTONE P118-13C BLUE
Colors to bring back the positivit y within the communit y
PANTONE P118-13 C BLUE
PANTONE P4-8 C YELLO W
[ PAGE / 036 ]
Venetia Valley K- 8
PANTONE P75-8 C GREE N
G r o win g Pain s / 0 2
[ PAGE / 037 ]
[ PAGE / 038 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 039 ]
[ PAGE / 040 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 041 ]
[ PAGE / 042 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 043 ]
[ PAGE / \ 044 02 ]]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 045 ]
[ PAGE / 046 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 047 ]
[ PAGE / 048 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
G r o win g Pain s / 0 2
[ PAGE / 049 ]
[ PAGE / 050 ]
Sensitivity to Light /
03
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
4 FINAL DESIGN
3 MOCK UP
2 S K E TC H E S
1 M O O D B OA R D
[ SPECS /
values to get at tention on the shelf.
bulb packages, I used craf t paper and the hexagon shape in dif ferent color
wat ts ( 60,75 and 10 0 ). The objec tive was to create eco-friendly and at trac tive
I created a new look for three packages of the Lumen light bulb with dif ferent
[ A P P ROACH /
redesigning the packaging.
presence of this produc t and what special considerations should be taken in
eral elec tric light bulbs. The goal was to identif y what would improve shelf
This projec t improves upon the func tion and graphic s of packaging for gen-
[ B RIEF /
E C O – F R I E N D LY
[ OBJECTIVES /
T– S TA R
[ FONT /
PA C K A G I N G
[ CATEGORY /
6 WEEKS
[ DURATION /
BRIAN JACOBSON
[ INSTRUCTOR /
S P R I N G / 13
[ STUDY DATE /
L I G H T B U L B PA C K A G I N G
PA C K A G I N G 0 1 /
[ STUDY ID /
S e n sitivity t o Lig ht / 03
[ PAGE / 051 ]
[ PAGE / 052 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 053 ]
[ PAGE / 054 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 055 ]
[ PAGE / 056 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 057 ]
[ PAGE / 058 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 059 ]
[ PAGE / 060 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 061 ]
[ PAGE / 062 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 063 ]
[ PAGE / 064 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
S E N SI T I V I T Y TO L IG H T / 03
[ PAGE / 065 ]
[ PAGE / 066 ]
Arthritis /
04
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
2 FINAL FL ASH C ARDS
1 PA C K A G E
[ SPECS /
musically-themed objec ts. There were ten cards inside of the card set.
the Rock well t ypeface through a creative use of size in relation to a variet y of
movements and groov y lines to present a flowing feeling. Each card displays
The concept was music, which lead me to think of rock & roll. I used some
[ A P P ROACH /
let ters. It was designed at the Monot ype foundr y's in-house design studio.
serifs are un-bracketed and similar in weight to the horizontal strokes of the
t ypeface belonging to the classification slab serif, or Egyptian, where the
The design for the flash cards set used the t ypeface, Rock well. It is a serif
[ B RIEF /
MODERN
[ OBJECTIVES /
ROCK WELL
[ FONT /
FL ASH C ARDS SET
T YPOGR APHY /
[ CATEGORY /
8 WEEKS
[ DURATION /
PA U L W O O D
[ INSTRUCTOR /
S P R I N G / 11
[ STUDY DATE /
T R I B U T E TO T Y P E FA C E
T YPOGR APHY 02 /
[ STUDY ID /
A rt h ritis / 0 4
[ PAGE / 067 ]
[ PAGE / 068 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A rt h ritis / 0 4
[ PAGE / 069 ]
[ PAGE / 070 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A rt h ritis / 0 4
[ PAGE / 071 ]
[ PAGE / 072 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A rt h ritis / 0 4
[ PAGE / 073 ]
[ PAGE / 074 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A rt h ritis / 0 4
[ PAGE / 075 ]
[ PAGE / 076 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A rt h ritis / 0 4
[ PAGE / 077 ]
[ PAGE / 078 ]
Acrophobia /
05
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
6 WEB
4 S TAT I O N A R Y S Y S T E M
3 IDENTIT Y
2 INITIAL DESIGN
1 M O O D B OA R D
[ SPECS /
a tangerine and blue represents a clean beach with the sk y overhead.
represents canola flowers, yellow-green represents grass, orange represents
The new Jeju Air logo combines symbols of Jeju Island in South Korea. Yellow
will reflec t the spirit and value of Jeju Air conveying boldness and securit y.
gers need to feel relaxed and secure when flying, so the new brand identit y
sculpture with a friendly smile to represent happiness and pleasure. Passen-
The original logo uses the image of the Stone Grandfather. It is a traditional
[ A P P ROACH /
Jeju Air is Korea’s third airline, following Korean Air and Asiana Air.
