The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. 1) Nanigans Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. 2) Facebook’s Power Editor The Power Editor is Facebook’s own tool for creating and running hyperspecific advertising campaigns. For marketers just starting on the paid social front, this is easily one of the best digital marketing tools with no thirdparty fee to create and manage your advertisement. 3) Twitter Native Platform Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a Tweet, using that key phrase they’ll be targeted.
Email Marketing Tools 1) HubSpot Email Marketing HubSpot, a company well known for its CRM and inbound marketing software, recently launched an email marketing product. HubSpot Email Marketing is easy to use, boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools. 2) Mail Chimp MailChimp represents an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of
