MNP / Suntory - Get ahead, or stay behind magazine - 2023/2024

GET AHEAD, OR STAY BEHIND

Explore now what’s new from ‘the plant pioneers’ for propagators, growers, exporters, wholesalers and retailers

“We feed the soil with our unlimited love, passion & dedication.”

“We create new markets, instead of supplementing existing ones. We’ve been pioneers & gamechangers since 1888.”

THE PREFACE

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OUR PASSION

We are pioneers & trendsetters in breeding, selecting, marketing, and licensing innovative & superior quality bedding plants. Our passion is to give the world unique and high-quality indoor & outdoor plants which make the modern consumer happy and the world more colourful. Besides that, we want to create new markets, instead of supplementing existing ones. How do we do this?

We sell our genetics to growers and propagators under license as widely as possible, so everyone can become our customer (licensee) or even a breeder (propagators). Because we don’t have our own production of cuttings we can fully focus on breeding, selection and effective brand marketing of the unique properties and quality with end consumers in our mind.

That’s why we can market our genetics (years) earlier than other breeders. Our challenge is therefore to conquer the market with a small team of passionate professionals as effectively and originally as possible. By being the first on the market, a sophisticated marketing vision, a professional dealer network of healthy cuttings, passionate growers making ultimate quality finished plants and wide sales channels, we can build great brand awareness and quickly gain large market shares.

Erwin Giezen Head Marketing, Communications & Trade

“We fully focus on breeding, selection & effective brand marketing.”

Pioneers and trendsetters in breeding, selecting, marketing and licensing of innovative and superior quality (bedding) plants.

HOT PINK GLITTER

Var. Bonpr 1639

The newest winter princess is hot and pink with some glitter! Suitable for pots up to 14 cm its colours are attractive and especially dots decorated. It can reach a maximum height of 30 cm, making it perfect for indoor and outdoor decoration.

The biggest flowers in Agryranthemum arrive in a faded pink colour! This Grandaisy® will grow very vigorously in a moderate time. Highly attractive due to the colour contrast between the pink and yellow halo crowning the flower heart.

HOT PINK

Var. Sene Nina 84

IMPR.

This hot pink colour was what was missing from the quintessential early spring collection! Perfect for cold tolerance as a small plant and this promotes compact growth and intensifies the attractive colour in line with this year's trends.

- - - - °C 20 to 30 cm - - - 9 to 14 cm 12 - 14 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

very vigorous mounding > 10 cm 7 - 8 weeks

7 cm medium moderate 18 °C 47 cm 2 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

(earliness) (branching) (growth temp.) (height)

6 cm medium high 15 °C 35 cm 2 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

vigorous mounding 15 to 17 cm 14 weeks

Var.

Sunpa

421 The first, true, durable and stable double Mandevilla could only be pink. Vigorous and tall, it flowers very early, displaying a double flower that contrasts the glossy green of the round leaves. A perfect Sundaville® classic that doubles every chance!

PURPER RED WHITE HALO

Var. Sene Nina 55

Colour consumer-oriented, this variety fits the new Viva Magenta colour trend for 2023. Bushy shape for an early flowering plant, cold resistant and suitable for cold growing fixing also greenhouses energy savings. This makes it your variety of the year.

Var. Bonsc 16100

This mounding and semi-trailing Scaevola has dense branching capabilities with numerous lilac flowers on the same stem. It is an early spring diva, easy to grow within a few weeks (7-15). The excellent heat tolerance keeps it blooming longer in the season.

COMPACT PINK

Var. Bonsca 6192

Its small, deep pink coloured flowers seem endless thanks to its extremely compact growth to a width of up to 60 cm. This makes her a perfect semi-trailing hanging pot plant. Heat tolerance is very high. This powerful compact variety has a semi-mounding habit.

6 cm medium high 15 °C 35 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous mounding 15 to 17 cm 14 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

compact semi trailing > 10 cm 12 weeks

1 cm early dence 18 °C 25 cm 2/3 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

1 cm early dence 18 °C 22 cm 2/3 weeks

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DARK ORANGE FLAME

Var. Bonxer 1862

In only 10 weeks you will enjoy a 40 cm high plant with large, showy flowers. This new variety also retains crispy flowers, but the special feature is its colour that fades between orange & red that creates dynamism and movement in pots of at least 15 cm.

