David Lynch Film Festival Process Book

Journey into the disturbing and grotesque world of David Lynch Annotated Process Journal

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Journey into the disturbing and grotesque world of David Lynch Annotated Process Journal

Sunjung Park | 04207893 ssunssi02@naver.com

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ARCHIVED PROCESS BOOK This was an exciting, challenging and slightly crazy-making project. It seemed easy to do at first because the overall goal was to create consistency in the design, but it was difficult to pick an appropriate concept before executing it. Especially I had a hard time choosing a topic, and I couldn’t decide between two different ideas. When I finally picked the concept, it was a bit late and that created some difficulties for the final execution of the deliverables. I’ve learned that graphic designers have to have to be able to make quick and appropriate decisions. Moreover for the design part, I’ve learned that branding is much more than just logo design. It’s about creating unified concepts using typography, graphic elements and photography. I cannot be 100% satisfied with this project, but I’m happy to have learned a lot from this class.

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TABLE OF CONTENTS

1. Research

3. Identity Process

- Studying the Director

- The Festival Title

- Film Moodboards

- Logo Alterations

- About the Festival 4. Deliverables 2. Build up

- Poster

- Typography

- Catalog

- Photography

- Advertisements

- Design Elements

- DVD Packaging

- Format

- Website

- Threads

- Business System

- Guiding narratives

- Container

- Master Moodboard

- Tickets

- Photo Style Explorations

- Schedule - Environmental Graphic/ Signage System - Soundtrack

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1. RESEARCH - Studying the Director - Film Moodboards - About the Festival

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1. Research - Studying the Director

DAVID LYNCH BIOGRAPHY David Keith Lynch is an American director, screenwriter, visual artist, musician, actor and author. He is well known for the unique and surreal style of his films and has had an influential career. Many of his works disturb, scare, or mystify the audience, and he creates an ambiguous boundary between the conscious and unconscious and between dreams and reality.

When he was at the Pennsylvania Art Academy, he made his first short film, Alphabet (1968).

After graduating from school, he made a 16mm short film called The Grandmother (1970).

He then was inspired to make a movie about a young couple who have a deformed child. This project took from 1971 to 1977 to finish and then was released as Eraserhead (1977). After Eraserhead, Lynch gained attention in the film industry with The Elephant Man (1980). Blue Velvet (1986) and the Twin Peaks series made him famous as the king of cult movies. Wild at Heart (1990) and Lost Highway (1997) are also two of his major films.

Lynch was influenced by European filmmakers and then American directors, and he admires the “get down and thrill your soul” spirit he sees in the European directors. Lynch has mentioned his admiration for Stanley Kubrick, Federico Fellini, Werner Herzog and Jaques Tati and has also cited Herk Harvey’s Carnival of Souls (1962) as an influence on his work.

Regarding Lynch’s work, leading film critics Le Blanc and Odell state that “his films are so packed with motifs, recurrent characters, images, compositions and techniques that you could view his entire output as one large jigsaw puzzle of ideas.” One of his striking techniques is the usage of dreams and dream-like imagery and structures. His work also shows a surrealistic ethos, and most of the time the stories blur the lines between dream and reality, with some focus on crime, deviant behavior and dark humor. Lynch believed that his movies also have a ‘spiritual’ quality.

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1. Research - Studying the Director

FILMOGRAPHY Highlighted movies: Blue Velvet (1986) Twin Peaks (1992) Mulholland Drive (2001) Lost Highway (1997) Inland Empire (2006) Wild at Heart (1990) Lynch’s films include elements of horror, disturbing thrillers, nightmares, surrealism, the supernatural and characters with split personalities or even mental illness. These themes appear in a situation that might seem normal or like “daily life.” Lynch also sets most of his movies in innocent 1950’s-style America but with a frightening and violent background.

People in the movies seem ordinary, but at some point, the stories suddenly turn to their dreams, unconscious and uncertainty. The films chosen for this festival represent these themes and ideas, and they contain many of Lynch’s most famous characters and scenes.

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Six Men Getting Sick (1967) The Grandmother (1969) The Amputee (1974) Eraserhead (1977) The Elephant Man (1980) Dune (1984) Blue Velvet (1986) Zelly and Me (1988) Pilot (1990) Wild at Heart (1990) Industrial Symphony No.1 (1990) Twin Peaks: Fire Walk with Me (1992) The King of Ads (1993) Nadja (1994) Lumiere Ads Company (1995) Lost Highway (1997) Pretty as a Picture: The Art of David Lynch (1997) The Straight Story (1999) Mulholland Dr. (1999), (2001) Darkened Room (2002) The Short Films of David Lynch (2002) Rabbits (2002) DumbLand (2002) Bug Crawls (2004) Inland Empire (2006) Dynamic:01: The Best of DavidLynch.com (2006) To Each His Own Cinema (2007) Absurda (2007) My Son, My Son, What Have Ye Done? (2009) Lady Blue Shanghai (2010) Great Directors (2010) Duran Duran: Unstaged (2011) The 3 Rs (2011) Meditation, Creativity, Peace (2012) Idem Paris (2013)

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1. Research - About the Festival

POSITIONING / HISTORY OF FESTIVAL This festival will highlight the significance of Lynch’s career and how important he is for modern movies and pop culture. And he will be introduced as a director who originally had cult popularity but then became an influence on contemporary TV and movies. The festival will also show the audience the weird nightmare world of David Lynch and try to consider his vision and unique style. His role as an innovator and director of surrealistic films will be highlighted, and there will be an effort to recreate the atmosphere and the mood of his movies.

AUDIENCE People who admire cult films, underground alternative culture, and surrealism or experimental art can discover the original father of weird movies. Also, film buffs and fans of dark TV shows like Breaking Bad or who are interested in recent movie history will enjoy this festival. Lynch’s themes of the fine line between innocent lives and disturbing crime or dark violence have become popular in today’s entertainment. Of course, people in their 40’s and 50’s might attend because they were original fans of David Lynch. This festival will appeal to many people because his weird but unique vision has become part of contemporary TV and popular culture.

Persona 01.

