Public Relations Public Relations Department
2014-‐15 Direct Postal MCampaigns ail Campaigns 2014-15 Direct Postal Mail Financial Aid LIST NUMBER MARKET PIECE 7,208 28,048 17,077 9,230 15,851 6,899 6,020 8,851 8,851 7,208
Unemployed in Western New York HS Seniors, Unemployed and Veterans in WNY
High School Sophomores and Juniors in Erie County
Current College Students in WNY HS Seniors and Unemployed in WNY
Students who applied but did not register
DATE ______
27 Careers in Just One Year Certificate programs and short-‐term training
4/4/15
Open House Campus-‐wide with instant admissions
4/11/14
Counseling Services
Admissions Office Specialized summer programs
Summer College for High School Students
4/7/15
Summer Sessions Classroom and online promotions
5/26/15
What are You Waiting For? Push or reminder to drive fall enrollment
8/1/15
What Are You Waiting For? Push or reminder to drive fall enrollment
8/4/15
Students who did not register from last semester
What Are You Waiting For? Push or reminder to drive fall enrollment
8/7/15
WNY High School Seniors
Student Search Piece/View Book
9/25/14
High School Seniors/Parents
Cost Savings and Transfer Opportunities Focus on affordability and cost/smart choice
10/5/14
Unemployed in Western New York Veterans in Western New York (ages 22-‐50) HS Seniors, Unemployed and Veterans in WNY
27 Careers in Just One Year Certificate programs and short-‐term training
10/5/14
Meet your New Unit Transfer and short-‐term job training
10/5/14
Open House Campus-‐wide with instant admissions
10/12/14
41,197 28,048
Public Relations
Careers in Just One Year Financial Aid Counseling Services Admissions Office
Public Relations
Open House Financial Aid Counseling Services Admissions Office
Public Relations
Summer College for High School Students Financial Aid Counseling Services Admissions Office
Public Relations
Summer Sessions Financial Aid Counseling Services Admissions Office
Public Relations
What are You Waiting For? Financial Aid Counseling Services Admissions Office
Public Relations
Student Search Piece/Recruitment Brochure Financial Aid Counseling Services Admissions Office
Public Relations
Cost Savings and Transfer Opportunities Financial Aid Counseling Services Admissions Office
Public Relations
Meet your New Unit Financial Aid Counseling Services Admissions Office