TREASURE BOOK NOVELTIES 2019/2020
THE CHAMPIONS OF TOMORROW, TODAY
General conditions All our offers, agreements and deliveries will be concluded according to our general terms of sale and delivery of Plantum, filed at the Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP flowers. However, this brochure is compiled with great effort, MNP flowers cannot be held responsible for any inaccuracies, advice given and/or incomplete information obtained in this brochure.
Notifications Since 1989 MNP flowers have managed the European rights and is the master licensee for all genetics from Suntory® Flowers Ltd. (Japan). MNP flowers and Suntory® Flowers Ltd. varieties are protected by plant variety rights. All trademarks in this brochure are the sole property of Suntory® Flowers Ltd. ® Registered trademark Chamber of Commerce Amsterdam The Netherlands 33228598 Colophon Printed by © 2019 MNP flowers, Leimuiderbrug, all rights reserved. MNP flowers does not assume responsibility for any possible damage resulting from the use of this publication or its contents. Design and lay-out Studio Piraat, The Netherlands
We proudly present our novelties catalogue 2019/2020. There are seventeen novelties to discover this year - from a new brand and new varieties to re-positioned brands. We introduce our extensive assortment of high quality products to you on more than 40 pages. The catalogue has a new, fresh and appealing design, a better overview and a ‘quick finder’ index to make browsing simpler and faster. The brand pages at the beginning of each collection, as well as the use of icons to clarify detailed information about each variety, give more clarity and transparency to the reader. Enjoy browsing through this years catalogue and let our novelties inspire you!
This years catalogue will take you into the world of MNP flowers and its Suntory® genetics, where innovation is always on top-of-the-mind. With our everlasting curiosity, perseverance and the intensive cooperation with the breeding team of Suntory®, we have achieved to create some brilliant innovations to bring onto the market in 2019/2020. The novelties are exciting, refreshing and match the high quality s tandards that you expect from us. The breeding activities of Suntory® are focused on matching the highest requirements and much more. It is our continuous challenge to further enhance our well-known varieties and to introduce novelties onto the European market with distinguishing qualities such as cold tolerance and early flowering.
Anniversary Maybe the most important milestone this year, is the 30th anniversary of Surfinia®. What began as a real breakthrough in the world of bedding plants to breed a perfectly trailing Petunia from cuttings, has resulted into the oldest and still the best sold trailing Petunia in the world. From its very first day, Surfinia® offered a quality standard that is still beyond comparison today. An accomplishment that deserves the status to be the world’s #1 Petunia. That’s why we say: Surfinia®, simply the best. We bring you the champions of tomorrow, today!
CONTENTS About MNP flowers Surfinia® 30th anniversary Our core values
5 7 8
Discover the champions of tomorrow!
9
Grandaisy® (Argyranthemum) Grandaisy® Ivory Halo Grandaisy® Gold Grandaisy® Ruby Grandaisy® Pink Tourmaline
11 13 15 17 19
Granvia® (Xerochrysum) Granvia® Gold
21 23
Senetti® (Pericallis) Senetti® White Senetti® Blue White XXL
25 27 29
31 35 37 39 41 43
Sundaville® (Mandevilla) Sundaville® Fuchsia Pink Sundaville® MiMi Yellow Sundaville® MiMi Red Sundaville® Up Apricot Sundaville® Up Scarlet
Sunpuma® (Ipomoea) Sunpuma® Purple Princess
45 47
49 51 53 55 57
Surdiva® (Scaevola) Surdiva® White ‘19 Surdiva® Light Blue Surdiva® Fashion Pink Surdiva® Deep Violet Blue
Our core activities 58 Growers & licensees (propagators) 60 Get in touch 62 Upcoming events 2019 / 2020 65 Picture database 66 Websites & social media 67 Labels 68 Printed pots & covers 71 POS materials 72 Product overview 74 Location impression 76
OUR BRANDS Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Below you will find a selection of our major brands.
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THE CHAMPIONS OF TOMORROW, TODAY MNP flowers is widely acknowledged for introducing innovative, high quality and successful bedding plants into the European ornamental plant sector. We have built one of the strongest portfolios in the ornamental plant industry with numerous successful brands that are among the world’s best-known plants. Every year, we carefully select and test new discoveries before introducing them to the market.
Furthermore, we improve and enrich our existing brands with new shapes and colours to meet with current consumer desires and new trends. We work closely with our licensees (propagators) and growers to make sure our products are always available and properly displayed, in all channels – from exporters to retailers and wholesalers. Hence, we use multiple platforms to effectively market our products, from events to social media. Consequently, we ensure that the genetics of Suntory® are always on top of consumers’ minds.
Mission “To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish.”
Vision “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual within the company, by learning and being challenged every day.”
5
Surfinia® White
Surfinia® Double Red
Surfinia® Blue
Surfinia® Purple Vein impr.