The original fans of David Lynch: people in their 40’s and 50’s When the original fans were younger, David Lynch’s movies were much more famous than now, and an underground audience developed who appreciated his twisted vision. These fans still admire that time period and Lynch’s movies, so this festival might stimulate their nostalgia.

Persona 02.

People who admire cult films: the young in their 20’s to 30’s There are some people who are really interested in unusual movies like cult films, underground alternative culture, surrealism and experimental art. They might be happy to discover one of the roots of these cultural forms through this festival.

Persona 03.

A big fan of dark TV shows: the young in their 20’s to 30’s Contemporary dark TV shows like Breaking Bad are influenced by some of Lynch’s themes, such as the fine line between innocent lives and disturbing crime or dark violence. This is becoming popular in today’s entertainment, so members of the younger generation who are interested in these themes might want to participate in the festival.

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FESTIVAL DATES January. 20. 2018 The date is his 71st birth anniversary.

FESTIVAL LOCATION SUGGESTIONS Twin Peaks Parking lot 501 Twin Peaks Blvd, San Francisco, CA 94114 People can watch the Twin Peaks movie at Twin Peaks.

Hollywood Bowl Overlook 7036 Mulholland Drive, Hollywood, CA 90068 This hillside spot provides telescopes and views of downtown, the Hollywood sign & the ocean on clear days. At night the audiences can see the night view just like in the movie Mulholland Drive.

Venue suggestions: - A drive-in movie theater because it reminds me of the 1950’s.

- A museum known for surrealist masterpieces because Lynch was influenced by some surreal artwork.

- A large coffee shop which has a big window because he likes to observe people in coffee shops.

ADDITIONAL EVENTS ASSOCIATED WITH MY FESTIVAL Additional events suggestions: - Surrealist exhibition because he was influenced by surrealist art.

- A concert featuring various types of alternative music because some of his movies contain this kind of music.

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1. Research - About the Festival

DIRECTOR CONNECTIONS

RICHARD KELLY

DAVID CRONENBERG

DAVID LYNCH SHINYA TSUKAMOTO

SPIKE JONZE CHARLIE KAUFMAN

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DARREN ARONOFSKY

DOODLE REALITY

MULHOLLAND DRIVE

BLUE VELVET

LOST HIGHWAY

ERASERHEAD

NIGHTMARE

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1. Research - Film Moodboards

BLUE VELVET (1986)

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TWIN PEAKS (1992)

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1. Research - Film Moodboards

INLAND EMPIRE (2006)

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WILD AT HEART (1990)

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1. Research - Film Moodboards

ERASERHEAD (1977)

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THE ELEPHANT MAN (1980)

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1. Research - Film Moodboards

INLAND EMPIRE (2006)

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WILD AT HEART (1990)

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2. BUILD UP - Typography - Photography - Design Elements - Format - Threads - Guiding narratives - Master Moodboard - Photo Style Explorations

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2. Build up

TYPOGRAPHY

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PHOTOGRAPHY

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2. Build up

GRAPHIC STYLE

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FORMAT MATERIALS

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2. Build up

THREADS Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists aren’t sure if they’re angels or monsters or both.

Diagramming: a. Apparently normal characters b. Live between normality and deviance c. A fine line between reality and dream/nightmare d. Characters are innocent but also violent or mentally unstable e. Criminal underworld underneath the nice innocent society ~ 1950s America f. Dark comedy, absurd humor g. Ambiguous endings h. Surrealistic technique i. Layered, unstable and violent images

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GUIDING NARRATIVE (Final) Who: I’m an attractive married woman where: in a mid century motel room at night. what: I’m waiting for my secret love who is a criminal.

Guiding narrative Explorations Who: I’m a driver.

Where: on a highway at night What: nervously driving in his nightmare Who: an uncanny stranger Where: in a red room with a geometric pattern on the floor What: videos the blurred image of a haunted woman (I’m the video.)

Who: I’m a surveillance camera Where: in an old motel room What: looking at a haunted woman.

Who: I’m a normal woman.

Where: I sit down at the diner counter and order coffee.

What: a weird man is getting closer, and I don’t know if it’s dream or reality.

Who: I’m a weird woman.

Where: I’m in my messy room.

What: I’m standing and looking at a weird men in suit getting closer to the other me who is sleeping on the couch.

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2. Build up

Who: I’m a normal boy.

Where: I’m in my late convertible car from the 1950’s on a dark highway What: driving furiously because I just did some crazy violent thing.

Who: an uncanny stranger Where: in a geometric room What: videos of the blurred image of a haunted woman. (I’m the video.)

Who: I’m a driver Where: on a highway at night What: nervously driving in his nightmare.

Who: I’m a surveillance camera Where: in a 1950’s motel room What: looking at a haunted woman.

Who: I’m a normal woman.

Where: I sit down at an American diner counter and order coffee.

What: A scary, weird man is getting closer, and I don’t know if it’s dream or reality.

Who: I’m a weird woman.

Where: I’m in my messy room.

What: I’m standing and looking at a weird men in a suit getting closer to another me who is sleeping on the couch.

Who: I’m a good American boy.

Where: I’m in my big convertible car from the 1950’s on a dark highway What: driving furiously because I just did some crazy violent thing.

Who: I’m a weird woman.

Where: I’m at a dive bar.

What: I’m watching a weird man in a suit getting closer to another me sitting in a trance.

Who: I’m a weird woman.

Where: I’m in a messy motel room.

What: I’m standing and watching a weird man getting closer to another me who is sleeping on the bed.

Who: I’m a weird woman.

Where: I’m at a diner.

What: I’m sitting and looking with disturbing eyes over my shoulder at a weird man approaching me, just like in my nightmare last night.

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Who: I’m a good American boy.

Where: I’m in my big convertible car from the 1950’s on a dark highway What: driving furiously and feeling thrilled by the crazy violent act I just committed.

Who: I’m a glamorous but disturbed woman.

Where: I’m in my messy motel room.

What: I’m staring at a weird men in suit is getting closer to another me. I’m scared but thrilled at the same time.

Who: I’m a seemingly normal boy.

Where: I’m in my late convertible car from the 1950’s on a dark highway.

What: driving furiously but excited because I just did some crazy violent thing.

