Supanova Mini Guide - Channeling Your Efforts by supanova superstars

Supanova Mini Guide

Channeling Your Efforts How to get the most out of your You Tube channel

developed by Louisa Nardini www.supanovasuperstars.com

Supanova Mini Guide to Channeling Your Efforts

Supanova Mini Guide

Channeling Your Efforts How to get the most out of your You Tube channel This free Supanova mini guide is something I put together to help you to make the most of your YouTube channel in order to maximize your profits by promoting your online business and/or affiliate programmes effectively using video marketing . Making the Most of YouTube Our YouTube channels provide us all with tremendous opportunities to promote ourselves, our businesses and our affiliate programmes. YouTube gives us an ideal user-friendly platform to showcase our online businesses as well as position ourselves as leaders but it is important that we know how to use it properly to convert video views into more sales and greater profits. The key is to attract maximum exposure to, for example, your website, product or affiliate links and also raise your personal profile and online presence by increasing your channel views. What I will do in this tutorial is focus on the following: 1. Why views of your YouTube channel are important 2. Growing the number of subscribers to your channel 3. How to use comments and ratings to increase visits to your channel 4. Boosting visits by subscribing to other people’s channels From experience it is all too easy to set up a YouTube account and use it as a passive site to load videos and then sit back just hoping for the best. I see people just posting videos day after day but this is not the same as creating an effective video marketing campaign. It’s far better to view your channel as yet another tool you can actively use to enhance your credibility, get more traffic, attract more free targeted leads and increase your profits. So don’t just wait for things to happen, take some simple action and make YouTube work for you 24/7. In order to dramatically improve your results it is important to consistently apply the hints and tips included in this tutorial because doing so will really reap rewards. 1. The importance of getting more views Let’s think about this comparison for a moment. If you own a shop that sells the best chocolates in the world and you have a fabulous display in the window but no one ever passes by or looks in then what’s the point? You’re hardly likely to get many customers. And so it is exactly the same with your YouTube channel. You may have the best online business in the world ever but if no one is visiting your channel then the sales from your online business or affiliate programmes are obviously going to be limited.

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Supanova Mini Guide to Channeling Your Efforts However, you can easily change this and I’ll come on to a few simple ‘tricks of the trade’ in a moment. A starting point is to think about creating a community of like-minded people on your YouTube channel. By attracting people who share similar aspirations and goals you will also attract videos and comments to your channel that send out a consistent message. Importantly, the larger the community you create the more people are likely to click on to your businesses or affiliate link which will result in more sales or sign ups. One word of warning here though - do not over focus on ‘video views’ because more views will not necessarily lead to more sales. I’ve had many people tell me their video has had over 10,000 views which sounds great. But when I ask the question how many sales has this brought? The answer is often a deafening silence. Thousands of views doesn’t necessarily = thousands of sales! This isn’t entertainment, its business which ultimately means making sales and profit. What follows are some techniques to use on YouTube to attract the right people to your channel so that you can begin to develop your community or network and create some income streams. 2. Growing the number of subscribers to your channel In our line of work, i.e. online marketing, it’s really important to have fans – or even ‘raving fans’ as Mike Dillard calls them. These are individuals who can easily relate to you and who love what you do. You see, your aim with any video marketing campaign is to attract people who just can’t wait to see your new videos and hear your words of wisdom. In marketing you must accept the fact that you can’t appeal to everyone and that is why we talk so much about appealing to your target market. On You Tube these people are commonly known as ‘subscribers’ to your channel. Hence, the larger your subscriber list is the more people watch a video every time you load it on to your channel. And, in turn this means you increase massively the potential of converting these subscribers into buyers of your products or members of your downline. In terms of ‘Attraction Marketing’ the people who decide to subscribe are already prequalified prospects who trust you and probably already see you as a leader. Naturally, this opinion greatly increases their likelihood of checking out your business or affiliate links. copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com

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Supanova Mini Guide to Channeling Your Efforts And there is an additional significant benefit that comes with increased subscribers as well. Every time someone subscribes to your channel it means that your YouTube channel profile and link appears on their channel under the section of channels they subscribe to. This increased exposure greatly enhances the viral marketing aspect of your YouTube channel which now appears on many other channels. By having a presence on many other channels your opportunity to encourage more visits to your own channel is greatly improved. Once again, as with all marketing campaigns more exposure leads to more subscribers which in turn leads to more sales and profit. After all, this is why you have a You Tube site in the first place. 3. How to use comments and ratings to increase visits to your channel The comments facility on YouTube provides you with yet more opportunities to increase targeted traffic to your channel. Let’s begin with a neat little trick/technique. Start off by searching videos of similar topics relevant to your business or affiliate programme – say for example ‘online marketing’. If you’re struggling to come up with keywords to identify relevant videos try using a free online tool such as Google Adwords which you can find at: https://adwords.google.com/select/KeywordToolExternal Tools such as this will help you see which are the most popular searched terms or phrases linked to the topic you are looking for. When you have found the videos you want choose the ones that are most popular, for example, the videos that have the most views. Also focus on the videos you have found that don’t have many comments or have comments that are not recent ones. Why should you do this? Well, if you now post your comment on these popular videos that have older comments on them it will mean your comments will go to the top of the comments list on really popular videos and are likely to remain at the top for a while. Again this will lead to your own YouTube channel getting increased exposure and traffic because many people will click on your link in your comment. There are ‘comments’ and there are ‘comments’! Now it may be very tempting to dive straight in and leave a comment that comes across as a direct sales pitch: “If you think this is good go to my channel it’s the greatest and will guarantee you success…” Firstly, this is really going to annoy people that you are trying to connect with and promotes the wrong image about yourself. copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com

