Supanova Mini Guide
How to get the most out of Magnetic Sponsoring developed by Louisa Nardini www.supanovasuperstars.com
Supanova Mini Guide to Magnetic Sponsoring
Supanova Mini Guide
How to get the most out of Magnetic Sponsoring
(Or how you can get Mike Dillard to build your business for you and pay you at the same time!)
If you haven’t already got your copy of Mike Dillard’s Magnetic Sponsoring please use my link - www.costfreeleads.com to get it now and make sure you read through the whole book before using this guide. My advice is to skim through the book first and then re-read it using a highlighter pen to mark sections that make particular sense to you. The point I’m trying to make here is don’t just read the book but make an effort to understand it and really grasp the concepts that Mike Dillard is highlighting. If you do you will have a far better chance of succeeding in the highly competitive world of online marketing.
What is Magnetic Sponsoring?
Magnetic Sponsoring is so much more than a simple book. It is what is called in our industry a ‘funded proposal’ system – more about that in a minute. It was developed by network marketing expert and leader (or guru) Mike Dillard following his own many failed attempts to build a profitable multi-level marketing business. And the programme that Mike produced was designed specifically to help anyone who is serious about working online. Therefore, whether you are using multi-level marketing, affiliate marketing, direct selling (ie e-books and information) or promoting any kind of product and service online in order to be successful you must first learn how to attract leads and build sales funnels. Let’s see how Mike’s programme can help.
Giving value
At just $37 Magnetic Sponsoring provides amazing value to anyone who is aiming to replace their earned income by building a home based business. As you are reading this you may have come to realise that making money online is not as easy as some people like to suggest. For example, the programme can help: • People who have never worked online before and don’t yet have a product or opportunity to promote • People who have recently joined a mlm opportunity and need to earn some extra income to pay for advertising or buying their companies promotional materials • Anyone wanting to generate some income quickly before they have time to recruit a downline or team • People who have been in mlm for a while but who are not yet experiencing the success that they hoped for • Anyone who is still chasing prospects, pitching to their 100 list or cold calling complete strangers • Anyone who needs an endless supply of new leads or pre-qualified prospects for their business • Anyone who wants to develop additional passive income streams There are 2 main parts to Magnetic Sponsoring, the book and the affiliate programme, so let’s look at each of these in turn to see what they have to offer. copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring The book
After reading the Magnetic Sponsoring book for the first time I realised why I wasn’t seeing the results that I had expected when I joined my first mlm opportunity. It was certainly my ‘light-bulb moment’ and felt a bit like someone shining a very bright light in a dark room – I had been fumbling around in the dark for months and suddenly someone arrived with a light and nothing could ever look the same again. In fact reading the book was quite a shock because the information it contained contradicted most of what my mlm sponsor had been telling me for the previous 12 months! I have since encountered many people who consider the book to be almost ‘heresy’ as it completely undermines the old-school methods of building an mlm business. It basically shatters the system that most experienced distributors have been passing on to new recruits for years - in fact for decades since mlm first came on the scene in the 1950s!. Here was Mike Dillard saying that working through our 100 lists and telling everybody we encounter day to day about our new business opportunity was not the way to succeed. In fact, all these pointless, un-targeted activities really did was get the people on the receiving end running in the opposite direction! Many networkers are familiar with the NFL league – no friends left – and after 12 months of pitching everything with a pulse I was certainly in the NFL club. Now, for the first time I was introduced to the notion of using the law of attraction to help grow my business. The Magnetic Sponsoring book helped me to understand that first I had to work out what kind of people would be interested in my business opportunity (i.e. my target market) and then I had to learn how to attract these people to me. Once I had ‘got it’ I realised that I never need to chase anyone ever again or even try to persuade anyone to join me. What a relief it was to find out that there was a far more effective way of building an online business.