Who: I’m a glamorous but disturbed lounge performer.

Where: in my dark motel room What: I can see a scary weird man in a suit coming close to another me. Not sure if it’s real or a dream.

Who: I’m a glamorous bar singer.

Where: I’m in my mid-century motel room after the show.

What: While removing my makeup, I’m terrified because a man who seems like a detective is staring at me through the window. I can see his shadow.

Who: I’m an attractive lounge performer.

Where: I’m behind the curtain of the bar lounge stage What: While I’m fixing my makeup, a man in a 1950’s suit is approaching, and I can see him in my compact mirror. I wonder if it’s a nightmare, but I can’t wake up.

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2. Build up

MASTER MOODBOARD Due to the many changes I made in the guiding narratives, the master mood board also changed several times. So I have six mood boards including the final one.

The critique of the first mood board was that the images could be anything. It’s David Lynch style but not specifically about him.

For the second mood board I tried to make more David Lynch-style images so I added disturbing images and a 1950’s vibe. The guiding narrative at this time was “I’m a normal boy / I’m in my late convertible car from the 1950’s on a dark highway / Driving furiously because I just did some crazy violent thing.” However the critique was that the guiding narrative was not good, so I explored more on stories for the narrative.

For the third and fourth master mood boards, I made them together because I wasn’t sure which one was better, the ‘woman in a dive bar’ concept or the ‘man in a big convertible car’ concept. The critique was that the images were appropriate for the Lynch film festival, but I needed to develop them more based on the guiding narratives.

For the fifth master mood board, I was focusing on the’ woman in a bar’ concept. For the photographs, I went to three bars in SF (including Martuni’s twice) and took some photos.

The critique was good for the photos, but I had a hard time creating a system. At this time I was starting to make the festival catalog and the concept was a cheap bible in a motel room, so I decided to focus more on the’ woman in a motel room’ concept.

For the last mood board, I finally decided on the ‘woman in a motel room’ concept and then took some photos for it. For the level 1 and level 2 images I went to two local motels and took photos. For the woman’s photos, I only used photos by Fabio Zenoardo. For level 3, the images are from the internet.

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Final Moodboard

MASTER MOODBOARD DIRECTOR: FESTIVAL TITLE: FILMOGRAPHY:

THREAD:

GUIDING NARRATIVE:

David Lynch A dream of dark and troubling things Mulholland Drive / Blue Velvet / Eraserhead / Lost Highway / Twin Peaks / The Elephant Man Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists are’t sure if they’re angels or monsters or both.

Who: I’m an attractive married woman Where: in a mid-century motel room at night What: I’m impatiently waiting for my secret love who is a criminal

LEVEL 1

LEVEL 2

LEVEL 3

Sunjung Park 04207893

GR.612 | Integrated Communications, Fall 2016

Instructor | Hunter Wimmer

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MASTER MOODBOARD DIRECTOR: FESTIVAL TITLE: FILMOGRAPHY:

THREAD:

GUIDING NARRATIVE:

LEVEL 1

LEVEL 2

LEVEL 3

David Lynch My dong barks some Mulholland Drive / Blue Velvet / Eraserhead / Lost Highway / Twin Peaks Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists aren’t sure if they’re angels or monsters or both.

An uncanny stranger in a geometric room videos the blurred image of a haunted woman. (I’m the video)

1st Draft

2. Build up

2nd Draft

MASTER MOODBOARD DIRECTOR: FESTIVAL TITLE: FILMOGRAPHY:

THREAD:

GUIDING NARRATIVE:

David Lynch A dream of dark and troubling things Mulholland Drive / Blue Velvet / Eraserhead / Lost Highway / Twin Peaks / The Elephant Man Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists are’t sure if they’re angels or monsters or both.

Who: I’m a normal boy Where: I’m in my late convertible car from the 1950’s on a dark highway What: Driving furiously because I just did some crazy violent thing.

LEVEL 1

LEVEL 2

LEVEL 3

Sunjung Park 04207893

GR.612 | Integrated Communications, Fall 2016

Instructor | Hunter Wimmer

DIRECTOR: FESTIVAL TITLE: FILMOGRAPHY:

THREAD:

GUIDING NARRATIVE:

David Lynch A dream of dark and troubling things Mulholland Drive / Blue Velvet / Eraserhead / Lost Highway / Twin Peaks / The Elephant Man Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists are’t sure if they’re angels or monsters or both.

Who: I’m a weird woman Where: I’m at a dive bar What: I’m watching a weird man in a suit getting closer to another me sitting in a trance.

LEVEL 1

LEVEL 2

LEVEL 3

Sunjung Park 04207893

GR.612 | Integrated Communications, Fall 2016

Instructor | Hunter Wimmer

3rd Draft

MASTER MOODBOARD

2. Build up

4th Draft

MASTER MOODBOARD DIRECTOR: FESTIVAL TITLE: FILMOGRAPHY:

THREAD:

GUIDING NARRATIVE:

David Lynch A dream of dark and troubling things Mulholland Drive / Blue Velvet / Eraserhead / Lost Highway / Twin Peaks / The Elephant Man Apparently normal characters are caught between reality and nightmare, innocence and criminality in a surreal, darkly comic vision. Finally, the protagonists are’t sure if they’re angels or monsters or both.

Who: I’m a good American boy Where: I’m in my big convertible car from the 1950’s on a dark highway What: Driving furiously and feeling thrilled by the crazy violent act I just committed.