DARK PINK FLAME

Var. Bonxer 1816

This Xerochrysum can give extreme satisfaction with XXL flowers coloured in deep and bright dark shades of pink. This variety meets totally the original collection characteristics, it is sensitive but grows up vigorously and is rich in flowering, perfect for landscaping design.

RED FLAME

Var. Bonxer 1856

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

The most impressive novelty in the Granvia® family belongs to this flaming, firing, red coloured variety. The brilliance of the still-closed straw flowers certainly stands out. Once opened, the contrast between the heart & the rustling petals is absolutely remarkable.

7,5 cm medium dense 20 °C 40 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous upright > 15 cm 10 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

6,5 cm medium dense 20 °C 43 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous upright > 15 cm 10 weeks

7 cm medium dense 20 °C 50 cm 2 weeks

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( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

GOLD Var. Sunpa 201

FLAMINGO PINK

LAGOON BLUE STAR

Var. Sunpa 0931

This new variety shines like a ray of sunshine, which is why it bears the name gold. This Mandevilla rises to the sky, colouring the small, round, emerald-green leaves a warm yellow. It grows vigorously, flowers early and the flowers are a good 7 cm large!

What really makes this variety special are the shades of its flowers that actually resemble the plumage of this exotic bird. The perfect summerplant that intensifies its colour in higher temperatures, which it withstands very well!

Var. Keiperurihem

This magnificent plant grows in the shape of a bush with several flowers that would make anyone turns around. Its trailing habit keeps it compact and rounded. Perfect for pots of at least 16 cm, but also for hanging baskets on city or patio landscapes.

7

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 14 cm 22 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 14 cm 22 weeks

6 cm medium very high 20 °C 60 cm 5 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

6 cm early spring moderate 16 °C 18 cm 2 weeks

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BIG WHITE

Var. Sunpa 4571

This is a variety with high colour contrasts: a pure white star-shaped flower with a bright yellow center stands out against a carpet of dark green leaves. The size of the flowers is the plus of this Classic variety; it can reach up to 10 cm so that it does not go unnoticed.

LEMON

Var. Sunpa 4132

With a compact shape, it grows compact and vigorously with dense branching and medium-large light yellow flowers. Climbing habits are there but this variety stays smaller than other classics ones, in this way the colour of the flowers stands even more out.

FASHION PINK

Var. Sunpa 4411

This hot pink variety is characterized by short internodes and dense branching which allows it to grow vigorously in a bushy shape. Suitable for 14 cm and larger pots. Once in bloom, it is a real attentiongrabber as it is very rich in flowers.

10 cm medium medium 20 °C 60 cm 5 weeks

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 14 cm 22 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 14 cm 22 weeks

8 cm early very high 20 °C 50 cm 5 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

7,5 cm late owering high 20 °C 50 cm 5 weeks

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FASHION RED

Var. Sunpa 316

This red variety has longer internodes even if has very high branching capabilities. It is a medium flowering in terms of time but has large bright red flowers which create a nice contrast with the medium dark green leaves.

WHITE MORN

Var. Surf Minisaro

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

The compact structure full of white, snow-white flowers is reminiscent of the shape of a cloud, and if adapted to a hanging vase of at least 10 cm then it is a beauty for the eyes! It is characterized by dense branching and the flowers are large and numerous.

TRAILING BLUE VEIN

Var. Surf Gorehago

This is an early trailing bloomer & very rich flowering. Flower size is large as they can reach 8 cm, so when grown as a trailing from 11 cm pot it is very showy in a nice round shape. Suitable for hanging baskets or table pots it grows very fast in 7 to 12 weeks.

8 cm medium very high 20 °C 60 cm 5 weeks

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 14 cm 22 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time) 20

(earliness) (branching) (growth temp.) (height)

vigorous mounding/trailing > 14 cm 10 weeks

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TRAILING LIGHT YELLOW

Var. Surf Tohakuha

Bright yellow hearts with pastel yellow petals are going to bloom earlier than the average Petunias with this compact trailing Surfinia®. Grows dense in branching & rich in flowering from early spring and is the perfect complement for tables and balconies decoration.

TRAILING VIOLET

Var. Surf Migoyago

Meet Surfinia® Trailing Violet 2.0. She’s stronger, bouncier and last longer. Trailing violet shines in a deep colour which creates a high and shiny contrast with the small and green leaves. This variety is strong & perfect suitable as hanging basket or patio plant.