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Supanova Mini Guide to Channeling Your Efforts Secondly, the owner of the channel you have posted a comment on will probably remove your comment and even rate it as spam. There are consequences to such negative comments, the main one being that YouTube and Google will pick up on this and demote you in their rankings which will decrease exposure to your channel and your online business or affiliate programme links. You need to keep your comments positive and take a more subtle approach. Give the owner of the video you are commenting on some really positive feedback but also indicate that you are also doing well in your own business partly by using some of the ideas shown in this video, for example: “Fantastic ideas, you really do give excellent value in your videos. A lot of the techniques you are using are using here are ones that I have used in my own successful online business.” This positive comment has two purposes. Firstly it promotes yourself to the video owner but more importantly it promotes your own channel and will mean people will be highly interested in checking out your channel and the success you are achieving. Rate and get rated! Along with the facility to comment on videos and the benefit that brings, you can also rate the video you are viewing. There are 5 stars to choose from – 1 = Poor and 5 = Awesome! You click on the star that you feel is most appropriate (bear in mind you cannot rate your own videos!). Obviously in terms of helping yourself you should focus on giving other people 4 or 5 star ratings. One of the best reasons why you should rate a YouTube video that you watched is because it gives the YouTube member in question something to feel good about. Importantly though, this approach promotes you positively and will mean that person is highly likely to check out your site and return the favour and rate your videos. The more ratings your videos receive the more you will be noticed by Googleand other search engines such as Yahoo etc. Over time this will mean that instead of your video appearing as number 250,000 out of 300,000 when searched in Google it will steadily climb the rankings – meaning again greater exposure and increased profits for you. Having applied these techniques for a while I now have several videos ranked number 1 on Google, go check it out at: http://www.youtube.com/watch?v=9iOlpd4OFmE

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Supanova Mini Guide to Channeling Your Efforts 4. Boosting visits by subscribing to other people’s channels Another extremely effective way to achieve your goals is to visit the channels that posted the popular videos, especially related topic videos, and subscribe to them. You should also send the channel owners friend requests and send them messages thanking them for posting such excellent videos. Keep it very positive and reinforce that the video owner is providing great value. When you subscribe to a channel, the owner of the channel gets a message saying that you subscribed to their channel. Usually they will check out your channel to see what you’re about, and they may be interested enough to check out your online business and/or affiliate links too. Exactly the same way of working goes for sending friend requests. It makes your channel more popular, and it gets the other person to check out your channel ie it drives more traffic to your videos. When you send a message to the owner of a channel, make sure you keep it short, let them know that you subscribed to their channel and that you enjoyed their videos. People are then far more likely to subscribe to your channel and will then see your online business opportunity and/or your affiliate links. In Conclusion The tips and techniques I’ve shared with you here will undoubtedly benefit your business and increase your sales or opt ins if you remember to apply them consistently. Simply rating the odd video or posting an occasional comment will have no long term impact. The tis I have set out in this guide have certainly vastly increased traffic to my own web site as well as to my affiliate sites such as: www.costfreeleads.com I advise you to spend an hour or two a day so you can put these techniques into practice so that they become part of your regular day to day activity. Once you get your channel built up with a lot of friends, channel views and subscribers you will notice that every time you upload another video to your channel you will make at least a few extra sales. That will be because your subscribers automatically get the new video and may be interested enough to make a purchase using your affiliate link! Lastly, remember to think of your channel as a whole entity rather than just a series of unrelated videos.

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Supanova Mini Guide to Channeling Your Efforts You aim is to attract a community or network so think of the kind of messages your are sending with your channel â&#x20AC;&#x201C; is it welcoming, do you have a well written profile, are your videos presented in a logical order etc. These small details all contribute to making your channel a place where people want to visit and subscribe to. And if you make some very good videos that provide the viewer with real value people may decide to save one of your videos as a favorite on their own channel thus giving you even more exposure. The Superstars If you have found this mini tutorial useful and would like to get some more advanced tips on making the most of You Tube along with my free newsletters and access to my training calls etc then please visit my web site at: www.supanovasuperstars.com and fill in the simple form on the home page with your name and email address. I will then send you an email invite with a link in and all you have to do is click on this link to activate your membership of the Supanova Superstars training and mentoring group. Always here to serve, Louisa Nardini

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