The goal is to redesign of Jeju Air logo and a develop its application System.
[ B RIEF /
FRESH / MODERN / CLE AN
[ OBJECTIVES /
95 BL ACK
AV E N I R LT S T D
[ FONT /
IDENTIT Y
[ CATEGORY /
10 W E E K S
[ DURATION /
TO M A S M C N U LT Y
[ INSTRUCTOR /
FA L L / 12
[ STUDY DATE /
JEJU AIR
IDENTIT Y 02 /
[ STUDY ID /
Ac r o p h o bia / 0 5
[ PAGE / 079 ]
[ PAGE / 080 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 081 ]
[ PAGE / 082 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 083 ]
[ PAGE / 084 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 085 ]
[ PAGE / 086 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 087 ]
[ PAGE / 088 ]
Jeju Air 301-7, Yeon-dong, Jeju city, KOREA M IS S
NAME
CA 94605, U.S.A 0
C LO SE S
G ER
SE AT
B /
C LA SS
D IN G
30DEC
/ D AT E
HKG
KOR
BOAR PA S S
SU BJ EC 1130 SE E IM T TO C O N D IT PO R TA N T N O IO N S O F C A RR IA TI C ES GE O N TH E BA C C O PI ES A VA IL A K OF BL E O TH IS DOCU N M EN TS RE Q U ES T
C89
G AT E
7C211
T NO.
HONG FL IG H
ON
SONG
O F PA SS EN
KONG
IN C H E
FR O M
TO
w w w. j e j u a i r. n e t
John. R. Smith
City Bloom Florists
345 Commercial Way, Oakland 27D
1300
TI M E
0
3 25 8 7 1 35 25 68
C89
G AT E
KONG
ON
SONG
1130
G AT E
B
C LO SE
S
/ 30D EC
C LA SS
/ D AT E
KOR
G ER
HKG
O F PA SS EN
T NO.
7C211
FL IG H
HONG
TO
IN C H E
FR O M
M IS S
NAME
27D
SE AT
1300
TI M E
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
October 25, 2012 John. R. Smith City Bloom Florists 345 Commercial Way Oakland, CA 94605
Kyu Nam, Choi CEO Nam.choi@jejuair.net
Jeju Air 301-7, Yeon-dong, Jeju city, KOREA Tel : + 81.64.710.3060 Fax: + 81.64.710.3069 Web: jejuair.net
Dear Mr. Smith, Thank you for your donation of floral centerpieces to Jeju Air. The Floral arrangements were more beautiful than we ever imagined and really added a touch of class to Jeju Air. I personally heard several guests commenting on the beauty of the centerpieces. Please know that your generosity will help Jeju Air continue to make a difference. I am also pleased to inform you that you have qualified for an award of 2 round trip airline tickets. These tickets are valid for travel anywhere in Asia. The retail value of this award is up to $1,4000.00. Certain restrictions apply. We have attempted contacting you several times without success. This is our last attempt. If we do not hear from you soon, we may need to issue the ticket vouchers to the alternate. Thank you so much again for your donation.
Sincerely,
Kyu Nam, Choi CEO
Jeju Air 301-7, Yeon-dong, Jeju city, KOREA Tel : + 82 64.710.3060 Fax: + 82 64.710.3069 Web: jejuair.net
[ PAGE / 089 ]
[ PAGE / 090 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 091 ]
[ PAGE / 092 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Ac r o p h o bia / 0 5
[ PAGE / 093 ]
[ PAGE / 094 ]
Trouble with Vision /
06
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
4 WEB DESIGN
3 SPRE ADS
2 S K E TC H E S & M I N D M A P
1 M O O D B OA R D
[ SPECS /
illustrations of diagrams of the eye and infographic design in the book.
perspec tive lines for my concept to convey the sensation of sight. I also put
Without the eyes, graphic design would be ver y dif ficult to do. I mainly used
senses because the eyes accumulates so much of the information we take in.