LEVEL 1

LEVEL 2

LEVEL 3

Sunjung Park 04207893

GR.612 | Integrated Communications, Fall 2016

Instructor | Hunter Wimmer

2. Build up

PHOTO STYLE EXPLORATIONS 1st Draft

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2nd Draft

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2. Build up

Photography Finalisation

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3. IDENTITY PROCESS - The Festival Title - Logo Alterations

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3. Identity Process

THE FESTIVAL TITLE A DREAM OF DARK AND TROUBLING THINGS Title Explorations - Strange Worlds - People are Strange - Dark Things Have Always Existed - A Detective or a Pervert - Total Fu*king bullshit - My Dog Barks Some - Many, Many Dark Things - A Place both Wonderful and Strange - A Magical Smoke Screen - Big Bang in your Head - Wild at Heart and Weird on Top - Lies beyond the darkness - Every thing is fine in heaven - Isn’t it too dreamy - Life doesn’t make sense - Fear of unknown - Float with me in the world of ether -A story about dark, light and turmoil -Archives of transcendental things -Absurdity of life -Beautiful mistakes -Beauty of cuts and bruises -Exploration of disturbing, hidden and mysterious things

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SUBTITLE INNOCENCE AND VIOLENCE IN THE GROTESQUE WORLD OF DAVID LYNCH Subtitle Explorations - Examining nightmare and reality in David Lynch’s films - An investigation into weird things in the films of David Lynch - Dreams and grotesque worlds in David Lynch’s movies - Finding the weird boundaries in the films of David Lynch - Ordinary but unordinary people in the films of David Lynch - Travels to the unconscious world with David Lynch - Examining the scary and beautiful worlds of David Lynch - Interpreting the dream life in the movies of David Lynch - Discovering the strange unconscious in the films of David Lynch - An exploration of the surreal vision of David Lynch - Uncertainty and strangeness in the cinema worlds of David Lynch - Dreams and grotesque worlds in David Lynch’s movies - Uncertainty and strangeness in the cinema worlds of David Lynch - Investigations into the ethereal and grotesque worlds of David Lynch - Exploring the disturbing and hallucinatory realms of David Lynch.

- The dream-like and grotesque in the cinematic vision of David Lynch - Surreal visions of American innocence and nightmares in the films of David Lynch - Disturbed visions of innocence and criminality in the films of David Lynch - Strange nightmares and terrifying beauty in the cinematic world of David Lynch - Dangerous visions of beauty (or innocence) and underlying terror in the films of David Lynch - Investigating the weird and deviant in the films of David Lynch - Normal people, abnormal behavior in the films of David Lynch - Disturbing visions behind normal life in the films of David Lynch - The scary and grotesque worlds behind the ordinary in the films of David Lynch - The disturbing & violent worlds behind the innocent and ordinary in the films of David Lynch - The criminal and disturbing realms underneath the innocent and ordinary in the films of David Lynch

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3. Identity Process – Logo Alterations

LOGO ALTERATIONS Words for logo sketches: Disturbing, Dreamlike, Bizarre Word suggestions

Surreal

Dark

Ominous

Overlapped

Idiosyncratic

Innocent

Eerie

Confused

Disturbing

Erratic

Haunting

Uncanny

Hypnagogic

Hypnotic

FINAL LOGO

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DISTURBING

BARKS

DREAMLIKE

Mydog barkssome

My

dog barks

some

My

dog barks

some

BIZARRE

My dog

barks

some

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3. Identity Process – Logo Alterations

DISTURBING

in the world of

ether

with me in the world

ether

DREAMLIKE

FLOAT FL LOAT FLOAT FLOAT ETHER

FLOATINWITHTHEMEWORLD OF

ERR EETHER TETHER HEER

ETHER

BIZARRE

E

IN TH 52

DISTURBING

AND

A DREAM OF DARK

AND

THING S

DREAMLIKE

A DREAM OF DARK TROUBLING THINGS

A DREAM OF DARHKINGS and TROUBLING T BIZARRE

AAdream dreamof ofdark darkand and troubling troublingthings things

daark f o m a A d r en g t h in gs li tr oo u b 53

3. Identity Process – Logo Alterations

MORE EXPLORATIONS

K R A D F O M A E A DR ROUBLING THINGS AND T

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MORE EXPLORATIONS

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4. DELIVERABLES - Poster - Catalog - Advertisements - DVD Packaging - Website - Business System - Container - Tickets - Schedule - Environment - Soundtrack

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4. Deliverables – Poster

POSTER

Building Curiosity The poster is like a large invitation to all the viewers and creates the first impression of the festival. Based on the changes in the guiding narratives and master mood boards, the poster concept also changed several times. The concept of the final poster is an attractive married woman in a mid-century motel room. She is waiting for her secret lover who is also a criminal. I tried to make a compilation of David Lynch’s movie style on this poster with a disturbing concept and weird and dark images.

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4. Deliverables – Poster

POSTER EXPLORATIONS

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POSTER EXPLORATIONS

adreamofdark_trublingthings.com

01.20 Mulholland Drive

01.21

01.20 Mulholland Drive

Blue Velvet

01.22 01.23 Dates Features

01.20

01.21 Blue Velvet

Lost Highway DATE Wild at Heart

01.22 Blue Velvet

01.23 Wild at Heart

01.24

Eraserhead Features

01.25

The Elephant man

Twin Peaks

01.21 Mulholland Drive

01.22 Lost Highway

01.23 Lost Highway

01.24 Eraserhead

01.24

01.25 The Elephant man

01.25

Wild at Heart Eraserhead The Elephant man

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068 adreamofdark_trublingthings.com

Grotesque worlds in David Lynch’s movies Hollywood Bowl Overlook Venue

7036 Mulholland Dr, Hollywood, CA 90068 adreamofdark_trublingthings.com

Grotesque wo

rlds in David

Lynch’s movie

s

Grotesque worlds in David Lynch’s movies Events

Venue

Surrealist exhibition Alternative Music Concert Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068

Venue

Features

Mulholland Drive

01.20

Lost Highway

01.21

Wild at Heart

Blue Velvet

Mulholland Drive

01.21

01.22

01.22

01.23

Eraserhead

Lost Highway

The Elephant man

Blue Velvet

01.23

Lost Highway

Dates

Wild at Heart

Features

01.24

Eraserhead

Mulholland Drive Blue Velvet

01.20

Wild at Heart

Venue

01.24

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068

01.25

JAN 20-26 | 2017

Eraserhead

The Elephant man

01.25

The Elephant man

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068 adreamofdark_trublingthings.com