The right people
Mike goes on to explain the concept of ‘target marketing’ further. This idea was something I hadn’t really given much thought to and a subject that was never mentioned on any of my mlm company’s training calls. My upline were still fixated on the idea that I should be pitching my opportunity to the girl at the supermarket checkout or the kid at the garage etc. I even once got told off for not giving my company flyer to the pizza delivery boy – he was about 15 but my upline hammered home the point that he would have parents! Don’t get me wrong, like many people who start out in mlm I did manage to recruit people and build a downline. In fact, after a few months I was recruiting quite a few new people to my team every month and I began to feel excited about the money I was soon going to be copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring Problem was that no one else in my team felt the same! And, after reading Magnetic Sponsoring I began to understand why. Basically, as Mike points out, just recruiting people is not the answer – most of the people in my team had no idea what they are doing and had no commitment to learn either. As I work online full time now I see so many networkers offering what can only be described as bribes to people in return for them signing up. I got this message the other day but it is the same as I get many times every week: ‘Louisa, if you sign up with me today I’ll give you a free holiday voucher’ I have no doubt that these offers (or bribes as I prefer to call them) will get people to sign up because they play to people’s natural greed. But Mike’s book helped me to understand that building an online business is not just about getting people to join your team. In fact, for many people recruiting is often the easy bit. The hard part lies in finding the right people to join your team in the first place. Yet, in the long run learning how to attract the right people at the outset will produce a far more stable and thriving business. Make sure you read Mike’s description of buying a drill as it gives a great way of understanding what people are really looking for when they join an mlm opportunity. And for further information on attraction marketing make sure you download my free Supanova System book from www.supanovasuperstars.com
The affiliate programme
Whilst Mike’s book provides great value in itself by far the most important aspect of Magnetic Sponsoring is the affiliate programme that comes with it. Because as well as just buying the book you can also become a Magnetic Sponsoring affiliate and set up your own account at no extra cost. Becoming an affiliate means that you can promote Magnetic Sponsoring yourself and so use it as your very own information product. This is especially helpful to anyone just starting out as it is not always easy for new people to create their own information product before they have any real experience of working online. When you set up your account you can re-sell the book right from day one to other people using your own unique URL or link which will be provided for you in the system’s backoffice. You need to make sure you buy a domain name and the set up web forwarding to your Magnetic Sponsoring affiliate url. If you don’t know how to do this just work through Mike’s free Domain Secrets e-book which is available in the downloads section of your Magnetic Sponsoring back office. And if you are still not sure just email me at louisa@supanovasuperstars.com and I’ll send you a set of instructions and help you personally. copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring Data Capture
So, when someone clicks on your link (i.e. your unique domain name) they will go to the Magnetic Sponsoring home page. Once there they can easily sign up to receive Mike’s free training videos which offer excellent value. And when someone using your link signs up for these free videos their contact details (i.e. name, email address and phone number) will be automatically added to the prospect list in your Magnetic Sponsoring account. Hence, you have effectively created the gateway into your own sales funnel using the highly effective data capture page that Mike has developed, tested and refined on your behalf. The Magnetic Sponsoring home page is a great example of what is known as a squeeze page, landing page or gateway page and this one has a very high conversion rate. You can create your own similar pages but to get the kind of high conversion rate that this Magnetic Sponsoring page gets takes a great deal of knowledge and skill. Personally, I have always found it to be far easier to let people like Mike Dillard do all the hard work for me! So let’s re-cap First you offered someone something of value to people for free (i.e. Mike’s training videos). The people who decide to sign up to receive the free training videos have to complete the data capture form on the Magnetic Sponsoring home page. And as soon as they enter their details and click send the system automatically posts their contact details to the prospect list in your back office. Now you have just added a new prospect to your own personal list. It really is that simple. You are now free to get in touch with that new person and start to build a relationship with them to find out if they are interested in your primary opportunity or any other programmes or offers that you may be promoting. And it hasn’t cost you a single penny, nor have you had to chase them down or face rejection. The people in your Magnetic Sponsoring prospect list are there because they chose to be.
Pre-qualified prospects
The major benefit that recruiting new prospects using Magnetic Sponsoring gives you is that they are pre-qualified. Let’s contrast this way of building a prospect list with the advice given by many mlm sponsors who often start by getting new recruits to write a list of their friends, family, work colleagues and everyone else that they know. The idea of the 100 list comes from the days when mlm was new and computers didn’t exist. The reason new people were told to build this kind of list was because it was felt they stood more chance of recruiting people from their ‘warm market’ i.e. people who already knew them. copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring All change!