I believe that sight is one of the most impor tant func tions among the five
[ A P P ROACH /
paintings, and occult symbols.
tion throughout histor y. We can find the symbol of the eye in architec ture,
each other. Many ar tists have used the impor tance of the eye as their inspira-
eye. Eyes allow us the sense of sight, understanding how objec ts relate to
Design a book with the theme of perspec tives, giving information about the
[ B RIEF /
C L E A N LO O K
[ OBJECTIVES /
C H A PA R R A L P R O
BLENDER PRO /
[ FONTS /
T YPOGR APHY
[ CATEGORY /
13 W E E K S
[ DURATION /
C A R O L I N A D E B A R TO LO
[ INSTRUCTOR /
FA L L / 12
[ STUDY DATE /
BOOK DESIGN
T YPOGR APHY 03 /
[ STUDY ID /
Tr o u ble wit h Visio n / 0 6
[ PAGE / 095 ]
[ PAGE / 096 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 097 ]
[ PAGE / 098 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 099 ]
[ PAGE / 100 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 101 ]
[ PAGE / 102 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 103 ]
[ PAGE / 104 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 105 ]
[ PAGE / 106 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 107 ]
[ PAGE / 108 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 109 ]
[ PAGE / 110 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 111 ]
[ PAGE / 112 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Tr o u ble wit h Visio n / 0 6
[ PAGE / 113 ]
[ PAGE / 114 ]
Anorexia /
07
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
3 A P P L I C AT I O N S
2 IDENTIT Y
1 M O O D B OA R D
[ SPECS /
the let tering. I also redesigned the exterior of their store.
to convey a fresh organic feeling by using a sun symbol and a rich green for
“healthy business, healthy people, and healthy planet,” so I wanted their logo
Based on their mot to, Other Avenues' logo should represent their notion,
[ A P P ROACH /
and local farms and other small business.
are to provide food and supplies for sustainable living and to suppor t organic
ocratic business as it is to nourish our bodies with healthy food. Their goals
them. Other Avenues believe that it is as impor tant to sustain a healthy dem-
Redesign the logo for Other Avenues and develop an application system for
[ B RIEF /
O R G A N I C / H E A LT H Y
[ OBJECTIVES /
GEORGIA BOLD
[ FONT /
IDENTIT Y
[ CATEGORY /
4 WEEKS
[ DURATION /
TO M A S M C N U LT Y
[ INSTRUCTOR /
FA L L / 12
[ STUDY DATE /
OT H E R AV E N U E S
IDENTIT Y 02 /
[ STUDY ID /
A n o r e xia / 0 7
[ PAGE / 115 ]
[ PAGE / 116 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A n o r e xia / 0 7
Natural Food Store
[ PAGE / 117 ]
[ PAGE / 118 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A n o r e xia / 0 7
[ PAGE / 119 ]
[ PAGE / 120 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A n o r e xia / 0 7
[ PAGE / 121 ]
[ PAGE / 122 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
A n o r e xia / 0 7
[ PAGE / 123 ]
[ PAGE / 124 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Natural Food Store
John. R. Smith City Bloom Florists 345 Commercial Way Oakland, CA 94605
re
Food Sto
u li a n C h ri s J
er M an ag om g m ai l.c C h ri s@
ve nu e s O th e r A h St. da u J 0 393 n c is c o S a n Fra 22 1 4 9 CA
A n o r e xia / 0 7
December 25, 2012
Natural
475 5. 6 61.7 op Te l : 41 n u e s.co th e ra ve o : b e W
Dear Mr. Smith, Thank you for your donation of floral centerpieces to Other Avenues. The Floral arrangements were more beautiful than we ever imagined and really added a touch of class to Other Avenues. I personally heard several guests commenting on the beauty of the centerpieces. Please know that your generosity will help Other Avenues continue to make a difference. I am also pleased to inform you that you have qualified for an award of a certificate card. This certificate card valid for shopping in Other Avenues. The retail value
Other Avenues 3930 Judah St. San Francisco CA 94122 Tel : 415.661.7475 Web: otheravenues.coop
[ PAGE / 125 ]
[ PAGE / 126 ]
Insecto– phobia /
08
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
K A E W TA A M O R N S I R I DAT H
S A R AW U T K U M S AWA D
EKK APHAP BOONOON
AMY C.LEE
SEUNGHYUN SONG
[ TEAM PROJECT /
3 POSTER
2 A P P L I C AT I O N
1 FL ASH C ARDS
[ SPECS /
back with emotions that the color presents based on color psychology.