WHITE RED EYE

Var. Sene Niregoku

This Senetti® Pericallis grows fast and robust thanks to its vigorous branching. Eye-catching is its main characteristic: the red heart is highly contrasting with the pure whiteness of the surrounding petals. Extremely resistant to cold temperatures and weather.

7 cm early medium 16 °C 35 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous climbing/trailing > 12 cm 10 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

7 cm early medium 16 °C 35 cm 2 weeks

ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

medium climbing/trailing > 12 cm 10 weeks

6 cm medium high 15 °C 35 cm 2 weeks

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RED ORANGE

Var. Sene Igonii

The newest and most vast in flowering capabilities. Excellent in branching, it grows compact with many flowers and its red is beautifully contrasting with her bright yellow pollen center. The most attractive and bright red variety on the market right now!

SUPER BLUE

Var. Sunsenesubu

Yellow pollen forming at its heart almost looks like stars on a night sky background. Also, suitable to be sold as an indoor plant. As with every Senetti®, it has a sustainable power made from pinching it during summer it will bloom & flower again till late summer!

KOBALT BLUE

Var. Sunsenehaha

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

This is an early spring plant with medium flowering that boosts blue to gardens and patios. It grows compact but vigorous with a mounding habit. Flower sizes are average (6 cm), but it’s very rich in flowering so the blue effect is guaranteed and amazing.

6 cm medium high 15 °C 35 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous mounding 15 to 17 cm 14 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

6 cm medium high 15 °C 35 cm 2 weeks

(earliness) (branching) (growth temp.) (height)

vigorous mounding 15 to 17 cm 14 weeks

6 cm medium high 15 °C 35 cm 2 weeks

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ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

SNOW BLANKET

Var. Bonsca 14206

This Scaevola has strong and dense branching capabilities. It is rich in flowering with white and candid small flowers with a yellow dot in the middle. Extreme heat tolerant it blooms early and it is perfect for patio or trailing in hanging pots.

PURPLE

Var. Bonsca 199

Purple colour is ready to decorate patios and balconies this summer with this high garden performance Scaevola. It grows compact and shines with a bright colour ready to express joy and elegance.

DEEP VIOLET BLUE

Var. Bonsca 1430

Bushy habits and flowering since spring. Heat tolerance and good garden performance. That's the Surdiva® Deep Violet Blue. It’s a proven winner. Therefore, young plants are already widely available.

(earliness) (branching) (growth temp.) (height)

compact semi trailing > 12 cm 12 weeks

1 cm early very high 18 °C 40 cm 2/3 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height)

compact semi trailing > 12 cm 12 weeks

1 cm early very high 18 °C 40 cm 2/3 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time)

(earliness) (branching) (growth temp.) (height) BEDDING PLANTS 2023 / 2024

1 cm medium very high 18 °C 40 cm 2/3 weeks

( ower size) (vigour) (growth habit) (advised pot size) (growing time) (rooting time) 23

YELLOW SUNSHINE

Var. Bonma 189

The soft yellow colour will capture attention. This is a perfect pot or landscaping variety because of its colour and branching, but also because it is flowering from May to September so it is an amazing sunny summer clue!

GOLD

Var. Bonxero 148

One of the consumers' favorites ever! Granvia® Gold is known everywhere for its strong power of involving every sense, from sight to touch. Amazing result as flowering power, it has strong, crispy and large XXL straw flowers. Try to not touch them!

PINK FLAME IMPR.

Var. Bonxe 1642

Xerochrysum in pink was fine, this Granvia® Pink improved in the 2.0. Better, stronger, brighter than ever! You can not miss your plant selection because it will be eye-catching on every shelf and consumers will be attracted!

OUR HERITAGE

GAMECHANGERS FROM SEED TO CUTTINGS

Through the export and trade in Japan with Keisei Rose Nurseries, in 1987 we came in contact with the company Suntory®, which was mainly known for its whiskeys, liqueurs, beers and soft drinks, but they also had a small plant breeding section together with Keisei Rose Nurseries. They were looking for a trusted partner with knowledge about the European market to introduce their genetics. With a lot of interest, Theo Ruys and the current CEO of MNP, Jeroen Egtberts, flew to Japan to see their varieties. This is where they saw the future of (bedding) plants.