However, nowadays when social structures have changed dramatically and business takes place at lightning speed via the internet, many people are wasting great amounts of time and money on trying to get complete strangers to join them in any one of thousands of business opportunities. If you spend 10 minutes just surfing any social networking site like MySpace you will see profiles that are little more than adverts for one business opportunity or another. But, as Mike explains in the book, leading with your opportunity and trying to directly recruit strangers is a completely ineffective method of building an online business. For one it offers no leverage so basically it is unsustainable in the long term and for another it brings with it a huge amount of rejection, embarrassment and even ridicule. It is easy to see why 97% of network marketers or home based business owners quit before ever making a single penny.
Magnetic Sponsoring’s target market
So let us now think about the kind of people who are likely to sign up for the free Magnetic Sponsoring training videos. I did, and if you are reading this the chances are that you did – so what do people like us have in common? The chances are that if someone signs up for either the free training videos or the Magnetic Sponsoring book then they are interested in network marketing, multi-level marketing or online marketing in some form. After all, someone who is online to find new recipes for pasta or information about fly fishing is highly unlikely to sign up for any information on how to get free targeted leads chasing you! And this is really what we mean by ‘pre-qualified’. In essence it is a way to filter the wrong kind of people out so you are not wasting your time trying to persuade them to join something that they are never going to be interested in or committed to. By using a lead generation system (i.e. data capture alongside an information product) to pre-qualifying prospects properly you are using your time far more effectively – in short you are leveraging your time by letting the system do some of the work for you. And from there it is simply a numbers game. By learning how to promote Magnetic Sponsoring effectively you can generate all the pre-qualified leads you’ll ever need for whatever online business you are building. Once you develop confidence in using Magnetic Sponsoring you can have a prospect list that grows by 5, 10, 20 or even 50 people per day. And there is one thing you can be sure of, the majority of people on your list already know what network marketing or mlm is otherwise they wouldn’t be there.
copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring Multiple income streams
So, we have looked at the concept of attracting our target market (i.e. other network marketers). And we have learned how to do this by leading with an information product which is offered on a data capture page that is already set up and ready for us to use. We have also grasped the difference between chasing friends, family and work colleagues and attracting pre-qualified prospects. Now we can understand how much more leverage there is if we use an effective system to generate an endless flow of pre-qualified leads for our business. Now we come to the way that Magnetic Sponsoring can provide you with a very healthy income stream. You see, when anyone in your prospect list decides to invest in the book you will earn $20 commission on each sale. Your commission will be collected and paid into your PayPal account every month. So not only can you use the system to offer people something of value for free (i.e. the videos) whilst building your own pre-qualified list but you can also earn money at the same time. You could say that you are getting paid to build your own list and this practice is called the ‘funded proposal’. Basically, the funded proposal is a way of creating an offer that pays for itself – you pay $37 for Magnetic Sponsoring but by simply re-selling it to at least 2 other people the system has in reality cost you nothing. And, what’s more, you can then go on to use it to generate as much income as you like. I know several people who earn more money from Magnetic Sponsoring than they do from their primary business. This way of generating income is known as affiliate marketing and it differs from mlm in a number of ways, the main one being that you don’t need to recruit a team as there is no comp plan. You sell a programme and earn commission whilst also building your prospect list – that’s it. It is a fantastic business model which I sometimes refer to as my ‘earn while I learn’ system because I can buy a programme and learn from it then simply re-sell it to other people and cover my own costs of buying it before going on to generate a profit. If you would like to learn more about affiliate marketing and how you can use it to establish an online business please download my free Supanova System e-book at www.supanovasuperstars.com. And, while you are on my site, I warmly invite you to join my Supanova Superstars coaching and mentoring group. Members receive my regular free newsletters and I’m happy to work with people on a one to one basis to coach them and share everything that I have learned about using online marketing to replace my earned income.
copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring Re-selling and Cross-selling
As well as Magnetic Sponsoring Mike Dillard has produced a number of other programmes. For example, Building on a Budget and MLM Traffic Formula. So, when you introduce someone to Magnetic Sponsoring as well as becoming one of your prospects they also become one of Mike Dillard’s prospects too. And Mike sends out his own messages and newsletters on a regular basis, many of which serve to promote all his other programmes. He also sends out some excellent free reports which have really helped me to maximise my profits and build a sustainable internet based business. Now here’s the best bit If someone that you have introduced to Magnetic Sponsoring decides to invest in any of Mike’s other programmes you will also earn commission on that sale too. I regularly earn commission on sales from people that I introduced to Magnetic Sponsoring months and even up to a year ago. So this is how you can use Magnetic Sponsoring to generate a sustainable passive income stream. All you have to do is promote it and bring people in because the system itself will do all the up-selling and cross-selling for you.
