CONTENT WRITING What is Content Writing?? Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.In other words, content writing skills give you the ability to write clear, consistent and relevant content that delivers an engaging experience for your company's target audience. The use of effective content writing directs them to visit your company's website for more information.
The importance of Content Writing The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. In fact, providing high quality content is one of the most important things you can do to attract clients and create interest in your business. Consistent, engaging, and high-quality content impacts the audience more than any other technique. Content writing allows your brand to create cohesive pieces of information. Consistency, especially in brand messaging, is one of the significant factors to determine the growth and success of your business.
Types of Content Writing Communication & Marketing Writing: Articles, blogs, social media content, e-books, newsletters, internal & external communications, email content campaign, audio & video content and marketing collateral, such as flyers, and brochures are some of the write-ups you have to write in this sector.
The target of marketing articles is not only to draw customers to a particular type of writing, but also to compel audiences in taking some desired action. SEO Content Writing: In this sector the content writers in the companies that do search engine optimization write articles, blogs, descriptions and so on. Relevant keywords are included in all these content by the writers. SEO professionals research and find out important keywords, before the writers can start writing on any topic. The topics of SEO content writing varies greatly like, procurement services, watch repairing, motorcycle maintenance, roof replacement, tourist destinations, etc. Technical Writing: This type of content writing is needed in computer hardware and software, consumer electronics, robotics, biotechnology, engineering, chemistry and aeronautics. Technical content is developed for user manuals, technical modules, user documents, admin manuals, help files, technical literature & reports and so on. Instructional Design: Instructional design amalgamates the techniques of publication and technical writing. As E-education or E-learning is becoming a very common phenomenon, the need for instructional designers is growing at a fast pace. It is the job of instructional designers to improve the quality of instructional material. Ghost Writing: In ghost writing the content is developed by a person, but someone else uses it under his or her name. In the world of online marketing, many agencies offer SEO web content writing under the classification of ghost writing. Copy Writing: In this sector the writer will develop appealing punch lines that we read on banners, billboards, flyers and newspaper advertisements, as a part of your copywriting projects.
Tools for Content Writing Some of the tools for content writing are HubSpot’s Blog Topic Generator, Glammarly, StackEdit, Copyspace, Hootsuite, Ahrefs, Google Search Console, Canva etc. If you are interested to know more about content writing, join the Content Writing Course by Henry HarvinŽ.