MEET OUR REVOLUTION! We are happy to share some of our most recent innovations with you. Meet the next generation of Surfinia®. They are exceptionally early trailing Surfinia’s, they are even better, stronger and bolder than the classics. They flower earlier in the season and therefore last longer! Discover our 4 upcoming varieties. Which one is your favourite? “Surfinia® Trailing Light Yellow and Surfinia® Trailing Violet aren’t available in stores yet.” Did you know it can take up to 4 years to get a new variety retail ready? Want to know more about flower labs, the breeding process, market chain and Innovations? Go to: www.surfinia-official.com/breeding
ONCE UPON A TIME Perhaps you are familiar with the Japanese firm Suntory; they are famous for their spirits (Jim Beam, ROKU, etc.), beers, wines and soda brands (Schweppes, Orangina etc.). But did you also know they are a big player in the flower industry? In 1987 they bred the first petunia from cuttings. The Dutch company MNP, which was called Moerheim New Plant at the time, immediately recognized an opportunity for success: petunia’s from cuttings were easier to multiply and , grow an of superior quality. Moreover, it eliminated the quality uncertainty of seeds. They made petunia great again. MNP introduced the trailing petunia onto the European flower market, taking notice of the marketing & sales strategy of Suntory’s household brands. They revolutionized the plant industry by building a strong plant brand, which included a visual identity and clear tone of voice for POS materials. The uniqueness and high quality of the product combined with a smart marketing & sales strategy proved to be a recipe for success. In 1990 MNP found the first grower who started with just 800 Surfinia® cuttings and two years later they had sold over a million Surfinia’s!
SIMPLY THE BEST Now, thirty years have passed and Surfinia® has become its own identity. Surfinia® started a true revolution as many other breeders and growers also started to breed petunia’s from cuttings. And they too, started innovating the plant, creating new brands and various levels of quality. Many cross-breeding experiments led to new floral shapes, colours and various types of Surfinia®. It all started with the famous Surfinia® Purple in 1990. Soon Surfinia® White, Surfinia® Blue Vein, Surfinia® Pink Vein and Surfinia® Hot Pink followed. The 30 year old Surfinia® Purple is still the best and most sold trailing petunia worldwide.
www.surfinia-official.com