How to promote Magnetic Sponsoring
Take it from me, leading with an offer of valuable free information like the Magnetic Sponsoring Boot Camp is a much better way of attracting the right kind of prospects that endlessly pitching your opportunity at total strangers. The world of online marketing is one of the most competitive business fields there is so it is essential that you have a compelling offer to attract people to you. Remember that your product or online business opportunity is not what we mean here by a compelling offer. Without an offer that appeals to your target market and draws them into your sales funnel you are effectively trying to build a business on hope – ‘I hope at least one person will join my group/opportunity/network’ etc. Sadly, businesses are not built on hope or wishful thinking, rather they are built on developing clear strategies that allow you to deliver products and services that your target market want. And now with almost universal access to the internet it has never been easier to get your compelling offer past hundreds, if not thousands, of people every day for free using web 2.0 technology. Simply using things like blogs, social networking sites, simple home-made amateur videos, suidoo lenses, hubpages, ezines, forums, press releases and articles can allow you to promote your Magnetic Sponsoring link for free. Of course you can also create a simple pay-per click advertising campaign to promote Magnetic Sponsoring and Mike has even done a series of ads that you can use. site. copyright owned by Coraggio td Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring If you do want to use PPC and have not developed an ad campaign before I suggest you download a free copy of Brad Callen’s AdWords Made Easy which is available on my web site. And if you would like to learn more about how to promote your offers using free web 2.0 technologies please join my Supanova Superstars group for further training and support.
Conclusion
In this Supanova mini-guide I have shared with you how I have used Magnetic Sponsoring as the basis of my online business. I hope you can see that by learning how to use this programme properly you’ll be able to generate all the prospects you will ever need as well as establish a very positive and growing passive income stream. And if you’d like to learn more about working online and building multiple sales funnels make sure you join the Supanova Superstars by filling in the simple form on my home page at www.supanovasuperstars.com. When I receive your details I will send you an invitation to join the group via an email message with a link in for you to click – you must click this link to activate your membership. And please make sure you look out for your email invite and add supanova@aweber.com to your list of approved senders (ie your white list) to make sure that all my newsletters can be delivered to you.
And finally
Having learned how to succeed online myself it is now my passion and my mission to help as many other people as I can achieve the same level of financial freedom that I now enjoy. Magnetic Sponsoring helped me to get started along with some fantastic guidance from my mentor, Dennis Karganilla (see www.mlmgoldmine.com), and a huge amount of support and encouragement from my many online friends and colleagues. As well as Magnetic Sponsoring I have many other successful income streams that I’d love to share with you. But, to become a millionaire you must first learn how to make $1,000 and that is where Magnetic Sponsoring comes in. You see, if you can get the hang of affiliate marketing with this simple little $37 programme then cracking the more challenging high-ticket income streams becomes a whole lot easier. This is how I built my own successful online business – by starting off with baby steps and simply adding more sales funnels as I went along. I sincerely hope that you find your own path to success and it would be a great honour for me to share part of your journey with you. Just bear this in mind - nobody, including me, can build your business for you, no matter what promises are made or what sure-fire 100% guaranteed fool-proof system is presented to you. copyright owned by Coraggio td Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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Supanova Mini Guide to Magnetic Sponsoring Working online is all about being willing to learn and then stepping up and becoming an authority and a leader in your own right. Thus the student becomes the teacher. So you need to start off with realistic expectations. Some people make the internal changes that are required in order to progress beyond being average and these are the people who succeed at building a long term, profitable online business. The majority of people who try to work online do not make the changes necessary to move beyond average. Instead they will remain stuck hopping from one business opportunity to another wondering why nothing provides them with the income they so desperately seek. The only thing that can provide you with the income you desire is YOU. But, with that in mind, I have gained both knowledge and experience on my own sometimes rocky journey to success that you may find useful. So if any of what I pass on can help you achieve your goals in a shorter time then it would be a great privilege for me to be able to share part of your journey with you. Always here to help, Louisa
copyright owned by Coraggio td Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com
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copyright owned by Coraggio Ltd Supanova is a trading division of Coraggio Limited www.supanovasuperstars.com