Grotesque worlds in David Lynch’s movies adreamofdark_trublingthings.com

Grotesque worlds in David Lynch’s movies

Grotesque worlds in David Lynch’s movies adreamofdark_trublingthings.com

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4. Deliverables – Poster

POSTER EXPLORATIONS

Dates

JAN 2

0-26

01.20 Twin Peaks

Featur

es

Mulho

01.21

lland

Blue Ve

Mulholland Drive

01.22

Lost Hi

Blue Velvet

at Wild

01.23 Lost Highway

Eraser

01.24 Wild at Heart

Drive

lvet

ghway Heart

head

epha The El

01.25

| 2017

nt man

Eraserhead

01.26

d ary an ynch the sc David L ining s of Exam ful world ti beau 068

adreamofdark_trublingthings.com

Grotesque worlds in David Lynch’s movies

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068 adreamofdark_trublingthings.com

JAN 20-26 | 2017 adreamofdark_trublingthings.com

OCENT

EHIND THE INN NT WORLDS B BING & VIOLE OF DAVID LYNCH S THE DISTUR IN THE FILM AND ORDINARY

th dernea Lynch d alms un bing re films of Davi d distur the inal an ordinary in im cr The nt and ce no the in Features

01.20

Lost Highway

01.21 Blue Velvet

Features

Eraserhead The Elephant man

Wild at Heart

Eraserhead

The Elephant man

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Wild at Heart

Lost Highway

01.24

01.25

Mulholland Drive Blue Velvet

Mulholland Drive

Dates

es

Mulho

Blue Ve

Drive

lvet

Lost Hi Wild

lland

| 2017

at He

ghway art

Eraser

head

ephant

man

9006 Overlook Venue od, CA od Bowl Hollywo Hollywo lland Dr, Mulho 7036 ngs.com blingthi rk_tru fda adreamo

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068

01.23

Featur

0-26

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90 , CA look Over wood Bowl Dr, Holly wood nd Holly Mulholla 7036 s.com hing gt lin _trub dark amof adre

01.22

JAN 2

The El

The Elephant man

Venue

Dates

Venue

Hollywood Bowl Overlook 7036 Mulholland Dr, Hollywood, CA 90068

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4. Deliverables – Festival Catalog

FESTIVAL CATALOG

Invitation to the Dream The concept of festival guidebook is a cheap bible in a motel room. It is made of a black faux leather. It seems to be a normal bible, but on the inside of the book, the papers are dirty and have stains. I tried to adopt the David Lynch concept of the appearance of normality on the outside but dirty and disturbing inside.

IDEA DEVELOPMENT AND MATERIAL EXPERIMENTS

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FESTIVAL CATALOG LAYOUTS

David Lynch Film Festival

A Dream of Dark and Troubling Things

BLUE VELVET DIRECTED BY

Let’s investigate the fine line between innocent lives and disturbing crime and violence in the world of David Lynch

David Lynch

STARRING

RELEASE DATES September 12, 1986 (Toronto) September 19, 1986 (United States)

Fred Caruso

Lumberton, North Carolina from Oak Lake College after his father suffers a near-fatal stroke. While walking home from the hospital, he cuts through

Laura Dern

RUNNING TIME

Hope Lange

120 minutes

George Dickerson

WRITTEN BY David Lynch

Dean Stockwell

COUNTRY United States

a vacant lot and discovers a severed ear. Jeffrey takes the ear to police detective John Williams (George Dickerson) and becomes reacquainted with the detective’s daughter, Sandy (Laura Dern). She tells him details about the ear case and a suspicious woman, Dorothy Vallens (Isabella Rossellini), who may be connected to the case. Increasingly curious, Jeffrey enters Dorothy’s apartment by posing as an exterminator, and while Dorothy is distracted by a man dressed in a yellow suit at her door (whom Jeffrey later refers to as the Yellow Man), Jeffrey steals

MUSIC BY Angelo Badalamenti

Jeffrey Beaumont (Kyle MacLachlan) returns to his logging home town of

Kyle MacLachlan Isabella Rossellini Dennis Hopper

PRODUCED BY

her spare key.

LANGUAGE English

Jeffrey and Sandy attend Dorothy’s nightclub act, in which she sings “Blue

CINEMATOGRAPHY Frederick Elmes

BUDGET

Velvet”, and leave early so Jeffrey can sneak into her apartment to snoop. He

$6 million

hurriedly hides in a closet when she returns home. However, Dorothy, wielding a knife, discovers him and threatens to kill him. Believing his curiosity is merely

EDITED BY Duwayne Dunham

BOX OFFICE

sexual and aroused by his voyeurism, Dorothy makes Jeffrey undress at knifepoint

$8.6 million (North America)

and begins to fellate him before their encounter is interrupted by a knock at the door. Dorothy hides Jeffrey in the closet. From there he witnesses the visitor,

DISTRIBUTED BY

Frank Booth (Dennis Hopper), inflict his bizarre sexual proclivities—which include

De Laurentiis Entertainment Group

inhaling an unidentified gas (possibly amyl nitrite), dry humping, and sadomasochism—upon Dorothy. Frank is an extremely foul-mouthed, violent sociopath whose orgasmic climax is a fit of both pleasure and rage. He continually refers to 32

friends, but fled when he discovered Laura

impressed with her “audition kiss” and

was among them. Teresa realized who

to initiate sex with her, but Laura refuses.

appears in the train car. Ronette finds

they allow her to come along.

Bobby realizes Laura was only using him

herself untied and opens the door to let

for his access to cocaine. He hands her

Mike in, but Leland kicks her out of the

he killed her to prevent his secrets from

In the Pink Room, Laura discusses Teresa

his stash, breaking off their relationship.

train car. Mike manages to throw in the

languages that everything is an illusion;

invitation, Diane attends a party at

she will find a blue key. Diane asks what,

being revealed. Laura realizes that Mike’s

Banks’ murder with Ronette Pulaski

The angel in Laura’s painting disappears.

ring. Laura puts it on, which prevents Bob

a woman begins singing then collapses,

Adam’s house on Mulholland Drive. Her

if anything, the key opens, but the hit man

he was and plotted to blackmail him and

“LIFE IS FULL OF MYSTERIES, DONNA.”

ring was the same one from her dream,

(Phoebe Augustine). She then engages

from possessing her. Enraged, Bob stabs

although her vocals continue. Betty

limousine stops before they reach the

just laughs. Diane looks up and sees the

and was also worn by Teresa. The next

in oral sex with the men. Laura becomes

In the woods, Laura tells James that “his

Laura to death. Bob/Leland places Laura’s

finds a blue box in her purse that matches

house and Camilla escorts her using a

man who had the nightmare standing

night, Laura and Bobby take cocaine in

distraught when she sees a topless Donna

Laura” is gone. She tells him that she

body in the lake. As her corpse drifts

Rita’s key. Upon returning to the apartment,

shortcut. Adam appears to be in love with

at the counter. Back at her apartment,

the woods, and wait for Jacques’ drug

making out with one of the men. She

loves him and runs into the woods where

away, Bob/Leland enters the Black

messenger, the sheriff’s deputy from

takes Donna home and in the morning,

she meets Ronette, Jacques, and Leo.

