The Face Shop Inc. Identity Design Proposal
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Natural Beauty in Everyone The Face Shop is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products includes body, bath, skin care and make-up aimed at both women and men. Its headquarters is in the LG Gwanghwamun Building in Jongno-gu, Seoul.
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The Natural Story I A brand that shares the benefits of nature. Nature untouched and unexploited is so beautiful, yet so far away.
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Table of Contents Company Logo Stationery Application Promotional Items Interior and Packaging Uniforms Loyalty Cards Advertisments Transpdrtations Website Application Social Media
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The Face shop Grayscale Logo The new The Face Shop Stacked logotype can be presented on both a black and white background. The shade of blue adjusts to the background for best visibility.
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The Face shop Color Logo The new The Face Shop Stacked logotype can be presented on color background. The shade of blue adjusts to the background for best visibility.
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The Face shop Grayscale Logo The new The Face Shop logotype can be presented on both a black and white background. The shade of blue adjusts to the background for best visibility.
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The Face shop Color Logo The new The Face Shop logotype can be presented on color background. The shade of blue adjusts to the background for best visibility.
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The Natural Story II The face shop brings together science and the perfection of nature to deliver the best product for your skin.
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Stationery Application The updated The Face Shop stationery includes business cards, envelopes, and letterheads. They use the stacked logotype and are formated to create a strong hierarchy of information.
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The Face Shop Inc.
Gwanghwamun Bldg. 031-84, 58 Saemunan-ro Jongno-gu, Seoul Republic of Korea
+82.02.3773.1114 Office +82.080.050.3300 Service +080.720.1600 Online Shop
October, 11, 2016 Daniel Roe Vice President of Sales Kaner Inc. 1Fl. Kaner Bldg. 30, Gyeongju, Seoul, Korea Dear Mr. Daniel: Allow me to introduce our company, I am Sun and I would like to introduce to you our cosmetic company, The Face Shop Inc. We are one of leading cosmetic products company for men and women in Seoul Korea. At The Face Shop Inc., we are making many products, such as lotions, creams, hair products and cleansers. Also we export our products to many nations. For example to China, Japan and United States. Please call us at our number 02.3773.1114 and ask for the various products. Nowadays, we make many bath products and color cosmetic products. At this time, we set up our own network system which offers our customers the best service ever in every minute in real time. We The Face Shop promise to provide the best service all the time and we will put our effort to all the way till end for the customer. And now we also offers delivery service including purchasing products, Door to door delivery. Sincerely
Sun Vice President of Marketing Sun@thefaceshop.com
TheFaceShop.com
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The Face Shop Inc.
Gwanghwamun Bldg. 031-84, 58 Saemunan-ro Jongno-gu, Seoul Republic of Korea
Daniel Roe Vice President of Sales Kaner Inc. 1Fl. Kaner Bldg. 30, Gyeongju, Seoul, Korea
The Face Shop Inc. Gwanghwamun Bldg. 031-84, 58 Saemunan-ro Jongno-gu, Seoul Republic of Korea +82.02.3773.1114 Main +82.080.050.3300 Service Sun Vice President +82.10.4182.8337
TheFaceShop.com
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The Natural Story III We will become second nature to you, giving only the bet to you who resemble nature.
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Promotional Items The Face Shop sells cosmetics and could use many different promotional items to share that cosmetics with the public. These include many different types of cosmetics.
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Interior and Packaging The Face Shop packaging uses staked and in-line logotype and presents the consumer with a easily readable and recognizable mark. The offices are both functional and modern.
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Uniforms The Face Book t-shirts, hats, and other apparel would be very popular with the consumer. People like to feel like they are a part of a brand and apparel could greatly help achieve this.
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Loyalty Cards The Fcae Shop has loyalty cards and consumers can choose their cards’ design. Also they can purchase The Face Shop’s products with them.
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Advertisments The Face Shop shares their cosemtics’ informationwith many different types of advertisments. Advertisments are including magagines, signages, etc.
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Transpdrtations The new The Face Shop logotype can be presented on both a black and white background. The shade of blue adjusts to the background for best visibility.
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The Natural Story IV We will help you rediscover nature and protecting your health and beauty.
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Website The website has been simplified for ease of use and better hierarchy. Users can easily shop or find more information about The Face Shop’s famous cosmetics.
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Application The Face Shop mobile app is a great place to know your skin type. Whenever you wonder about your skin type, The Face Shop mobile is perfect for recommending cosmetics which are fitting to your skin.
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Social Media
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Disclaimer The design and materials printed in this proposal book are the sole property of Sunyoung Yoon. The contents must not be copied, duplicated, reproduced or used in any way without the permission of Sunyoung Yoon.
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SunYoungYoon.com