Surfinia® Giant Blue
Surfinia® Trailing Red
Surfinia® Hot Pink
Surfinia® Impulz Yellow
Surfinia® Blue Ocean
6
This year, MNP flowers and Suntory Flowers Ltd. proudly celebrate the 30th anniversary of Surfinia®. What began as a real breakthrough to breed a perfect trailing Petunia from cuttings, has resulted in the best and most widely sold Petunia in the world. It is no coincidence that you will find trailing Surfinia’s wherever you go. With its strong garden performance, spectacular free flowering habit and its superior weather tolerance, Surfinia® stands for quality that is still top-of-the-bill. Whether you wish to create a flourishing garden or a colourful city, there is always a Surfinia® variety that suits you. You probably know the iconic images from old city centres somewhere in Europe where Purple, Hot Pink or White Surfinia’s are brilliantly cascading from lampposts, bridges and ornamental window boxes at grand hotel windows and cosy homes. Nowadays, the Surfinia® collection not only consists of these famous and classic trailing types, but also of very early trailing Petunias. By continuously innovating and improving the collection, it is ensured that Surfinia® will remain the world’s top favourite for many more years to come. Surfinia® Purple
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OUR CORE VALUES Environment & sustainability
Innovation and education
We believe that we can make a difference. Together with our licensees and partners, we want to use our innovation, knowledge, skills and network to contribute in resolving social and environmental issues that are at hand. Hence, we strive to integrate social corporate responsibility into our organisation as much as we can. We always pay attention to the sustainability of our greenhouses and workflow. Moreover, we consider sustainable criteria as standard with products and services that we sell and purchase.
We invest in knowledge by contributing to social organisations that educate and inform people about the environment and plant industry. In this way we hope to give people tools to create a stable and sustainable future for themselves and their surroundings.
Quality Innovation and high quality are very important to us. Therefore, we make sure our plants are healthy, robust, free of diseases and constantly monitored by ongoing tests. The tests that we run are generally more thorough than required by the current regulations and standards.
8
Joint promotion Together we can do more. We sincerely believe in cooperation to achieve the best results in enhancing the plant sector and increase our market share. That is why we collaborate within the industry and join divergent projects.
DISCOVER THE CHAMPIONS OF TOMORROW!
Key to symbols
flower size (cm)
earliness early
branching high
growth temp. (°C)
height (cm) rooting time (weeks)
vigour vigorous
growth mounding habit
advised growing time pot size (cm) (weeks)
pinching
medium growth regulator
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Flower powerrrrrr The Grandaisy® collection instantly turns your garden into a bright and cheerful display of big, energetic flowers with truly striking colours. Grandaisy® is a collection of fast growing, early flowering, and very large flowered Argyranthemum which are strong, healthy and suitable for almost every climate. To fully appreciate the lively colours of Grandaisy®, you can use them as patio plants, bedding plants or in charming balcony boxes and big decorative pots. Grandaisy® are high value products and the new standard in large flowered daisies.
www.grandaisy.com 11
Ivory Halo var. Bonmax 15133 Hello halo! The bright white coloured Grandaisy® Ivory Halo is an Argyranthemum with remarkable big flowers. In the middle of the flower you will find a light yellow ring around a dark heart from where its name arises. This Argyranthemum variety blooms early, has a medium vigour, good branching, and a strong garden performance. Moreover, it has a great re-flowering power at the end of the season. Therefore, you can enjoy Ivory Halo throughout the year.
6.5 cm
early
high
18 °C
30 cm
3 weeks
vigorous
mounding
15 to 17 cm
9 weeks
1x/2x
medium
13
Gold var. Bonma 14114 Golden beauty. This very special gold Argyranthemum immediately catches your eye when it reaches its full flowering potential. The big flowers of gleaming yellow gold have dark brown hearts and form a homogeneous flower display, transforming your garden into a sea of gold. This Grandaisy® variety has a perfect round mounding shape and is very compact, which makes it easy to grow.
6 cm
middle
high
18 °C
25 cm
3 weeks
very compact
mounding
15 to 17 cm
10 weeks
1x
none
15
Ruby var. Bonma 138 Big red jewel. This red jewel starts its abundant flowering with a hint of yellow, turning into a bright red colour which is intensified by the dark green foliage and the yellow ring around the dark heart of the flower. This special Argyranthemum shows its super large flowers beautifully due to its compact growth.
6.5 cm
early
high
18 °C
25 cm
3 weeks
compact
mounding
15 to 17 cm
9 weeks
1x/2x
low
17
Pink Tourmaline var. Bonma 15119 Pink it up! The Grandaisy® Pink Tourmaline has an unusual intense pink colour with a white ring that contrasts with its dark heart. The exceptionally large and vivid flowers are matched by light green foliage and a compact growth habit. This striking variety with high colour impact, shows its full potential on a sunny place, where it will flower abundantly.
6 cm
early
medium
18 °C
20 cm
3 weeks
medium
semi-trailing
15/17 cm
9 weeks
1x/2x
medium
19
Supersized crispy! The Granvia® collection puts a smile on your face right away when you touch it for the first, second and even third time. Granvia® is a collection of Xerochrysum (Bracteantha) with very big and long lasting flowers and a unique ‘crispy’ structure that reminds you of thin and flimsy paper. There are multiple Bracteantha on the market, but the Granvia® variety is stronger, has better branching and is earlier blooming. In addition, it is very easy to propagate and to grow and it has a strong garden performance.
www.granvia.eu 21
Gold var. Bonxero 148 Golden crispy. Gold, gold and gold again. The Granvia® Gold has remarkable big flowers with an intensely bright yellow colour and a heart that turns orange when the flower gets older and orange pollen appear. The unique structure of the ‘crispy paper like’ petals will grab your attention straight away. Granvia® Gold is easy to grow, lasts long and blooms early. Insider tip! The flowers can be harvested to use as perfectly dried flowers or fresh potpourri.