Lodge, where he encounters Mike and the

Deer Meadow. The messenger

Laura tells Donna she does not want

They hold an orgy in Jacques’ cabin as

Man from Another Place who tell Bob they want all their garmonbozia (“pain

for The Sylvia North Story. Another

shoots herself. A woman at the club

and sorrow”). Bob pulls the blood from

The older red-headed woman investigates

woman kisses Camilla and they turn and

whispers “Silencio”.

tries to bury the messenger as Laura

home, Philip Gerard/Mike (Al Strobel),

in panic. Leland takes Laura and Ronette,

Leland’s wound and flings it to the floor.

the sound, but nothing is there. The

smile at Diane. Adam and Camilla prepare

laughs maniacally, high on drugs. The

the one-armed man, shouts at Leland

both bound, to the train car. Meanwhile,

Cowboy appears in the doorway of Diane

to make an important announcement,

following night, Bob comes through

that “the thread will be torn” and shows

Mike realizes that Bob/Leland is about to

Laura’s body washes up on the lake

Selwyn’s bedroom saying, “Hey, pretty

and dissolve into laughter and kiss while

Laura’s window and begins having sex

Laura Teresa’s ring, but Leland and Laura

kill again and chases after him. In the train

shore, where it is found by the Sheriff’s

girl. Time to wake up.” At this point, all

Diane watches, crying.

with her. She asks Bob repeatedly who

become frightened and drive away.

Leland pulls into a gas station parking

car, Laura asks Leland if he is going to kill

department the following morning.

elements of the narrative seem to

her. She looks into a mirror and screams

Laura’s spirit later sits in the Black Lodge

change. Diane Selwyn wakes up in her

Diane meets with the hit man at Winkies,

after seeing her reflection turn into Bob,

and notices Agent Cooper at her side. He

bed. She looks exactly like Betty, but is

where she gives him Camilla’s photo and

away from her the next morning. Upset,

lot to gather his wits, and recalls his affair

who says that he wants her. Meanwhile,

places a comforting hand on her shoulder.

portrayed as a failed actress driven into

a large amount of money, and they are

Laura uses more cocaine and has trouble

with Teresa. He had asked Teresa to set

Ronette prays for rescue but breaks down

Laura sees an angel appear and begins to

a deep depression by her unrequited love

served by a waitress named Betty. The hit

concentrating at school. Bobby attempts

up a foursome and invite some of her

because she is “dirty”. Suddenly, an angel

cry and then laugh.

for Camilla Rhodes. On Camilla’s

man tells Diane that when the job is done,

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Directions

The Festival

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David Lynch Film Festival

The Director

TAYLOR

ST JONES

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LARKIN

HYDE ST

POLK ST

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FRANCISC

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UNION

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JACKSON

runs screaming to her bed, where she

Leland watches from outside. Leland attacks Jacques outside, and Leo flees

BAY ST

VALLEJO

died, and she met Camilla at an audition

Donna to become like her. Leland arrives

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FIBERT

with the key on a table in front of her, she is terrorized by hallucinations. She

and it falls to the floor with a thump.

to take Laura back home. On the way

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Camilla. Over dinner, Diane states that she came to Hollywood when her aunt

delivers the drugs and takes out a gun,

he is Leland, and warns Leland to stay

LOMBARD

Rita retrieves the key and finds that Betty has disappeared. Rita unlocks the box,

but Bobby shoots him first. He hastily

he is and then suddenly realizes that

David Lynch Film Festival

“IT’S ALL AN ILLUSION.”

ST

N ST

WASHINGTO

LYNCH: Sure, but I felt like this was kind of its own thing. The way Karen O

ST

CALIFORNIA PINE ST

BUSH ST

POST ST

ST SUTTER

HYDE ST

FRANKLIN

ST GOUGH

ST

GOLDEN

GATE AV

ST ALLISTER

FULTON GROVE

AV

MC

VAN NESS

TURK ST

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FELL ST

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OAK ST PAGE ST HAIGHT WALLER

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SANCHEZ

CHURCH ST

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1.

MC COPPIN ST

DIEHL: You have a sort of magic with female characters. I found it kind of genius that you included that feminine

Twin Peaks Hotel

3.

5.

a kind of presence in your music the way,

that was a big inspiration.

It’s really beautiful and interesting when

say, Naomi Watts in Mulholland Drive or

Chrysta Bell, and she’s a real leading

the two meet. When a certain girl and

appearance on the record. That’s the only

Laura Dern in Wild at Heart exist as the

lady. She’s gonna be big, I hope, one day

a certain guy get together, certain things

art by expressionist painters like Oskar

outside collaboration on the album, and

heroines and femme fatales of your films.

soon. But I love women. I can kind of sit

are going to happen. It’s always these

and go into a world where the women . . .

combos and different characters coming

LYNCH: Yes, you’re onto something.

Talk to me.

together in a story that make certain

Martuni’s

Kokoschka and Francis Bacon, who in

the only song that you don’t sing. How did

Address: 4 Valencia St, San Francisco, CA 94103

a weird way were doing a kind of European,

that come about?

Phone: (415) 241-0205

visual expression of blues emotion.

LYNCH: Several years ago, Brian

of music, and sometimes Dean and I will

DIEHL: Jean-Luc Godard once said,

kind of makes it, and the women play

Motel Capri

LYNCH: That’s exactly right. There are

introduced me to Karen O. On that trip,

do a track and we know right away it’s

“All you need to make a movie is a girl

a huge role.