with 5 - 6 dif ferent color values. There is an explanation of each color on the
learn the name of animals and emotions. Each animal has a dif ferent color
Create animal flash cards for kids to learn about the color system as well as
[ A P P ROACH /
emotions based on color psychology all at the same time.
This is a Moo.com-sponsored projec t to help kids to learn colors, animals and
Design flash cards and a learning system for kids for both of web and print.
[ B RIEF /
E D U C AT I O N A L / F R I E N D LY
[ OBJECTIVES /
G OT H A M R O U N D E D
[ FONT /
VISUAL PROJEC T
[ CATEGORY /
7 WEEKS
[ DURATION /
TO M S I E U
[ INSTRUCTOR /
S P R I N G / 13
[ STUDY DATE /
A N I C O LO R F L A S H C A R D S S E T
PRINT 02 /
[ STUDY ID /
I n s e c t o p h o bia / 0 8
[ PAGE / 127 ]
[ PAGE / 126 ]
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
I n s e c t o p h o bia / 0 8
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Chromato– phobia\
09
CHAPTER
[ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
3 PROJECT IC AN
2 OT H E R AV E N U E S
1 JEJU AIR
[ SPECS /
sketches and I captured the essence of the company's notions.
all while being modern and relevant to the market. I star ted those logos as
identit y. The logo must represent ever y thing that a company is and isn't,
A strong brand makes a strong company. Success depends on an ef fec tive
[ B RIEF & A P P ROACH /
DIN BL ACK
GEORGIA BOLD /
95 BL ACK /
AV E N I R LT S T D
[ FONTS /
TO M S I E U
TO M A S M A C N U LT Y /
[ INSTRUCTOR /
S P R I N G / 13
FA L L / 12
[ STUDY DATE /
A C O L L E C T I O N O F LO G O S
[ STUDY ID /
C h r o m at o p h o bia / 0 9
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Natural Food Store
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Natural Food Store
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[ PAGE / 150 ] [ DESIGN PORTFOLIO ] + RECOVERY = [ SEUNGHYUN SONG ]
Thanks to /
Epson printer and music that I love.
My family, cof fee, my laptop, my
[ Special thanks to /
people who I met in San Francisco.
my classmates who I met at A AU,
Tyler, Hyunhee, Yoonjung, Danny,
Chamyung, Jeeyoung, Taeim, Ju,
My t wo Bs, Ben & Bangu, Hyoju,
[ People /
Bar tolo and Mat t Crane.
Jacobson, Paul Wood, Carolina de
Tomas Mcnult y, Tom Sieu, Brian
Mar y Scot t, Scot Crisp, Ariel Grey,
[ Instructors at AAU /
Thank you all.
years in Academy of Ar t Universit y.
have helped and inspired me for 4
to the friends and instruc tors who
I love to say how much I appreciate
+
[ PAGE / 151 ]
– Gail Caldwell
kinder, creatures.”
they car ve us into dif ferent, of ten
great losses; we absorb them, and
“I know now that we never get over
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SEUNGHYUN SONG
[ PHOTOGRAPHY /
N I KO N D 4 0
[ CAMERA /
A D O B E C R E AT I V E S U I T E 5 . 5
[ SOFTWARE /
THE KE Y PRINTING & BINDING
[ BINDING /
GIANT HORSE
[ PRINT /
10 0 # F I N C H F I N E I D T E X T
[ PAPER STOCK /
AV E N I R LT S T D 3 5 L I G H T
OCR A STD /
[ TYPEFACES /
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