8 cm
early
high
18 °C
25 cm
3/4 weeks
medium
mounding
from 15 cm
9 weeks
1x
low
23
Enjoying spring fever The Senetti® collection brings ancient Spain into your home. Senetti® is a range of Pericallis (florist’s Cineraria) with bright coloured flowers that can easily produce up to 200 flowers in a 25 cm pot. Hence, it's suitable as indoor plant as it can tolerate temperatures from 2°C to 30°C. The temperature tolerance of Senetti® makes it also the ideal plant for countries with a colder climate, where it can even be grown outdoors in a sheltered position near the house. Insider tip! Senetti® flowers bloom from early spring in March until late July. When the flowers start to fade, the plants can be cut back to re-bloom later in the season. So, if you are looking for a more robust flowering annual, than Senetti® is a great alternative to Viola, Pansy or Primula.
www.senetti.eu 25
White var. Sene Gosignore Dazzling white. Senetti® White is a unique new beautiful colour to complement the classic Senetti® collection. It has eye-catching pure white petals with an intense dark blue heart. The contrasting green foliage beautifully lights up the intense white colour of the flower. It has a compact growing habit and flowers abundantly. Senetti® White is the first white Pericallis variety available on the market.
6cm
late
high
15 °C
20cm
4/5 weeks
compact
mounding
15 to 17 cm
14/15 weeks
1x
low
27
Blue White XXL var. Sene Yomureku Out of the blue XXL. The early flowering Senetti® Blue White XXL has exciting super large bicoloured flowers with intense blue and white petals and a dark blue heart. It flowers abundantly and has a vigorous habit matched with a very good branching power. This variety doesn’t produce yellow pollen, which is especially interesting to garden centers, supermarkets, florists, etc. because it is easier to maintain.
7 cm
middle
high
15 °C
30 cm
4/5 weeks
vigorous
mounding
15 to 17 cm
13 weeks
1x
medium
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Lov
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La vie est belle The Sundaville® collection is a real happy maker! Sundaville® is a diverse and colourful range of Mandevilla that needs very little water and shows its exuberant flowers all summer long. Because Sundaville® is very strong, it's a care-free and user friendly plant that can be used outdoors in tubs and baskets. With its beautiful shapes and colours, excellent branching and rich flowering, Sundaville® remains the #1 Mandevilla (Dipladenia) on the market and top favourite of consumers from all over the world. Therefore, we always recommend you to buy real Sundaville®, the only true #1 Mandevilla (Dipladenia) available, to ensure yourself of top-notch quality and a beautiful plant that lasts.
www.sundaville.com 31
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You invi ’re ted!
Sundaville® Retail Experience 4 - 5 September 2019
After last year’s successful debut, MNP flowers is pleased to invite you to the 2nd edition of the Sundaville® Retail Experience. The Sundaville® Retail Experience welcomes you into the world of Sundaville®. With a professional guide you will learn more about the history of Mandevilla (Dipladenia) and the breeding of Sundaville®. You’ll meet the breeder, experience the ambiance that Sundaville® creates in different inspirational rooms and have all your questions answered by our Sundaville® experts. But most importantly,
you will be the first to discover the complete collection of Sundaville® and get an exclusive insight into the new shapes and varieties that will be introduced in the upcoming season. Enjoy this unique opportunity and be the first to discover everything there is to know about Sundaville®, the worlds #1 Mandevilla brand!
What to expect? Professional guided tour. Exclusive insight into new Sundaville® varieties. New ways to grow and sell Sundaville®. Presentation from ‘the’ Sundaville® breeder. Multiple inspirational rooms. New Sundaville® labels, pots, etc. Free POS materials. Unique opportunity to expand your network. Free cocktails, music & lounge.
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Fuchsia Pink var. Sunpa 386 Pretty in pink! Sundaville® Fuchsia Pink is an outstanding ultra intense eye catching pink variety. The foliage is very strong and has a bright green colour that fits perfectly with the flowers. It has a similar earliness, vigour and flower size to others from the classic collection. The plant is easy to propagate and to grow. It's disease resistant and has good outdoor performance. Due to its less flexible character, this variety is not suitable for hangers or small pots without support.
