Digital Marketing Tools What is Digital Marketing?? Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Different Types of Tools Organic Social Media Tools 1) Sprout Social Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers 2) Wyng Wyng (formerly Offerpop) is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests andmore. 3) Woobox Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular.
Paid Social Media Tools
The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. 1) Nanigans Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. 2) Facebook’s Power Editor The Power Editor is Facebook’s own tool for creating and running hyperspecific advertising campaigns. For marketers just starting on the paid social front, this is easily one of the best digital marketing tools with no thirdparty fee to create and manage your advertisement. 3) Twitter Native Platform Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted.
Email Marketing Tools 1) HubSpot Email Marketing HubSpot, a company well known for its CRM and inbound marketing software, recently launched an email marketing product. HubSpot Email Marketing is easy to use, boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools. 2) Mail Chimp MailChimp represents an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of
MailChimp is the platform’s usability and sliding price tag based on the size of your email list. In particular, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing. If you’re new to digital marketing tools or email in general, MailChimp represents a great starting point. 3) Marketo If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a huge facet of its business, it is by no means the only part of the tool. This makes Marketo ideal for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that puzzle.
Programmatic Advertising Tools Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. In other words, ads are purchased and displayed automatically based on data. 1) Choice Stream Choice Stream’s technology is able to process a ton of audience data and discern which of it is actually useful knowledge for brands. ChoiceStream then uses that information to properly target ads to your audiences it knows will be a good fit, boosting the relevance of your ads to your targets. 2) Rocket Fuel Rocket Fuel is a popular tool with a feature called “Moment Scoring” which sets it apart from the competition. Moment Scoring assesses anonymous user data to calculate how likely someone is to respond to your advertisement and then uses that information to decide when and where to serve your ads. Rocket Fuel offers both a self-service platform and managed services. 3) Simpli.fi
Simpli.fi differentiates itself from other tools by taking complete advantage of unstructured audience data. This means that–unlike some other tools on the market–Simpli.fi doesn’t need to rely on pre-made audience segments to categorize audience data. This be a big advantage when working with a lot of data.
Display Retargeting Tools Ads that “follow us around” from sites we’ve visited or shopped on have exploded in popularity over the past couple of years. These are retargeting ads, and even if you haven’t heard of them by name you’ve certainly been targeted by them in the past. Retargeting is incredibly efficient for getting customers back to your site to make a purchase or become a lead when they otherwise would have been bounced traffic. 1) AdRoll AdRoll is one of the most well-known names in the retargeting space, boasting a customer base of over 35,000 advertisers. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it. 2) ReTargeter ReTargeter is a diverse tool that uses site retargeting, search retargeting and dynamic retargeting. You can use ReTargeter as a self-service platform or you can pass all of your campaigns onto an account team to run your retargeting for you. You can use these search services à la carte or combine several into a custom package. The platform emphasizes use for ecommerce brands given that the ReTargeter has access to consumer behavoural data of over 150 of the web’s top retailers.
Video Hosting Sites Video content is on track to take over 80% of all web traffic by 2021. As a result, video has become a marketing must-do rather than an “extra” or secondary channel. With much effort needed to create and publish videos, it’s important to make sure you get as many eyeballs on them as possible.
A solid way to do that is to host them on some of the popular video platforms which draw in large crowds of viewers beyond YouTube. 1) Wistia Sprout has worked with Wistia on content in the past and the company is such a fantastic group of individuals. Not only does the team rock, but the platform is amazing for brands looking to host, customize and share videos across the web. One of the best functions of its platform is the ability to include a custom CTA at the end of each individual video, making it easy to drive viewers to specific pages. 2) Vimeo There are over 35 million people and businesses that trust Vimeo to host their high-definition, ad-free videos. With Vimeo, the concept is to get everyone to host some of their high-quality videos on the site, thereby driving viewers who are looking for visually stunning videos. Take a look at the sample below to see the type of quality content they collect.
Content Creation Tools We have no shortage of options when it comes to content creation— infographics, blogs, videos–but what’s going to resonate with our audiences? We’ve recently created a list of 39 free image creation tools which includes a ton of different digital marketing tools, but here are some of our favorites. 1) Canva Canva is a free, web-based design tool you can use to create unique images to share on your blogs, social networks and beyond. You can use Canva to create completely unique images from scratch or to polish up some photos that you already have on hand. 2) Visual.ly If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Visual.ly. Visual.ly is a platform that pairs those who need content up with those who can create it. The site
charges a flat rate for each type of project, which includes Infographics, ebooks and video.
Content Curation Tools Marketers constantly need to fill their content calendars if to keep up with the competition and reach as much of their audience as possible. However, we don’t always have the time to put together something unique for every single post we create. That’s why it’s good to have some content curation tools on hand to help you fill up those gaps and keep your fans satisfied. 1) Feedly With Feedly you choose all of the different blogs, publications and topics that you’re interested in; meanwhile, the platform aggregates all of the recent content from those sites into a feed you can monitor. You can integrate your Feedly feed with a tool like Sprout Social to continuously share these articles with your fans and followers 2) Scoop.it Scoop.it is an awesome tool for easily finding and sharing unique, relevant content to your social networks, blogs and more. With Scoop.it you can find months worth of great in no time flat. 3) Kapost Kapost is a platform that takes into account every step of the content marketing cycle. One fantastic function is the ability to assign different pieces of content different buyer personas, which shows which stages of the content marketing cycle your prospects are most likely to convert on.
Website Analytics Tools Most digital marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond. 1) Google Analytics
Most digital marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond. 2) Adobe Analytics Adobe provides an enterprise-level analytics solution for companies who want to gather deep analytics on their website data and performance. The platform has cross-channel attribution functions, 360-degree customer analysis and predictive intelligence which enables you to observe and respond to customer actions in real time
Search Engine Optimization Tools When it comes to digital marketing tools, SEO is where most of us need some major help. With so many tools available and several moving pieces of our search engine presence, finding the right fit is easier said than done. Thankfully, there are a myriad of tools out there to help simplify the evercomplicated world of SEO. 1) Moz Moz offers two key products to customers: Moz Pro and Moz Local. The Moz Pro product helps with the classic SEO practices, such as tracking rankings, monitoring link building efforts and informing content marketing campaigns. Moz Local helps businesses improve their local SEO listings. All you need to do is enter your business’s location information and Moz goes to work getting you listed.
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