They discovered a totally new Petunia variety in their flowering fields with amazing flowers and growth characteristics. In 1988 Jeroen pitched the European marketing plan for this new trailing Petunia species and called it Surfinia®. The introduction in Europe began, along with the opening of a new business unit called Moerheim New Plant (MNP) in 1989.

After thorough tests and selections, we introduced the Surfinia® Purple in 1992. This was the world’s very first (trailing) Petunia from cuttings, which turned out to be a global revolution. Surfinia® Purple would be the best-selling Petunia worldwide for a long time. Alongside this success, we obtained the future rights for test, selection, marketing & sales of all Suntory® genetics in Europe, the Middle East, and Africa as head licensor.

With our extensive cooperation, we have completely turned the ornamental plant sector upside down. It was now a foregone conclusion for many propagators to only set up productions with young plants from cuttings. From this moment on seed raised Petunia’s got a strong competitor.

It's interesting to know if you are or have been working within the floriculture industry, that many international propagators and/or breeders as you know today would not have existed or have been so successful without the discovery, evolution and bold introduction of this first Petunia from cuttings by MNP / Suntory in 1990.

Since the introduction of Surfinia® 30 years ago,other milestones have followed. We’ve introduced the first mini-petunia or Calibrachoa (Million Bells®), the first Pericallis (cineraria) from cuttings named Senetti®, the first Red Mandevilla (Sundaville® Red), and the further innovation of the Mandevilla/Dipladenia group as a pot & tub plant. The first compact and early flowering pink and white Euphorbia (poinsettias) with Princettia®. We innovated the Scaevola market with the new Surdiva® varieties. The latest introduction and revelation of the large-flowered, compact strawflowers (Xerochrysum Bracteatum) as a pot plant (Granvia®). Year by year we are enlarging all the brand's collections with unmatched quality and innovative varieties.

“We changed the game. Where plants were always grown from seed, now almost all are grown from cuttings.”

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JOINED FORCES

From 2021 we are proud to sell our commercial services and products in Europe, the Middle East and Africa under the name MNP / Suntory! This commercial move allows us to communicate our corporate message in a stronger and more efficient way.

By working together intensively for over three decades, MNP (the Netherlands) & Suntory Flowers Ltd. (Japan) became inseparable. The partnership we have, moved from a strong collaboration to a solid cooperation.

It's the cultural strengths that connect and reinforce us. The Japanese innovativeness and the immense sense of detail in combination with the Dutch effectiveness and free trading spirit has been the formula for success for so long but the most important thing is that we’re honest, loyal and respect each other. This is how we keep building a stronger and more recognizable brand for the future.

“Loyalty, trust & honesty are the most important ingredients for our success.”

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GROWING TOGETHER

With our business model we sell genetics under license (PBR) mainly for vegetative plant propagation (cuttings) to specialized companies, so called propagators. Due to this model, we have grown into experts and pioneers in the field of high-quality summer bloomers.

This model offers many advantages as we mentioned before. Another big advantage is that with a wider distribution of our products we can get a more effective market coverage and also healthy business competition arises, which has a positive effect on the sales numbers and prices to remain relatively stable and low.

Fruitful partnerships

To be successful as a breeder we need to bring the plants to the people. Of course, we can’t do this alone! That’s why we see every company in the supply chain as a stakeholder. Every link within it is equally important. Therefore, we’re incredibly proud and grateful that we have already worked, for over 30 years, with the largest and most distinguished propagators & growers worldwide.

(Small) selection of licensies | MNP / Suntory

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KEEP PUSHING

Our genetics are top-notch, and all our 'power' brands are market leaders in their own category. Mainly because we have created them ourselves, changed it or evolved it for the better.

Now, it’s time to take the next step. How can we make the transition from distinguished trademarks to recognizable consumer brands and stimulate the marketing of our new genetics in the next 10 years?

We want to increase the brand awareness and visibility of our quality brands by linking them together and being a connecting factor throughout the supply chain. Therefore, we need a proactive and creative market approach. We will move from push to a push-pull strategy to broaden our playing field. Our communication has to reach not only propagators and growers but also exporters, wholesalers, (online) retailers and even consumers.

Breeding, selection, marketing & licensing 01

“The house of brands headquarters & the ‘plant pioneers experience’ in Leimuiderbrug, The Netherlands.”

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PUSH & PULL

To implement the new push-pull strategy efficiently and effectively, we developed a totally new corporate “house of brands”' proposition, in order to reposition us for better recognizability, memorability and therefore a higher brand value.