8.5 cm
late
high
20 °C
tba
6 weeks
vigorous
climbing
from 17 cm
24 weeks
1x/2x
medium tba
35
MiMi Yellow var. Sunpa 2675 Fashionable yellow. The new Sundaville® MiMi Yellow has cute yellow flowers with a distinctive, strong, dark green. It blooms earlier than the classic collection, has good branching, grows very compact and doesn’t make long vine-like stems. Add its high flowering power to this list and you have yourself the perfect Sundaville® in a small pot. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: where MiMi Red is more hanging, MiMi Yellow is more upright growing. MiMi… The new Sundaville® MiMi collection consists of super early flowering and compact growing Mandevilla which are perfectly suited for small pots eg 9/10.5
or 12 cm that can be grown with or without a support. They are easy to propagate and to grow. And also ideal for growers due to the short production time,
therefore a high rate of return is achieved. More colours are coming soon…
7cm
early
high
20 °C
tba
6/8 weeks
very compact
mounding
9 to 15cm
12 weeks
1x
low
37
MiMi Red var. Sunpa 316 Sparkling red. This is the earliest Red Mandevilla available on the market. The medium size flowers of the Sundaville® Mimi Red have an intense classic red colour with a yellow heart. It blooms earlier than the classic collection. It has good branching, is very compact and make less long stretchy stems. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: Where MiMi Yellow is more upright growing, MiMi Red is more hanging.
MiMi… The new Sundaville® MiMi collection consists of super early flowering and compact growing Mandevilla which are perfectly suited for small pots as 9/10.5
or 12 cm that can be grown with or without a support. They are easy to propagate and to grow. And also ideal for growers due to the short production time,
therefore a high rate of return is achieved. More colours are coming soon…
8cm
very early
high
20 °C
tba
6 weeks
compact
mounding
9 to 15cm
14 weeks
1x
medium
39
Up Apricot var. Sunpa 572 The apricot flavour. This new Sundaville variety has delicate 6 cm star shaped pale apricot flowers with long and thin oval leaves. It has good branching, blooms early and has a strong upright growing habit. Sundaville® Up Apricot plants are suitable for 12 and 15 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots.
Up … A new kind of Sundaville® range is born. These unique ultra bright flashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is
very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on
one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes.
Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon…
6 cm
middle
high
20 °C
tba
6/8 weeks
vigorous
upright
12 to 17cm
xx
1x/2x
medium
41
Up Scarlet var. Sunpamis The sky is the limit! Sundaville® Up Scarlet has elegant 7.5 cm star shaped scarlet red flowers with long and thin oval leaves. It blooms very early, has good branching and a strong upright growing. Sundaville® Up Scarlet plants are suitable for 12 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots. This variety is a real food lover and therefore requires slightly more feeding.
Up… A new kind of Sundaville® range is born. These unique ultra bright flashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is
very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on
one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes.
Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon…
7.5cm
early
medium
20 °C
tba
8+ weeks
vigorous
upright
12 to 17cm
tba
1x/2x
tba medium
43
The matchmaker Sunpuma® are true matchmakers. You can easily mix them with every flower or plant of your choice, to customize your plant basket the way you like it. Red flowers or yellow, big or small, it doesn't matter: Sunpuma® loves them all! The only question is.. Do you dare to mix them up? Sunpuma® is a range of Ipomoea that grows easily, stays compact and is available early in the season. The plants are suitable for hanging baskets, balcony containers and as a bedding plant where they can be mixed easily with other plants or flowers. With their attractive, striking foliage, they turn every garden or balcony into an eye-catching spectacle.
www.sunpuma.eu 45
Purple Princess var. SunTun 1 A bit of luxury. Sunpuma® Purple Princess is a striking plant with unique qualities that are very unusual for an Ipomoea. Where the normal Ipomoea is only trailing, the Sunpuma® Purple Princess is trailing and upright growing. Therefore, it can be used either as a hanging or as a climbing plant. Another unique particularity of this variety is its flower power. Unlike the other Ipomoeas, Purple Princess shows an amazing quantity of pinkish flowers with an impressive size for this genus. In general, Ipomoea are known as plants that can be mixed perfectly with other plants or flowers and are almost never used alone. However, with its striking purple foliage and its display of beautiful, real eye-catching velvet flowers, Sunpuma® Purple Princess is the ideal pot plant to make a statement on its own!
3 cm
early
medium
>20 °C likes warm temperatures
leave color purple
3/4 weeks
very vigorous
climbing / trailing
from 15 cm
fertilization medium
2x
medium / high
47
Fashionably late The Surdiva® collection is elegant, arty and always in style. The fan-shaped flowers on short terminal spikes are distinctive and classy with a hint of art deco. Surdiva® is a range of nicely coloured Scaevola, one of the most heat tolerant bedding plants in the world, which makes it suitable for low maintenance. It has a mounding, semi-trailing habit with manageable growth and shows super continuous flowering. Hence, the Surdiva collection is highly versatile and has a very wide range of uses: from ground cover to hanging basket, pots and balcony boxes.
Improved Now we come with 4 improved varieties which we like to call “the new generation of Surdiva®”. They are very compact, have very good branching and high flowering power. The habit is more semi mounding in comparison to the usual trailing habit of the Scaevola. The propagation (rate) has been improved. With their similar habit, it makes them also interesting to use as mixes. They have a long flowering life until late in the season, very good performance outside and good resistance to heat and rain. 49
White ‘19 var. Bonsca 1160 Shine bright like a diamond. Surdiva® White adds glamour to your life. It covers your garden in pretty white flowers which makes a shiny bright side to look at. But if you want to add a little colour, you can also mix these little diamonds up easily with other Surdiva® colours or even other flowers.
