CONTENT WRITING TOOLS What is Content Writing?? Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. In other words, content writing skills give you the ability to write clear, consistent and relevant content that delivers an engaging experience for your company's target audience. The use of effective content writing directs them to visit your company's website for more information.
Tools for Content Writing There are a large number of tools to assist you in content creation and simplify the work. It will help you polish everything you write and avoid if any mistakes are there in every piece of your content. Here is the list of different tools for different categories of work in content writing. 1) Brainstorming Tools These tools help you to brainstorm ideas and topics. Some examples are: • Portent’s Content Idea Generator :If you need an attractive heading, then can definitely go for this tool. If the topic changes, It will change the way you intended to deliver your ideas at the beginning. You can search any word related to the topic. • Ideaflip :This tool gives you a visual, interactive environment that enables you to write down, manage, and develop your ideas. The design of its user interface
removes visual constraints, which means you are free to do anything that will help your ideas spring to life. • HubSpot’s Blog Topic Generator :If you are in search for a new topic idea on a regular basis, then this tool will help you out in different ways. It enables you to enter up to three keywords, after which it will do its magic and come up with a long list of subjects that will be ready to use right away or which will help point you in the right direction. 2 ) Writing &Editing Tools • Grammarly :It is the best spelling and grammar checker tool. Apart from being able to spot errors, it will also help you optimize your text and make it more readable. • StackEdit :It is a great tool for converting text into .html or copying it from WordPress, Google Docs or Word without any formatting. It ha many themes, layouts and shortcut combinations to customize your content writing. It has a spellchecker that supports many languages, and you can sync it with Dropbox and Google Drive. • Hemingway :It highlights sentences and phrases that are too complex ,suggests eliminating, excessive adverbs and turning passive voice constructions into active voice. Furthermore, the tool has document style settings and even shows a text’s readability score. It has a counter showing a total number of words, characters, paragraphs, and sentences so you can tweak a text’s structure if it lacks readability. The editor’s standalone version is available for PC and Mac. Once you finish editing, you can export a file in a markdown or .html format.
3 ) Social Media, SEO & Promotion • Hootsuite This tool is used for enhancing the social media management. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube. You have an option for scheduling your posts in advance, not having to worry about forgetting to publish them. • Ahrefs It is a massive SEO toolkit you can use to propel your writings toward the first page in search. Running the largest content index, it discovers what other tools overlook. 5 million posts a day is its record mark no one has surpassed yet. With a flexible filtering system, you can keep only valuable topics on your radar. The rest can be filtered out by time, traffic, shares, referring domains, word count, etc. Each post comes with social and SEO metrics visualized on charts. It will let you track its ups and downs over time. • Buzzstream It can help you in finding stuff like contact information and social media accounts of the most influential players in the industry, which provides you with the opportunity to establish any collaboration with them and promote your work. • Google Search Console Google Search Console provides detailed analytics on the frequency of your blog visits. They allow sorting out data by country and device and find out what search queries your blog guests usually type in. You can also choose posts that lack traffic and “beef them up” by adding links to them from other websites.
4 )Multimedia Tools These tools are used to create images, memes, infographics, videos, etc to increase the engagement of the post. • Canva It allows you to create visual content such as presentations, posters, infographics, and cover images for all of your social media accounts. It has a wide variety of templates. • Infographic Video Maker You can easily create stunning animated infographics with the help of Infographic Video Maker. • Easel.ly Designing an infographic to visualize certain data or an entertaining message can be time-consuming. But infographic is also worth the effort because this type of content has proven to be highly shareable if done well. To simplify the process of its creation, Easel.ly offers many pre-made templates. You can add, remove and edit each infographic element the way you need it. The tool allows applying a grid so you can position each object or text symmetrically. After you make all the tweaks, you can download it as a .pdf. Should you need to change an already published infographic, just head to your account and upgrade it. 5 ) Planning & Scheduling To do list, calendars, workflow organizing, file sharing, all you need to keep your editing process on track and on time. Make sure you meet all the deadlines.
• Trello Divide your digital cards with notes into four categories: ideas, to do, doing, done. Drag and drop them the moment their status has changed. The tool has an intuitive user-interface and allows uploading files from Google Drive, DropBox and OneDrive. You can also set a date and time for when a card is “due”. • Wunderlist To get into the habit of planning your blogging activities well ahead is crucial. Digital organizers can help you tackle many tasks with ease. Wunderlist is among such tools. It can keep your ideas well structured and remind you of other tasks you need to do. Wunderlist can also transform your emails into to-do lists, move them between folders and add notices. Share your lists with others, or print them out with just one click.
If you are interested to know more about content writing, join the Content Writing Course by Henry Harvin®.