Address: 2015 Greenwich St, San Francisco, CA 94123

so many similarities between the blues

nothing happened, but then last year,

not for us–that it’s gonna go to some girl

and a gun.”

Phone:(415) 346-4667

and a lot of painting.

Karen O appeared again. She came in, and

because it’s just that kind of thing.

The Royale

things happen. These things are what

[laughs] Well, there are different types

DIEHL: It’s interesting because there

I gave her the lyrics, then she listened

LYNCH: Nope, you don’t need much more

are frequent connections between the

to the track over and over. She kind of

than that.

way some of the women look in your films—that sort of ’50s- or ’60s-inspired,

Address: 800 Post St, San Francisco, CA 94109

sat there, you know, thinking, going over

Phone: (415) 441-4099

things in her mind. It was quite

DIEHL: The tagline to your last film,

all-American aesthetic—and what’s

a comfortable situation. Then, at a certain

Inland Empire, was “A woman in trouble,”

going on in contemporary fashion. I

Inn On Broadway

point, Karen went into the booth and

which I also thought could be the tagline

remember those hairstyles and jewel

Address: 2201 Van Ness Ave, San Francisco, CA 94109

knocked the song out of the park.

to many of your films. In so many of them,

tones from Blue Velvet suddenly became

the women become the emotional pivot

a look, as did the extreme rockabilly style

Phone:(415) 776-7900

6.

I also work on music with this other girl,

DIEHL: I was also intrigued by Karen O’s DIEHL: I know you were initially drawn to

Address: 2160 Market St, San Francisco, CA 94114

2.

energy in there. Karen O serves as

such a mood and a way of moving, and

Phone:(415) 863-2909

ST

DUBOCE AVE

14TH ST

2

VALENCIA ST

HERMANN

82

ST

know and really care for.

men and women conjured up. It’s got

4.

BL OCTAVIA

LAGUNA

ST

mind, but not as good as that. Karen made Pinky a character that you kind of

and you can push down on it and it just

beautiful, this world that the great blues

ST

HAYES

as a character, alive. Pinky was in my

I like the idea of a gasoline-powered guitar, where you’ve got an accelerator,

simple, but sophisticatedly so. It’s so ORTH ST LEAVENW

DIRECTIONS

says the word pinky, it brings Pinky,

power of the blues-based electric guitar.

revs up. The great blues music is very

4

ST GEARY

LYNCH: Well, I love the dirty, rough-running

DIEHL: Had you known about Karen O’s

Bimbo’s 365 Club

work with the Yeah Yeah Yeahs and her

Address: 1025 Columbus Ave, San Francisco, CA 94133

other music?

Phone: (415) 241-0205 83

for the action.

in Wild at Heart. Prada’s Spring 2012 collection really echoes the way some of

LYNCH: There are men and women in the

your characters dress. A couple of years

world, and they’re different in many ways.

ago, I know that you also made a short

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4. Deliverables – Festival Catalog

FESTIVAL CATALOG FINAL

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FESTIVAL CATALOG FINAL

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4. Deliverables – Advertisements

ADVERTISEMENTS

The Festival in SF The advertisement shows a billboard in San Francisco. Since this hypothetical festival’s screening place is San Francisco, the background of the ads is this beautiful city. I used nighttime images because the movies of the festival are dark and gloomy.

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4. Deliverables – DVD Packaging

DVD PACKAGING

In to the Grotesque World This DVD packaging contains the six featured movies with a book about the films.

One of the requirements for this DVD set is to make a limited set for the DVD Package.

This DVD package is made of black faux leather, which is the same material used on the festival catalog.

DVD DESIGN

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DVD PACKAGING BOOKLET LAYOUTS

LOST HIGHWAY strong sexual and violent content. After

STARRING

ABOUT THE MOVIE

Kyle MacLachlan

Blue Velvet is a 1986 American neo-noir

the commercial and critical failure of Lynch’s Dune (1984), the director made

Isabella Rossellini

mystery film, written and directed by

attempts at developing a more “personal

Dennis Hopper

David Lynch. Blending psychological

story”, somewhat characteristic of the

Laura Dern

horror with film noir, the film stars Kyle

surrealist style displayed in his debut

Hope Lange

MacLachlan, Isabella Rossellini, Dennis

Eraserhead (1977). The independent

George Dickerson

Hopper and Laura Dern. The title is taken

studio De Laurentiis Entertainment

Dean Stockwell

from Bobby Vinton’s 1963 song of the

Group, owned at the time by Italian film

same name.

producer Dino De Laurentiis, agreed to finance and produce the film.

The screenplay of Blue Velvet had been passed around multiple times in the

Blue Velvet initially received a divided

late 1970s and early 1980s, with many

critical response, with many stating

major studios declining it because of its

that its objectionable content served little artistic purpose. It earned Lynch

DIRECTED BY David Lynch WRITTEN BY

“WHY IS THERE SO MUCH TROUBLES IN THE WORLD?”

David Lynch MUSIC BY David Lynch Krzysztof Penderecki

“...WHERE AM I? I’M AFRAID!”

RELEASE DATES 6 September 2006 (Venice) 6 December 2006 (United States) 7 February 2007 (France) 27 April 2007 (Poland) RUNNING TIME 180 minutes COUNTRY France, Poland, United States LANGUAGE English Polish

not like the ending of the novel and de-

MOVIE PLOT

cided to change it in order to fit his vision of the main characters. Wild at Heart is

After serving prison time for a self-de-

a road movie and includes several allu-

fense killing, Sailor Ripley (Nicolas Cage)

sions to The Wizard of Oz as well as Elvis

reunites with girlfriend Lula Fortune

Presley and his movies.