3 cm
middle
very high
20 °C
tba
5 weeks
medium
trailing
from 12 cm
12 weeks
1x/2x
none
51
Light Blue var. Bonsca 1419 Elegance never goes out of style. Surdiva® Light Blue displays delicate light lavender-blue flowers nonstop all summer long. The small, fan-shaped flowers bloom in clusters and have an elegant and dazzling effect in your garden.
3 cm
middle
very high
20 °C
tba
5 weeks
compact
trailing / from 12 cm mounding
12 weeks
1x/2x
none
53
Fashion Pink var. Bonsca 1433 Pink passion. Surdiva® Fashion Pink has a unique dark pink colour which is even more enhanced by its darker green foliage and strong flowering power. A wonderful colour punch in your garden!
3 cm
middle
very high
20 °C
tba
5 weeks
compact
trailing / from 12 cm mounding
12 weeks
1x/2x
none
55
Deep Violet Blue var. Bonsca 1430 Colourful statement. The luxurious and intense blue colour of Surdiva® Deep Violet Blue makes it a powerful eye-catcher in your garden. A striking Scaevola variety that looks beautiful in hanging baskets, pots, beds and borders.
3 cm
middle
very high
20 °C
tba
5 weeks
compact
trailing / from 12 cm mounding
12 weeks
1x/2x
none
57
OUR CORE ACTIVITIES
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The business of MNP flowers can broadly be divided into four core activities. 1. Testing & selection Each year MNP flowers selects and tests new and innovative varieties in close consultation with Suntory® Flowers Ltd. The breeding of the plants takes place in Japan, Vietnam and Australia, where an extensive team of professionals work passionately together to create perfect plants for every garden and balcony worldwide. Thereafter, the quality and selection specialists of MNP flowers select the plants and varieties that are suited best to the European market of today. With a clear vision, profound insight and common sense, they test the selected novelties extensively at several testing locations. Requirements that need to be met by our novelties are earliness, sturdiness, floriferousness, weather resistance, colour consistency, growth and more.
2. Building brands After the final selection, the specialists decide which varieties will be introduced and which will be either retested or dismissed. This is the point where we start building brands! The marketing department is the creative heart of our organization. To perfectly position new products into the market, a specified market research is conducted to identify the end consumer of each novelty and his or her corresponding preferences. Thereafter, the product name and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand
logo, labels, pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed!
3. Introduction, sales and licensing The most important activity is bringing our new varieties (novelties) to the professional market. MNP flowers introduces new varieties three times a year: during the IPM, the FlowerTrials® and the FloraHolland Trade Fair. Consequently, there is always a reason to visit MNP flowers, both on location and during exhibitions. During a visit, business partners can express their interest in a new product and decide whether they want to run trials or to add the introduction to their assortment straightaway. To take up a new variety, a small license fee has to be paid for every Suntory® plant that is sold. MNP flowers compensate for this fee by creating free marketing concepts, arranging free publicity and PR, safeguarding plant quality, future breeding activities, etc. for its partners. Hence, plants of MNP flowers and Suntory Flowers Ltd. are protected by trademark and plant variety rights.
4. Monitoring and support At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Therefore, we work closely together with our licensees. We visit them as much as possible, not only to consult them about propagating and growing specific Suntory® varieties, but also to listen and learn from their experiences in the field. This means, we can benefit from each other and establish a continuous growth and improvement of our business and breeding strategy every year. 59
GROWERS & LICENSEES (PROPAGATORS) We are very proud to collaborate with innovative and professional partners throughout the world. We work with licensees (propagators) and growers in every European country but also in Africa and the Middle East. If you would like to become our partner, please feel free to contact us. Are you looking for cuttings from one of our products? Check out the list of propagators below.
Producers of Sundaville® cuttings
Growers of Sundaville® plants
Europe
France • S.C.A. Bury • Earl Berjou J.P. Horticulture • Les Serres du Lodevois (Ets Horticole)
Germany • Selecta Klemm GmbH & Co. KG Italy • Sentier Az. Agr. s.s. • Gruppo Padana Ortofloricoltura Dei F.Lli Gazzola S.S. • Lazzeri Società Agricola a R.L. The Netherlands • Florensis B.V. Africa
Kenya • BVBA DeCock Plants • Lathyflora Kenya Ltd 60
Germany • Topfpflanzen Hannen • Gartenbau Marc Peters Italy • Horticoltura Cameflor / Cameflor Societa’ Agricola Semplice Dei Fratelli Cameli & C. • RB Eurosa / G.C. Partecipazioni
Società Agricola S.p.A. • Prestige Plants Società Agricola a.r.l. • Roberto Torelli • Planta s.s. Agr The Netherlands • Beauty Plants • Bernhard Young Plants B.V. • Bongaards Kuipplanten B.V. • Kwekerij De Barreveld • Plantencentrum Eerbeek • Glorious Gloriosa • Heemskerk Plant • Kwekerij Harry Beijer • Kwekerij Marcel Vijverberg • Kwekerij Meeslouwer
• Kwekerij Maron B.V. • Perkplantenkwekerij P. de Mulder • PatioNova C.V. • Patio Plants V.O.F. • René Grootscholten Kuipplanten • Kwekerij De Sassenhof V.O.F. • Summerville Plants / Van der Hulst Rozen B.V. • Neervenplant • Vireõ plant sales Portugal • Bayflor Lda. • Viplant
Spain • Vivero Las Fresas S.L. • Horticultura Ruiz S.A. / Cultivating Quality Plants • La Pacheca-sPalm S. Coop • New Plants Motril S.A. / Lannes et Fils SAS • Posadas y Domenech S.L. • Semilleros Laimund S.L. / Joepasur S.L. • Solisplant S.L. • Vivero Naturplant Almeria S.L.