With this unique and distinctive proposition, we want to connect all our standalone trademarks. Therefore, they will strengthen each other and our corporate position within the floricultural market. Eventually, we can market our new genetics faster & more efficiently and make our trademarks more visible and recognizable on store shelves. This brings us a step closer to our passion, which is creating unique plants to make consumers happy and the world more colourful.

House of brands strategy | MNP / Suntory 2022

BRAND VALUES

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FOUR PROMISES

1. Environment & Responsibility

We strive to integrate social corporate responsibility into the organization in order to help in resolving social and environmental issues. We can make a difference through our innovation, knowledge, skills and large network. Together with our licensees and partners, we pay attention to sustainability, using all kinds of criteria as a standard for our products and services which we sell and purchase.

2. Innovation & education

We always stay ahead which keeps us assured of innovative new products every year. Our intent remains to be the cutting-edge company we are, with the help of our highly skilled employees. Furthermore, we invest in knowledge by contributing to social organizations that educate and inform people about the environment and floricultural industry. In this way, we hope to give people the tools to create a stable and sustainable future for themselves, their children and their surroundings.

3. Highest quality

Our aim is to assure our customers with top quality plants. We want to give growers the best possible genetics and rich flowering and valuable plants to the end consumer. Therefore, our plants are constantly tested and monitored

with utmost care by our specialized professionals, to make sure our plants are healthy, disease resistant, robust and have the brightest flower colours possible.

4. Cooperation and partnerships

We believe that working together for a common goal is the key to success. For this reason, we continuously collaborate and join divergent projects within the floricultural sector. This allows us to stay up-to-date with the opinion and trends in the market, which keeps us fresh in our minds, with our feet on the ground and encourages us to improve each day, being able to stand out from the pack.

Vision: “We want to help people to design spaces consciously, to create a place where plants can be enjoyed in every aspect of their natural beauty.”

Mission:

“We want to be an authentic authority within the floriculture sector. Our high quality innovative products and surprisingly progressive marketing strategy should be identifiable by everyone, all the way up to and including the end consumer.”

“We want to be an authentic authority within the floriculture sector.”

MEDIA CENTER

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www.branding.mnpflowers.com

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YOUR MEDIA TOOL

As pioneers and trendsetters in breeding, selecting, marketing and licensing innovative and superior quality (bedding) plants, we aim to present our brands in a 360° Marketing manner. We believe that if we do so, product recognizability, product appreciation, price steadiness throughout the chain and therefore brand-lifetime increases. So good use of all resources will provide benefits. With images, stock photos, logos, artwork, colour guides, texts, labels, POS materials etc. this library provides you with an easy way to boost your sales.

Contents

Everything you read and see in this magazine you can find in the media center as well. So, if you’re a propagator, grower, wholesaler, exporter, retailer, influencer or journalist here you’ll find all the things you need to compose your communication or POS materials.

Terms and conditions

Certain rules and conditions apply to the use of the database. You can find these on the login page.

HOW TO USE

1) Search by group

You can search by group using categories, with or without a keyword combination. For example, the keyword “Sundaville” and category “new”. Or the category “collection” in combination with the type of photo as “close-up”.

2) Search by keyword

You can search with one or more keywords at the same time, for example, “Sundaville cream pink”. Then you only get photos that actually include that variety and colour. Don't forget to reset the filters before starting a new search.

3) Download formats

There are three web-based aspect ratios available for download. From small, medium to large.

4) My selections

Click on the chosen picture to include it in your personal ‘my selections’ tool. And easily download multiple files or share it with a colleague.

INSTAGRAM MOCK-UP

Social media, like Instagram, Facebook and LinkedIn reflect the new corporate identity in icons, profile pictures and pictures that compose the feed. Here you have our

Instagram profile mock-up, it fits perfectly with our new brand design! It is a good window to show online our innovative style. Visit and follow us on all our socials!

GET IN TOUCH

Jeroen

Willem

Sales

M T E

0031 (0) 653 23 80 36 0031 (0) 172 506 700 j.egtberts@mnpflowers.com

M T E

0031 (0) 622 39 63 50 0031 (0) 172 506 700 k.droog@mnpflowers.com

M T E head

Marketing,

M T E

Lanzillotta Marketing

Communications Manager

BEDDING PLANTS 2023 / 2024