(Laura Dern). Lula’s mother, Marietta (Diane Ladd), desperate to keep them

more powerful for seeming to emerge

Early test screenings for the film did not

apart, hires a hit man to kill Sailor. But he

from the murky night world of the

go well; Lynch estimated that 80 people

finds a whole new set of troubles when

unconscious.”

walked out of the first test screening and

he and Bobby Peru (Willem Dafoe), an

100 in the next. At the time of its release,

old buddy who’s also out to get Sailor,

the film received mixed critical reviews

try to rob a store. When Sailor lands in

and was a moderate success at the US

jail yet again, the young lovers appear

A dark-haired woman (Laura Elena

box office, grossing USD$14 million,

further than ever from the shared life

Harring) is left amnesiac after a car

above its $10 million budget. The film

they covet.

crash. She wanders the streets of Los

won the Palme d’Or at the 1990 Cannes

Angeles in a daze before taking refuge in

Film Festival, at which it received both

an apartment. There she is discovered

negative and positive attention from its

by Betty (Naomi Watts), a wholesome

audience. Diane Ladd was nominated

Midwestern blonde who has come to the

for Best Supporting Actress for both the

MOVIE PLOT

City of Angels seeking fame as an ac-

Academy Awards and the Golden Globes.

tress. Together, the two attempt to solve

It has since received some positive

the mystery of Rita’s true identity. The

re-evaluation from critics.

story is set in a dream-like Los Angeles, spoilt neither by traffic jams nor smog.

STARRING

ABOUT THE MOVIE

Justin Theroux

Mulholland Drive (stylized as Mulhol-

darkly comic scenes and images that

Naomi Watts

land Dr.) is a 2001 American neo-noir

relate to the cryptic narrative.

Laura Elena Harring

mystery film written and directed by

Ann Miller

David Lynch and starring Justin Theroux,

Originally conceived as a television

Robert Forster

Naomi Watts, Laura Harring, Ann Miller,

pilot, a large portion of the film was

and Robert Forster. It tells the story of

shot in 1999 with Lynch’s plan to keep

an aspiring actress named Betty Elms

it open-ended for a potential series.

(Watts), newly arrived in Los Angeles,

After viewing Lynch’s version, however,

California, who meets and befriends an

television executives decided to reject

amnesic woman (Harring) hiding in an

it. Lynch then provided an ending to

apartment that belongs to Betty’s aunt.

the project, making it a feature film.

The story includes several other seem-

The half-pilot, half-feature result, along

ingly unrelated vignettes that eventually

with Lynch’s characteristic style, has

interlock, as well as some surreal and

left the general meaning of the movie’s

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4. Deliverables – DVD Packaging

DVD PACKAGING FINAL

72

FESTIVAL CATALOG FINAL

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4. Deliverables – Website

WEBSITE

Explore the Festival More on the Internet The festival also includes a website which provides information on the director, the films, the festival venues and schedules, etc. Let’s explore more on the website. adreamofdarkandtroublingthings.com

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FESTIVAL WEBSITE SCREENS

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4. Deliverables – Business System

BUSINESS SYSTEM

Save the Date!

This business system; the name card, envelope and letterhead all have the same visual system as the whole festival concept. The letter is an invitation to the audience.

IDEA DEVELOPMENT AND MATERIAL EXPERIMENTS

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BUSINESS SYSTEM FINAL

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4. Deliverables – Tickets

TICKETS

Unlock the Dark The tickets of the festival are motel fobs. Based on my concept, the screening places are mid-century motels in SF: Twin peaks hotel, the Inn on broadway and Motel Capri. So the audience uses these keys to get access to the motel rooms where the films are screened.

IDEA DEVELOPMENT AND MATERIAL EXPERIMENTS

78

TICKET FINAL

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4. Deliverables – Schedule

SCHEDULE

When You Unlock the Dark The schedule goes with the motel keys. The festival lasts for three days and each day has two movie screenings and one or two events. Moreover, the screening places are different each day. As people have to unlock the door, it’s better to have the tickets and the schedules together during the festival, so I combined then in the box.

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SCHEDULE FINAL

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4. Deliverables – Environmental Graphic

ENVIRONMENTAL GRAPHIC/ SIGNAGE SYSTEM

Did You See the Signs Outside?

Since the background of the festival is old classic motels in SF, the environment is the exterior and interior of the places. If it was a real festival, I would have to arrange the schedules of the festival with the motels, consider the quality of the movie screening, and make other adjustments. However, since this is just a hypothetical one, I was happy to make the environmental elements.

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4. Deliverables – Soundtrack

SOUNDTRACK

The Sound of Disturbing Things This soundtrack contains twelve songs either from David Lynch’s movies or covers. Also based on the period of David Lynch and the featured movies, I used two 10” vinyl records; each has six songs on it. The cover has the song list and simple descriptions of the soundtrack and inside the cover, I put the vinyl records with the lyrics.

IDEA DEVELOPMENT AND MATERIAL EXPERIMENTS

84

SCHEDULE FINAL

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4. Deliverables – Container

CONTAINER

Travel with Troubling Things Based on my concept (a woman in a mid-century motel room), I used a vintage suitcase which could be in the motel room. The bag is from the 1950’s which fits the festival concept. The box contains everything except the big poster.

IDEA DEVELOPMENT AND MATERIAL EXPERIMENTS

86

CONTAINER FINAL

TUBE FOR THE FESTIVAL POSTER

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School Department Student Email

Academy of Art University Graphic Design Sunjung Park ssunssi02@naver.com

Semester

Fall 2016

Instructor

Hunter Wimmer

Typefase

Tungsten Vitesse Forza

Š 2016 All Right Reserved

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AT THE END OF THE JOURNEY. I couldn’t imagine how I would finish all the work, and sometimes I honestly wanted to give up. From the research to the logo exploration, it wasn’t too difficult, but after the logo selections I had to pick an appropriate and clear concept for the festival, and the real difficulty started from this point. It originally seemed easy to pick a concept and execute it, but for me it was very difficult to pick one by myself. I think I was too affected by others’ opinions and relied on the professor’s critique to solve my problems instead of deciding on my own. It would have been better to go for what I wanted and make the decisions earlier.

I think I am still affected by the Korean learning system, where the professor has a large role in telling us what the right way should be. But this experience showed me more about American teaching and learning style. I learned a lot, made progress and finally finished everything, but I still cannot feel satisfied 100%. However, according to what I learned from this class, I think I can be a better student and graphic designer in future semesters and in the real world.

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Sunjung Park | 04207893 ssnssi02@naver.com

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