Licensees (propagators) of MNP flowers
Belgium • BVBA DeCock Plants • Rudi Raes Bloemzaden N.V. Croatia • Vrtni centar Jug Czech Republic • TU-Flor Spol s.r.o. Finland • Schetelig Oy France • EARL Haberschill • Eyraud Productions
Germany • Brandkamp GmbH • Elsner Pac Jungpflanzen • Kientzler GmhH & Co. KG Jungpflanzen • Selecta Klemm GmbH & Co. KG • Volmary GmbH
Italy • Andreas Psenner e.G./s.s. • Gruppo Padana Ortofloricoltura Dei F.Lli Gazzola S.S. • Lazzeri Società Agricola a R.L. • Planta s.s. Agr • Sentier Az. Agr. s.s.
Israël • Cohen Propagation Nurseries
The Netherlands • Beekenkamp Plants B.V. • Florensis B.V. • Schneider B.V. • M. van Veen B.V.
Norway • G3 Ungplanter AS Poland • Plantpol Spotka z.o.o. • Vitroflora Producers Group Portugal • Novo Sol Plantas Lda. • Viveiros Monterosa Lda. South Africa • Plant Species Development Pty Ltd. (PSD)
Spain • New Planst Motril S.A. • Planteles Roig S.L. Switzerland • H. Müller Gärtnerei A.G. • Syngenta Crop Protection A.G. Turkey • Ege Plantek Çiçekçilik Ltd. Şti. United Kingdom • Ball Colegrave Ltd.
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GET IN TOUCH WITH OUR TEAM OF PROFESSIONALS At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.
Management
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Sales & support
Legal administration
Jeroen F. Egtberts
Klaas Droog
Willem Mulder
Managing Director M 0031 (0) 653 23 80 36 T 0031 (0) 172 506 700 E j.egtberts@mnpflowers.com
Sales & License Manager M 0031 (0) 622 39 63 50 T 0031 (0) 172 506 700 E k.droog@mnpflowers.com
Contract & License Administration M 0031 (0) 612 12 68 85 T 0031 (0) 172 506 700 E w.mulder@mnpflowers.com
Marketing & communication
Marketing & communication
Product management & selection
Erwin Giezen
Maxime de Witte
Juliette Einhorn
Head of Marketing & Communications M 0031 (0) 619 94 54 82 T 0031 (0) 172 506 700 E e.giezen@mnpflowers.com
Online Marketing & Communication Specialist M 0031 (0) 620 36 45 77 T 0031 (0) 172 506 700 E m.dewitte@mnpflowers.com
Quality & Selection Manager M 0031 (0) 653 53 41 92 T 0031 (0) 172 506 700 E j.einhorn@mnpflowers.com
Cultivation
Cultivation
Cultivation
Sjaak Oomkens
Pamela Daatselaar
Halit Çelik
Trial & Greenhouse Manager M 0031 (0) 653 92 54 65 T 0031 (0) 172 506 700 E s.oomkens@mnpflowers.com
Cultivation Specialist T 0031 (0) 172 506 700 E info@mnpflowers.com
Cultivation Specialist T 0031 (0) 172 506 700 E info@mnpflowers.com
Business administration
Business administration
Sales Agent (UK)
Marije van Bochove
Melvin Hoekstra
Paul Jackson
Administrative Services Manager T 0031 (0) 172 506 700 E m.vanbochove@mnpflowers.com
Administrative Services Manager T 0031 (0) 172 506 700 E m.hoekstra@mnpflowers.com
Sales & Brand Ambassador M 0044 (0) 788 69 51 167 T 0044 (0) 147 753 5503 E p.jackson@mnpflowers.com
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UPCOMING EVENTS 2019 / 2020 2019 Myplant & Garden
20 - 22 February
Milan, Italy
Royal FloraHolland Seasonal Trade Fair
06 - 07 March
Naaldwijk, The Netherlands
Senetti® Experience, World Horti Center
06 - 07 March
Naaldwijk, The Netherlands
Flower Trials
11 - 14 June
Leimuiderbrug, The Netherlands
Four Oaks Trade Show
03 - 04 September
Cheshire, United Kingdom
Sundaville® Retail Experience
04 - 05 September
Leimuiderbrug, The Netherlands
Glee
10 - 12 September
Birmingham, United Kingdom
Royal FloraHolland Trade Fair
06 - 08 November
Aalsmeer, The Netherlands
28 - 31 January
Essen, Germany
2020 IPM
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PICTURE DATABASE Dynamic marketing concepts are extremely important if you want to be unique in today’s horticultural market. That’s why we put a lot of effort in creating exciting and valuable marketing concepts for our beautiful products.
Logos & Artwork Standing out and making a statement on the store floor is the key. Without any recognition, there will be no successful sales of your product. Therefore, we have digital artwork available for our business partners so that you are ensured to effectively market your Suntory® products.
Catalogues & leaflets You will find detailed information about our beautiful and innovative products in our specified brand catalogues and leaflets. You can check and download them online at www.issuu.com/suntoryflowers or ask us for a printed copy.
Websites & Social Media For every brand we have developed a personalised website where you can find everything you need to know about the brand collection, the availability and specialised information for growers. Hence, every brand has personalised social media accounts where you 66
can find informative and beautiful inspirational posts on a day-to-day basis.
Advertising (texts), press and high-res pictures If you want to run a beautiful campaign or special advertisement to highlight single products or a whole Suntory® range, we have standard publication texts and additional information available for all our products. Hence, we have a special high resolution picture database where you can download images of every variety. Go to the website and fill in the form to get your own user-name and password. www.mnpflowers.image-share.nl
WEBSITES & SOCIAL MEDIA
www.mnpflowers.com
www.suntoryflowers.eu
/BeedanceBidens /BeedanceBidens
www.surfinia.info /SurfiniaPetunia /SurfiniaPetunia /Surfinia4
www.sundavilleretailexperience.com
/SundavilleMandevilla /SundavilleMandevilla /Sundaville_
/MNPflowers /MNPflowers /MNPflowers /MNPflowers
www.beedance.eu
www.sundaville.com
www.princettia.eu /PrincettiaPoinsettia /Princettia_
www.grandaisy.com
www.sunpeddle.com
/GrandaisyArgyranthemum /Grandaisy1
www.senetti.eu /SenettiPericallis /SenettiPericallis /Senetti_ 67
LABELS We have free, beautiful designed labels available for all our products. For example, Surfinia®, a plant brand that stands for quality that is still top of the bill. To emphasize this premium standard, special labels where designed by Floramedia. The labels have a natural look and feel and are 100% biodegradable, what makes them sustainable and environmental friendly. An important precedent, that perfectly suits the high quality that Surfinia® stands for.
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Official authorised label printing companies Contact one of our official partners in label printing if you want to create your own label for specific SuntoryÂŽ products.
Gregg Marketing AG www.greggmarketing.de Elburg-Smit B.V. www.elburgsmit.com Floramedia Group B.V. www.floramedia.com Flora MGB (Mouthaan) www.floramgb.nl Van Dillewijn Group B.V. www.dillewijn.nl Renner Print Media GmbH www.renner-print.at Hortipak and Ryedale Group www.hortipak.co.uk
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PRINTED POTS & COVERS To make a statement on the shop floor, special pot designs are available for almost all our products. For printed pots you can contact Pรถppelmann GmbH & Co. KG/TEKU (info@poeppelmann.com).
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POS MATERIALS We offer you a complete package of professionally designed and functional “point of sale” (POS) materials for every single brand. This promotional material includes posters, brochures, cultivation flyer’s, banners for CC trolleys, etc. So if you are a grower, exporter or retailer please feel free to ask us for free POS materials.
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INTRODUCTION (YEAR)
GENUS
BRAND
VARIETY NAME
DENOMINATION (VAR.)
FLOWER COLOUR
FLOWER SIZE (CM)
EARLINESS
BRANCHING
GROWTH TEMP. (°C)
HEIGHT (CM)
ROOTING TIME (WKS)
new
2020
Argyranthemum
Grandaisy®
Ivory Halo
Bonmax 15133
white with dark heart
6.5 cm
very early
high
≈ 18 °C
30 cm
3 weeks
new
2019
Argyranthemum
Grandaisy®
Gold
Bonma 14114
bright yellow
6 cm
middle
high
≈ 18 °C
25 cm
3 weeks
new
2019
Argyranthemum
Grandaisy®
Ruby
Bonma 138
magenta red
6.5 cm
early
high
≈ 18 °C
25 cm
3 weeks
new
2019
Argyranthemum
Grandaisy®
Pink Tourmaline
Bonma 15119
pink variation
6 cm
early
medium
≈ 18 °C
20 cm
3 weeks
new
2020
Xerochrysum
Granvia®
Gold
Bonxero 148
bright yellow
8 cm
early
high
≈ 18 °C
25 cm
3 / 4 weeks
new
2019
Pericallis
Senetti®
White
Sene Gosignore
white
6 cm
late
high
15 °C
20 cm
4 / 5 weeks
new
2020
Pericallis
Senetti®
Blue White XXL
Sene Yomureku
white and blue
7 cm
middle
high
15 °C
30 cm
4 / 5 weeks
new
2019
Mandevilla
Sundaville®
MIMI Red
Sunpa 316
red
8 cm
very early
high
≈ 20 °C
-
≈ 6 weeks
new
2020
Mandevilla
Sundaville®
MIMI Yellow
Sunpa 2675
apricot
7 cm
early
high
≈ 20 °C
-
6 / 8 weeks
new
2018
Mandevilla
Sundaville®
Up Scarlet
Sunpamis
scarlet red
7.5 cm
early
medium
≈ 20 °C
-
8+ weeks
new
2020
Mandevilla
Sundaville®
Up Apricot
Sunpa 572
light apricot
6 cm
middle
medium
≈ 20 °C
-
6 / 8 weeks
new
2020
Mandevilla
Sundaville®
Fuchsia Pink
Sunpa 386
bright red
8.5 cm
late
high
≈ 20 °C
-
≈ 6 weeks
new
2020
Ipomoea
Sunpuma®
Purple Princess
SunTun 1
light violet
3 cm
early
medium
20 °C +
-
3 / 4 weeks
new
2020
Scaevola
Surdiva®
White '19
Bonsca 1160
white
3 cm
middle
very high
≈ 20 °C
-
5 weeks
new
2020
Scaevola
Surdiva®
Light Blue
Bonsca 1419
light blue
3 cm
middle
very high
≈ 20 °C
-
5 weeks
new
2020
Scaevola
Surdiva®
Fashion Pink
Bonsca 1433
dark pink
3 cm
middle
very high
≈ 20 °C
-
5 weeks
new
2020
Scaevola
Surdiva®
Deep Violet Blue
Bonsca 1430
blue violet
3 cm
middle
very high
≈ 20 °C
-
5 weeks
NEW
PRODUCT OVERVIEW
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PINCHING
GROWTH REGULATOR
FERTILIZATION
1x / 2x
medium
medium
very compact
mounding
15 / 17 cm
10 weeks
1x
none / low
medium
compact
mounding
15 / 17 cm
9 weeks
1x / 2x
low
medium
pot, big pot, balcony boxes, landscape
medium
mounding / semi-trailing
15 / 17 cm
9 weeks
1x / 2x
medium
medium
medium
mounding
from 15 cm
9 weeks
1x
low
medium
may - september
high
full sun to part shade
no
pot, balcony boxes, landscape may - september
high
full sun to part shade
no
may - september
high
full sun to part shade
no
pot, big pot, balcony boxes, landscape, hanging basket
may - september
high
full sun to part shade
no
pot, big pot, balcony boxes
may - september
high
full sun
no
PLANTING ADVISE
INTERIOR USE
GROWING TIME (WEEKS)
9 weeks
LIGHT EXPOSURE
ADVISED POT SIZE (CM)
15 / 17 cm
WATERING
GROWTH HABIT
mounding
FLOWERING PERIOD
VIGOUR
vigorous
pot, big pot, balcony boxes, landscape
compact
mounding
15 / 17 cm
15 weeks
1x
low
medium
pot, balcony boxes
march - june
moderate
full sun to part shade
yes
vigorous
mounding
15 / 17 cm
13 weeks
1x
medium
medium
pot, balcony boxes
march - june
moderate
full sun to part shade
yes
compact
mounding
9 to 15 cm
14 weeks
1x
medium
medium
pot, balcony boxes, landscape
april - frost
low
full sun
no
very compact
mounding
9 to 15 cm
12 weeks
1x
low
medium
pot, balcony boxes
april - frost
low
full sun
no
vigorous
upright
12 to 17 cm
-
1x / 2x
-
High
pot, balcony boxes
may - frost
low
full sun
-
vigorous
upright
12 to 17 cm
-
1x / 2x
-
medium
pot, balcony boxes
may - frost
low
full sun
-
vigorous
climbing
from 17 cm
24 weeks
1x / 2x
-
medium
pot, big pot
may - frost
low
full sun
no
very vigorous
climbing / trailing
from 15 cm
highly depends on the final product
2x
medium / high
medium
pot, big pot, landscape, hanging basket
may - frost
high
-
no
medium
trailing
from 12 cm
≈ 12 weeks
1x / 2x
none
medium
hanging basket, landscape, balcony boxes, big pot
june - frost
moderate
full sun to part shade
no
compact
semi-trailing
from 12 cm
≈ 12 weeks
1x / 2x
none
medium
hanging basket, landscape, balcony boxes, big pot
june - frost
moderate
full sun to part shade
no
compact
semi-trailing
from 12 cm
≈ 12 weeks
1x / 2x
none
medium
hanging basket, landscape, balcony boxes, big pot
june - frost
moderate
full sun to part shade
no
compact
semi-trailing
from 12 cm
≈ 12 weeks
1x / 2x
none
medium
hanging basket, landscape, balcony boxes, big pot
june - frost
moderate
full sun to part shade
no
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LOCATION IMPRESSION
76
77
NOTES
NOTES
NOTES
THE CHAMPIONS OF TOMORROW, TODAY!
MNP flowers Weteringweg 3a 2155 MV Leimuiderburg The Nederlands /MNPflowers
info@mnpflowers.com www.mnpflowers.com www.suntoryflowers.eu /MNPflowers
T +31(0)172 506 700 F +31(0)172 506 675 /MNPflowers
EN /MNPflowers
